show episodes
 
Being Boss® is an exploration of what it takes to be boss as a creative business owner, entrepreneur, freelancer, or side-hustler. Join host Emily Thompson as she explores the mindsets, habits, and tactics of harnessing your creative ambitions and embracing the adventure of starting and growing your own business so that you can make money doing work you love. Brought to you by HubSpot Podcast Network.
 
Now is the perfect time to prepare for the future, explore new opportunities, and learn new skills as a small business owner. Join host Tara McMullin, founder of What Works, as she shares she's learned in over a decade of running a small business, observing trends, and navigating change. She'll also curating masterclasses led by my friends and colleagues on key topics that are vital to moving your small business forward in an uncertain economy. Each masterclass takes a positive look at a cha ...
 
Most emails are delete worthy. Yet, others command our attention during the course of a busy day. Why...and more interestingly, how? Pushing Send dives into the stories behind people who send great emails. Each episode explores their strategies—plus the human side to how they connect and engage with readers. The goal of Pushing Send is to share inspiring stories about various approaches to email. If you’re an entrepreneur, marketing professional, or anyone using email in order to grow a busi ...
 
Rebel Therapist is the podcast where you'll get support in being a therapist entrepreneur. I'm Annie Schuessler, therapist and business coach and strategist for therapists. I'll support you in taking your work beyond the therapy room to make an even bigger impact. I interview Rebel Therapists who are already doing work beyond the therapy room, from running workshops to writing books to creating online courses. You'll hear about how they created their unique businesses, the mindset work they' ...
 
Janelle Allen from the Zen Courses blog interviews successful online course creators, sharing their stories, successes, and struggles. On the podcast, she also reveals her strategies for creating and growing an online learning business, based on her 9 years as an Instructional Design consultant. Discover how you can build a profitable online course that improves learning, increases revenue, and boosts your authority. Learn how to take your existing learning platform to the next level so you ...
 
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show series
 
How two husbands use email to help other gay men create a happier, healthier, and wealthier life. Here's David & John Auten-Schneider's story about Pushing Send. Key points from this episode: On a scale of 1 to 10, 10 being the most important, email is a 9. Profitability has a direct correlation to how much attention we've paid to our email list. O…
 
Many bosses get confused when it comes to knowing the difference between market, audience, and community. In this episode, Emily of Being Boss sits down with Corey to discuss how you can know your market, sell to your audience, and build a community in order to grow a fulfilling, successful business. Learn how you can nurture all sides of your busi…
 
Today, I’m talking with Coach Pony founder Christie Mims. Christie helps coaches build a real business with her program of the same name. Plus, Christie is host of the Coach Pony podcast, a show we lovingly produce at YHM. I knew I wanted to talk with Christie about her processes & systems—but when she told me about her two competing sales funnels,…
 
When you bring a systems thinking approach to business strategy, management, sales, marketing, and even the creative process, how does that shift your decision-making and action? To kick off this month, I wanted to start with a conversation from my own team—the YellowHouse.Media team. I asked Sean McMullin and Lou Blaser to talk with me about the s…
 
Do you love the idea of running a retreat? This week's guest hosted her first retreat this year, and she's about to talk us through her process, from getting the idea during a meditation to planning it, filling it, running the retreat, and all the way to announcing her next retreat which happens this fall. Meet Christa Harrison, founder of Healing …
 
What does diversifying your business mean? These days, many businesses are focused on implementing DEI (Diversity, Equity, and Inclusion) for building a more inclusive company. But where should you start if you don’t know how to set up inclusive workplace practices? In this episode, Emily talks with Erica Courdae, a professional DEI coach and educa…
 
I've got four more stories of business owners leveraging their strengths for you today. And the thread that runs through each of them is how using personal strengths as a filter allowed them to make components of their businesses more natural and effective. You'll hear from Lysa Greer, Mary Knox Miller, Nayla Bahri, Mytili Jugunaathun, and Lisa Tow…
 
This conversation might open up some new possibilities for you about what marketing looks like. Today's guest is going to tell you about how she uses a free monthly workshop as her main marketing activity. She'll explain how these monthly workshops accomplish a bunch of things at once: raising money for a different anti-racist organization every mo…
 
An investor and former journalist that publishes guides, playbooks, and who built multiple successful email newsletters reaching over 100,000 subscribers. Here's Cody Sanchez's story about Pushing Send. Key points from this episode: Avoid the middleman: You don't want somebody else to be able to remove your ability to communicate directly with your…
 
I've never thought of myself as very good at visual art or graphic design—even though I wished I was. Then, I had a conversation with writer, developmental editor, and communications consultant Kris Windley. Kris told me all about how she'd been learning how to draw to support her writing—and that helped manage her attention & focus as she navigate…
 
What does it mean to market your genius? In this episode, Emily talks with Nikki Nash about how marketing is changing and how creative entrepreneurs can learn to market their zones of genius. Nikki is an expert marketer, author, motivational speaker, and creator of the Genius Profit Society. Her new book, Market Your Genius, explores the unique app…
 
I still struggle with belonging. I struggle with the constant fear of unfamiliar situations and people—along with the fear of plenty of familiar situations and people—something Laura James describes in her book, Odd Girl Out. But I can also see my outsider perspective as a strength—and one that I can leverage. My guest today surprised and delighted…
 
If you're a kind and gentle person, do you wonder if you can lean into those qualities AND grow your business? Or do you worry that you have to let those things go to be really successful? In other words, do you wonder if you have to be an asshole to have a really successful business? My guest today is committed to doing things gently and ethically…
 
This month, I indulged myself a bit with our focus on the podcast. I wanted to talk to other neurodivergent business owners about how they leverage their strengths in their businesses. It’s part personal research project and part public service. The public service part is the part where, even if you’re not neurodivergent, you start to see how your …
 
Emily opened a store! While Almanac Supply Co. has been running successfully online since 2018, it was finally time to open a physical retail space to get these beautiful crystals and home goods in the hands of customers. In this episode of Being Boss, Corey joins in as co-host to help Emily share the fun, wild story of how Almanac Supply Co. sudde…
 
It’s not easy when it feels like your life or business are in chaos. It’s hard to find the space to take a mental break, let alone some time away from work. My buddy Mark Butler, has been working on lessening the chaos from the last few years and so I knew he was the perfect person to round out this series on taking a break. Mark is the founder of …
 
Many of Rebel Therapist's program participants and listeners are brilliant folx who feel intimidated by the idea of consulting for organizations, and yet you're the ones who have the gifts those organizations need. It's part of my mission to help healers, especially those who have marginalized identities parachute into organizations, facilitate rea…
 
The founder and CEO of EyeMail, a company whose technology allows brands to embed 60 seconds of video into their email marketing messages. This isn't just a link - it's actually in the email and you can play it right there. Lisa tells her personal story and what led to her building a business focused on email. This is Lisa Jones' story about Pushin…
 
What does it take to be able to carve out the time and energy to pursue big creative projects? Jessica Abel is the founder of The Autonomous Creative and the creator of The Creative Focus Workshop. She’s also a cartoonist, author, and educator. She helps all kinds of creative people juggle the work that pays with the work they dream about. Our conv…
 
Running a business that generates revenue for years to come requires a strong yet simple business model. When a creative business has too many offers in place or cannot operate effectively, valuable time and resources get wasted. In this episode, businesses strategist Tara McMullin shares her expert process of how to simplify your business—and how …
 
Solid systems, strong client relationships, naps, and art is the perfect blend for my day. You probably have your own ideal blend for how you spend your time—whether working or otherwise. Maybe you save working on your big projects until after 10pm. Maybe you take 1 week off per quarter. Maybe you don't schedule calls on Mondays or Tuesdays. And if…
 
Many of Rebel Therapist's program participants and listeners are brilliant folx who feel intimidated by the idea of consulting for organizations, and yet they have the gifts those organizations need. I'm talking about you. It's part of my mission to help healers, especially those who are queer/trans and/or BIPOC to parachute into organizations, fac…
 
Note: this popular episode was originally released on June 16, 2020. Ever wonder how you can use your email newsletter to move audience members from passive listening to deeper engagement? Today’s guest, a prolific business podcaster, John Lee Dumas, shares his earliest experience sending an email newsletter and how he used it to grow his online pl…
 
Last week, we took our first trip of this Hot Vax Summer. And later this month, we're driving out to Montana to enjoy a month in the mountains again. We'll still be working but the business will largely be in maintenance mode. Which brings me to today's topic. When Tara and I decided I'd take over for her this month and explore the topic of taking …
 
Note: this popular episode was originally release on June 9, 2020. On today’s show, listeners will hear how a renowned copywriter teaches others to sell and promote with email. For Joanna, email is the direct path to revenue for every business, especially because it is a much cheaper and less time-consuming way of reaching your audience than many o…
 
While boss life allows the benefits of personal freedom, deciding when and how to take a vacation from your business can be challenging. In this episode, Dana Kaye of Kaye Publicity, Inc. shares how she learned to balance responsibility and freedom, what she does to set up her team for success, and why vacations are essential if you want your perso…
 
Do you ever get the feeling you’re white-knuckling it through business ownership? Like if you just squeeze the wheel hard enough and focus on what’s in front of you, you can keep your business from ending up in a serious fender bender (or worse)? I’ve certainly felt that way. All throughout 2020, I felt like […] The post EP 344: Time To Take A Brea…
 
Jen Capstraw, one of the co-founders behind Women of Email, is a professional network aimed at promoting leadership among women within the field of email marketing. Jen shares her experiences as an email marketing strategist, as well as the story that led to the creation of women of email. Key Points From This Episode: Women of Email was created in…
 
Let's go get that corporate money. Shall we? Many of Rebel Therapist's program participants and listeners are brilliant folx who feel intimidated by the idea of consulting with organizations, and yet they have the gifts those organizations need. Yeah, I'm talking about you. It's part of my mission to help healers, especially those who are queer/tra…
 
It's a huge opportunity to take better care of each other. An opportunity to make our little corner of the world a better place through the vehicle of business. And we just won't do that alone. Today, I have 5 ways we can team up to do bigger and better things. SEO consultant Meg Casebolt shares a story about teaming up to create a truly unique exp…
 
Racheal Cook is a business coach for female entrepreneurs that uses email to grow her community and revenue. Today she is sharing how she does that and she also explains one of the unique and personal ways she connects with her most engaged subscribers and customers. Key Points From This Episode: Rachael has found that she can drop off social media…
 
One of the people I observe who is not only skilled at asking for support but has the professional chops to explain to me how she’s done it and why it matters is therapist and resilience consultant Shulamit Ber Levtov. From the jump, I’ve been so impressed with the way Shula elegantly names her needs, directly asks for support, and clearly states h…
 
What is a rebrand? When is it time for rebranding and company change? How can your business launch a rebrand that lasts? Figuring out a rebrand strategy is essential, but so is the meaning behind it. In this episode, Emily talks with Gabby from Blades Creative, discussing how to rebrand a creative business. Gabby shares her journey and tells us abo…
 
Tara McMullin is a popular small business strategist with over a decade of experience guiding small businesses to think bigger. She is the founder of What Works. She’s also the host of the What Works podcast. She has mastered email marketing as a key part of her own business growth. Key Points From This Episode: Tara's approach to email marketing t…
 
What can you do with your business if you look beyond your individual needs and your individual success? That's a really exciting question to me. What kind of impact on the collective could this business have? How I can I use this business to meet others' needs, too? These questions don't have many easy answers. But they're fertile ground for imagi…
 
Thinking about making the flip to coaching? You might be excited about the liberation that comes with expanding beyond private: Working from anywhere. Working with folks from everywhere. Breaking free of the limits of your therapy license (if you've got one). Getting to create and serve in new ways. If you're going to make that transition, should y…
 
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