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Tune into Suite Spot, the hotel marketing podcast by Travel Media Group. Twice a month, we’ll zero in on a topic relevant to hoteliers today. Learn about hotel marketing news and expert tips to help your hotel compete online. Topics we’ll cover include trends in social media, online reviews, and how travelers search for hotels online today to help hoteliers stay on top of industry trends and keep up with the competition. Suite Spot is hosted by Travel Media Group brand ambassador Ryan Embree ...
 
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show series
 
In the first Suite Spot episode of 2021, host Ryan Embree identifies five unique ways hotels can attract groups using LinkedIn. Ryan shares tips on how to optimize your hotel’s LinkedIn and get your employees at the property involved. He talks about the importance of making the right connections on LinkedIn, including the best groups and associatio…
 
On this year-end edition of the Suite Spot, we welcome Travel Media Group’s Vice President and General Manager, Dana Singer to the podcast. Host Ryan Embree reflects with Dana on the events of this crazy 2020 calendar year. Dana reviews some of the adjustments that Travel Media Group has made in response to the COVID-19 pandemic and its impact on t…
 
In this episode of Suite Spot, we announce another exciting update for 2020: the addition of LinkedIn to Travel Media Group’s social media solution. Host Ryan Embree is joined by the leader of the product development team, Jason Lee to discuss this powerful B2B social platform. Jason shares what makes LinkedIn unique from other social platforms and…
 
In this special edition of the Suite Spot, our review response team at Travel Media Group analyzes and identifies the Top 5 sentiment tags of 2020. Host Ryan Embree is joined by Product Director, Patrick O’Brien to discuss COVID-19’s impact on traveler reviews and each of the most popular sentiment tags. Patrick also shares some best practices on h…
 
In this episode of the Suite Spot, host Ryan Embree helps hoteliers prepare for the upcoming 2020 winter season and shares his thoughts on what to expect. Ryan takes a look at two major factors impacting travelers’ booking decisions this winter: the weather and area-specific COVID-19 restrictions. He walks through multiple examples of social posts …
 
In this episode of the Suite Spot, we highlight the launch of Travel Media Group’s OneView® Feed 2.0. Jason Lee, VP of Product & Technology, joins host Ryan Embree to talk about this exciting update and what it means for TMG’s hotel partners. Jason shares how social media and online reputation have evolved since the initial launch of TMG OneView® b…
 
In this episode of the Suite Spot, host Ryan Embree is joined by Travel Media Group’s Marketing Coordinator, Marissa Kinzel, to discuss marketing your hotel to Generation Z post-COVID-19. Ryan and Marissa break down key characteristics and traits of Generation Z and explore how hoteliers can appeal to them by using online communication channels lik…
 
In this special edition of the Suite Spot, we discuss the recent 2020 Skift Global Forum. Host Ryan Embree had the opportunity to virtually attend the event, which brought together some of the biggest names and brands in the travel industry. In this episode, Ryan shares his five biggest takeaways from the 3-day forum. Listen as he reveals the thoug…
 
In this episode of the Suite Spot, we talk to Client Success Representative and social media enthusiast Jessica Pickering. Jessica joins host Ryan Embree to share inventive ways to spark creativity and engagement on your hotel’s social media. Ryan and Jessica cover how different social platforms can be leveraged uniquely to achieve property objecti…
 
This episode of Suite Spot is all about the multi-property functionality of Travel Media Group’s user-generated content management system: TMG OneView®. Host Ryan Embree is joined by VP of Product Development & Technology Jason Lee to review how management groups and multi-property owners are leveraging this tool to streamline and optimize hotel op…
 
In another special edition of the Suite Spot, Senior Vice President of Lodging Insights at STR, Jan Freitag returns to the podcast for an insightful conversation. Jan and his team at STR are continuing to closely monitor industry data and trends post-COVID-19.Jan and Ryan discuss changes in the industry since they last spoke in June (You can hear t…
 
In this episode of Suite Spot, we talk about the adaptations hoteliers are making to their property websites in the midst of this pandemic. Travel Media Group Senior Website Product Analyst, Stephanie Courtois, joins host Ryan Embree to share how she, alongside the Travel Media Group product team, prepared our hotel partners' websites for COVID-19 …
 
In this episode of Suite Spot, Ryan Embree reflects on some of the post-pandemic effects of our everyday lives when it comes to travel. Ryan recounts the significant changes to the traveler experience of a hotel stay in summer 2019 versus summer 2020. He talks about how hoteliers have adapted their websites, social media, and online reputation to m…
 
In this episode of the Suite Spot, we discuss what to do when your hotel receives an online review related to the COVID-19 pandemic. Host, Ryan Embree, is joined by review response expert and Respond & Resolve™ Product Manager, Kristeena Seckinger, who walks us through which COVID-19 red flags to watch out for in your hotel’s online reviews and how…
 
In this episode of the Suite Spot, we turn our attention to COVID-19 hotel industry recovery and what hoteliers can do to build traveler confidence. Host Ryan Embree is joined remotely by Travel Media Group’s Director of Marketing, Anne Sandoval, to share best practices for increasing guests' comfort level. Ryan and Anne start by discussing the evo…
 
In this special edition of the Suite Spot, we sit down with Senior Vice President of Lodging Insights at STR, Jan Freitag. Jan and his team at STR have been hard at work collecting and analyzing hotel data across the globe during the COVID-19 pandemic.Jan and Ryan take a look at how the COVID-19 crisis compares to past industry crises and how to lo…
 
In this episode of the Suite Spot, we celebrate another hotel digital marketing innovation created by Travel Media Group’s product development team led by VP of Product & Technology, Jason Lee. Host Ryan Embree is joined by Jason to discuss 1st Impression Score®, a first of its kind hospitality and reputation metric.Jason shares what separates 1st …
 
In this episode of the Suite Spot, we discuss the stories and sentiments that we have been hearing from our hotel partners across the country who have been impacted by COVID-19. Host Ryan Embree is joined by Client Success & Operations Manager Edwin Pomales to discuss how his team has evolved their conversations with our partners to support hotels …
 
In this episode of the Suite Spot, host Ryan Embree is joined by TMG's Product Director Patrick O’Brien to discuss the role that online reputation plays during COVID-19.Ryan and Patrick break down the influential power that online reviews are playing in consumer’s booking decisions during this time and the potential negative and lasting impact a ba…
 
In this episode of the Suite Spot, we continue sharing helpful insights and tips to help hoteliers combat the unprecedented COVID-19 crisis. Host Ryan Embree is joined by Travel Media Group’s Director of Marketing, Anne Sandoval, to discuss 5 Strategies of Crisis Response.Anne, who studied crisis management and has a graduate certificate in corpora…
 
In this episode of the Suite Spot, we continue our discussion on COVID-19 and the virus’s impact on the hotel industry. Host Ryan Embree welcomes Jason Lee, Vice President of Product & Technology, back to the Suite Spot to get his perspective and insights on this unprecedented global crisis. With years of experience as a hotel owner and general man…
 
In this episode of the Suite Spot, we discuss the COVID-19 crisis facing hoteliers around the globe today. Host Ryan Embree helps navigate these unprecedented times in the hospitality industry and shares words of encouragement on behalf of Travel Media Group.Ryan discusses the vital role that communication channels like social media and online revi…
 
In this episode of The Suite Spot, we discuss how embracing experiential travel helps hotels make lasting connections with their guests. Ryan welcomes President of Sightline Hospitality, Kirk Pederson to the podcast to discuss how to implement experiential travel in meaningful ways.Kirk shares his hospitality experience, complete with examples of i…
 
In this episode of the Suite Spot, we discuss how to improve your hotel’s city rank on TripAdvisor, no matter where your property currently stands. Host Ryan Embree is joined by guest Patrick O’Brien, TMG's Product Director and reputation solutions expert. Ryan and Patrick explain how to achieve both short- and long-term reputation goals for your h…
 
In this episode of the Suite Spot, host Ryan Embree is joined by Vice President of Product and Technology, Jason Lee, to walk through the emergence of content marketing and the importance of strategic social media for the hotel industry. Jason and Ryan discuss social media as “the great connector” and how hoteliers can use occupancy drivers like ev…
 
On this special edition of the Suite Spot, we host Travel Media Group’s Vice President and General Manager, Dana Singer. Ryan Embree and Dana share thoughts on what sets the Travel Media Group experience apart for our hotel partners. Ryan and Dana take a trip down memory lane and reflect on Travel Media Group’s successes and achievements of the las…
 
In this episode of Suite Spot, Ryan Embree reflects on the past year and past decade, focusing on trending Google searches in the hotel industry. Ryan reviews which travel-related search terms have risen in popularity in the 2010s and which search terms have all but disappeared in the modern-day traveler’s search. He shares best practices and tips …
 
In this episode of the Suite Spot, we share how to get your hotel’s TripAdvisor listing ready for the new year. Host, Ryan Embree, is joined by Respond & Resolve™ Product Manager, Kristeena Seckinger to walk through the process of claiming and optimizing your hotel’s Tripadvisor profile.Kristeena and Ryan tackle some frequently asked questions abou…
 
In this special edition episode of the Suite Spot, we discuss the recent 2019 Phocuswright Conference in Fort Lauderdale, FL. Host Ryan Embree is joined by VP of Product & Technology, Jason Lee, and Customer Success & Operations Manager, Edwin Pomales, to discuss key takeaways from the event. Listen as Jason and Edwin share their perspective on the…
 
In this episode of the Suite Spot, we talk about a different type of guest at your hotel: pets. Host Ryan Embree is joined by Director of Marketing and pet lover Anne Sandoval to talk creative ways to market your pet-friendly hotel to travelers.In the What’s News segment, Ryan shares some incredible statistics from a Booking.com report about pets a…
 
In this episode of the Suite Spot, we dedicate our time to helping hoteliers navigate through major changes and transitions that happen at their properties. Host Ryan Embree is joined by Client Success & Operations Manager Edwin Pomales to discuss overcoming 5 major challenges that most hotels face at one time or another. From planned changes like …
 
In this episode of Suite Spot, Ryan Embree discusses the importance of user-generated content in the hotel industry. Ryan shares where to locate user-generated content about your hotel online and how to leverage that information to better your business. He provides best practices on how to find issues shared in user-generated content like reviews a…
 
In this episode of the Suite Spot, we help hoteliers prepare their properties for the slow season by discussing the best ways to optimize their hotel’s social media profiles. Kelly Albritton, Senior Product Analyst, joins host Ryan Embree to share insights from her experience working in Travel Media Group’s social media department. Ryan and Kelly c…
 
In this special edition of the Suite Spot, we take a look at the Top 5 trending tags in online reviews today. Host, Ryan Embree is joined by the leader of the Travel Media Group review response team, Patrick O’Brien. Patrick and Ryan countdown each review sentiment tag, explaining what Patrick’s team looks for in the review and how they approach th…
 
In this episode of Suite Spot, we discuss a research study recently conducted by Booking.com regarding Generation Z and travel. Host Ryan Embree is joined by Director of Marketing, Anne Sandoval, to explore the different traits of this maturing generation and their travel preferences. Ryan and Anne breakdown the data by identifying six distinct tra…
 
On this episode of Suite Spot, we have the distinct pleasure of welcoming special guest Mike Parent, Senior Vice President of Sales & Marketing at Coakley & Williams Hotel Management Company, to the podcast. Host Ryan Embree interviews Mike on the subject of multi-property hotel marketing as he shares a wealth of hospitality experience and knowledg…
 
On this special edition of Suite Spot, we welcome hotel owner, entrepreneur, consultant, and social media influencer, Rupesh Patel to the studio. Ryan and Rupesh trade thoughts on the correlation between a hotel’s online reputation and revenue success. Rupesh shares his secrets on how to increase feedback from guests and grow the number of online r…
 
In this episode of Suite Spot, we celebrate the one year anniversary of Travel Media Group’s user-generated content management system: TMG OneView®. Host Ryan Embree is joined by the architect of OneView and VP of Product Development & Technology Jason Lee.Jason shares the inspiration behind OneView and how it is unlike any other reputation or soci…
 
In this special edition episode of Suite Spot, Host Ryan Embree is joined by the head of Travel Media Group’s product and development team, Jason Lee, to share his key takeaways from the recent HITEC 2019 conference in Minneapolis. Ryan and Jason talk about all the hospitality tech innovations that were shared at the conference including Alexa for …
 
In this episode of Suite Spot, we focus our attention on the bed and breakfast segment of the hospitality industry. Host Ryan Embree is joined by Director of Marketing Anne Sandoval to talk about how your bed and breakfast property can stay competitive with the rising threats of Airbnb and vacation rentals.Ryan and Anne give tips on how to moderniz…
 
In this episode of Suite Spot, we discuss reports that Google Reviews surpassed Booking.com as the number one review distribution site. Host Ryan Embree is joined by Jason Lee to explore how Google is positioning itself in the hotel industry and what it means for individual properties moving forward.Ryan and Jason also give insight about a recent r…
 
In this episode of Suite Spot, we tackle the trending topic of vanity websites in the hotel industry. TMG Website Analyst Stephanie Courtois joins Host Ryan Embree to share best practices on how to create and optimize the perfect hotel vanity website for your property.Stephanie and Ryan cover important steps for building a hotel vanity website, fro…
 
In this episode of Suite Spot, we discuss the growing trend of going green in the hotel industry. Priscilla Osorio, Marketing Content Manager at Travel Media Group, joins host Ryan Embree to give advice to hoteliers on how to implement sustainable initiatives at your property without breaking the bank. A recent Lodging Survey conducted by the AHLA,…
 
In this episode of Suite Spot, we speak to the unbelievable prosperity that the hotel industry is currently experiencing while preparing hoteliers for a time where revenue growth might slow. Host Ryan Embree teams up with Director of Marketing Anne Sandoval to brainstorm ideas and ways to reach new guest segments to insulate your revenue from an ec…
 
In this episode of Suite Spot, we discuss one of the fastest growing and most popular social media platforms in 2019, Instagram. On the heels of another exciting innovation from Travel Media Group’s product development team, we introduce the addition of Instagram for hoteliers as a part of our social media solution.Host, Ryan Embree, is joined by J…
 
On this special edition of Suite Spot, we host our first remote guest Pat Kobela, Regional Director of Sales at Chartwell Hotels.Ryan Embree interviews Pat as she shares some insights and best practices from her years of experience in the hotel industry. Ryan and Pat trade thoughts on what makes a successful sales and marketing strategy in 2019 and…
 
In this episode of Suite Spot, we explore the exciting, recent announcement of Travel Media Group’s newest solution: Custom Social. Joey Schuster, Product Development Manager, joins host Ryan Embree to share all the exciting features and benefits of this new solution. Ryan and Joey discuss the benefits of having a social media strategy in 2019 and …
 
In this episode of Suite Spot, we go behind the scenes with the client support department at Travel Media Group. Host Ryan Embree visits with Aislynn Roberts, Client Support Team Lead, to discuss all the vital work that she and the client support team do to help enhance the digital programs of our hotel partners.Ryan interviews Aislynn about the te…
 
In this episode of Suite Spot, we combat one of the biggest problems facing hoteliers in 2019: recruiting and hiring quality hotel employees. In the What’s News segment, host Ryan Embree, shares some recent unemployment statistics as well as a survey of what experts in the hospitality industry feel the hotel industry needs to do to attract future e…
 
In this episode of Suite Spot, we welcome in 2019 with several new year reputation resolutions for hoteliers. Ryan counts down the top 5 ways to make sure that your reputation strategy is off to a fast start and sets you up for success throughout the rest of the year. From top to bottom, these resolutions cover all things reputation, from recognizi…
 
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