))
Branch-Out: The Digital Media & Marketing Podcast Everything you need to tell your and your company's story in order to engage, empower & educate! Tatiana and Evin dive into all subjects that will assist you in telling your story and increasing your audience engagement. They also bring in thought-leaders, entrepreneurs and trailblazers that are changing how we market and use digital media. Such interviews include Dave Gerhardt (Tech in Boston and Drift), Dan Shure (EvolvingSEO, MOZ, Experts ...
B
Branch-Out: THE Digital Media & Marketing Podcast
1
Global Marketing and How to Communicate to Different Cultures w/ Patrick Vale
1:02:08
1:02:08
Play later
Play later
Lists
Like
Liked
1:02:08
“Effective marketing isn’t just about conveying a message explicitly. It’s visceral, it hits you at a gut level. You connect to it.” - Patrick ValeJoin us as we talk about the human condition, building communities, and global domination! Or at least… global marketing. Learn how to market effectively internationally by leveraging values and culture …
Ever work on a project and have hours of slaving over it and it gets deleted? Most of us have had this thanks to technology and we are prone to it too. We were originally going to give you an interview on Agile Marketing but then our editing computer decided to consume the interview whole! So instead, we wanted to put together a quick fun episode o…
B
Branch-Out: THE Digital Media & Marketing Podcast
1
Thought Leadership, Social Entrepreneurship, Neuromarketing, Marketing Legalities... OH MY!
20:56
20:56
Play later
Play later
Lists
Like
Liked
20:56
Hello from Los Angeles!Thank you for joining us once again on Branch-Out. Tatiana and I are currently in beautiful L.A. working on a few projects but we wanted to make sure we got this special episode out for you today. We’ve taken the Words of Wisdom segments from each of our most recent interview episodes and compiled them into this one episode. …
B
Branch-Out: THE Digital Media & Marketing Podcast
1
Emotional Marketing: The Rise of Neuromarketing & Its Effects on How We Connect ft. Tom Shapiro
53:29
53:29
Play later
Play later
Lists
Like
Liked
53:29
Get your free chapter of Tom’s book “Rethink Your Marketing” -https://rethinkyourmarketing.com/branchout/“If you want to fight through all the noise and break through and get noticed, you have to deviate.” - Tom ShapiroIn this episode we get emotional! We speak with Tom Shapiro, CEO of Stratabeat on Neuromarketing and the relationship your brand ca…
B
Branch-Out: THE Digital Media & Marketing Podcast
1
Facebook Ads: Digital Media Assets & Their Impact
24:20
24:20
Play later
Play later
Lists
Like
Liked
24:20
In today’s episode, we discuss the pros and cons of using different type of media for Facebook Ads. And whether you choose to use video or photos as your media option, it's important to have great copy and a good link to send your audience to. And don't forget to experiment! -- Love this podcast? --Make sure to subscribe and rate us!-- More informa…
B
Branch-Out: THE Digital Media & Marketing Podcast
1
Social Entrepreneurship and the Impact of Climate Change Ft. Dan Tefft
35:51
35:51
Play later
Play later
Lists
Like
Liked
35:51
“The Second Industrial Revolution is coming to the end of its lifecycle. Now the Third Industrial Revolution is the combination of renewable energy and communication through the internet.” - Dan TefftIn this episode, we speak with Dan Tefft, Social Entrepreneur and CEO of Clime-IT. Learn more about the growth of the Renewable Energy Industry, new w…
In today’s episode, we're going to help you as a marketer or business owner better understand how to utilize voice-over. As the saying goes, “Content is king.” and you want to make sure you understand how to properly utilize all of the content at your disposal. We breakdown some of the expectations you can have for the voice-over artist (and why th…
B
Branch-Out: THE Digital Media & Marketing Podcast
1
A Higher Level Of Marketing In The Cannabis Industry Ft. Charles Smith
48:04
48:04
Play later
Play later
Lists
Like
Liked
48:04
“This is not a Get-Rich-Quick! scheme… like most of the other small businesses, you have to have passion, and social entrepreneurship.” - Charles SmithIn this episode we spoke with Charles Smith, a cannabis regulatory & compliance consultant and New York attorney.Learn about the cannabis industry, and the obstacles those companies face as they get …
Learn about different types of content formats you can share on your blog. Useful information for bloggers across all industries, as well as content marketers or social media managers.-- Love this podcast? --Make sure to subscribe and rate us!-- Want to be the next person featured on Branch-Out? --Contact us today: branchout(at)WaverleyKnobs.com-- …
B
Branch-Out: THE Digital Media & Marketing Podcast
1
How to Leverage Thought Leadership for Your Business Ft. Larry Yu
27:07
27:07
Play later
Play later
Lists
Like
Liked
27:07
“If you listen first, often you’ll have a better response that resonates with your audience." - Larry YuToday we chatted with Larry Yu, Co-Founder and Managing Director of Kite Global Advisors.Learn about what thought leadership truly is - you may be surprised to find a hidden side to it that you never thought about before! - and how to leverage it…
B
Branch-Out: THE Digital Media & Marketing Podcast
1
Humanizing Your Brand With Facebook Live Ft. Brad Powell
43:47
43:47
Play later
Play later
Lists
Like
Liked
43:47
“You want to show your best stuff. It gets people more excited about who you are, and what you do.” - Brad PowellToday we chatted with Brad Powell, a communication coach and video marketer from Awesome Videomakers.Listen to this episode to learn how to use Facebook Live for your business, and put what you’re talking about right in front of your aud…
B
Branch-Out: THE Digital Media & Marketing Podcast
1
Start A Podcast - The Strategy Session You Need To Have
8:43
8:43
Play later
Play later
Lists
Like
Liked
8:43
Start your own podcast! It's 2017 and everyone can do it. But how do you do it successfully and -- just as important -- consistently? You sit down with yourself and have a strategy session before you even begin.In this episode, we cover the questions you first need to answer before you start comparing microphones and other studio equipment. Aside f…
B
Branch-Out: THE Digital Media & Marketing Podcast
1
Marketing Automation & The Sales Process Ft. Chad Reinertson
40:40
40:40
Play later
Play later
Lists
Like
Liked
40:40
"Sales is very much like dating. Build that engagement & interaction, and trust & relationship with the customer." - Chad ReinertsonToday we interviewed Chad Reinertson, CEO of Uproar Marketing Group, and author of "5 Hour MBA" and "Don't Start Your Own Business."Listen to this episode to learn how to woo your customer, starting from the first inte…
B
Branch-Out: THE Digital Media & Marketing Podcast
1
Best of Branch-Out Part 2 - Storytelling In Marketing & How To Implement Your Story
11:11
11:11
Play later
Play later
Lists
Like
Liked
11:11
Life for everyone recently has been crazy. From personal events and duties to holidays and the elections. We are right there with you! Things have been fairly crazy on our end but we wanted to make sure to bring you another episode that can hopefully help take you away from some of the chaos! We have gotten a lot of people wanting information on ho…
B
Branch-Out: THE Digital Media & Marketing Podcast
1
2016 Presidential Candidates - What Their Logos Reveal
19:00
19:00
Play later
Play later
Lists
Like
Liked
19:00
Trump. Clinton. Jill. Gary. Bernie. You think you know who they are... but have you looked at their logos to see what their campaigns are trying to tell you?In this episode, we analyse the 2016 presidential candidate logos. What their branding reveals may surprise you.-- Love the podcast? Thanks! --Make sure to 'Like' and Subscribe!-- More informat…
B
Branch-Out: THE Digital Media & Marketing Podcast
1
Rebranding - How To Implement the New Company Story
15:55
15:55
Play later
Play later
Lists
Like
Liked
15:55
You're ready to rebrand your company. Well, how ready are you? In this episode, we touch on a summary of items to consider when you're ready to unveil your rebrand.When you create your rebranding strategy, make sure to think about all the different elements: digital media assets, such as your website and social media platforms, as well as off-line …
B
Branch-Out: THE Digital Media & Marketing Podcast
1
Photoshop, Illustrator & InDesign (Oh My!): How beginners can start using them
13:03
13:03
Play later
Play later
Lists
Like
Liked
13:03
Photoshop, Illustrator and InDesign - they're a graphic designer’s best friends, and they can be yours, too! Here’s a quick and dirty intro to what they are and how you can work with them, even if you don't have a graphic design background.1 - Have a passion for creating.2 - Understand the basics of your tools.3 - Be bold. Think outside of the prov…
B
Branch-Out: THE Digital Media & Marketing Podcast
1
Having a Creative Spark In Your Marketing & Video Production Ft. Bill Neidlinger
45:06
45:06
Play later
Play later
Lists
Like
Liked
45:06
"It's important to be comfortable in discomfort." - Bill NeidlingerToday we interviewed Bill Neidlinger, Digital & Content Marketing Consultant with BVX Media and Digital Marketing Manager at Zemcar. Listen to this episode to learn how the new media industry evolved and influenced the digital media culture as it exists today, and how video can elev…
B
Branch-Out: THE Digital Media & Marketing Podcast
1
Event Marketing - Boost Engagement and Ignite Ticket Sales | Part 2
24:44
24:44
Play later
Play later
Lists
Like
Liked
24:44
This is part two of “Event Marketing” - specifically tailored ideas and things to consider when you are putting together an event that has little to no marketing budget! -- Organic Marketing --- Have a good story to tell (so media outlets will want to share your story!)- Submit to event calendars and event apps (niched about events in the specific …
B
Branch-Out: THE Digital Media & Marketing Podcast
1
Event Marketing - Boost Engagement and Ignite Ticket Sales | Part 1
16:41
16:41
Play later
Play later
Lists
Like
Liked
16:41
This is part one of “Event Marketing” - specifically tailored ideas and things to consider when you are putting together an event that has little to no marketing budget! -- Branding, Collateral and Operations --Think about overall design and feel of your event before you even start planning it, so that people get an immediate sense of what your eve…
B
Branch-Out: THE Digital Media & Marketing Podcast
1
Demystifying the Video Production Process - Post-Production
50:00
50:00
Play later
Play later
Lists
Like
Liked
50:00
Weeeeeeee'rrrree Baaaaaaaack! We took a month long hiatus as we were consumed by this year's Boston Film Gala (BostonFilmGala.com)! It is great to come back and finish up our 5-part series on Demystifying The Video Production Process for you all! Today we help you to better understand the post-production process. This episode will help you better u…
B
Branch-Out: THE Digital Media & Marketing Podcast
1
Demystifying the Video Production Process - Production
17:22
17:22
Play later
Play later
Lists
Like
Liked
17:22
Here is part four of our five part series on Demystifying The Video Production Process. Today we help you to better understand the production process whether it be filming or voice-over recording! Filming: - moving from location to location- making sure everyone knows what is happening- keeping track of actors, props, wardrobe etc. - unloading and …
B
Branch-Out: THE Digital Media & Marketing Podcast
1
Demystifying the Video Production Process - Pre-Production #2
30:13
30:13
Play later
Play later
Lists
Like
Liked
30:13
Here is part three of our five part series on Demystifying The Video Production Process. Today we help you to better understand picking the right location (location scouting), the video equipment you will need, some general points of wardrobe/set decor/make-up and creating/using a shot list! Location: What locations will best represent your visual …
B
Branch-Out: THE Digital Media & Marketing Podcast
1
Demystifying the Video Production Process - Pre-Production #1
33:30
33:30
Play later
Play later
Lists
Like
Liked
33:30
Here is part two of our five part series on Demystifying The Video Production Process. Today we dive into scripting, storyboarding and finding the right talent and crew for your video. In scripting, we discuss the concepts of not strictly telling the story verbally but also visually, finding the right plot for your video, taking risks during the br…
B
Branch-Out: THE Digital Media & Marketing Podcast
1
Demystifying the Video Production Process - Discovery Period
31:32
31:32
Play later
Play later
Lists
Like
Liked
31:32
We hope you had a fantastic July 4th weekend! We took last week off but we are back with a force! Today's episode is a first of 5 part series that delves into demystifying the video production process. Today's episode is the "Discovery" portion of the process. In episodes 32 and 33, we will be breaking down the pre-production process. In episode 34…
B
Branch-Out: THE Digital Media & Marketing Podcast
1
The New Digital Media Revolution & The Marketing Process Ft. David Pakman
32:06
32:06
Play later
Play later
Lists
Like
Liked
32:06
"There is no better time to start a media venture because you no longer need the approval of some executive somewhere or pass a Myers Briggs personality test in order to get a show. You can just start it." - David Pakman (Host of The David Pakman Show)Today we interview David Pakman, Host of The David Pakman Show; a multi-platform politics and news…
B
Branch-Out: THE Digital Media & Marketing Podcast
1
Real Estate Marketing & Facing A Competitive Market Ft. Chris Kavakian
29:01
29:01
Play later
Play later
Lists
Like
Liked
29:01
"Have patience. Especially with a new business. It is very rare to be successful overnight." - Chris Kavakian (CK Realty Group) Today we interview Chris Kavakian, Owner/Broker of CK Realty Group in Watertown, MA. Make sure to listen to this interview to learn more about Boston's Development Boom, digital media assets you need to stay competitive an…
How To Make an Eye-Catching eBook What is an eBook? Very obviously it is a version of a printed book that can be read on a computer or handheld device.Two of the most important factors you will need to think about before making an eBook is, the purpose and how can your target market gain access to it. Here are a few options for purpose (many of the…
B
Branch-Out: THE Digital Media & Marketing Podcast
1
Best of Our Interviews - Marketing Words of Wisdom
10:46
10:46
Play later
Play later
Lists
Like
Liked
10:46
Thank you for listening to episode 27 of Branch out with Evin Charles Anderson. The past few weeks have been filled with some amazing guests, so Tatiana and I wanted to create a special for you all. We have taken the words of wisdom segment from each of our recent interviews and have compiled them all together for you. We have Dave Gerhardt of Drif…
B
Branch-Out: THE Digital Media & Marketing Podcast
1
Building Brand Loyalty Through Storytelling Ft. Shawn LaVana
42:19
42:19
Play later
Play later
Lists
Like
Liked
42:19
By Evin Charles Anderson & Tatiana Ivan
B
Branch-Out: THE Digital Media & Marketing Podcast
1
The Partnership Between Marketing & SEO Ft. Dan Shure
51:29
51:29
Play later
Play later
Lists
Like
Liked
51:29
By Evin Charles Anderson & Tatiana Ivan
B
Branch-Out: THE Digital Media & Marketing Podcast
1
5 Mistakes That Could Ruin Your Marketing
42:37
42:37
Play later
Play later
Lists
Like
Liked
42:37
By Evin Charles Anderson & Tatiana Ivan
B
Branch-Out: THE Digital Media & Marketing Podcast
1
The Boston Tech Startup Market & Facing Failures Ft. Kaite Rosa
20:07
20:07
Play later
Play later
Lists
Like
Liked
20:07
By Evin Charles Anderson & Tatiana Ivan
B
Branch-Out: THE Digital Media & Marketing Podcast
1
Real Morning Report - Video Marketing Done Right By Organic Valley
21:33
21:33
Play later
Play later
Lists
Like
Liked
21:33
By Evin Charles Anderson & Tatiana Ivan
B
Branch-Out: THE Digital Media & Marketing Podcast
1
Traffic Lead Generation and Connecting To Your Target Market Ft. Dave Gerhardt
16:52
16:52
Play later
Play later
Lists
Like
Liked
16:52
By Evin Charles Anderson & Tatiana Ivan
B
Branch-Out: THE Digital Media & Marketing Podcast
1
What Other Social Media Platforms Should Businesses Use
38:54
38:54
Play later
Play later
Lists
Like
Liked
38:54
By Evin Charles Anderson & Tatiana Ivan
B
Branch-Out: THE Digital Media & Marketing Podcast
1
What Social Media Platforms Should Businesses Use
33:50
33:50
Play later
Play later
Lists
Like
Liked
33:50
By Evin Charles Anderson & Tatiana Ivan
By Evin Charles Anderson & Tatiana Ivan
By Evin Charles Anderson & Tatiana Ivan
By Evin Charles Anderson & Tatiana Ivan
By Evin Charles Anderson & Tatiana Ivan
By Evin Charles Anderson & Tatiana Ivan
By Evin Charles Anderson & Tatiana Ivan
B
Branch-Out: THE Digital Media & Marketing Podcast
1
Top 10 Tips For Making Your Company Video
17:02
17:02
Play later
Play later
Lists
Like
Liked
17:02
By Evin Charles Anderson & Tatiana Ivan
B
Branch-Out: THE Digital Media & Marketing Podcast
1
How To Gain The Attention Of The Millennial Market For Hotels
8:11
8:11
Play later
Play later
Lists
Like
Liked
8:11
By Evin Charles Anderson & Tatiana Ivan
By Evin Charles Anderson & Tatiana Ivan
B
Branch-Out: THE Digital Media & Marketing Podcast
1
What Is Brand Entertainment And How To Utilize It Successfully
13:38
13:38
Play later
Play later
Lists
Like
Liked
13:38
By Evin Charles Anderson & Tatiana Ivan
B
Branch-Out: THE Digital Media & Marketing Podcast
1
Three Types Of Corporate Videos To Use In 2016
16:21
16:21
Play later
Play later
Lists
Like
Liked
16:21
By Evin Charles Anderson & Tatiana Ivan
By Evin Charles Anderson & Tatiana Ivan
By Evin Charles Anderson & Tatiana Ivan
