show episodes
 
Becoming a more sustainable business can be difficult, the journey often one of challenges and setbacks as well as successes and progress. This collaboration between Global Compact Network Singapore and specialist communications agency MullenLowe Singapore seeks to provide real-life sustainability stories from companies of all shapes and sizes with the objective of inspiring more businesses to become better.
 
Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing manage ...
 
Trivia, Tips, Troubles and Tales of why some leaders thrive whilst others struggle. Learning how your brain works enables you to quickly adapt your thinking and behaviour to be a better leader, to successfully influence others more easily and to UnLock your own Talent, UnStuck your Potential to UnLeash Performance. John is a Behavioural Neuroscience Expert, an inspirational coach and trainer leveraging behavioural neuroscience to empower business leaders and improve the bottom line.
 
A premier university in Asia, the Singapore Management University (SMU) is internationally recognised for its world class research and distinguished teaching. With an emphasis on generating rigorous, high impact cross-disciplinary research that addresses Asian issues of global relevance, SMU’s faculty from its six schools – School of Accountancy, Lee Kong Chian School of Business, School of Economics, School of Information Systems, School of Law and School of Social Sciences – collaborate cl ...
 
Pikkal & Co is a Full Service Podcast Agency based in Singapore with podcast production partner studios in Atlanta, Bangalore, Barcelona, Brisbane, Dubai, Dublin, Helsinki, London, Manchester, Mumbai, New Delhi, New York, Singapore, Stockholm, Sydney, Toronto, Vienna, Washington DC and Zagreb. Pikkal & Co was founded by podcast host Graham Brown. Pikkal & Co specializes in Performance Communication for B2B Clients. Performance Communication is Communication that delivers measurable results b ...
 
Frictionless, automated, personalized travel on demand – we are steadily approaching the emergence of a new ecosystem in mobility; one that is safer, sustainable, and more inclusive for consumers. In our Future of Mobility series, we bring you key insights from top executives from both the public and private sectors – decision-makers, innovators and shapers pushing the envelope on future developments within Mobility and beyond. Have any questions? Reach out to us at seapodcast@deloitte.com # ...
 
#STRongerTogether Meet the Scholar Podcast offers the opportunity for our community to get to know a prominent Strategic Management scholar through a candid conversation. Sessions will begin with an interview by moderators asking scholars a wide range of questions, including: where did they grow up, what made them pursue a career in academia, how have their research interests evolved, what were some challenges and triumphs along the way, what advice would they give to new scholars, what unan ...
 
As the world emerges from the shadows of a pandemic, we're all wondering what's next? Has our experience in lockdown altered the future we expected or has it simply accelerated ongoing change? What's in store for us over the next few years? Join Singapore-based hosts Suzy Goulding and Andrew Clark as they ask leaders across Asia working in media, marketing, communications and lifestyle one simple question: What's next?
 
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show series
 
As today's cities become larger and more diverse, the growing urban population density brings increasingly complex challenges. To ensure a sustainable future, smart cities have to plan, design and manage urban infrastructure for effective and reliable operation. What can organisations and governments do to accelerate the development of smart cities…
 
Barry O’Brien AOM, is the Founder and Chairman of media agency Atomic 212. But he has had a long career in media on both the agency and the media owner side starting way back last century. He talks about the changes that have occurred in his media career from his days at Total Advertising right through to today. But just as important, he talks abou…
 
FoodXervices Inc. is one of the top foodservice distributors in Singapore and a signatory to the United Nations Global Compact. We chat with Nichol and Nicholas Ng, third-generation business owners of FoodXervices to learn how the company weaves sustainability into their business operations, how they envision a sustainable future to be like and the…
 
Welcome to a new podcast series where we meet and talk to businesses in Asia, large and small, who are taking decisive action to become better. Tune in for stories of individual business sustainability journeys and be inspired by the challenges they face and overcome and the successes they have achieved. Each interviewee provides their top tips on …
 
Lindsay Bennett is the Global Head of Marketing for DDB out of New York City. But six years earlier, she was a recent graduate and starting as a cadet journalist at industry trade media AdNews. Lindsay shares the path she has taken from those days at AdNews and her transition to the agency world, first in Corporate Comms and then as Marketing and N…
 
Collaboration is when an effective team harnesses the best out of individuals working together and appears to be disarmingly simple: “to work with another person or group in order to achieve or do something” But everyone in the team comes with their own personality, their culture and way of doing things and their own competitiveness, their fears, t…
 
Nathan Hodges is the Managing Director of TrinityP3 in Australia and New Zealand. But before this he had an extensive career in advertising and particularly in Account Management and Agency Management. He shares his view of the role of what is often mistakenly called Account Service and the importance of focusing less on the concept of service and …
 
Tim Burrowes is the founder and editor-at-large of Australia's biggest media and marketing platform Mumbrella. He is also the author of the soon to be released book, Media Unmade. Tim shares his experience launching the highly successful Mumbrella from scratch and talks about the role of trade journalism in the marketing, media and advertising cate…
 
Kate Guaran is a Senior Marketer, specialising in B2C, Digital, Innovation, Strategy, Customer Experience, Leadership and Insights. She shares her view on the role of marketing from her agency and advertiser perspective and highlights the insights and lessons she has learned and used along the way to engage and inspire her team and agencies to go a…
 
At this point, you know what your audience Knows and what the Need to know. You've got a handle on their Opinion and remember that they need to be right, and they need to belong and you will be encouraging their positive self-image. But you recall the saying it's not what you know but who you know? In this section we'll cover: 1. Stakeholder Mappin…
 
I didn't recognise the number but I was expecting a call and thus began another 5 minute rude interruption. We all get them. We all hate them. And yet companies persist in using telemarketing and tired sales scripts. This one was especially bad. It was someone trying to sell me a meeting arrangement service using LinkedIn. Essentially, they would t…
 
Have you ever sat in a presentation and successfully listened to everything that the speaker shared, remembered what was essential and acted on the information whilst simultaneously fielding emails, carrying out a chat message and planning lunch and all before a really important client meeting. OK, now in this very short space of time, what do you …
 
What do they Know? Let's start with asking what do your audience already know about you and your topic? There are two extreme dangers here: 1. Assumptions and 2. The Curse of Knowledge You see I carry a curse. A curse of knowledge. Just as you do: The Curse of Knowledge! I attended a networking event recently where someone was sharing about Bitcoin…
 
Kylie Sandercock is an entrepreneur, and accountant and now a Senior Financial Consultant at TrinityP3 Marketing Management Consultants. She shares her experience working with agencies and tech companies and highlights the opportunities for advertising and media agencies to improve their efficiency and productivity. Opportunities are often overlook…
 
If there's one complaint I hear about a leader’s skills from their boss or their HR, it's that they don't adjust their communication for their audience. And yet those leaders genuinely believe that they do adjust for their audience. So who is right? Well, they're both correct of course. The presenter thinks they are adjusting but they don't really …
 
“There are no such things as wrong turns, Only paths we never knew we were supposed to take.” Proverb AdvantEdge Coaching is about change “Change is the only constant” goes the refrain. There would be little need for coaching, training, mentoring, counselling or any development if people were happy to stay the same as they are now. Being coached by…
 
Tasman Murray is the founder and Managing Partner of Holistic Analytics. Tasman and David discuss the increasing ability of analytical modelling to refine marketing strategy, customer strategy, advertising deployment and media expenditure; the importance of developing a customer-centric analytics culture in organisations; and the contentious challe…
 
On Becoming All That You Can Be I vividly remember my school Term Report from my Art teacher: “John shows no potential whatsoever for Art.” I knew that I wasn’t any good at Art, not in any conventional sense anyway, but this hurt. I was 11 years old. I put my aspirations of being the next Andy Warhol on hold and only dared take up cartooning at the…
 
Renee Amor is the General Manager Marketing & Communication, and Lucy Lithgow is the General Manager of People & Culture at BPAY Group. They share how they engaged the whole organisation to redefine the purpose, mission, vision and values to help carve out a new position in the financial services ecosystem. Employee behaviour now forms 50% of peopl…
 
Belinda Noble, a communications strategist and the co-founder of Comms Declare, a group dedicated to harnessing the power of comms, marketing, media & advertising to supercharge the transition to a climate-friendly future. Comms Declare recently celebrated its first birthday, with more than 300 organisations and individuals and growing. Belinda sha…
 
Most people, most of the time, allow life to happen to them. “Life is difficult” begins M. Scott Peck in the ‘70s classic “The Road Less Travelled”. What remains most surprising, is that, for many people, this is a revelation! If you are alive, and get out of bed today, there will be a challenge for you to face. Something will happen that you will …
 
Simone Allan is the Founder and CEO of Mondo Search and the joint founder of The Mentor Evolution, the mentoring platform of the TrinityP3 Marketing Mentor program. Simone shares her passionate belief in mentoring as the ideal way for individuals to enrich and develop their careers both as a mentor and a mentee. She also talks about the ability of …
 
Why set up a podcast agency in Singapore? Graham Brown founder of award winning podcast agency Pikkal explains why. Pikkal & Co is a Full Service Podcast Agency based in Singapore with podcast production partner studios in Atlanta, Bangalore, Barcelona, Brisbane, Dubai, Dublin, Helsinki, London, Manchester, Mumbai, New Delhi, New York, Singapore, S…
 
Hamish Thomson is a keynote speaker, board and startup advisor, consultant and the author of the business book “It’s not always right to be right”. Hamish shares his experience and insights from a career that started in advertising in the UK as a copywriter and took him across to marketing at Reebok and Mars, where he became the Regional President.…
 
Chris Maxwell is the Founder and Managing Director of Lution, Australia’s leading in-house agency specialist, with deep experience building and optimising in-house teams. Chris shares his experience building the in-house capabilities at Carlton United Breweries. And how this experience inspired him to develop and offer this to other Australian mark…
 
Eaon Prichard is a Global Strategy Consultant, Founder of ArtScienceTechnology, Mentor, Tutor, and Author. His thought-provoking books, “Where did it all go wrong” and “Shot by both sides” provide an opportunity for practitioners of marketing, advertising and creativity to review and rethink everything they may believe. He talks about the process o…
 
Andrea Martens is the CEO of the Association of Data-Driven Marketing and Advertising (ADMA) and she discusses some of the challenges facing ADMA and their broad membership base last year as marketers and their agencies adapted to the impact of the global pandemic. Andrea highlights the lessons and the actions she took as a leader and the results h…
 
I’m going to explain how performance is unleashed using the AdvantEdge Potential to Performance System model. Performance happens when three things are aligned at the same moment: Your Potential, Your Drive and a Trigger. The Model You can visualise this model has two dimensions. The Vertical axis is your level of Drive to perform an action, and it…
 
Stanley Johnson is a Creative Director, Brand Transformer, Copywriter and one half of the creative consultancy StanLee with his creative collaborator, Lee Callister. Stan discusses his career and contrasts his experience as a creative leader in the various roles in network agencies, independent agencies, creative consultancies and an in-house agenc…
 
Gai Le Roy is the CEO of the Interactive Advertising Bureau (IAB Australia) and she shares some of the many challenges they faced in 2020, not just due to the pandemic, but with the heightened level of government scrutiny on the category. Gai talks about the way they responded, and the lessons learned and the opportunities that arose, from an indus…
 
Benefits of AI in Talent Acquisition A recruitment partner based in Shanghai told me that they now typically receive 260 (new) applications for an open position in a large company. The hospitality sector garners more than others: in Manchester, UK almost 1,000 applied for a receptionist job in a single day in July 2020! You can understand why there…
 
Nick Keenan is the Chief Executive Officer of Starcom Australia, a Publicis Groupe Company. Globally, Starcom is known as the Human Experience Company and combined with the concept of People Powered Growth is designed to improve their positioning and point of differentiation. But what does it mean and how will it work for advertisers, media owners,…
 
Azadeh Williams is a lawyer, international journalist, and the founder and Managing Partner of AZK Media, a marketing and media content agency. She talks about her progress moving from law and finance into journalism and then marketing on the international stage. And shares her approach to helping brands and businesses use their communication super…
 
What is Talent Really, Anyway? #UnLock Your Talent Everyone wants talent, but what is it? Talent: Individuals seek to develop it. Companies want to identify and retain it. Succession planners search for it. Politicians plan for it. The world wants it. There’s even a war for it. But what is it exactly? The word “talent” is bandied around for so many…
 
Mike Wilson is the Chairman at Havas Media Group Australia and New Zealand and here shares his experience from starting in media planning and buying at BMP London, where he worked with many of the team who started Naked years later. His time as a Senior Marketing Manager at Warner music and the path that led him to founding Naked in Australia. He t…
 
Unlike other industries that are largely driven by the public sector, the space tech industry is increasingly fronted by private entities. On top of the regional collaborations, funding by private entities have accelerated space tech advancements in cities like Singapore.In this episode, we speak to Lynette Tan, Chief Executive at Singapore Space &…
 
Stephen Wright is the Global Media Lead for TrinityP3. He was also the Director of Programmatic Media and he shares what he has identified as the three key challenges stopping programmatic media from achieving its full potential for advertisers. Stephen also shares how many of these are being addressed to make programmatic more accessible for non-t…
 
John Broome is the CEO of the Australian Association of National Advertisers (AANA) and shares his perspective on the challenges facing marketers and the advertising industry in 2020 and the opportunities available in the year ahead. He talks about the achievements of the past 12 months, including greater engagement with members and the industry, m…
 
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