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Our goal in this podcast is to support natural product brands, dietary supplement companies, functional food and beverage companies, and nutraceutical industry professionals by offering interviews with top industry experts. These interviews will contain best practices, trends, recent news, and other insights as they relate to business ops, supply chain, quality, science and regulatory, manufacturing, marketing, strategy, branding and more.
 
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On this episode, Ivan Wasserman joined the show to discuss class actions, claims, & probiotic comedy. Ivan serves as Managing Partner of Amin Talati Wasserman & is one of the nation's premier attorneys for health, wellness, beauty, and other consumer products. Companies of all sizes making, marketing, and selling food, dietary supplements, cosmetic…
 
On this episode, Dr. Susan Kleiner discusses women's health and fitness, the lack of research in women's health, and the need to be authentic. She is the owner of High Performance Nutrition, LLC, a consulting firm in Washington. She has consulted with many professional teams and team members, Olympians, and elite athletes in countless sports. She h…
 
On this episode, Dr. Susan Hewlings joined the show to discuss Science & Nutrition. She has over 20 years of experience in nutrition, sports nutrition, and scientific consulting for the dietary supplement and medical industries. She is currently the director of Scientific Affairs at NutraSource, and the author of Nutrition: Real People, Real Choice…
 
Brian Wommack is responsible for overseeing the development and execution of the Council for Responsible Nutrition’s (CRN) overall strategic communications efforts and is entrusted to enhance and protect the reputation of the dietary supplement industry. Under his leadership, CRN’s communications team is reimagining its member communication strateg…
 
In this episode, Len Monheit, CEO at Trust Transparency Center shared industry insights & its growth, what's currently trending, and various industry resources available. Len is an experienced Nutritional Product Executive with a demonstrated history of leadership in media, health ingredients, supply chain, trend analysis and growth strategy global…
 
In this episode, Rick Polito, Editor-in-Chief at Nutrition Business Journal (NBJ) and author at Wise Wolf Books, shared industry insights & its growth, what's currently trending, and what he expects we'll see in 2022. Rick is a career journalist with an eye for a story and the style to tell it. In his current position at NBJ, his job is to spot tre…
 
Steve Q. Wiltshire has made fitness, health & mindset a priority for 3 decades. Shortly after winning the Mr. Oregon Body Building Competition, Steve developed an autoimmune disease that originated from a serious gut complication that almost ruined his health. Through Steve’s journey, he has developed a process that has led him to assist thousands …
 
In this episode, we had the privilege of hosting Dr. Felicia Stoler, DCN, MS, RDN, FACSM, FAND. Dr. Stoler is a registered dietitian nutritionist, the author of Living Skinny in Fat Genes: The Healthy Way to Lose Weight and Feel Great, and has been a host on TLC's Honey We're Killing the Kids!. Felicia is an expert in nutrition, fitness, and health…
 
On this episode, Erica Rankin, Founder & CEO at Bro Dough, joined the show. Erica is a young Canadian entrepreneur who took a passion and turned it into a business. She created Canada's first better-for-you edible cookie dough with a spin. Launched in 2019, Bro Dough is not only vegan, but contains plant-based protein (derived from peas), as well a…
 
On this episode, John Lyon, Product Development Director with Veyl Ventures, joins the show. John has 9+ years of exceptional hands-on portfolio experience developing health and wellness solutions/products from concept through launch. He is known for steering lucrative brands into fascinating and exciting consumer products and seeing them to succes…
 
In this episode, Kerry Roberts, Co-Founder at Everipe Smoothies, shares the story behind Everipe Smoothies and why they choose freeze-dried ingredients. Their ingredients make it a unique brand that stands out above other smoothie brands. Take a listen and learn about the history of freeze-dried ingredients. Afterwards, be sure to head over to thei…
 
In this episode, we had the privilege of hosting Gretchen Powers, Senior Director of Marketing and Member Experience at the Council for Responsible Nutrition (CRN). CRN's mission is to sustain and enhance a climate for their members to responsibly develop, manufacture, and market dietary supplements, functional food, and their nutritional ingredien…
 
In this episode, Mark Samuel, Founder and CEO of IWON Organics joins the show. Mark launched IWON organics when he realized that most on-the-go meals were unhealthy, unnatural, and didn’t taste that good. So he went on a mission to create exactly what he wanted using the best, non-GMO and organic ingredients. By simply putting one foot in front of …
 
In this episode, we had the pleasure of having Jen Dieter on the show. Jen has 22 years of physical therapy experience and is a six-time Crossfit Games masters athlete, finishing between 9th and 5th overall from 2015-2020, and she won two major CrossFit Masters events in 2020. Listen in to hear about her journey into Crossfit and how working with S…
 
In this episode, Bill Grundler, Masters Athlete & Crossfit Coach, explains how our bodies, or as he calls it, "our machines," don't work like they use to, and what healthy aging looks like for all athletes. Listen in as he breaks it down to the bricks - nutrition and movement - and how supplements are the mortar that holds everything together.…
 
In this episode, Chris Haynes, our Senior Director of Global Sales, takes us on a walk through memory lane as he describes the evolution of the natural products industry. With 29 years of experience under his belt, he shares some insightful truths on the industry and its growth. Trust us when we say, this is an episode you don't want to miss.…
 
In this episode, Caroline Beckman, CEO at Nouri, shares her passion of taking what she has learned and how she is applying it to various areas in the public sector. Hear why Caroline and others are focusing on mentoring those in the juvenile system.By Stratum Nutrition
 
In this episode, Afif Ghannoum, CEO at BIOHM Health, shares what it takes to create a thriving ambassador program. From the importance of hiring PR firms with a hustle game to regulating influencer content, his way of storytelling will certainly inspire you to take your brand to the next level.By Stratum Nutrition
 
In this episode, we had a fun time chatting with Richard Lin, CEO @ Thryve, about how his company got started, where health care is today, and what the future of microbiome health can do. Take a listen, and who knows, you might just be inspired to get your own toilet mascot.By Stratum Nutrition
 
In this episode we have Kyle Phelps on and learn a bit more about his background, Ancient Nutrition, and what it looks like leading the product development charge in the natural products space today.By Stratum Nutrition
 
We all understand at this point the power of social media and how it affects brands within the natural products space. We were stoked to chat with Adam Brown from Sircle Media (if you don’t know Adam, you really should. Check him out on LinkedIn). In this episode, we had a lot of fun chatting about 1st Base + Curated in the Mix + Influencers + TikT…
 
International bestselling author Jay Samit, is a dynamic entrepreneur and intrepreneur who is widely recognized as one of the world’s leading experts on disruption and innovation. Described by Wired magazine as “having the coolest job in the industry,” he raises hundreds of millions of dollars for startups, advises Fortune 500 firms, transforms ent…
 
In this episode we are speaking with Fred Hart, the Creative Director @ Interact Boulder. Fred and Interact Boulder work with brands such as Boulder Canyon, Noble Made, Dogfish Head Brewing and a ton more. We talk package design, audience centric design, the COVID direct to consumer fire, as well as Fred offering lots of great advice for startup br…
 
In this episode, we had a very inspiring and insightful regulatory conversation with Diana Morgan of Care/Of. We discuss everything from Warren G to not saying no for the sake of saying no to your other departments but being creative with finding gray areas and beyond. If you are a young regulatory professional in the natural products space or seas…
 
Super pumped to have our dear friend Andrew Hebard on the show. Andrew is the founder of Natures Crops International, the manufacturers of Ahiflower. In this episode we get some really great insight into supply chain influence, how to get creative in business, advice Andrew has for the 20 something him as well as discussing a bit on Ahiflower of wh…
 
In this episode we interview Erik Bywater the founder of Knosis, an eSports natural supplement brand gettin' their game on. We learn about Knosis and discuss the eSports category, his experience on the Canadian show "Dragon's Den" (As much as we could anyway;) and get some great advice he has for entrepreneurs and new brand leaders in the natural p…
 
Eric and I discuss what brands can do to avoid becoming a commodity brand and get customers excited about not just your products but your brand. We also get his take on some natural food/beverage and supplement brands that are doing this branding thing right today as well other other lil' tid-bits from this passionate, fit, and fun personality who …
 
In this episode I chat with Yadim Medore one of the God fathers of strategic branding within the nutraceutical and functional food and beverages spaces. Our discussion will be around the topic of The ROI of Trust Transparency and what that should mean to brands today. He and his company Pure Branding have assisted brands such as Gaia Herbs, Standar…
 
In this Market IQ episode we have Dr. Christopher Bailey with us again from right here at Stratum Nutrition as we discuss Vegan & Vegetarian category stats as a whole as well as review a few functional food brands and dive into how related category trends end up transitioning into the supplement space.…
 
In this episode I speak with Ryan Mulvany ($100 million in Amazon Sales) and founder of Quiverr about why he considers himself an Amazonaholic, Amazon brands effects on others, trend tracking tools, and more. Don't miss this interview with a seasoned Amazon CPG & PE Marketplace Strategist and the founder of Amazon's 2nd Largest Ads Partner.…
 
Whether you are in the nutraceutical space or not, we have all been in those meetings that starts with sales pointing fingers at marketing for the lack of quality leads and marketing barks back by blaming lack of conversion on sales not properly cultivating the account relationship. It's unnecessary and in today's landscape sales and marketing shou…
 
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