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Feed Your Brand

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Feed Your Brand

Tracy Hazzard & Tom Hazzard

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Get off the marketing roller coaster and get on the automated fast track to digitally market your brand everywhere now. Imagine all the information you need in one place to easily broadcasting messages, saving time, optimizing your results and building a platform that organically grows real fans and qualified clients. Husband and wife team and Co-Founders of Podetize.com, Tom Hazzard and Tracy Hazzard, teach easy content building formulas and smart cut secrets proven to fuel hundreds of vide ...
 
On the hunt for those Cool (or Hot) must-have products or for the latest technology that actually makes your life better and saves you time and energy? This podcast focuses on the little things that make life great. You know, those seldom hyped, low-tech, well-designed things that you can’t help raving about. Ideas, hacks, services, apps, and products that aren’t the Next Big Thing, but make a BIG impact on those everyday little things that nag us and are begging for someone to improve. Join ...
 
In The Binge Factor podcast for aspiring podcasters and seasoned podcasters, podcast strategist Tracy Hazzard explores whether your podcast has what it takes to create and grow a bingeable podcast – where listeners binge on your every word and get to know, like, and trust you in an accelerated way. The Binge Factor is that strategic key to making your show irresistible, influential, authority-building, and successful. Tracy’s unique gift to the podcasting and branding world is being able to ...
 
This is the Second 200 episodes of the WTFFF?! 3D-Printing Podcast. WTFFF?! Co-hosts Tom & Tracy Hazzard focus on the what of Fused Filament Fabrication (3D Printing), what design software to use, what printer to buy, what tools to use, what designs should you print, what new materials are out and what your business strategy should be. On the 3D Printing Podcast, they interview the who is who in 3D Print art and design along with others who can help you figure out your what. They share with ...
 
Want to learn from one those people who get so much done and appear everywhere as a successful serial entrepreneur? Tracy Hazzard is one of those do-it-all kind of entrepreneurial women who runs multiple creative ventures, works for/with household names, launches best-selling products, all while married to her best friend and business partner, and jointly raising three daughters. Wouldn’t it be amazing if you could dive deeper into Tracy’s mindset, success strategies, daily practices, her ho ...
 
Scaling a fast-growing small business can seem daunting, especially when you’re cut off from operational resources normally reserved for larger enterprises. As a world-renowned business infrastructure expert, Alicia Butler Pierre has dedicated the past 16 years of her career to closing this knowledge gap. Each Sunday, she and her guests pull back the curtain of their successful businesses to share the people, processes, and tools to scale. If you’re an ambitious entrepreneur seeking actionab ...
 
Whether you're a seasoned podcaster looking for a six-figure sponsor or a business owner interested in podcasting as a marketing initiative—Profit with Podcasting will help you get to the next stage of your audio journey. Hosted by successful podcaster and entrepreneur Noah Tetzner, this show exists so listeners can literally grow with audio. By providing a unique listen and learn experience, we help driven individuals generate relationships with ideal clients or customers to create profit w ...
 
This podcast inspires for a healthier and happier gourmet foodie-fit healthy nutrition and balanced lifestyle that bursts every day with a little magic spice. Chef Marie and Lee Cummings, Foodie-Fit at Heart talk about culinary trends, food from all around the world, Gastronomy is a Lifestyle. The main subjects are: NUTRITION: clean-eating tips – with Chef Marie no. 1 Rule: NO MORE PLAIN FOOD EVER even if you have any food restrictions. Discover the clean-label mission on www.mchef.com! 🙌MCH ...
 
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show series
 
Every U.S. Dollar in Research & Development (R&D) tax credit yields $20 in new economic activity. With that kind of return, why don’t more small businesses take advantage of these tax credits? Answering that question is what led Lloyed Lobo on his fintech journey. * With a background in software engineering, Lloyed was already familiar with technol…
 
A lot of podcasters are creating video content. However, not all of them are optimizing it. There are benefits to uploading video content on social media, but there is a hidden power in embedding YouTube videos into your website. In this episode, Tom Hazzard explains how embedding videos into your blog posts or anywhere on your website can increase…
 
Authentic personal podcasts are a niche in the independent podcasting scene. However, that shouldn’t stop you from growing and aiming for a wider audience. Joining Tracy Hazzard is Jayme Tener, host of the Blonde Haired Girl To Go podcast. Jayme’s raw and genuine content attracts listeners with slow yet steady growth. In this episode, Tracy gives h…
 
Promoting everywhere isn't as good as being intentional and specific about where you're promoting and who you're targeting. In this episode, Hosts Tom Hazzard and Tracy Hazzard share intentional podcast promotion tactics you need to know if you want to succeed. Remember, time is way more valuable than money. Don't spread your time too thinly over p…
 
When Jason Cavness joined the US Army at 19, he took a test to determine his optimal career starting in the military. He had a choice between working as a parachute repairman or working in Human Resources (H.R.) He chose the latter - the allure being the opportunity to live in Germany. * 25 years later, he retired and through a chance encounter met…
 
A lot of people are asking how tags are important for someone who is doing a podcast, or, indeed, if tags are important at all. Tom Hazzard jumps in for a quick client coaching call to discuss how tags came to be and how their role has changed as the internet changed. Join in and find out if tags are still relevant for podcasts, blog posts, and vid…
 
In the podcasting industry, only less than 1% drive income. Not everyone can be the next Joe Rogan. But while creating content that will last may seem a difficult feat doesn’t mean that it is impossible. Listen in to today’s episode as Alex Terranova of the DreamMason Podcast gives you some advice on how to strengthen your content. Are you repurpos…
 
Consistency is key to success. If you want your podcast to reach more people, then you need to make sure you have consistent podcast titles. In this episode, Tom Hazzard discusses why your podcast title needs to be consistent across all platforms. Tom delves into the reasons why titles are often relegated to the backburner and why they shouldn’t be…
 
You've probably heard the expression, “It takes money to make money.” But what happens if you’re never given a fair shot at getting access to money? This is the dilemma of too many small businesses. They can’t grow, let alone scale because traditional banks won’t lend them the money required to invest in hiring more people, streamlining key process…
 
There is a difference between livestreaming and video podcasting, and you can't just get your whole livestream and convert it into a podcast. There's some editing and preparations that need to be done beforehand. Learn a few tips and tricks on how to make repurposing your livestream into a podcast easier. In this episode, Tom Hazzard discusses how …
 
Can you make a media career out of your podcast? It’s possible, and our guest shows you how. Tracy Hazzard sits down for a lively and insightful talk with the host of the Pozcast, Adam Posner. Adam shares how he got into podcasting and how he built and course corrected his podcast over the course of nearly 200 episodes. Adam talks about lessons he’…
 
Why should you, a podcaster, start considering putting out video content, and what do you need to do just that? In this episode, Tom Hazzard breaks down which equipment you need to launch podcast video content and increase your exposure. Video is the currency of social media and is currently one of the best ways to attract listeners and expand your…
 
Benjamin J. Shapiro produces and hosts not one, but two, top-charting podcasts – MarTech and Voices of Search. Considering his success, it’s hard to believe that none of it may have happened were it not for the rejection he faced right after college as a door-to-door salesman. * That rejection, coupled with sales training, eventually led Ben to eBa…
 
How you treat your brand is how your clients treat you. If you level up your podcast game and improve your show every year, so will your clients' treatment of you! Today, Tom Hazzard and Tracy Hazzard spill much-needed tips on how you can do just that. From making sure you present yourself the way you intended, to letting people find you in a sea o…
 
How do you provide value and stay on target with your podcast mission? We find out in this episode as Tracy Hazzard sits down for an interview with the host of the Nonprofit Architect Podcast, Travis Johnson. Travis and Tracy talk about how Travis got started on the path of podcasting for nonprofit organizations and what he’s learned doing his podc…
 
Stephanie Espy is one of the 19% of women (and 3% of women of color) who earn an engineering degree in America. Growing up in a family surrounded by scientists, engineers, and mathematicians, she considers herself “lucky” considering such grim stats. Lucky because she had a type of exposure growing up that many girls and young women don't. * After …
 
Many of us have been working from home, mainly because of the pandemic. We don’t want to experience technical issues because that would affect our productivity and work. But, do you always know if the internet issue is external, internal, or the problem with your internet service provider? Many people get frustrated when a problem arises, so they t…
 
You can help your audience sift through your content maze and make them more engaged listeners. All you have to do is to curate a favorite list from your episodes that would help them choose what to listen to! Tom Hazzard and Tracy Hazzard share valuable insights on how you could help your audience navigate your content and get a visual for what is…
 
Anyone can launch a podcast for a variety of reasons. For Kerryn Vaughan, she started her podcast to send a message and empower world good. Kerryn is an international speaker, facilitator, author, and host of the Get Off the Bench Podcast and author of Get Off The Bench!: Kickstart your idea now. In this episode, she joins Tracy Hazzard to share th…
 
Is grounding your podcast episodes in time a good idea or should you make evergreen content? That is a difficult question to answer because both have their pros and cons. Join your host for the day, Tom Hazzard as he discusses which the better choice among the two is. If you're an aspiring podcaster, listen to today's episode and get ready for a lo…
 
Does hearing about robots or robotic technology trigger doomsday images of nonhuman entities taking over with unbridled power? That fear is often rooted in the unknown. And that’s why technologists like Dean Hamilton are so important. As a Partner and Chief Technology Officer (CTO) at Wilson & Perumal, he knows that education is necessary in squash…
 
Having trouble finding a healthy gift for that "hard-to-buy-for" friend? Tom Hazzard and Tracy Hazzard have just the thing for you! Hydration is the foundation of a healthy lifestyle. But life happens, and people get busy, so it's easy to forget a drink or even find more convenient yet unhealthy alternatives. Today's next little thing is the smart …
 
If you want to be seen as an authority, your podcast topic needs to be timely, on-point and relevant. So how do you choose the right topic? In this episode, Tom Hazzard and Tracy Hazzard get into podcasting 101 as they delve into how to plan and choose a podcast topic. They share the process they follow in finding and choosing a topic and talk abou…
 
What is the secret of getting huge engagement on your podcast episodes? What is the right approach to achieve high-power media attraction for your show? Reena Friedman Watts shares with Tracy Hazzard how she built a carefully structured podcast with someone close to her heart. Reena details her workflow for Better Call Daddy, the show she co-hosts …
 
Every business or organization that wants to maintain a strong online presence understands the need for proper website SEO tactics. Optimizing your website by putting relevant keywords in your front-facing pages is an excellent way to increase your online rankings. But as Google and other search engines continue to evolve, it's finally time for old…
 
Obscurity will kill any business. No matter how great your products or services are, if enough people don’t know about them and patronize your business, then it won’t matter. The odds appear to be stacked against small businesses in increasing their visibility. How can they compete against their larger, more established competitors when they have l…
 
Are the Apple AirPods the next big little thing? Not in a million years, according to your hosts, Tracy Hazzard and Tom Hazzard. This podcast has been all about praising the next little things, but today's episode is a little different. Learn why the Apple AirPods is a poorly designed product. Learn why it's not just a microphone problem but an eve…
 
Word of mouth marketing is perhaps the most powerful strategy to find the right listeners for your podcast. But how do you translate that on social media and optimize it to skyrocket your listeners? In this episode, Tom Hazzard and Tracy Hazzard give you useful tips on how to increase engagement with your audience. With the power of social media pl…
 
The easiest thing you can probably do to learn a few strategies to improve your own podcast is to listen to other successful podcasts. But not just any successful podcast, but a podcast for podcasters in particular. In that way, you can maximize what you learn and what you should apply from there. On today’s show, Tracy Hazzard introduces her podca…
 
Video is the current helm of trends and viral content. Even podcasters, whose content is focused mainly on audio, are now venturing into podcast video marketing as a strategy to gain more traction and increase listenership. Tom Hazzard and Tracy Hazzard sit down to chat with today’s guest Whitney Lauritsen on everything you need to get that content…
 
With a background in writing and product design, Tracy Hazzard has a history of being an early adopter of technology. She had the foresight to start her first podcast in 2015 as a means of testing the 3D printing market. And it’s a good thing she did because the lessons she and her husband/business partner learned eventually led to their co-creatio…
 
Giving the perfect gift is always going to be a challenge. You want it to be meaningful, so it's not just a generic gift. You need to take into account who you're giving the gift to and what their age is. All of those factors play a role in finding the perfect gift. Join your hosts Tom Hazzard and Tracy Hazzard in a discussion about gift-giving. Fi…
 
Writing is a key factor when it comes to building brand awareness and user engagement. Specifically when using captions and hashtags. Captions can give your users a little sneak peek into the main topic and attract new customers. Hashtags can boost user engagement by letting your users be a part of the conversation. By using these assets, your bran…
 
Having a clear and strong podcast purpose is key in running a show that will entice and engage the audience to stick around for more. This requires constant reinvention and innovation to keep the podcast going and eventually, build a thriving community of like-minded people. Joining Tracy Hazzard is Otis McGregor to talk about the show with his son…
 
What are the four types of podcast guests you should bring to your show to grow your listener base fast? In this episode, Tom Hazzard and Tracy Hazzard discuss why you need to mix in different types of guests to your first 100 episodes. It's the best time to figure out which guests your listener would love to hear from. Evaluate your performance ba…
 
Do you worry about your bad breath? Having bad breath can be embarrassing. For some, it can even cause a lot of anxiety. Worry no more. In today’s episode of The New Little Thing, Tom Hazzard and Tracy Hazzard examine a confidence-boosting mouthwash that will literally take your bad breath away called TheraBreath. Created over 20 years ago by Dr. H…
 
We’re excited to bring you a new season of the Business Infrastructure podcast and it’s going to be a game-changer! Kicking things off is Jay Jemal, a Sr. Technologist and the Founder of Blucidy - a revolutionary SaaS company that combines the power of Blockchain, Big Data, and Artificial Intelligence. * If those tech terms sound scary, then you’re…
 
Excitedly looking out for hot or cool things online or on the shelves in stores? You could be seeking the next little thing or service out there! Welcome to the first episode of The Next Little Thing Podcast. Hosted by husband and wife team Tom Hazzard and Tracy Hazzard, the show takes a look at trending or viral technologies and innovations around…
 
Optimizing your social media profiles is key to building a strong brand. When someone comes across you on LinkedIn, you want to ensure that you are getting their attention. This is just one big game in a crowded trade show, and your profile is your booth. How do you get and hold your audience's attention? Join Tracy Hazzard on today’s show as she s…
 
How do you create money-making opportunities through your podcast? With all the time Chuck Cramer got on his hands during the pandemic significantly when businesses slowed down everywhere, he started to have the idea of podcasting. In this episode, he discusses the challenges in building a podcasting business and how he has dealt with those. In add…
 
A conversation with the Founder of Millo, Preston Lee. Referenced in Today's Episode: Millo Freelance to Founder Podcast Noah's Appearance on Freelance to Founder (Six-Figure Upwork Profile in 90 Days) Booking $8K in Sponsorships Before Airing the First Episode (Article) Recommended Reading on Podcast Sponsorships Connect with Noah at: The Website …
 
The podcast interview experience is a valuable one. And giving your guest a good experience means you will have a better show and a satisfied guest. In this episode, Tom Hazzard talks about the guest viewpoint and why the guest experience is so important for podcast interviews. Tom shares a recent experience where he was invited to guest on a podca…
 
Podcasting has been around longer than you might think. Although the pandemic caused a surge in both listenership and creators, there are some shows that have been around for a long time. Entrepreneurs on Fire (EOFire) is a nearly 10-year-old podcast with over 100M+ downloads and 3,240 episodes and counting! This is the final episode of Season 13 –…
 
When we continuously grow our podcast businesses, we want to make sure that every aspect is perfect. If you’re looking for ways to get better engagement, then why not start creating podcast confirmation pages like the pros? Join your hosts, Tom Hazzard and Tracy Hazzard, as they guide you to a process that could scale your business up! They explain…
 
People often assume that starting a podcast requires having a studio, a full set, and professional equipment when the reality is much cheaper. Today’s guest will be giving tips on cheap podcast launching to help you get started on your podcaster journey! Sarah St. John, aka the Frugalpreneur, is an entrepreneur, author, and podcast host focused on …
 
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