Pretty Rich Podcast has girl power written all over it! It’s designed to help you rewrite the rules for success in a super fun, 100% honest, friendly and relatable way. Your host, Sheila Bella, is a 7 figure beauty business coach & microblading mogul who's ultimate goal is to equip you with the tools you need to create a life that’s pretty rich in every area! Rich in wealth, spirit, beauty, fitness and relationships. Tune in to Sheila's live podcasts where she brings in new guest speakers to ...
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Pretty Rich Podcast


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262. PRETTY RICH BOSSES STUDENT TAKE OVER WITH PRB CEO SHEILA BELLA AND HER SUCCESSFUL PRB STUDENTS
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It's every beauty business coach's dream when their student becomes the master! At Pretty Rich Bosses (PRB), our goal is to make our students' career thrive and blossom. We all know there's no secret to success. Success is the result of hard work, and learning from failure and your PRB coach can show you the way, but ultimately it is up to the stud…
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261. HOW I CHANGED BY MINDSET AND BUILD TWO MULTI-MILLION DOLLAR BEAUTY BUSINESSES WITH PRETTY RICH BOSSES CEO SHEILA BELLA
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Hey beauty bosses! Are worried that you’re being limited by no one other than yourself? Do you ever feel like things could not possibly get any better? That you will never have a fully booked out schedule, and as a result never enough practice at your craft to reach your full potential? Stop what you’re doing right now and listen up! First off, you…
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260. BALANCE WHILE BUILDING AN EMPIRE WITH CEO OF PRETTY RICH BOSSES SHEILA BELLA AND AMANDA GOETZ, CEO OF HOUSE OF WISE
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To all those beauty entrepreneurs out there who are also single parents with busy lives, tight schedules, and overcome with stress and lack of sleep, how do you cope? How do you find balance while raising kids and building your beauty biz empire? Check out our guest speaker for today, Amanda Goetz, and how she's developed a CBD product to help boss…
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259. 3 MUST HAVE CLAUSES TO INCLUDE IN YOUR HIRING PAPERWORK WITH PRETTY RICH BOSSES CEO, SHEILA BELLA
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Are you confident that you’re hiring paperwork is fully protecting you and your business? Are you worried someone may steal your technique, ideas, and even your clients? Do you feel your artists don’t understand what’s expected of them regarding how to share before and after photos under your studio name? How do you share social media accounts and …
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258. HOW TO TRANSITION FROM A PMU ARTISTS TO TRAINER WITH MASTER TRAINERS KLER ROSENBERG AND SHEILA BELLA
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The main issue most artists face when becoming a new PMU trainer is like the age old question of what came first, chicken or the egg? The fear most people have is you can’t get students without proof that you can teach, and you can’t become a master trainer without students. So where do you begin? Check out this episode if you want to know how to m…
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257. TIPS FOR GETTING MORE STUDENTS IN YOUR PMU AND LASH TRAININGS THAT ACTUALLY WORK WITH BEAUTY BOSS SHEILA BELLA
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Are you struggling to fill up your training classes? Do you keep getting students with unrealistic expectations that make you want to pull your hair out? In this episode, Sheila covers the 4 tips that will fill up your classes with high-quality ready to learn students and the biggest mistake trainers make when sharing content and how to fix it. //V…
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256. THE POWER OF PUTTING YOURSELF IN A ROOM OF BIG DREAMERS WITH SHEILA BELLA AND GUEST LINDSEY SCHWARTZ
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If you the type of becomes introverted or nervous in room full of high energetic, smart, talented people, there is a way for you to still network and succeed at live events and conferences. Check out the tips Sheila Bella and todays guest speaker, Lindsey Schwartz, who mission is to empower women! //FOLLOW LINDSEY SCHWARTZ ON INSTAGRAM @llindseysch…
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255. CAN YOUR PMU BUSINESS GROW WITHOUT SOCIAL MEDIA
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This episode is dedicated to all of the women in the PMU industry who are afraid of social media. The age of TV, radio, print ads are through. If you wanna make bank in the beauty industry, check out why social media is the #1 way to market today! //VISIT https://www.sheilabella.com/financialhealth //VISIT https://www.sheilabella.com/event to regis…
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254. STEPPING INTO ACTION IN YOUR BUSINESS: MARY HARCOURT INTERVIEWS SHEILA BELLA
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In this episode, Mary Harcourt interviews Sheila Bella on how she turned her darkest hour during the pandemic, from closing her PMU salon to canceling her first 400 person live event, into her second seven figure online coaching business. Tune in if you want to get inspired and learn on how to take action in your business so you can make seven figu…
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253. FINDING CONFIDENCE THROUGH FAILURE WITH BEAUTY BOSS, SHEILA BELLA AND ENTREPRENEUR, KACIA FITZGERALD
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If you’re the type of person who who tells themselves, “I really wish I could start my own business, or start my own podcast,” but you stop yourself before you even try because your biggest fear is failure. Then check out this episode with Sheila Bella and motivational speaker, Kacia Fitzgerald, to put a fire in your belly towards reaching your goa…
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252. UNSTUCK YOURSELF WITH SHEILA BELLA, CEO OF PRETTY RICH BOSSES
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Have you ever felt trapped indecision or like you can't move forward with promoting yourself or your beauty biz because something is holding your back. Well Sheila knows what that something is... you. But how do you conquer this fear of others judging your before even putting yourself out there? In this episode Sheila walks you throw her guide on h…
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251. WHY TAKING RISKS IS ALWAYS REWARDED WITH BEAUTY BIZ CEO SHEILA BELLA
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Have you ever wondered what life would be like if your parents had chosen a different path? Perhaps you wouldn’t be an American, or perhaps you wouldn’t have been able afford college, or start your own business. It’s true in most cases our lives are molded as a result of other peoples risks and decisions. In this episode, Sheila recalls the impact …
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250. THE HIDDEN DANGERS OF PRE-BOOKING WITH BEAUTY ENTREPRENEUR SHEILA BELLA
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I'm sure you're all wondering the same thing, "how could pre-booking clients be seen as a bad thing?" Just pause for a moment, because you're not seeing the big picture here. Is having a booked out schedule for your salon a good thing? Yes, but at what cost? Why did you start your beauty biz in the first place? So you could be a slave to your own b…
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249. THE ABC'S OF BEING A PMU NEWBIE WITH BEAUTY BOSS SHEILA BELLA AND HER TEAM OF PRETTY RICH BOSS COACHES
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If you're a new artist wanting to know all the tricks of the trade before starting your new beauty business this is an episode you don't want to miss. Sheila Bella and her team of Pretty Rich Boss coaches such as: @prettyrichbosses, @victoria.glam, @michellerukny, @effortlessbeautyclinic, @sculptedstudios, @get.modified, @andreamonique_aesthetics, …
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248. SHOULD YOU TAKE A DEPOSIT? WITH BEAUTY ENTREPRENEUR SHEILA BELLA
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The real question you should ask yourself is, "what is your time worth?" What do you do when your clients cancel at the last minute, and as a result your business takes a loss for that booking time which could have gone to another paying client. Or you have to throw away your set up of clean of supplies which is a waste of resources? If you're weig…
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247. WHY NEW PMU TRAINERS STRUGGLE AND HOW TO GET OFF THE STRUGGGLE BUS! WITH BEAUTY BOSS SHEILA BELLA AND MASTER PMU TRAINER AMANDA BREUER
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A lot of new trainers out there struggle with imposter syndrome, feeling confident they are capable or knowledgeable enough to train students, and feel overwhelmed with the responsibilities that come with being a trainer in general. If you are one those trainers who need guidance, this is the episode for you. Sheila Bella talks to her friend and ma…
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246. STEPS TO BE MORE CONFIDENT ON CAMERA
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STEPS TO BECOME MORE CONFIDENT ON CAMERA Let's face it, social media marketing relies on videos for content. It is the most used format overtaking blogs, infographics, etc. Knowing how to be on camera and overcoming your fear of "being seen" will increase traffic to your website and direct sales by at least 80%! In this episode Sheila will give you…
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245. PRETTY RICH BOSSES 2022 RETREAT TAKEAWAYS WITH CEO OF PRB, SHEILA BELLA AND THE PRB STAFF
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Have you ever wondered what would happen if you stopped hustling, stopped pushing yourself, or just simply gave up when times were hard? How your actions ultimately could effect the lives of others. Several years ago, so many people lost their jobs due to the pandemic, including Sheila. She basically lost everything, but the moral is she didn't giv…
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244. WHAT TO DO WHEN YOU CAN’T AFFORD YOUR SPACE BECAUSE BOOKINGS ARE SLOW WITH CEO BEAUTY BOSS, SHEILA BELLA
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After Sheila built a successful seven figure beauty salon with Sheila Bella Permanent Makeup, she was ready to launch her first live event in March 2020, the Pretty Ambitious Summit. But the day before the event took place the pandemic shut everything down and Sheila lost everything. But out of the ashes she rose to build her second seven figure bu…
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243. HOW TO CONVERT YOUR LEADS INTO CLIENTS WITH CEO AND BEAUTY BUISSNESS COACH SHEILA BELLA AND HER SALES TEAM AT PRETTY RICH BOSSES
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Are you constantly posting on social media with posts, Reels, Stories, etc. thinking “I finally have leads, but why is not one booking appointments?” Tune in to hear from Sheila Bella and the multi-million dollar sales team at Pretty Rich Bosses who know all about how to convert leads off social media into paying clients! #BeautyMarketing #PMUmarke…
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242. WHO TO HIRE FIRST IN YOUR BEAUTY BIZ WITH BEAUTY BOSS COACH SHEILA BELLA
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Hiring a team for your business can be very intimidating, trust me we know. There were ups and downs for Sheila when it came to starting her beauty business over ten years ago and she made plenty of mistakes. Lots of them. So now she's going to teach you how to NOT make the same mistakes she did and explain who you should hire first before you do a…
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241. WHY YOU SHOULD GO TO CONFERENCES, WITH BEAUTY BUSINESS COACH, SHEILA BELLA
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If you're curious how attending conferences could level you up, then listen to the pros. in this episode, Sheila Bella and Michelle Rukny talk about how the upcoming AAM conferneces could be an absolute game changer to learn new techniques, marketing, plus gain experience, and network with fellow artists in the industry. //AAM 2022 PMU Virtual Conf…
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240. WHAT TO CHARGE AFTER CERTIFICATION WITH BEAUTY ENTREPRENEUR, SHEILA BELLA
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This is a shout out to all those new artists who literally just received their beauty certifications and are lost on what the heck they should be charging for their services. Sheila was there, so she knows what it’s like to feel lost and confused about whether or not you are over or undercharging for your services. “Do I charge the competitive rate…
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239. 7 NOT SO SECRET SECRETS WHY YOU’RE NOT GETTING CLIENTS WITH PRETTY RICH BOSSES CEO AND BEAUTY ENTREPRENEUR, SHEILA BELLA
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We know what it’s like when you’re first starting out in the beauty industry, you hear crickets in your salon. You post sale after sale on Instagram, pass out your business cards to all the local businesses and sit by the phone waiting for people to call you for you services. Trust Sheila because she’s been there and those methods just don’t pay th…
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238. WHAT WAS THE BIGGEST NEEDLE MOVER FOR YOUR BUSINESS IN 2021 WITH PRETTY RICH BOSSES (PRB) CEO SHEILA BELLA AND PRB STUDENTS
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Have you ever looked back to where you’ve been to determine what choices you made for your live and business that helped you get to where you are now? In this LIVE episode, Sheila talks to her students: @larajadebeauty, @viragobrowsandbeauty_, and @codijo.posh, who have gone through the Pretty Rich Bosses program and asks them, “what their biggest …
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237. BIGGEST SEO MISTAKES COSTING YOU MONEY WITH BEAUTY ENTREPRENEUR SHEILA BELLA
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What most people in the beauty industry are lacking is knowing how to achieve a high search engine optimization (SEO.) Bottom line, it doesn’t matter how great of an artist you are or salon you have if nobody knows you exist? How do people know you exist? The answer is: by showing up as the top four searches on google. Check out Sheila dish out in …
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236. HOW TO MONETIZE YOUR SOCIAL MEDIA WITH BEAUTY ENTREPRENEUR SHEILA BELLA AND SOCIAL MEDIA COACH CHELSEA BENNETT
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In this day and age, if you own a phone and have social media there is no reason why you cannot make money. The common question is how?! Check out this episode with Sheila and Chelsea Bennett on how to make money by being an influencer on social media. //FOLLOW CHELSEA BENNETT @https://www.instagram.com/chels_bennett1/ //CHECK OUT BEAUTY MARKETING …
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235.WHY YOU NEED AN AAM CERTIFICATION WITH AAM BOARD PRESIDENT, SHEILA BELLA
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Ask yourself this: would you pick a doctor or architect who was not board certified to work on you or your house? Would you do the same and trust a PMU artists who was not board certified to put permanent makeup tattoo on your face? As a new PMU artists just starting out in the field, how to do you gain trust of new clients and models to build your…
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234. HOW TO SET THE RIGHT PRICE FOR YOUR BEAUTY SERVICES AND PRODUCTS Q&A WITH SHEILA BELLA AND PRETTY RICH BOSSES
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There’s not exactly a manual or guide book on “pricing” for the beauty industry, is there? Many artists ask themselves the same questions, “am I over-charging?” and “am I charging enough?” Check out this episode to find out in a live Q&A session what Sheila thinks is the correct way on how to set prices for your services and products in your beauty…
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233. 5 KEY STEPS TO PERSONAL FINANCE SIMPLIFIED WITH BEAUTY ENTREPRENEUR SHEILA BELLA
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What's more important than knowing how to make money is knowing how to SAVE money. This way you can pay off your debt, buying a house, paying for your kids college, or set up a fund for your retirement. If you check out this episode with Sheila and follow her financial game plan tips, you are guaranteed to have the financial freedom you always want…
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232. FOUR MAJOR MISTAKES ON INSTAGRAM THAT YOU NEED TO CHANGE ASAP WITH BEAUTY BOSSES SHEILA BELLA, SHAY DANIELLE, LAURA OBANDO, AND CASSIDY GJERNES
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You may have noticed that Instagram is not what it was when it was first created. It began as place to store photos like an art gallery. Now, it’s a social media marketing tool that could turn your startup beauty biz into earning millions when used properly. These four women: Sheila Bella, Shay Danielle, Laura Obando, and Cassidy Gjernes can tell y…
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231. MOVING TO A NEW TOWN PART 2 WITH BEAUTY BIZ BOSS AND COACH, SHEILA BELLA
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Congratulations, you’ve decided to move! Now what? Sheila goes over at least six different points you need to know just to prepare you BEFORE you big move. Then the work doesn’t stop there! You should know what do AFTER you’ve relocated which is a whole different ballgame! Sounds like a lot, but you’ll be glad you were prepared and ready to restart…
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230. IS THERE A MARKETING MAGIC PILL WITH BUSINESS GURUS SHEILA BELLA AND APRIL MEESE
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A business without a marketing strategy will inevitably cease to prosper. You can blame it on an over saturated market but in the end what it boils down to is: denial, procrastination, and lack of accountability. These are hard pills to swallow, but sometimes the truth hurts. If you find yourself struggling in the world of marketing, check out this…
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229. MOVING TO A NEW TOWN PART 1, WITH BEAUTY BOSS SHEILA BELLA
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Are you in the process of deciding to move to a different city? Have you already arrived at a new city and wondered, "what now?" because nobody knows who you are as an artist and have to start from scratch? Tune in to this episode to hear all you new to know when relocating to a new city and if it is in fact, the right move for you. //TO DOWNLOAD T…
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228. IS PASSION A DIRTY WORD? WITH PRETTY RICH BOSSES CEO SHEILA BELLA
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Have you ever wondered why is the word “passion” perceived as a dirty word in today’s society? Especially, when it takes passion to go after your dreams and achieve your goals? Why does society think there’s an expiration date on achieving your passions including a career, marriage, a house, kids, excreta. Why does a person settle for mediocrity in…
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227. THREE TIPS FOR UPSELLING WITH BEAUTY ENTREPRENEUR SHEILA BELLA
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Having clients booked, sitting in your salon chair is the equivalent to waving money in front of your face. If you are not upselling to your clients because your feel it cheapens the service, or makes you appear too much like a car sales person, then you’re thinking is backwards. Turn up the volume to find out why it’s so important to upsell to you…
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226. SIMPLE 5 STEP STRATEGY TO FINANCIAL FITNESS FOR 2022 WITH GUEST AMANDA BREUER AND BEAUTY ENTREPRENEUR SHEILA BELLA
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Is one of your goals is to make and save more money? Did you know you need at least 1-3 million dollars to retire by 65? Does that number scare you? Don’t worry it’s not too late! If you want to learn how to save money, get out of debt, and start making some real money in 2022, check out Amanda Breuer and Sheila Bella’s 5 step financial fitness gam…
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225. KEY PREDICTORS OF INSTAGRAM SUCCESS WITH PRETTY RICH BOSSES CEO SHEILA BELLA
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If you’re sitting staring at your phone wondering why you’re not getting any engagement or leads on Instagram even though you’re constantly posting, check this episode out! Sheila built her clientele for both her businesses almost entirely on Instagram so she knows what she’s talking about! Tune in to find out about all you need in order to predict…
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224. WHY WOMEN NEED TO BE SUCCESSFUL WITH BEAUTY BOSS SHEILA BELLA
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There are two types of women: ones who like to be taken care of, and ones who’d rather take care of themselves. There is something to be said about the latter, because that woman has more freedom. Tune in to find out how Sheila Bella feels about the stigma about wealth and being rich and what it could mean for a woman’s security and her life choice…
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223. SAVE MORE MONEY IN YOUR BEAUTY BUSINESS WITH CEO BEAUTY ENTREPRENEUR, SHEILA BELLA - PART 2
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Are you one of the many who feel a stigma around the word ‘budget.’ Does it make you feel like you’re a cheapskate if you’re trying to be frugal. If trying to save money feels more like an unsustainable diet rather than a healthy lifestyle, check out this episode where Sheila Bella continues in part 2 on how to save money for your business and lear…
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222. SAVE MORE MONEY IN YOUR BEAUTY BIZ WITH BEAUTY ENTREPRENEUR,SHEILA BELLA - PART 1
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Does thinking about profits and losses of your business scare you so much you chose to ignore it, or you tell yourself "I'll just do it later?" What would happen if the world shut down tomorrow and you were forced to close your doors for an unknown amount of time? It's happened before. Could your business stay afloat during a recession? Tune in to …
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221. 2021 BEAUTY BIZ REFLECTIONS WITH SHEILA BELLA, CEO OF PRETTY RICH BOSSES
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Do you ever spend New Years Eve reflecting all your highs and lows from the previous year? Remember feeling pumped and motivated on New Years Day 2021? In this episode, Sheila Bella gets real by sharing all of her wins, failures, lessons learned, and big takeaways from 2021. Now she's ready to take on 2022! Bring it on! //VISIT https://www.sheilabe…
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220. WHY WE CHOSE TO DO A 7 DAY WATER FAST, WITH BEAUTY BIZ ENTREPRENEUR SHEILA BELLA AND WILL REUSCH
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For all the health nuts and critics out there wondering why Sheila Bella and her husband Will, choose to push their bodies to the limit and go on a week long fast, consuming only water, you will soon learn the answers. Tune in to this live episode where they share their logic and research, the facts, their experience, as well as the criticisms they…
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219. TOP 5 WAYS TO GET MORE CLIENTS: INTERVIEW WITH TINA DAVIES AND SHEILA BELLA
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One of the biggest things PMU artists struggle most with is how to get new clients and keep the ones you already have coming back. In this episode, Sheila is interviewed by one of her mentors and best friends in the PMU industry, Tina Davies on the methods she uses to gain and retain clients. Learn more about Tina Davies at: https://www.instagram.c…
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218. BEAUTY BIZ MILLIONAIRE SECRETS WITH BUSINESS COACH SHEILA BELLA AND PRETTY RICH BOSSES COO, LAURA OBANDO
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21:06
If you ever wanted to get inside a millionaire's mind (AKA Sheila Bella) to learn all their secrets in the beauty biz while their inhibitions are down, this is the episode you've been waiting for! Tune in to hear Laura Obando, COO of Pretty Rich Bosses, do a live Q & A with Sheila while chilling at a medispa in Beverly Hills! //VISIT https://www.sh…
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217. STOP SAYING YOU’RE NOT A NUMBERS PERSON WITH BEAUTY BOSS CAOCHES SHEILA BELLA AND DANIELLE HAYDEN
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Hey beauty boss! Are you by chance one of the millions of entrepreneurs out there who are utterly intimidated by stats and numbers? Instead of handling the books yourself, you rely on others because you’re too afraid to even acknowledge what your profit and losses might be? Are you lost on how to save six months worth of income in case of a catastr…
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216. WHAT TO DO WHEN YOU’RE NOT BUSY WITH BEAUTY BOSSES SHEAILA BELLA AND NATALIE DELLA-VERDE
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Every business has it's ups and downs with when it comes to sales, and in the beauty industry, especially PMU, there is always an off season. Very few to sometimes zero clients. So what do you do when you can hear crickets in your salon? Tune in and follow these tips from beauty bosses Natalie Della-Verde and Sheila Bella. FIND NATALIE ON IG @BADGA…
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215. RAISING LEADERS WHILE LEADING IN BUSINESS WITH CEO MOMS ELIZABETH HARTKE AND SHEILA BELLA
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It's never easy to juggle family and work, especially when trying to level up your business so you have something to pass down to the next generation. Sometimes you need a little guidance to get you through and that's when you call in the experts. In this episode, Sheila Bella interviews Elizabeth Hartke, international business and leadership strat…
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214. I'M FEATURED IN FORBES!! INTERVIEW WITH SHIELA BELLA, TWO TIME SEVEN FIGURE BUISNESS ENTREPRENEUR
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The road to success is not always a smooth one and in Sheila Bella's case, it was as rocky and bumpy as you can get. Tune in to this live interview with Sheila Bella and her content manager, @24karatkate, on how Sheila built a a brick and mortor and online business from the ground up, to being featured in Forbes magazine. //FORBES MAGAZEINE ARTICLE…
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213. SHE'S COPYING ME!! HOW TO HANDLE COPYCATS WITH BEAUTY ENTREPRENEUR SHEILA BELLA
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