show episodes
 
Starting and growing your business as an expat will test you to the limit but the rewards can more than compensate. Become a business hero for your customers, your family and of course yourself. But first you have to navigate your fears and concerns, adopt the right mindset, learn from others mistakes, build a supportive network and have a smart plan. Join Alex Congdon, a UK expat in Switzerland, as he interviews expat business entrepreneurs and experts from around the world as they share th ...
 
“Software eats the world”, as one famous investor once said it. However, our Earth runs on resources and is based on atoms rather than bits. Our true progress therefore depends mainly on our producing, selling innovative physical products, that is hardware. Hardware is...different. Challenges abound in designing, manufacturing, getting funding, hiring, innovating, delivering to the customers. Resources are scattered around and only a few exist. Where do you get real, practical knowledge? Thi ...
 
"Sigrun is like the FEMALE James Bond of Online Marketing! ...a True INTERNATIONAL Woman of Mystery...and Inspiration!" - James Wedmore, host of the Mind Your Business podcast. ... Discover through inspiring stories, case studies, and interviews how you can create your own lifestyle business. Sigrun shares the ‘7 Stages of a Profitable Online Business’ and other proven strategies that help you turn your passion into profits. Her featured experts include entrepreneurs like James Wedmore, Kimr ...
 
Daniel Kunz from the Nerd Entrepreneurs team interviews the best and brightest startup founders and experts so you can be ahead of the curve with your own venture. Discover how you can quickly validate your startup idea, find problem - solution - fit and acquire your first customers so you can focus on building something that will drive revenue and profits and ultimately grow to become the business you’ve always dreamed of.
 
The Swisspreneur Show is a podcast series of in-depth, candid conversations with some of Switzerland’s most successful founders, business leaders and innovators. By getting to the heart of these leaders’ stories - their successes, their failures, their must-have advice and greatest regrets - we hope to both inspire and guide the next generation of Swiss entrepreneurs. Each episode deconstructs and showcases one person’s personal and professional background and provides advice and recommendat ...
 
Hear from expat families and experts around the world. Learn how to get visas, make money, find jobs and resettle abroad. Get a behind-the-scenes look at what everyday life with kids is really like in different countries, and get the answers you need to go from day dreaming to international move making... Because life is too short to settle! See acast.com/privacy for privacy and opt-out information.
 
Barbara will uncover techniques of releasing old patterns that are unconsciously made and bring them up to the conscious mind to help you let them go! Barbara will also help you find the way to clarity, peace, and how to live a successful life on your terms, by turning negative experiences into positive ones! All the way from Switzerland, an ultimate Renaissance woman, BARBARA SCHEIDEGGER, C.Ht., wife, mother, entrepreneur, life coach, author, host, philanthropist, visionary but most importa ...
 
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show series
 
I’m in the middle of transforming my team, and there couldn’t have been a better moment for Kris Plachy to come on to the Sigrun Show. Kris is an expert for entrepreneurial management and her work revolves around guiding leaders in learning how to lead their own team. Having worked in a corporate start-up environment, she quickly made a name for he…
 
Timestamps: 5:11 - Getting fired 18:42 - The business model behind vertical farming 22:19 - Having to change your founding team 32:40 - Having an employee steal data from you 37:17 - The ETH Entrepreneur Club Biography Mark Essam is the co-founder of YASAI, a vertical farming startup and ETH spin-off. The idea to pursue vertical farming originated …
 
Tobi Fairley, my guest this week on the Sigrun Show, has a lot in common with me. We have both made it our mission to empower women and get them to step up and be successful with their business. But while I mainly focus on service-based entrepreneurship, Tobi is concentrating on helping creative people make money online. Tobi isn’t just a creative …
 
Timestamps: 3:54 - Most relevant digital marketing channels 13:50 - How do you know you're on the right track? 19:33 - Talking budget 31:15 - When should you switch to an offline marketing channel? 38:41 - Best tool setup Biography: Lukas Stuber is the Managing Director of Dept, a digital agency. Previously, he had founded Yourposition, a digital m…
 
I want you to be honest - have you ever NOT done something because you felt you’re not good enough or because you were doubting your abilities? So many people, especially women, get stuck because they lack the self-confidence to go after their dreams. Lisa Hyde, my guest this week on the Sigrun Show, has made it her mission to help such women get u…
 
Timestamps: 8:03 - When to expand to Asia 17:54 - Knowing how to change your mentality 19:21 - Will English take you far? 28:26 - What can Europe learn from Asia? 30:25 - What can Asia learn from Europe? The Episode in 60 seconds Why expand your business to Asia - Asian markets are growing rapidly, with a strong increase in purchasing power. - Asia…
 
If you’re a writer, you can’t make a living - this was the belief Kira Hug grew up with, so rather than pursuing a writing career, she became an artist. By 2015, Kira had tried out many ideas, even started a business in the wedding industry, but nothing quite fit. It wasn’t until a friend told her that she could actually make money writing copy for…
 
Timestamps: 2:25 - Turning a translation company into a profit center 15:21 - Finding your core values 19:48 - Dealing with employees who don't fit your culture 25:13 - Going international 46:34 - Working with investors Biography: Doris Albisser is the founder and executive Chairwoman of Evaluglobe AG. Through Evaluglobe, she focuses on board manda…
 
I’m so excited to air the 400th episode of the Sigrun Show! I started The Sigrun Show on August 2nd, 2017, with 100 episodes in 100 days. Then I went over to three episodes a week and eventually to two, and for a long time now, I’ve been doing one episode a week. This is the 400th episode and for this special occasion, I’ve decided to switch seats.…
 
Timestamps: 0:55 - Common mistakes with bootstrapping 2:40 - What's the right channel for you? 12:43 - Offline vs online ads 17:12 - Green Friday sale 24:13 - Scaling your social media presence The Episode in 60 Seconds: Bootstrapping your marketing from scratch The first commandment of bootstrapping: do it yourself. Don’t pay agencies or lawyers f…
 
Adding passive income streams to your business is a great way to stop trading time for money. But how do you create leveraged income? When Lisa Johnson was tired of working hours and hours without seeing the results she wanted, she discovered passive income streams and has now become an expert in creating leveraged income. It all started when Lisa …
 
Timestamps: 6:01 - Wie die Eisenbahnfrage die Schweiz für immer verändert hat 30:53 - Wer ist Alfred Escher als Mensch? 48:03 - Wie Escher mit Verlust klargekommen ist 59:42 - Umgang mit Krankheit 1:24:48 - Hat Alfred Escher ein tragisches Ende gefunden? Biographies: Joseph Jung Joseph Jung is a historian, consultant and the author of one of the mo…
 
Alexandra has been teaching nutrition and traditional Chinese medicine for years. As a doctor for holistic medicine, she was working offline in her practice in Vienna. Her newest project was developing an app for nutrition recommendations, but she had no idea how to market and sell it. Then the Coronavirus hit, and Alexandra had to close her practi…
 
Timestamps: 5:40 - Why go through college? 10:08 - Going from idea to execution 21:15 - Building a startup part-time 35:33 - Building a community behind a brand 48:54 - Turning investors down Biography: Nicholas Hänny is the co-founder and CEO of Nikin, a sustainable fashion startup. Nicholas started Nikin in 2016 together with his childhood friend…
 
When the Corona crisis hit Italy in March, Claudia Witticke wasn’t allowed to do her sewing classes anymore. She thought it would just be a short holiday, but then she had to close her fabric shop as well and couldn’t produce anything anymore. From one day to the next, she wasn’t earning a cent. This didn’t only affect her livelihood - Claudia also…
 
Timestamps: 4:00 - Hiring the best people 23:28 - The management team 28:02 - Dealing with investors 41:04 - Being Chief Culture Officer 45:04 - Are great CEOs born or made? Biography: Phil Lojacono is the co-founder and CEO of Advanon, one of Switzerland’s formerly fastest growing fintech startups. Advanon offers a platform for SMEs to bidge long …
 
This week I want to share Claudia Nichterl’s story with you. Claudia and I have been working together for a while, and this is the second year she is in my VIP mastermind. She is a nutritionist working in Vienna and looks back on 18 years of experience in her field. At first, her business was offline. She was doing one on one consultancies, had her…
 
Timestamps: 0:58 - Starting a company with your significant other 2:08 - How to evaluate the potential of a founding team 7:55 - Added pressure to your relationship 17:10 - Splitting roles 21:14 - Challenging situations The episode in 60 seconds: Starting a business with your significant other can be a rewarding experience. In this episode, Dorina …
 
Timestamps: 1:27 - Becoming an entrepreneur after an impressive student CV 8:48 - Discovering the vet market 19:47 - Convincing investors about your hardware tech 25:45 - Winning American clients remotely 31:19 - The trickiness of raising Swiss funds Biography Dr. Dorina Thiess is the CEO and co-founder of Piavita AG, a medtech startup that develop…
 
Vanessa is a psychologist who has worked as a consultant for corporate clients since 20 years. Her business was very successful offline, and even though she didn’t have a large number of clients, the client base she had was loyal to her. However, when COVID19 hit the businesses of these clients, Vanessa’s own business came to a grinding halt. Unabl…
 
Have you ever been in awe of people who have six figure launches and wonder what secret super power they possess to reach such results? When I started my online business, I deeply admired these online entrepreneurs. Never in a million years did I think that one day I would become one of them. The first 9 months in online business I didn’t have a cl…
 
Timestamps: 0:55 - Branding mistakes Swiss startups make repeatedly 5:56 - Building a brand as a group 10:02 - Steps to creating a strong brand 15:03 - Target client vs your personal startup story 20:14 - Rapid fire questions The Episode in 60 Seconds: Getting inspired for your brand - Building a recognizable brand is like building a character - it…
 
Does launching sound scary to you? You might lack launching experience, are worried about sign ups or don’t know how to reach a good conversion rate, but remember: Everyone starts from zero and the more you launch (and are willing to learn from mistakes), the better your launches will get. When Hildur Jonsdottir joined SOMBA, she had no idea how to…
 
Timestamps: 2:57 - Splitting roles between 5 co-founders 10:05 - Testing the market 19:24 - Having net promoter score as your main KPI 25:40 - Disrupting the market and facing opponents 35:31 - Starting to hire people full-time Biography: Peter Käser is the Founder and COO of VIU Ventures AG, a Swiss eyewear brand. He started VIU in 2013, together …
 
To build your business and brand, you need to launch. Launching is the foundation of my multiple 7-figure business, and I wouldn’t be where I am today if I hadn’t learned how to launch. Because launching is such an important part of any online business, I invited Marisa Schmid as my guest on the Sigrun Show today. Marisa is in my VIP Mastermind pro…
 
Timestamps: 1:48 - What can I do on my own and where do I need professional finance advice? 2:55 - What are the best tools to manage your finances? 5:00 - What's the best business credit card out there? 7:20 - Can I use my Swiss bank account to accept international payments? 8:56 - Managing international payments 10:51 - How does the Swiss tax syst…
 
Haile Thomas is the youngest person to ever appear on the Sigrun Show, and she has an inspiring story to tell. At only 19 years old, she is an international speaker, activist and CEO of her own non-profit HAPPY, which she founded when she was 12. She has been featured on TV and highlighted in publications like O Magazine and Teen Vogue. Her journey…
 
Timestamps: 2:11 - What mistakes do Swiss companies make when it comes to Gen Z? 6:19 - Aligning company goals with Gen Z's activist streak 19:13 - Leading people older than you 22:44 - Which social media platforms are currently relevant? 31:00 - How to sell to Gen Z The Episode In 60 Seconds: What is Generation Z? Young people born between 1995 - …
 
Ten years ago, Merel was an opera singer, performing on big stages across Europe. However, the little pay she received left her frustrated and together with her husband, who was a singer like her, they decided to quit and generate their income in another way. Merel wanted to do something that would educate her as well as support her family, and cho…
 
Timestamps: 1:13 - Becoming an actress at 14 11:40 - Not going to university 14:45 - Launching your own project 15:40 - Sneaking into fashion shows 27:57 - Starting a company with your romantic partner Biography: Yaël Meier is an actress, journalist and the co-founder of Zeam, an agency helping companies leverage Generation Z. At the age of 14, Yaë…
 
Timestamps: 1:07 - Bitcoin and entrepreneurship 8:57 - Biggest milestones so far 15:53 - Having a hard time with fundraising About Julian and Relai: Julian Liniger is the co-founder and CEO of Relai, a startup aiming to empower everyone to invest in Bitcoin. Julian was an early crypto currency aficionado and the go-to person for his friends for any…
 
What is wrong with me? This question has haunted Valerie since she was a little girl. Whether it was being too loud, too smart, wearing the wrong clothes or eating the wrong things, something around her behaviour always seemed to be wrong. Her life’s journey ended up being guided by this question, and it brought her into the field of psychology. Tw…
 
Timestamps: 2:05 - What's the difference between fundraising for growth vs seed financing? 10:01 - How to find the right investors 17:31 - Negotiating with investors 21:28 - What kills a fundraising process? 27:54 - How much money should you raise? Biography: Verena Kaiser served as the Head of Direct Investment at UBS before becoming Chief of Staf…
 
Timestamps: 1:03 - Starting a marine tech startup 6:01 - Is the Swiss marine tech market big enough for Clickahoy? 7:55 - Competing with Americans About Christian and clickahoy: Christian Fehr is the CEO and co-founder of clickahoy, a Swiss marine-tech startup. The founding team behind clickahoy is the same as for ship-ahoy.ch, the boat sharing pla…
 
Have you ever felt you’re living your life according to what other people expect of you? Celinne da Costa felt exactly like this when she was working a corporate job around the clock for a big agency in New York. When she was a child, she immigrated to the US from Italy and felt she had to work extra hard to achieve the American dream. She had big …
 
Timestamps: 0:45 - What mistakes do Swiss startups make repeatedly when it comes to bootstrapping? 14:20 - Boostrapping and growing fast 17:43 - Constant AB testing 25:48 - Building a solid user base 32:45 - Organic traffic & relying on Google The Episode in 60 seconds: Considerations when deciding whether to bootstrap: Bootstrapping is a long term…
 
Timestamps: 7:16 - Competition 8:51 - Should you get a patent? 11:24 - What should you fundraise for? About Ketevani and Logmind: Ketevani Zaridze is the CEO and Founder of Logmind, an AI-accelerated log data analytics platform. Originally from Georgia, she got her Masters in Computer Science from EPFL in Switzerland. After gaining work experience …
 
Timestamps: 1:23 - Studying economics and engineering 10:16 - Starting a company at 16 19:09 - Why move from the startup world to corporate? 52:52 - Jumping around from company to company 1:10:13 - Burnout and company responsibility Biography Dennis Just is the CEO of smallPDF, a SaaS company which offers all-in-one easy-to-use online PDF tools suc…
 
Have you ever envisioned something that then came true? Everything I achieved so far, I have envisioned first. I truly believe in the method of envisioning where I want to be to then be able to get there. Rachel Luna, my guest on the Sigrun Show this week, has specialised in designing her future by envisioning it first, and she does so through jour…
 
Timestamps: 0:48 - Why start your own company? 10:35 - What are they fundraising for? 11:55 - Tackling sales About Martin and Turicode: Martin Keller is the co-founder and CEO of turicode, a machine learning based document extraction solution. The company bootstrapped to CHF 1m in revenue. Their technology, MINT.extract, works to extract informatio…
 
Timestamps: 2:05 - Why do startups need a pricing strategy? 7:55 - Recurring revenue vs One-time fees 18:40 - How the buyer persona influences pricing 32:28 - Maximizing revenue 37:41 - Are discounts a good idea? Biography Reto Lämmler is the CEO and co-founder of Testing Time, a recruiting platform for usability test users. Some of Reto’s previous…
 
Have you ever felt stuck? I certainly have, and in my 7 years of business I learned that in most cases, it’s because something that is going on in your head is holding you back. Feeling stuck can take on many forms. You might not be able to grow your revenue year after year, or you feel that the work you do doesn’t represent you, or a negative comm…
 
This week I should have been in Iceland to host the Selfmade Summit. Instead, I hosted the 5-day online course “How to Succeed in the Next Normal in Online Business”. Over a whole week, the speakers from the Selfmade Summit and some special guests joined me to share how the last three months have changed their lives and businesses and what the NEXT…
 
Timestamps: 2:15 - What problem does Caressoma fix? 5:44 - Who uses Caressoma? 8:37 - What milestones has Caressoma recently achieved? About Sophia and Caressoma: Sophia Borowka is the CEO and co-founder of Caressoma, a startup providing ultrasound diagnostics for monitoring soft tissue injuries. Sophia is a physicist by training and has spent seve…
 
Are you on the fence about starting your online business? Even if you know you need to? Online is here to stay - we all know it. Having an online business is more important than ever in times when everything is uncertain and another lockdown could happen at any moment. I hear many women who want to go online, yet they feel overwhelmed and come up w…
 
Timestamps: 4:34 - Where David met his co-founders 10:28 - How to sell to lawyers 15:41 - Does Legartis have competition? 16:35 - Finding the right talent 19:29- Why create a second office in Lisbon? Biography David Bloch is the CEO and co-founder of Legartis, a legal tech company which uses AI to help businesses with their legal needs. David is an…
 
Timestamps: 2:32 - What problem does UNISERS solve? 8:01 - What milestones has UNISERS reached so far? 9:25 - Does UNISERS have competitors? About Fabian and UNISERS Fabian Walter is the co-founder and CTO of UNISERS, an ETH spinoff specialized in automated analysis equipment for high-purity liquids used in semiconductor production. UNISERS emerged…
 
We’ve all been there: You just published your blog post or put live your latest podcast episode and sent out an email to your whole list, letting them know about the amazing content you’ve prepared. The response? Crickets. Bobby Klinck knows that kind of deafening silence all too well. He graduated from Harvard law school, worked in prestigious law…
 
Timestamps: 2:06 - Why are sales so important? 5:20 - When should you start having your own sales team? 6:25 - What are the different stages of the B2B process? 7:42 - How do you find the right target client? 8:29 - Should you focus on one industry only? 11:52 - How to qualify leads 14:03 - Testing sales channels 18:19 - Speed up the selling proces…
 
Timestamps: 4:00 - What milestones has What To Label achieved? 4:47 - Internationalization 8:11 - Toughest challenges to overcome About Igor and What To Label Igor Susmelj is the co-founder of WhatToLabel, a Data Preparation Platform for Machine Learning. Together with his co-founder, Matthias Heller, they bring together the best of the tech and bu…
 
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