show episodes
 
The Modern Marketing Engine podcast hosted by Bernie Borges is the podcast for the modern marketer who wants to hear from their peers in the trenches and the occasional analyst or rock-star-influencer sharing strategies and tactics about what’s working in modern marketing. Show notes are available at http://bit.ly/MME-show
 
Cohere will go beyond discussions of online community, social networks and social media and look at the bigger picture - perhaps the biggest picture: the complex, digitally augmented global community we now all belong to, whether we like it or not! The Big Idea: Complex human networks have sprung up globally, driven in large part by exponential technologies such as AI, automation, and space-based internet. Imagine what will happen when three billion more people come online in the next five y ...
 
Empowering aspiring entrepreneurs to build a purpose driven online business from scratch. Brand identity and self development tips, plus social selling strategies to empower the aspiring entrepreneur to Arise, Shine & Prosper Online. Equipping you with tools & knowledge to integrate and activate your God given power and purpose into your online business so you can shine bright and make a difference. Your host Rebecca Keselburg is a mentor, course creator, and veteran entrepreneur specializin ...
 
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show series
 
How would you plan the marketing strategy for a new brand? What are some factors that marketing leaders should take into consideration when rolling out a new product? That is the topic of conversation of this episode of the Modern Marketing Engine podcast, with my guest Armen Najarian. Armen is the CMO at RSA Fraud & Risk Intelligence, which is par…
 
How do you formulate an Account-Based Marketing (ABM) strategy? How do you decide which accounts to target? And what is the role of analytics in ABM planning? That is the topic of this episode of the Modern Marketing Engine podcast with my guest, Chris Rack, President at PureB2B. PureB2B leverages a database of B2B decision-makers in combination wi…
 
B2B buyers have changed dramatically, especially during COVID. Consider these three recent trends, for example: B2B buyers are looking critically at any opportunity that comes to them, whether it comes from marketing content or from a sales conversation. B2B buyers are giving less access to sales people and traditional conversations. In fact, 83% o…
 
Marketing professionals need to have a strong grip on data. These uncertain times have inspired marketers to rely less on qualitative insights and more on data-driven insights. This is what my guest realized during 2020. Paul Cowan, CMO at FreshBooks, joins me in this episode of the Modern Marketing Engine podcast to talk about why they are doublin…
 
The pandemic hit just about every industry hard and many companies are still trying to recover. That’s why stories of B2B companies helping out others around them are so encouraging. And I’m excited to bring you one such story in this episode of the Modern Marketing Engine podcast. My guest is Kathie Johnson, CMO at Talkdesk, a cloud-based contact …
 
What is the future of buying and selling? How do marketing and sales approach digital native decision-makers? That is the topic of this episode of the Modern Marketing Engine with my guest, Dave Boyce. Dave is the Chief Strategy Officer, XANT, where he divides his time between corporate development, corporate strategy, and operational strategy. He …
 
Brand personality is the heart of your Brand Identity and the secret to attracting your perfect customer online. Listen in to develop a brand personality that is authentically you so you can have explosive growth in your business. Get Your Free Brand Identity Guide HereBy Rebecca Keselburg
 
This is a different, but very special, episode of the Modern Marketing Engine podcast. My guest is Hang Black, VP, Revenue Enablement, Juniper Networks and I invited her to talk about her new book, Embrace Your Edge: Pave Your Own Path as an Immigrant Woman in the Workplace. This book has the potential to be life-changing for some. Hang says the id…
 
What drives the success of a sales team today? Knowing how to engage the digitally savvy modern buyer. And modern buyers need modern sellers. While digital marketing is a mature ecosystem with proven processes and practices, digital selling is still evolving. Many sales organizations were reluctant to implement a digital sales transformation until …
 
Happiness is an inside job and many seek it but cannot find it because they are looking outside of themselves. The spirit of God brings you peace and joy in trials, BUT HAPPINESS IS UP TO YOU, and your ability to choose an abundant mindset. In this episode taken straight from my Authentically YOU course, you will learn how to: Identify & honor your…
 
Every woman needs to know this productivity hack about honoring the female hormone cycle with cyclical living. Learn some fascinating information about being a woman that no one ever told you that will change the way you live your life. Get the cyclical living & cycle syncing cheat sheet here.By Rebecca Keselburg, Morgan Hall (Morganitemagic)
 
The year 2020 has brought a lot of pain and confusion due to the pandemic, but also many opportunities for companies to show compassion and generosity. And that willingness to help others can sometimes reap rewards in the marketplace. That’s exactly the story my guest in this episode of the Modern Marketing Engine, Adriel Sanchez, CMO at Newsela sh…
 
Sales messaging is a vital part of a sales reps’ daily work. It’s how they engage with prospects and it can make a big difference in their results. While the perfect sales message will connect and engage the buyer (eventually leading to a sale), a weak sales message will just be ignored, or worse, will damage the reputation of your company. In this…
 
Listen in to learn why you are already qualified to build a profitable online business and become a mompreneur. Plus, 7 different categories of online businesses you can create as a SAHM. Create a virtual business lets you work from anywhere, on your terms, without feeling like you have to choose between your family and fulfilling your dreams. You …
 
There are many pieces to starting a virtual online business. Listen in as Rebecca breaks down building your virtual business step by step and shares the 7 vital things you can do to start creating a profitable online business and become a mompreneur. Get your FREE Branding Guide and start building your online business today https://rebeccakeselburg…
 
5 ways to alliviate stress and feel happier and more fulfilled. When life gets you down there are things you can do to lift yourself back up. Listen in to get ideas on how to let go of expectations, focus on gratitude, be more mindful, and take inventory of how you are living your life. Here is a FREE download to Have Stress Less, More Happiness. 5…
 
In recent history, there have been three important events that have led marketing teams to shift their focus and embrace digital marketing transformation. The first event was 9/11 in 2001 and how fear and uncertainty gripped the U.S. (and others) which hindered planned marketing activities including travel and events where thousands of people congr…
 
What is the most effective way to attract and retain customers if you sell to consumers through distributors? According to Paul Ackah-Sanzah, it’s an Omnichannel marketing strategy. Paul is VP of Marketing at Phantom Screens and a 20-year marketing veteran. Paul has an impressive career journey at Phantom Screens, starting out as their retail sales…
 
A unified marketing and sales funnel is the solution to better prospecting in any organization. In this episode of the Modern Marketing Engine podcast, my guest, A. Lee Judge, Global Digital Marketing Director at Hexagon GeoSystems, discusses his approach to digital marketing and how it is contributing to sales prospecting with a focus on quantifia…
 
You need to be bold to step into your blessed life. Entrepreneurship is rewarding but there are golden rules to follow if you want to have success. Such as, being willing to go first, that belief in yourself is key, and you can do hard things. Join Rebecca and her guest Cory Nobel as we discuss how to be bold.…
 
In 2020 with in-person conferences being redirected to online events, marketers are looking for alternative ways to continue to grow their demand generation efforts and ensure that they can drive quality leads into the sales funnel. One of those ways is gift marketing. Marketing teams are allocating budgets and efforts toward gifting, as opposed to…
 
Discover the 3 elements to a powerful personal brand and explore the 7 pillars of your brand identity to build influence and grow your online business fast. Get your FREE Brand Guide here Get your Ideal Customer Worksheet here Check out why social profits lab is your answer to endless leads hereBy Rebecca Keselburg
 
Podcasts are becoming more popular each day (there are more than a million podcasts and more than 30 million episodes available). So it’s not surprising that marketers are deciding to create a B2B podcast as a strategy to reach their buyers. But how do you start a B2B podcast and how do you make it work? That is the topic on this episode of the Mod…
 
In this episode of the Cohere podcast, I speak with Will Roberts, a data scientist at IBM, about the implications of data science and AI for online communities. Will and I talk through: A definition of AI / ML How machine learning is being applied in the enterprise More specifically, how ML & AI are / might be applied to customer experience general…
 
Social media platforms are abundant with people who are looking for what you offer you just have to learn how to listen. Learn where and how to listen so you can find the people who are looking for what you have to offer. Read the blog for all of the tips shared here and more. https://inspiringyourshine.com/social-listening/…
 
Subscribe to Modern Marketing Engine on your app of choice. The year 2020 has seen many marketing events cancelled, postponed or gone virtual due to COVID-19. And Content Marketing World, the largest event for content marketers held in person each fall is going 100% virtual as well. My guest on this episode of the Modern Marketing Engine is Cathy M…
 
Vincent Boon is a giant in the community space. A natural community leader, Vincent initially saw the power of community when hundreds of people began to show up to learn to play poker at his meetup. From there Vince went on to build pioneering communities in the gaming space, and create a fundamentally new model of community-powered business at Gi…
 
Today the term "disruption" is commonly used in business to signal a wide range of disparate concepts - from new business initiatives to an individual or team pursuing seemingly innovative strategies. The concept of disruption comes from Clayton Christensen's theory of disruptive innovation, which he explored in his first book, "The Innovators Dile…
 
Subscribe to Modern Marketing Engine on your app of choice. There’s a powerful analogy used to describe the difference between an outbound and an inbound marketing strategy: an outbound strategy is like chasing or hunting for leads, while an inbound strategy is like attracting or luring leads to you. And although both marketing strategies have thei…
 
Subscribe to Modern Marketing Engine on your app of choice. Companies must have a strategic plan to grow and expand, especially in challenging times like the current pandemic, where market dynamics have shifted and priorities have shifted. Most B2B companies use traditional market reports to guide their strategic decisions, but they are not enough.…
 
Subscribe to Modern Marketing Engine on your app of choice. Marketing and sales plans conceived in early 2020 are either no longer relevant or no longer work, so B2B sales teams have had to change how they sell (and sometimes even WHAT they sell) to adapt to the new environment of the COVID world. In this episode of the Modern Marketing Engine, I t…
 
Subscribe to Modern Marketing Engine on your app of choice. Innovative business models bring interesting challenges for marketers. When your company fills a previously unrecognized void, your target audience won’t probably know you exist or recognize that they need you. What marketing strategy can you use if your target audience doesn’t recognize y…
 
Breakthrough the resistance to quit and overcome yourself to finish strong. Listen to learn tactics to help you finish what you started, Check in with yourself to stay motivated and accomplish big goals by downloading this FREE worksheet to help you stay motivated and get the win you desire.By Rebecca Keselburg, Cory Noble
 
2 or 4 of the Master Your Identity Series. Discover your zone of talent and why your gifts are given to you but they are not for you. Do not bury what you have been given in fear or hold on to it, serve others with what God has given you. Get your free Master Your Identity Workbook HereBy rebecca Keselburg
 
In the developed world, the promise of social media (including Facebook) to create positive change has fallen well short of the mark. Mass social media is becoming increasingly manipulative and toxic. In the developing world, mass social media's negative effects are even more dangerous, as manipulation and misinformation can quickly lead to real-wo…
 
Subscribe to Modern Marketing Engine on your app of choice. Growth marketing is what drives pipeline and increases sales in the long run. The correlation is undisputed. During a time of social and financial disruption like the current COVID-19 pandemic, growth marketing can be perceived by some as insensitive and opportunistic. What is the modern m…
 
I spoke with Randy Farmer about the recent increase in virtual community participation triggered by the COVID-19 pandemic. In this bonus episode (~15 min), I speak with virtual community pioneer Randy Farmer about this influx of new participants, how they are likely different from your current community cohort, how to understand their needs and eng…
 
Simple tips on creating structure to feel peaceful even when everything around you gets crazy. Real talk with Cory Noble and Rebecca Keselburg about how to handle life and stay happy when life throws you a curveball. It is all about simplicity, structure and healthy boundaries.
 
This week, I sat down (virtually, of course) with Joi Podgorny, Founder of Good People Solutions. Joi has had a very impressive and wide-ranging career, including developing and launching successful community business models for the wildly popular children's brands Animal Jam and Chuggington. In her work with Good People Solutions, she focuses on c…
 
Subscribe to Modern Marketing Engine on your app of choice. Every team of marketers needs to drive marketing results that matter, and as my guest on this episode says, “I’ve never heard a marketing team say, ‘We’ve got all the budget we need!’ “ That’s especially true for small teams. On this episode, David Buffaloe, CMO of Vertical IQ shares the s…
 
Leaders often use the word "transformation" to describe a small or incremental change, but the definition is "a thorough or dramatic change in form or appearance". When using the phrase "Transformational Communities", my intention is to define these communities as having a profound and thorough change effect on participating stakeholders. One of th…
 
Too often the deployment of digital strategies and tools begins humans conforming to technology limitations instead of technology being deployed intentionally in the service of human needs and opportunities - a human-centered approach. Dr. Lauren Vargas joins me on the Cohere podcast to discuss bringing humans back into the center of the "digital t…
 
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