show episodes
 
Palm Springs Wedding Experts - A Podcast hosted by professional photographer Erica Mendenhall. Interviewing the top professionals in the industry, Erica brings an informative resource to the couples planning their wedding. With almost two decades of experience, Erica also shares her tips, timeline suggestions and much more. Join this community of wedding pros and learn how to plan your dream wedding in sunny Palm Springs and beyond! SEASON 2 now on YouTube! Support this podcast: https://anch ...
 
The wedding business podcast for pros who want to grow a profitable, sustainable and fulfilling business in our industry. How do I get more clients in my wedding business? How do I start a wedding venue? What are the latest social media trends for marketing? Have you ever found yourself Googling these questions late into the evening between wedding seasons? Here's the great news my friend: YOU ARE NOT ALONE. All of us in the wedding industry share the same struggles, we all have stories AND ...
 
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show series
 
In this episode we break down Kadence WP, or current favorite lineup of WordPress theme (free), blocks (free+premium), and pro plugins. We talk about why we like it, what problems it solved, what can be improved, and the possible future path we see for it. We also link to a sizeable selection of example Kadence sites from our SEO course group membe…
 
Leah Weinberg, Owner and Creative Director of Color Pop Events is a published author! Her first book, The Wedding Rollercoaster, is out now and available for purchase! Get a FREE chapter of Leah's new book here. In today's episode of She Creates Business, I'm honored to have Leah on the show. We dig into the emotional side of weddings, how vendors …
 
Register for The Wedding Summit Series happening February 22nd-26th, 2021! And don't forget to forward me your receipt if you purchase the All-Access Pass! Today on Episode 187 of the She Creates Business Podcast I'm honored to welcome Ashley M. Fox as our guest. Ashley is a former Wall Street Analyst who pivoted in her illustrious career to offer …
 
JOIN THE MARKETING SPRINT: https://www.theplannersvault.com/shecreatesbusiness Are you hiding from your clients? This is the question we're asking in Episode 186 of the She Creates Business Podcast. As a marketing coach, I often see wedding pros hiding from their clients. I don't mean they're not on IG Stories (though that's a piece of the puzzle).…
 
Wedding Pro Friends: I am humbly requesting your help in this episode of the She Creates Business Podcast. Last week I launched my Annual She Creates Business Survey. This short survey is a tradition I started in 2016 when the podcast launched. It helps me connect to you, it helps guide the future of the podcast and it helps other wedding pros join…
 
Today's episode is sponsored by The Planner's Vault. If you're a wedding planner who is 0-5 years in business, ready to grow and scale, and looking for a community of supportive women who are at the same level of business and ambition.....you've found it. Get on The Planner's Vault Waitlist Here Working in the wedding industry goes hand in hand wit…
 
Today on the podcast I'm honored to have Renee Sabo on the show! Renee is a luxury wedding planner, educator, and the President of ILEA Boston. She's the Founder and Owner of Urban Soirée® and host of The Confetti Hour Podcast. In episode 183 of the She Creates Business Podcast Renee is diving into 5 Steps to Strategically Position Yourself in the …
 
Welcome to the NEW BIZ SERIES on She Creates Business! I want to introduce you to a new business I've been working on since early-2020 called, Open Heart Paperie. First and foremost, I'd love for you to follow Open Heart Paperie on Instagram and get on the Launch List at www.openheartpaperie.com. @openheartpaperie Twice a month on She Creates Busin…
 
I like to look outside of the wedding industry when it comes to marketing trends, growth strategies, and predictions. Why? I believe looking completely outside of the wedding industry for new marketing, sales, and growth strategies gives us a competitive advantage and can cleanse our palette from all of the industry noise. In today's episode, I'm s…
 
Systems for Your Sanity - $47 for a limited time! The Planner's Vault Waitlist When we think of creating systems or outsourcing we almost always reference our wedding businesses and how we can get our time back as business owners. But what about another area of our life that takes up just as much (if not more) of our time......our home. I rarely he…
 
One of the questions I get the most often from my one on one marketing clients is: Do I Have to Blog for My Wedding Business? The short answer is: YES. I had an incredibly simple but very significant customer experience with a company over the holidays of 2020. This experience just further solidified my opinion that #1 blogging isn't dead and #2 yo…
 
Why should you care about making money with your website? You’re a photographer after all. Is monetizing your traffic worth the time and effort? Affiliate marketing What is affiliate income? Examples: Education promotion (courses, guides, ebooks, etc) Preset reviews/promotion Camera gear reviews/promotion Website services reviews / promotion (theme…
 
We discuss the main factors that we check when we see that a site has been affected by an algorithm change (or seen a ranking drop). How to use Google Search Console to see which pages / queries were affected. How to identify changes to the search engine results pages and the underlying intent being displayed. How to look at the data, make a hypoth…
 
Cornerstone content is a topic full of grey area, misunderstanding, and confusion. We attempt to clarify the meanings and strategies based on this idea. We also introduce a new content type, the Hero Post. This can be a helpful way to differentiate between Cornerstone, Supporting, and Hero posts in your content strategy.…
 
We interview Nick Edmundson from Wandering Weddings, the directory for elopement photographers and vendors. We get his story behind creating the site, why he continues to push forward in the space, and get more details about his recent rebrand and website redesign. We have a great SEO discussion about the value of a backlink from directories like W…
 
Click here to get on the Waitlist for Jen's Ops Boss Course! Today on the podcast I have the great pleasure of chatting with Jen Taylor from Jen Taylor Consulting and Taylor'd Events. Business Growth. We all want it....but are we ready for it? The answer may surprise you! Jen is here to help you explore growth opportunities as an entrepreneur and h…
 
*Warning* If you are not in the mood for some straight talk today, skip this episode. No hard feelings at all. Listen, there are a few foundational principles in life and business we should all follow that will help us get ahead. One of those is "treat others the way you want to be treated." I don't disagree with this at all. However, I think many …
 
Important Message: Our sweet guest in this episode, Christina Sloan, has recently lost everything in a devastating house fire. If you're able to and would like to donate to Christina and her family to help them get back on their feet, please consider donating to the GoFundMe that her friends have created for her here: https://www.gofundme.com/f/chr…
 
We wanted to talk about our favorite keyword research tools and why we chose them. We originally sat down to record this episode a few weeks ago, but quickly realized that we were making claims based on our own anecdotal evidence, and not on real data. So, we scrapped the recording, collected the data, and made this episode. The results of testing …
 
Thank you to today's podcast sponsor: Sourced Co. Sourced Co. is your one-stop-shop for stunning stock photography and video made exclusively for wedding and event professionals. My favorite thing about investing in Sourced Co. is the fact that I use 100% of my investment every. single. month. I don't have to pick through a bunch of images that won…
 
Thank you to today's podcast sponsor, Sourced Co. Sourced Co. is my go-to resource for Stock Photography and Video for Wedding Pros! For a limited time get 15% off every month for 3 MONTHS with the code: SHECREATESBIZ www.sourcedco.com If you're ready to organize your digital life and business today's episode is for you! I'm joined by Jainé Kershne…
 
Sourced Co. is my go-to resource for quality stock photography and video footage specifically for wedding pros. Tell a cohesive and consistent story with Sourced Co. and get 15% off your first 3 months with code: SHECREATESBIZ Sourced Co.'s Website How to Set Yourself Apart from Your Competitors Using Quantitative Marketing Data Christie Osborne is…
 
Thank you to our episode sponsor, Sourced Co! Sourced Co. is my go-to resource for quality stock photography and video footage specifically for wedding pros. Tell a cohesive and consistent story with Sourced Co. and get 15% off your first 3 months with code: SHECREATESBIZ Sourced Co.'s Website Current wedding industry expectations are changing for …
 
I want you to join me and hundreds of other wedding planners in The Planner's Vault. Free Training Here: https://www.theplannersvault.com/shecreatesbusiness Wedding Planners: 2020 will be the most important engagement season of your career. Are you ready? I want to share openly and honestly with you today about The Planner's Vault and why I know th…
 
Click Here to Join Us in The Planner's Vault I'm honored to welcome back to the podcast, my friend and fellow podcaster, Megan Gillikin. Megan and I have recently had many, hard, and truthful conversations about what owning a business and being entrepreneurs have cost us. What we want to do differently in the years ahead and what is REALLY importan…
 
FREE LIVE WEBINAR: How to Grow Your Event Business and Diversify to Corporate Events with Caryl Lyons. Click Here to Register Today on the podcast you get to listen in on a real-time coaching session I had with Caryl Lyons from Roar Events and The Roar Playbook* As business owners, we have the unique opportunity and privilege to grow and scale busi…
 
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