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UX Cake

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UX Cake

Leigh Allen-Arredondo

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UX Cake is helping you become more effective in your UX work and career. Join host Leigh Allen-Arredondo as she speaks with leaders in the field from around the globe, bringing you practical advice to get the best outcomes for your work, your users, and your career in UX. Our guests include well-known leaders like Don Norman and Indi Young, as well as many less globally-known voices with fantastic insights to share, like disability designer & activist Liz Jackson, agile coach & UX champion S ...
 
The AskAlyka podcast is here to empower your business through digital marketing knowledge. We answer your questions around business, digital marketing and technology. If you have a question, send them to us at perth@alyka.com.au OR www.facebook.com/alykadigital Alyka is Perth's largest digital marketing agency with accolades including 3 time BRW Fast 100 Winner, Telstra Business Winner and Business News Rising Star Winner. Co-host Zion Ong is a 40 under 40 award winner and both Zion and Beth ...
 
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show series
 
Level up with UX Strategy In this episode of UX Cake Podcast, we discuss how you can create a UX strategy for better outcomes for your users, and the products or services you help create. There are many different perceptions about what UX Strategy actually is. My guest Jaime Levy - who wrote the book "UX Strategy" - defines as the intersection betw…
 
Scaling user research, means doing more, doing more research, and doing more with user research, through democratization, or enablement. Democratization in UX, is a topic of controversy, yet this episode is a conversation and not My an argument debate. I think partially because the term democratization and the concept of democratization really has …
 
In this episode of the UX Cake podcast, we’re bringing you lots of great information about UX writing as a specialty within UX. In this special Ask Me Anything format we cover some of the most useful soft skills for a career in UX writing, hard skills that are transferable from other industries, ideas on how to upskill your UX writing, finding a me…
 
This episode is all about creating meaning from data, and making it easy for your audience to understand by making it visual. We can apply the same principles we use to design dashboards to presentations - whether you’re communicating design concepts (and the data-driven decisions behind your design) or user research findings. I had such a great ti…
 
Increasing our influence also increases the impact our work can have. This is especially important in user experience design and research… when not everyone we work with may have the same user obsession as we do, so it sometimes takes extra effort to see the impact we want. Often the UX folks are not the ultimate authority in the room, or on a proj…
 
No doubt you're practicing challenging assumptions in your user-centered work already -- identifying what you think you know (or assume) about users' beliefs and actions, and finding out if those assumptions are true, or what else is true. What if you take that same approach towards the people you work with, and in your own career? The result can b…
 
Have you found interest in User Research, but are unsure if a career change is possible? Today I'm talking to Eniola Abioye, a Sr. User Researcher at Meta, specifically about transitioning into user-focused or design research from research-related backgrounds in other disciplines. Eniola herself came from biotechnology before moving into the design…
 
This week we're talking about UX Strategy, and UX Strategy Sprints. The term UX Strategy gets defined in different ways by experts across our discipline. I like to define UX Strategy at it’s simplest, highest level as identifying business objectives and user needs to create a vision that aligns those two things. And while that might sound simple, g…
 
If we want to make products and services that people want and use, we have to talk to those people. Whether you’re involved in product strategy, UX, development, marketing, any part of building products or a business or a service – you’ve got to understand what your audience or user’s goals, what will really serve their needs, what motivates them. …
 
Ep. 43: In the third of 3 episodes in our special mini-series called Learning UX, guest host Leo Zhang talks with Sara Hubbard and Caryn Wylie, the organizers of the meetup group Seattle Women of Design and UX, about growing your network and experience by getting involved in the UX community around you. From Leo: In our third and final Learn UX epi…
 
Ep. 42: Maybe there are times you’ve found yourself hesitating to speak up, to put your voice out there… this happens a lot, it’s not just a UX issue but is a common complaint in UX, and in tech in general. And it happens at every level, I’ve been in leadership roles for 20 years and I still experience this at times. My guest is LaDonna Willems, wh…
 
Ep. 41: This episode is the second in our special mini-series called Learning UX, hosted by Leo Zhang. In this mini-series, Leo talks in-person with local UX leaders about their careers and topics they’re passionate about. This episode Leo is talking with Kimberly Wiessner, about her career spanning design, creative direction and product strategy, …
 
Ep 40: Since I started asking users questions as part of my design process over 20 years ago, I’ve often asked myself, how could I ask better questions. Am I asking the right questions? What bias am I bringing into the interaction? As we progress in our research practice and go beyond the 101 lessons like avoiding leading questions, asking question…
 
We're introducing a new series, called Learn UX, hosted by Leo Zhang. Leo started a meetup here in Seattle called Learn UX, aimed at UXers in earlier to mid-career, that hosts great speakers like Torry Podmajersky, who we had on our show talking about strategic UX writing back in episode 33. Leo is adapting his content to a podcast format for UX Ca…
 
Ep. 38: This week I got to talk with Jaime Levy, a UX pioneer, and Author of the book ‘UX Strategy’, about 'moving beyond’ being a designer or researcher in UX, and ‘leveling up’ in your career by moving into UX strategy or digital transformation. We talk about the difference between UX Strategy as a process or workflow vs. UX strategy as a role, a…
 
After 48 years and 18 stores, the Miss Maud brand is stronger than ever.The Queen of Cakes herself, Maud Edmiston, talks about her entrepreneurial journey, her challenges, customer service and the recent digital transformation of her business.For any questions or feedbackperth@alyka.com.aualyka.com.au…
 
Ep #34: Today’s episode is a conversation with Melanie Polkosky who is a UX Psychologist with a PhD in cognitive psychology and a long history in tech. After Melanie left a 13-year career at IBM, she wrote a book called Uncovering Truffles, a book about the scarcity and value of Women in Stem. And something she wrote about in her book stood out to …
 
Ep. #14 (re-run) Much of the work in UX and in our careers requires convincing others, about our ideas, our work, or our ability to do the work we want to do. My guest is Fiz Yazdi, a managing director at cxpartners in London and Bristol, UK. Fiz developed an approach to selling based on what’s called a ‘consultative’ model which Fiz adapted into a…
 
Ep #33: This week I’m talking with Torrey Podmajersky about her new book, Strategic Writing for UX - how to drive engagement, conversion, and retention with every word. Torrey is not only an expert at UX Writing, she’s an expert at getting the right words into the experience — which is half the challenge sometimes, even if you’ve determined what th…
 
Ep #32: Welcome back to UX Cake! We took a short break and now we're back on our regular publishing schedule. In this episode I talked with Tamara Adlin, a UX strategy expert, speaker, and author, who was a guest in season 1, episode 10, talking about creating alignment personas. This time we're talking about a really important topic that plagues m…
 
This week's episode was a live recording at the ConveyUX conference in early March with a panel of UX pros talking about Influencing without authority, which is such an important topic and clearly very relevant based on the turn-out - it was standing room only. This episode is almost twice as long as our normal episodes — but you won’t want to miss…
 
This week we’re talking about incorporating UX into an Agile product development process. It’s been a common complaint for the past couple of decades most agile processes don’t allow time for ux research and design. Teams that want the best human-centered design outcomes have to be intentional about that and it means adjusting their agile processes…
 
Are you committed to doing user research in order to design and build products and services that work well, solve real needs, and create engaging experiences? Chances are pretty good that if you produce user research in your work, at some point you will feel like your research is just not making the impact it should be. Or you may have trouble maki…
 
In this episode we talk with the renown brand strategist Marty Neuemeier about a strategy framework he calls Agile Strategy. Marty’s written many strategy books - design strategy, brand strategy, business strategy - and his most recent book Scramble has a very unique approach to the business book genre. It’s set as a novel - Marty calls it a ‘busin…
 
Ep #27: I’m really excited to share with you my conversation with John Maeda — about Reinvention. This episode covers a lot of ground John talked about why we should focus on recover fast vs. fail fast, why inclusive design is so important, and why we should be using Anpanman to train our AI platforms. John is well known for so many things, across …
 
Ep #26: This week we are talking about designing the impossible, with Dr. Nelly Ben Hyoun, founder and experience designer of Nelly Ben Hayoun Studios in London. They create large scale, extreme experiences like being an astronaut, or erupting volcanos, or recreating natural disasters, for organizations as diverse as Nasa, the European Space Agency…
 
Events have one of the highest ROI's in marketing and we have experienced this first hand.We go through our top 6 tips for promoting a #killa event including:1. Go bigger (it is almost the same amount of work organising a small event than a bigger one)2. Create a strong theme and event title3. Who and how to partner with other organisations4. How t…
 
Ep. #25: This week we’re talking about designing withdisability, rather than fordisability, with my guest Liz Jackson. Liz is a disability advocate who is trying to shift the disability narrative. We talked about how the way we currently approach disability in design can actually cause more problems that solutions for people with disabilities, and …
 
We've covered Google and digital marketing. In today's episode we cover our top 6 social media predictions for 2019 as the final episode in our top 2019 predictions series.We talk about the rise of:1) Real time2) Chat apps3) Privacy4) Video5) Augmented reality6) LinkedInFor questions or to get in touch, hit us up on:- solutions@alyka.com.au- www.al…
 
Ep. #24: Welcome to season 2! We are kicking the season off with a fascinating conversation about changing the world with design, with Don Norman. Don Norman has been a well-known name in the design field for over 30 years, and is currently Director of Design Lab at UC San Diego, where he spoke to us from, in between trips around the world spreadin…
 
Merry Christmas to all our listeners! Today I talk about the Top Google Search Trends for 2018 and how you can apply this to your organisation.We talk about- Global trending topic searches- How to searches- Where is searches- What is searchesHit us up on:www.facebook.com/Alykadigitalwww.instagram.com/alykadigitalsolutions@alyka.com.au…
 
CRM's are powerful tools to manage your sales activities and sales team. We have been using Hubspot and it is amazing. In this episode we talk about the 5 reasons you must use a CRM like Hubspot and what it can mean for your business.Our top 5 Reasons for using a CRM like Hubspot are:- Visibility- Accountability- Intel- Personalisation- AutomationH…
 
In this episode we’re sharing another podcast produced by our partners at Startup West, who chat with the incredibly busy and high achieving Dr Jemma Green from Power Ledger. If you are interested in the amazing world of blockchain, initial coin offerings (ICOs) and crypto, this is the podcast for you. Power Ledger’s ICO was the first in Australia …
 
Strategic Call to Actions guide your visitors through their conversion journey, whether they are downloading a form, making a purchase, or calling your business. In this episode we run through our Top 8 Call to Action tips on how to strengthen your CTAs across your website, social media posts and digital ads.Hit us up on:www.facebook.com/Alykadigit…
 
In this episode we run through three case studies on raw versus staged content. Whether you're running Facebook Ads, Instagram Ads, or even Google Ads, it's important to know what type of content works better in terms of engagement and lead generation.Hit us up on:www.facebook.com/Alykadigitalwww.instagram.com/alykadigitalperth@alyka.com.au…
 
In this episode we're taking a break from the usual and sharing a podcast produced by our awesome partners at Startup West. Charlie Gunningham and our very own Beth recently interviewed Dr. Marcus Tan, co-founder and CEO of Health Engine, Australia's number one health booking site with over 1M booking transactions per month.Hit us up on:www.faceboo…
 
In this episode, Brendan Cockram from Octavian Group shares some tips on how to sell a company using a live #KILLA case study on Beats by Dre. Apple bought beats for $3 billion but if they hadn't made certain mistakes, they could have sold it for even more.Hit us up on:www.facebook.com/Alykadigitalwww.instagram.com/alykadigitalperth@alyka.com.au…
 
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