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Why should you measure yourself when running luxury marketing campaigns? Where did those luxury hotel direct bookings or superyacht charter leads come from? Did they lead to additional sales or word of mouth referrals? How big should your next campaign budget be? Let's answer some of these questions in this week's episode. Support the show (https:/…
 
Designing websites is hard. Designing a website that delivers a great experience to high-net-worth-individuals and promotes your services and products in a non-aggressive but sophisticated way is especially hard. If you want to have a checklist of important web design elements that you need to have on your luxury travel website tune in! Support the…
 
In this episode we deep dive into digital luxury plans and why they are so essential for every luxury company in aviation, yachting, hospitality or travel. A lot of people skip points or leave out important elements when it comes to marketing plans and end up regretting it later. Listen to this episode if you want to make sure that you are ticking …
 
The Luxury Travel Marketer returns after a three month hiatus with new episodes! In this one we talk about paid advertising as the number one growth driver in any mature luxury travel company. Tune in if you want to learn why paid advertising is so important for long-term growth! Support the show (https://www.jadewolfmarketing.com/)…
 
We attended ITB Berlin 2021 and give you the most relevant bits of information when it comes to travel trends, the state of the market, luxury demand, search marketing and the pros and cons of attending in general if you're active in luxury travel. Support the show (https://www.jadewolfmarketing.com/)…
 
Hearing is one of your most important senses. Nonetheless it is the one that is most often neglected by luxury marketers. Be it online or in the physical world. Tune into this episode if you want to take control of your audio marketing and start enchanting HNW-customers. Support the show (https://www.jadewolfmarketing.com/)…
 
Are you still using excel sheets, outlook and your phone to organize your customer data and sales activities? If yes, then you need to listen to this episode and upgrade your process so you can start closing bigger deals, faster and more efficient than ever before. Support the show (https://www.jadewolfmarketing.com/discovery/)…
 
Is affiliate marketing only about discounts and cheap products? Or is there a way luxury brands can use public and private networks, influencers and other contacts to successfully promote their high-ticket services and products in a low-cost but effective way? Tune in to find out. Support the show (https://www.jadewolfmarketing.com/discovery/)…
 
We have finally released our recap of INSPIRE 2020. Tune in to find out what is happening in the luxury hospitality world and what awaits us in 2021 according to the International Luxury Hotel Associations latest event. Support the show (https://www.jadewolfmarketing.com/discovery/)By Jadewolf Marketing
 
We're back for another episode. This time we want to shed some light on how you can position yourself as a trusted expert with your affluent clients, doesn't matter if you're working in aviation, hospitality, yachting or travel, this episode can help you elevate your personal brand to new levels. Support the show (https://www.jadewolfmarketing.com/…
 
As a request from one of our Patrons we're gonna look today at account based marketing for HNWI membership clubs in travel. How do you go about creating a curated list of VIPs, how do you market to them and what are some associated costs? Tune in to find out. Support the show (https://www.jadewolfmarketing.com/)…
 
Being data-driven means a lot of different things for different people. In this episode we go deep and break down exactly what a data-driven mindset is and how you can apply it to your business, no matter what stage it is in. Support the show (https://www.jadewolfmarketing.com/discovery/)By Jadewolf Marketing
 
Our business has been selling luxury products and services for over 100 years, how dare you to question us? Do you believe in this philosophy or should it rather be, how can we serve you, how can we fulfill your travel or leisure fantasy? Find out in this episode why should make a clear distinction between the two approaches. Support the show (http…
 
Is your affluent prospect problem aware, brand aware or even product aware? Or has he or she just seen your logo somewhere on a billboard or in some luxury magazine? Learn how to raise brand awareness the right way in this week's episode! Support the show (https://www.jadewolfmarketing.com/)By Jadewolf Marketing
 
Agencies are an integral part of the marketing ecosystem. This applies especially to luxury travel. In this episode we give you a primer on how to find a good agency (apart from us of course) and how you can make sure to get the maximum ROI out of the relationship. Support the show (https://www.jadewolfmarketing.com/)…
 
Ever heard of neuromarketing? It governs how we react, based on our 5 senses and emotions, to advertising and branding. If you want to learn more about how the limbic system influences every purchase decision in luxury marketing, tune in now! Support the show (https://www.jadewolfmarketing.com/discovery/)…
 
What excites affluent consumers about your brand? How do you develop luxury USPs, and how do you prioritize them? And finally, how can you distill that missing element that people call the "luxury dream"? In this episode we will answer all of these questions. Support the show (https://www.jadewolfmarketing.com/discovery/)…
 
Have you ever heard of the 10 000 hour rule? Well you can become a great luxury marketer in less time than that but it will still take a lot of time, dedication, energy and effort nonetheless. Listen to this episode to find out what some of the resources are you can use on your journey to greatness. Support the show (https://www.jadewolfmarketing.c…
 
Are you a solo-travel agent? A travel agency? A yacht sales broker? A vacation rental team of five? An in-house hospitality team with over 50 specialists? No matter where you're at in your business, your marketing and technology efforts need to be adapted to the stage your company is in as well as to your goals. Tune into this extra-long episode on…
 
What are you trying to express with your luxury brand? Power, status, freedom, beauty, harmony or something else? Are these emotions helping you sell or are you missing the beat? Tune in to find out how to use implicit codes in your luxury marketing. Support the show (https://www.jadewolfmarketing.com/discovery/)…
 
Did you ever feel like an ad or website really speaks to you? Did you ever feel an instant connection to a brand, service or product and knew you had to buy it no matter what? If yes, then you have experienced emotional resonance. Tune in to learn more about how to use this neuromarketing concept in your luxury marketing. Support the show (https://…
 
We talk with André Baljeu, co-founder of the hospitality focused intelligence and networking platform TechTalk.Travel about tech adoption in the industry, current and future trends and how hoteliers need to embrace the future if they want to stay successful. Support the show (https://www.jadewolfmarketing.com/)…
 
50 episodes and over 5000 downloads later we are the only podcast that combines digital marketing, luxury marketing and travel marketing into one experience. In this episode we talk about the state of our agency in 2020, how the crisis has affected us and why we are positive about the future in 2021 and beyond. Support the show (https://www.jadewol…
 
This week we talk to Matthew King and Michael Phillips from Wealth-X. We talk about data, profiling high-net-worth individuals, analyzing your prospects, and getting the max out of your luxury sales and marketing strategy. Support the show (https://www.jadewolfmarketing.com/)By Jadewolf Marketing
 
We talk with Barak Hirschowitz - President of the International Luxury Hotel Association about his work, their new website, digital industry events and his outlook on hospitality in 2021 and beyond. Tune in if you are a member of ILHA or if you thinking about becoming one! Support the show (https://www.jadewolfmarketing.com/)…
 
In today's episode, Luba and I talk about how to scale your high-net-worth lead generation, once you have hit profitability with your digital marketing strategy in your business. If you are working in superyachting, private aviation or travel, tune in and learn how to grow your company long-term. Support the show (https://www.jadewolfmarketing.com/…
 
We are joined today by Chelsea Scholz from Unbounce. We talk about CRO, conversion intelligence, Unbounce as a powerful landing page design tool and the future of data-driven design. Tune in if you want to get more conversions for your campaigns! Support the show (https://www.jadewolfmarketing.com/)By Jadewolf Marketing
 
We have the wonderful radio and podcast hosts Maeve & Dave Dempsey from Superyacht Radio on for this week's episode. They talk about their radio channel, their podcast shows and how they see the current state of the superyachting industry in 2020. Tune in now! Support the show (https://www.jadewolfmarketing.com/discovery/)…
 
A lot of marketers in luxury travel are always looking for the next growth hack or low-cost opportunity, but is that really a smart approach? In this episode we will cover the most common "free" marketing methods and show why they might not be that easy or cheap after all. Support the show (https://www.jadewolfmarketing.com/)…
 
We talk to Dr. James Mabey, hospitality veteran and luxury expert when it comes to the Middle East and Asia. Tune in to find out how to tackle this crisis and how luxury hotel brands can enter the Middle East and Asia successfully. Support the show (https://www.jadewolfmarketing.com/)By Jadewolf Marketing
 
In today's episode we are talking to Wimintra Raj, hospitality expert and owner of hotelintel.co. Tune in to learn more about the current state of the hospitality industry, how hoteliers are dealing with the crisis and how smart sales & marketing strategies can make your brand come out on top after all travel bans are lifted again. Support the show…
 
We interview René Banglesdorf from Charlie Bravo Aviation. Being a successful female entrepreneur in the business of acquiring and selling private jets, she has a lot of interesting insights when it comes to the state of private aviation in 2020. Support the show (https://www.jadewolfmarketing.com/)By Jadewolf Marketing
 
Targeting business executives by creating smart company profiles and personas is the first step to effectively generate high quality leads for business aviation online. Tune in to find out how to profile these hard-to-reach c-level managers. Support the show (https://www.jadewolfmarketing.com/)By Jadewolf Marketing
 
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