show episodes
 
Social Minds is the UK’s first-ever dedicated social media marketing podcast, brought to you by Social Chain Agency. Each week we’re joined by leaders - in all sectors - to learn the global impact social media is having on every corner of the business world. We translate the marketing jargon you hear every day, leave buzzwords at the door and speak to social media headlines in a way anyone can understand. Join our Facebook group - Social Minds | Twitter - @TheSocialChain | Instagram - @socia ...
 
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show series
 
It’s been a busy fortnight packed with updates to every social platform. This week on Social in Six, Theo and Eve are discussing the global rollout of Instagram Guides and the opportunities for brands, Twitter’s plan to bring back verification in 2021 and the details of Snapchat Spotlight - its answer to TikTok which is promising a share of $1M dol…
 
Ask anyone in the industry which brands do humour on social well and chances are KFC will be mentioned; the brand has gained notoriety for its witty jokes and quick comebacks on Twitter. Its recent Rate My Plate Twitter activation even made it to the big screen through an acclaimed TV spot which saw social inspire OOH - something most brands wouldn…
 
This week on Social in Six, Theo and Eve take a first look at Instagram’s redesign, which puts Reels and shopping front and centre, reveal what WhatsApp’s new shopping button means for social commerce and messaging payments, and speak to what Spotify’s latest acquisition means for podcasters. Plus we cover the benefits of new public subscriber coun…
 
The #BlackLivesMatter movement and the events of 2020 have shone more light on the issue of inequality within business. So how can companies make sweeping changes from entry-level to C-suite and how do we all promote inclusion and representation without box-ticking or indirect discrimination? This week we learn from Scott Morrison, a mentor, founde…
 
Social in Six is a breakdown of the top social media stories and what you need to know. This week, Eve breaks down some huge updates in social commerce, including TikTok’s Shopify integration and WhatsApp launch of shopping in chats. We also cover updates to Instagram LIVE and the new measures being put in place to force influencers to disclose ads…
 
Reddit was once a relatively niche forum website. Today it sits alongside behemoths like Facebook and Instagram, and even overtakes Twitter and Pinterest in daily active users. With its growth has come increased opportunities for brands and advertisers, which we hear all about in this episode from Harold Klaje, Reddit’s VP and president of global a…
 
Social in Six is a breakdown of the top social media stories and what you need to know. This week, Theo and Eve discuss the launch of Snapchat Sounds, a new audio browser for Reels, shoppable IGTV videos and Facebook’s ban on political ads until after the US Presidential Election. We also talk about what will happen if Instagram turns into Facebook…
 
Gaming’s popularity is experiencing an unstoppable evolution, a large part of which is the involvement of the music industry. Fortnite’s recent live in-game gig with Travis Scott saw over 12 million players tune in while brands like Burberry and Louis Vuitton are already utilising the creative opportunities that this collision of worlds has created…
 
This week on Social in Six, Theo and Eve announce the long-awaited launch of Facebook Messenger and Instagram Direct’s integration, explaining what it means for both brands and users. We also cover stories from Snapchat, LinkedIn and Pinterest, as Snap expands its video ad offering and LinkedIn and Pinterest both roll out their versions of the popu…
 
Times are tough. And, as such, in the past few months, brands have taken their duty to communicate purpose seriously - too seriously. This week we’re joined by Dom Boyd, managing director of market research company Kantar and previously of adam&eveDDB. Dom says there’s a concerning trend in creative advertising: we’ve lost our sense of humour. Kant…
 
Theo and Eve are back with Social in Six - a breakdown of the top social media headlines and what you need to know. This week we’re talking about Instagram’s new home screen which highlights Shopping and Reels, Snapchat’s decision to bring ads to its lightweight Minis apps and the launch of Google’s answer to TikTok, YouTube Shorts, in India. We al…
 
As one of the most prestigious advertising magazines in the world, it’s easy to fall into the trap of thinking Adweek’s writers only care for a specific type of ad. But just as creativity has moved on from eye-wateringly expensive masterpieces and ten-minute short films, so too has Adweek’s definition of what makes a memorable campaign. In this epi…
 
Theo and Eve are back with Social in Six - a breakdown of the top social media headlines and what you need to know. This week we discuss TikTok’s partnership with Teespring and what that means for creators and monetisation, the expansion of Instagram Guides as the platform experiments with long-from, and the reasons why Facebook might soon ban all …
 
When TikTok first stepped on the scene, cynics called it a passing fad. It’s only been two years since Musical.ly merged into TikTok and the platform has fast become the gold standard for content creation. In this episode, we’re joined by TikTok’s managing director of global business solutions, Inam Mahmood, and Abi Clarke, a stand-up comedian who …
 
Theo and Eve are back this week with Social in Six - a breakdown of the top social media headlines and what you need to know. We’re talking about TikTok’s first music distribution partnership with UnitedMasters, Twitter’s new reply features and Facebook’s campaign to get brands and users including more hashtags in their posts as well as using them …
 
For the last 15 years, YouTube has shaped culture, but culture equally shapes YouTube. Because the platform’s Trending tab is curated based on what’s popular, it’s a true reflection of society and culture by country - and therefore an invaluable resource for brands. This week we’re joined by YouTube’s culture and trends lead, Roya Zeitoune, whose j…
 
Theo and Eve are back with Social in Six - a breakdown of the top social media headlines and what you need to know. This week, we discuss the updates to Messenger that are seeing SMEs and users through lockdown, including livestreams from Messenger Rooms and a new ecommerce and customer service plugin. We also discuss the latest from Twitter’s prop…
 
Warning, themes of a sensitive nature (suicide, self-harm, eating disorders): Social platforms face enormous pressure to improve their policies on suicide, self-harm and eating disorders. But pointing the finger at Facebook might be the most dangerous move of all. In the same week that the UK government sparked outrage among people recovering from …
 
Theo and Eve are back this week with Social in Six - a breakdown of the top social media headlines and what you need to know. In this episode, we reveal the US launch date for Instagram’s Reels and explain how it differs to TikTok. We also give you a first look into Snapchat’s new brand profiles that are currently in testing among a select group of…
 
In a time where consumers have been confined to their homes and social contact has been limited; influence has been pulling to the forefront of our increasingly virtual reality. Where other channels have been on the back foot, unable to activate amongst social distancing, influence has found itself in a unique position. In this episode of Social Mi…
 
Theo and Eve are back this week with Social in Six - a breakdown of the top social media headlines and what you need to know. In this episode, expect to hear all about Twitter’s new paid-for feature and what it means for publishers, the leaked code that shows how WhatsApp and Messenger will be integrated (and sooner than you think) and get a first …
 
A lot of industries have been damaged or made irrelevant by the onset of COVID-19 lockdowns across the world. Podcasting isn’t one of them. Despite a lack of commuting, there has been a significant shift in the creation and consumption of podcasts, in everything from wellness to true crime. In this episode, we’re joined by David Hill, account manag…
 
Theo and Eve are back this week with Social in Six - a breakdown the top social media headlines and what you need to know. In this episode we discuss the arrival of Voice Tweets and TikTok For Business, as well as the news that brands that want to advertise on Instagram will no longer have to have a Facebook Ads account to do so. That news follows …
 
Marketing and advertising is saturated with rules for best practice. Swedish plant-based milk brand Oatly has rejected them all. The brand frequently mocks the idea of advertising within its ads, it prints negative feedback on its packaging and once took to Instagram to poke fun at its own CEO. In this episode of Social Minds, we’re joined by Oatly…
 
Theo and Eve are back this week with Social in Six - a breakdown of the top social media headlines and what you need to know. In this episode we cover several new updates from Twitter, including the launch of its Stories product Fleets and the return of the infamous blue ticks; we talk about Instagram’s latest change to Stories, which alters the UI…
 
As more and more users join social media, the challenge of reaching those most relevant to your brand gets harder, dialling up the demand for ad space. Knowing this, platforms have to continually find new ways of helping paid social managers and advertisers reach users on their apps. So which of social’s main players should you invest more time in?…
 
Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and what you need to know. This week we dissect some of the biggest stories to come out of Instagram, including a breakthrough in social commerce with Shops, a new space for editorial content called Guides, and the platform’s move to finally show ads on …
 
Journalist Chris Stokel-Walker understands YouTube better than most. The majority of his career has been spent covering the vast and sometimes chaotic development of its influence and its influencers. In this episode of Social Minds, Chris joins us to share his insight into the world of the streaming powerhouse, its creators and their superfans. In…
 
Theo and Eve are back this week with Social in Six to break down the top social media headlines and what you need to know. In this episode we cover a handful of new features from Facebook, Instagram and Twitter, including anti-bullying tools and prompts to reconsider offensive language. We also discuss the news that Facebook will compensate its mod…
 
Non government organisations like WWF are used to driving action on and off social, while balancing sensitive messaging with limited budgets. Now the majority of brands find themselves in that very position. So what can brands learn from NGOs during a global pandemic? This week we’re joined remotely by Alice More O'Ferrall and Holly Kay, acting hea…
 
Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and what you need to know. This week we reveal new features from Instagram and TikTok, as competition increases between the two. While Instagram has made food ordering available through the app, TikTok is pressing ahead with Donation Stickers and a poten…
 
If you’re a brand that wants to speak to Gen Z and you’re not on Snapchat, what are you doing? We have Snapchat to thank for the mass adoption of augmented reality. It’s the reason everyone is currently sat at home trying on ‘guess the gibberish’ and ‘which Disney character am I?’ filters. Here to tell us why AR lenses are the phenomenon they are i…
 
Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and what you need to know. This week we address TikTok’s messaging ban on under 16s, Facebook’s $5.7 bn investment and the return of Project Libra. We also discuss what can be deduced from Snapchat’s Q1 earnings report, as well as reveal new features fro…
 
People look to brands when they feel like governments are failing, when they want something to change and when they need to believe that corporations with money are more than that. In this episode we’re joined by a formidable creative director duo in John Kyriakou and Jon Slater, aka The Jo(h)ns. In this, they reveal why now more than ever, brands …
 
Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and what you need to know. This week was a little different; after hosting a series of live webinar sessions, we share our highlights and key takeaways from the most popular episodes. In this roundup, learn what we really mean when we talk about brand st…
 
COVID-19 has split advertisers and creative professionals into those halting spend and output entirely and those using this rare moment of global togetherness to create something that resonates. In this episode we’re joined by TBWA\MCR’s copywriter Olivia Downing, also named in The Drum’s 50 under 30 outstanding women in creativity and digital. We …
 
Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and what you need to know. This week we break down the key updates from Facebook in response to the coronavirus, including a new Messenger desktop app and a Stay Home reaction button, and explain what Messenger’s new Auto-Status feature means for privacy…
 
Read the room. COVID-19 has changed everything over the last month and advertising is definitely no exception. We spoke to the global tech editor of Campaign Magazine, Omar Oakes, to find out how the industry is responding, how consumer sentiment has changed and what brands’ place is in all of this - if they have one at all. Omar has been celebrati…
 
Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and what you need to know. Our second remote recording features news from across the ever-changing landscape and the impact COVID-19 is having on platforms. We look at Facebook’s mounting response to the pandemic, including the introduction of Instagram’…
 
Madness requires methods. We’re all adjusting to this new normal. Whether you’re working from home, passing the time or having to pivot an entire business model, Chris Williamson has some life-changing hacks to share. Chris is the director of Voodoo Events - an industry that has been greatly affected by the COVID-19 pandemic. But he’s also the host…
 
Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and what you need to know. Undeterred by the pandemic, we hosted our first-ever remote recording to bring you news on LinkedIn’s new ad format and why Instagram is temporarily putting a hold on new AR filters. This week’s episode also takes a first look …
 
Social science says organic reach is near impossible. But PR specialists have always known how to spread a story far and wide for virtually no cost. It comes down to the TRUTH. Transparency is key, but in this case TRUTH is also an acronym for the five steps that our guest this week, MD of Fanclub PR Adrian Ma, swears by. In this episode we discuss…
 
Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and what you need to know. This week we address how coronavirus is impacting the money that YouTubers make as well as what brands should and shouldn’t say, according to Twitter. We also walk you through the new Lens Web Builder on Snapchat, which lets br…
 
They know every search, every purchase, every click. Facebook, Google and Amazon are data-mining companies. More than ever, people understand how their data affects the advertising they see online. Still there is a huge discrepancy between what we knowingly give away and what uses its put to by third-parties. In episode 076 of Social Minds, we’re j…
 
Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and what you need to know. This week we reveal the status of Facebook’s Libra, WhatsApp’s dark mode and Twitter’s version of Stories - Fleets. We also reveal how much money Byte (aka Vine 2.0) will be paying its creators, cover YouTube’s policy on corona…
 
Big brands are forgetting what their founders set out to do; when you’ve been in the business for decades, you can lose touch with your roots. This week, we speak to Social Chain’s new creative director, Tim Donald. He reveals the challenge facing brands to simultaneously adapt and to rediscover their purpose. And brand purpose to Tim doesn’t mean …
 
Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and what you need to know. This week LinkedIn tries its hand at Stories, Instagram brings DMs to the web and Yorkshire Tea started a movement on Twitter. We also cover the latest news from Facebook Inc. and explain what YouTube’s latest hire means for in…
 
For our first episode of 2020, we’re joined by Mark Asquith - aka ‘that British podcast guy’. Mark’s years of experience as founder of Rebel Base Media give him unrivalled authority to advise on podcast ideation, production, growth and distribution. Forget the myths you’ve heard about chart-climbing. Find out if your brand suits a slick show or a c…
 
Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and what you need to know. This week that’s Instagram’s algorithm, Facebook’s recommendations for regulation, WhatsApp’s first ad campaign, Twitter maybe getting Stories, what TikTok link in bio means for brands and Burger King’s divisive mouldy Whopper.…
 
And just like that, 2019 is over. We entered the year bursting with questions about influencer fraud, meaningful engagement and political ad meddling. Though that last one is yet to be resolved, 2020 presents new questions about private payments, brand safety and digital wellbeing - among other things. In our final episode of the year, Theo and Eve…
 
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