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There are tons of moving parts to account for when it comes down to nailing a digital marketing strategy. By working with professionals, you can hone in on your process and determine exactly what gets the ball rolling. Unfortunately, even when you have the perfect plan in place, results at times fall short. We often attest this to an organization h…
 
The secret for non-profit fundraising is out! Giving Tuesday was an incredible way to garner donations in 2019, but all the attention it has brought will undoubtedly affect smaller non-profit organizations. How do you overcome the buzz during the giving season and stand out from the pack? Everything begins with a plan. Start planning sooner than la…
 
Respect can go a long way. Both in life and business, when you respect each other, everything goes a lot smoother. Here at Trinity Web Media, we pride ourselves on respecting one another and not getting in the way of someone and their lane. Think about it, when you have two team members lacking respect for what the other person does, nothing really…
 
We are all looking for ways to make our lives a bit easier, right? As a web developer, one of the best ways to keep your mental sanity throughout the life of a project is with backups. Constant backups stored both locally and server-side keep you less worried about malware attacks and PHP conflicts and more focused on the task at hand. The best too…
 
We’re reaching the end of the year, and time is flying by as we continue to stay busy during these difficult times. As a nonprofit looking to raise funds, planning for year-end appeals is imperative. If you aren’t already busy getting resources together for your ask, we recommend getting to it sooner than later. One of the most significant days for…
 
When you prepare to set goals for yourself or your team, it's always important to keep things realistic. Sure, we all like to set high expectations for ourselves. But, as you know, sometimes things just don't work out as planned. When you set realistic goals, you set yourself up for success and the motivation that comes with it. Don't set up anyone…
 
Here at Trinity Web Media, we’re proud to discuss the successful strategies we have implemented for nonprofits across the east coast. With the proper tools in place, our team has the ability to curate donors and exponentially increase the average donation rate. If you’re looking to do the same, we highly suggest you start off with the innovative do…
 
Having your site backed up both locally and by your hosting service is crucial to a development project’s lifespan. Whether you run into design complications or malware incidents, being prepared with backups makes all the difference. We’ve run into some past issues with e-commerce sites that have been shut down due to faulty security. Fortunately, …
 
Let’s face it; we’ve all been going through a lot recently with the pandemic safety protocols that have been put into place. Although here at Trinity Web Media, we’ve adopted the best we can, it’s still troubling to accept the “new norm.” We can all agree that this “new norm” is NOT normal. As much as we can pretend it is, accepting the changes in …
 
As we continue to adjust to the craziness all around us, it’s essential to take time to reflect and check-in with others. Many of us have been disproportionally affected by this pandemic; it’s hard to pinpoint who and what is struggling most. Something we can all agree on is that in recent months, stress and anxiety have been at an all-time high. A…
 
Dealing with everything that has come with these unprecedented times has been difficult for everyone. Particularly in the digital marketing industry, our team has been forced to adjust to the changes put in place. This hasn’t always been easy, but finding solutions to business problems is what we do best. One of the most prominent aspects that we h…
 
You have to admit that the constantly evolving digital marketing atmosphere is hard to always stay on top of. With so many constant updates being put out, it's no telling which social media app will take the number 1 spot in upcoming months. What we do know is that digital media in 2020 is vastly different than in previous years. As younger generat…
 
Have you ever worked with a client and felt as if they kept shooting themselves in the foot? Sometimes it can be an uphill battle to bring them success. But, as a problem-solving organization, we utilize a few ways to keep a project on track. It’s not always going to be easy, but with a few tricks up your sleeves, you can ease the client-facing pro…
 
There are so many tools on the web for content creation; it’s hard to keep up. The trouble is, with so many tools available, the market has become saturated. Finding a handy tool for creating content has become a lot more challenging then you may think. Lucky for you, we’ve done all the tests & trails for you. In terms of content creation, we highl…
 
As you know, the importance of having a solidified process in place benefits both your team and the client. But, once a process becomes confusing or unable to be understood by both parties involved, disconnects happen. Understanding your own process is crucial to the success of an initiative and a relationship with your client. No one likes to feel…
 
Consistency and connection, two things that are at the forefront of proper branding. In order to keep your branding on point, there are a few things you need to make sure you’re doing. You can never overlook the importance of branding! Always keep in mind the significance of keeping things uniform by using the same color schemes and design structur…
 
Scope creep is an issue everyone in the industry deals with. Whether it's a client's expectations reaching beyond what was agreed on or something else along those lines, scope creep is real and must be dealt with. Here at Trinity Web Media, we pride ourselves on being a collaborative company. The issue with scope creep is that expectations are take…
 
Are you like many business owners & marketing professionals feeling overwhelmed with everything going on? You're not alone. Here at Trinity Web Media, we've been facing a series of challenges adjusting to the "new normal." It could be stemming from disorganization or the unknowns of a project; either way, feeling overwhelmed is a tough position to …
 
How is your brick-and-mortar business transitioning back after quarantine? We've worked with several brands that shifted their focus from an in-person storefront to a digital presence due to COVID-19 protocols. Now that the time has come to return back to in-person business, how will you go forward with an online presence? Establishing a digital br…
 
As states begin to open back up and a sense of normalcy returns, it will be an exciting time for the regrowth of businesses. If you are like many and garnered support from your local community, adjustments will need to be made going forward. Local companies will need to learn from their successes but as well as their failures to further growth. How…
 
As businesses return to the office and the "new normal" continues, we are interested in seeing how quarantine has affected your business. In terms of the adjustments you made in both your personal life and business, what changes do you think are to stay? If you've been following along, you know our team has been advocating doubling down on content …
 
With the current status of everything going on int he world, saying things are trivial is an understatement. Adjusting to the onset of COVID-19 precautions combined with the fight for racial equality in our country has created a wave of emotions. Although we all have specific opinions and want our voice heard, making sure you keep track of what you…
 
Lead generation can be a tricky business. Many paid services go into it playing the numbers game, getting you as many leads as possible. But when it comes down to it, the quality of those leads is often misguided. Spending time and money chasing after hundreds of potential leads isn’t sensible or scalable for your business. With a focus on content …
 
As we enter into the yellow zone, many businesses are able to return to work from COVID-19. Unfortunately, many small brands have been forced to feel the effects of this pandemic more than others. We must face the facts and discuss the realities of your company’s current state. If your business is no longer a thriving industry, you are going to hav…
 
Our team has our fingers crossed that the decline of COVID-19 continues, and things can get back to normal. With so much fear and panic plaguing society right now, one of the most important tools in your arsenal is the power of clear and concise communication. If you have been following along with our Trinity Web Minute series, you know we have bee…
 
One of the best aspects of being WordPress developers is the ability to have a clean handoff of sites to our clients. As you may know, many clients head into a project with the intention of behind completely hands-off; notably, this is very rarely the case. By providing your clients with the opportunity to take control & have a clean handoff, you a…
 
These unprecedented times aren’t easy for anyone. In order to keep our business in-tact and productive, we’ve initiated several measures to keep us all closely connected. How is your team coping? With applications such as Slack, our team continues to stay in touch throughout these long days. It’s not always easy, but we’ll come out of this tough ti…
 
As we continue through these tough times together, it’s essential to keep your clients in mind. Even if your business is out of operation, keeping in touch with the people who support your business is vital. But, it isn’t all just about sending spammy email blasts. The best way to continue retaining clients during quarantine is by providing VALUE. …
 
Our company prides itself on the ability to work with non-profits and take their initiatives to the next level. Coming up in the first week of May is Giving Tuesday, a significant day for collecting donations. In order to maximize results, our strategy team has come up with a variety of ways to engage the community. But, what happens when you ask t…
 
This week on The New Marketing Show, Kevin and Greg discuss Blue Ocean Marketing vs. Red Ocean. We hope you enjoy this throwback episode as we prepare for brand new content dropping next Tuesday! Based on the book Blue Ocean Strategy by W. Chan Kim, Renée Mauborgne, we talk about how doing what everyone else does and living in a world of competitio…
 
In this time of crisis management, how is your business holding up? Our team has been strategizing different ways to make it out of this tough time for small businesses. When it comes to the struggle a company is facing, we’ve come to determine three different names for stages people are going through. Forecasting into the upcoming months, it is go…
 
It’s the perfect time to dive into your marketing strategy and try something new. Do you find your brand achieving the same results over and over again? It may be time to inject some fresh ideas. As we’re trapped in the house on quarantine, the team took time to plan new ways to interact with clients. To kick off our “Friday Conversation,” we went …
 
What exactly makes a business remain at the top of their industry? Sometimes it can be hard to put a finger on. Here at Trinity, we believe staying power comes from 5 key points that aren't necessarily over complicated. When it comes to taking your business to the top and staying there, you need to remain persistent and fight the good fight. Nobody…
 
With everything going on in the world, now more then ever, it is crucial to put a face on your brand. Within an industry obsessed with business-to-business / consumer-to-consumer marketing, we’re here to suggest something different; people-to-people marketing. Everyone’s social media feeds are flooded with brands hiding behind their logos and not g…
 
During this lull of downtime, we’ve been able to provide our clients with a variety of services. In order to improve your site’s visibility, optimization is essential. After reviewing your site and how things are constructed, you can dig in and begin optimizing. Our team is happy to check out your site and begin optimizing, just drop us a line here…
 
As we recommended several podcast episodes ago, the digital industry is adapting to the changes brought on by COVID-19. The demand for PPC services has seen a significant decline as companies begin to turn to more innovative strategies. In terms of our clients and what we've seen happening first-hand is the increased hype over content marketing and…
 
If you’re fortunate enough to be able to take a pause from your business, do it. Taking time to evaluate how your team is performing and how your company is providing value is a crucial part of growth. Without taking the time to review how your business operates, determining your strengths and weaknesses becomes troublesome. With so much spare time…
 
Another day, another discussion regarding the current pandemic at-hand. As we’ve mentioned previously, the response to COVID-19 has caused panic among people and businesses. We have been busy helping clients complete emergency & crisis messaging, but sometimes that isn’t enough. In the world of marketing, you have to always prepare for the worst. W…
 
It's no secret that each business in the nation is facing a trivial time. Particularly, if you own a brick-and-mortar storefront location, the effects of COVID-19 are felt stronger than most. On today's episode of "The New Marketing Show," Greg Taylor breaks down several tips for getting your business onto the internet using top-rated e-commerce se…
 
Even with the world coming to a sudden halt, your business doesn’t have to take a back seat. When you work with a digital marketing company like Trinity, we can introduce your brick-and-mortar store to the online world. This way, you are reaching new potential customers while retaining the ones who rely on your products most. If you have been exper…
 
If you are like us and one of the few businesses that are actively helping other companies, we’re sure you are inundated with requests to prioritize. Our team has been pulled in a variety of directions due to the current health crisis at hand. Although we are happy to help out as many people as we can, requests can get overwhelming. What’s importan…
 
If there’s anybody that knows the ins and outs of working from home, it’s our team. As a digital marketing company, Trinity Web Media has come to specialize in working remotely. Although this concept may seem foreign & intimidating to others, we’re here to help you adjust. It’s true, working from home requires a certain kind of discipline. Dealing …
 
During these unprecedented times, we must be ready and willing to help each other. The COVID-19 pandemic effects just about everything going on in the world. From the stock market down to local bars, it’s crucial we provide for one another as best we can. Our team is making sure we stay on call for any suffering businesses that need assistance. As …
 
As businesses continue to adjust to the current crisis at hand, we are doing all we can to steer clients in the right direction. If you are like many and looking to cut things to save profits, we have some recommendations. Sure, brick and mortar stores have come to a close, but does that mean your business does too? We have been busy prepping our c…
 
It’s no secret we are going through unprecedented times. In a world struck with panic & fear, it is imperative we stick together. Here at Trinity Web Media, we have been having a familiar conversation with clients. Have no fear, our team is here to assist with crisis messaging. When we discuss the phases of crisis messaging, we like to refer to thr…
 
You may not like pop-ups, but the bottom line is – they work. For digital marketing companies, they are one of the most efficient ways to get a message across to users. Now, don’t get us wrong, you shouldn’t be overdoing things with your pop-ups. When information is pertinent and important, pop-ups are a go-to method for a number of reasons. Greg d…
 
Let's face it; the world is experiencing a moment in history. With the outbreak of COVID-19, also known as the Corona Virus, the marketing world isn't the only industry being affected. We are feeling for each business out there that are learning how to handle the impact of a pandemic. As a local small business that is active in the community, we re…
 
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