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Welcome to The Business of Being Well. If you're a hands-on practitioner who wants to grow a profitable business without working your life away, you're in the right place. So sit back, take a deep breath, and enjoy the show.
 
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The risk of burnout is very high for those of us who work in helping professions. The risk is even higher if you work in a healthcare setting. Most of the research available in Pubmed is limited to people who work in medicine as the subjects of the studies. But we know through lived experience that burnout can effect, educators, parents, and more. …
 
IN THIS EPISODE, WE COVER: The effects of the energy that we create around our money and finances Mindset patterns that come up when we think about tax season and how these feelings may be limiting you financially The Drama Triangle and its relationship to your taxes and money Tips for shifting the next tax season from chaos to calm How Entrepreneu…
 
Can you imagine what it would be like to practice because you want to, not because you have to? How would you show up differently for your patients or clients? Would you be less in a rush and more present with them? Would they feel more heard in your office? Even if you can’t imagine what it would be like to practice because you want to (instead of…
 
There are three ways of generating traffic for your business. I bet you know the first and third ways... but not the second! The three traffic sources are: Organic traffic Partner traffic Paid traffic I’m totally sure you’re already familiar with organic social media and online marketing. And you may have tried social media ads or paying to get mor…
 
If you listen to this show, you’re probably already very familiar with what doulas do. But you’re probably just as unfamiliar as I was about the variety of business structures available for doulas. I wasn’t aware of any other options except for 1-1 service! And if you’re a doula yourself, you’re probably focused on growing your 1-1 service. But hav…
 
Over the last 6 years, I’ve given over 10,000 hours to helping women in chiropractic grow their practices. For the first couple of years, I wasn’t confident that what I was teaching my clients actually worked. I mean, it DID work but I was still feeling a LOT of imposter syndrome back then. In 2019, a coach that I hired advised me to collect case s…
 
Have you ever found yourself thinking you know everyone in your industry, only to find shortly afterward that there’s still a slew of colleagues out there you’ve never met? That happened to me recently when someone from Leontief & Davis reached out to see if I’d like to interview the owners of their practice on the show. I had never heard the names…
 
Sometimes feeling burned out is simply because you’ve been hustling for wayyyyyyyy too long. Other times, feeling burned out is because you have superpowers that are unrecognized and you need better ways of managing them! In this episode, I chat with Neda The Official, an empath coach and mental health practitioner. I first encountered Neda in a Cl…
 
If you’re like me, you have a weak spot in your heart for animals. Especially baby animals! I’ve lost track of how many times I’ve spontaneously gone home with a stray puppy or homeless kitten. In chiropractic school, we didn’t have any formal training in our required curriculum about caring for animals. But there are post-graduate programs availab…
 
The idea for today’s episode was born from my own struggle with Instagram. Quite honestly, I really embrace the DoLess philosophy and I chose to focus on one social media platform that I was good at for over 5 years (which was Facebook). And I built a multiple 6-figure online business using just ONE social media platform. At the end of 2020, I knew…
 
Practically every hands-on practitioner I know says they chose their profession because they wanted to help other people. They very rarely say they’re in it for the money. But the truth is… the primary purpose of every business is to MAKE. MONEY. Without it, you won’t be able to keep your doors open and ultimately won’t be able to help people. If y…
 
Have you ever connected with someone who was so like-minded that you wondered how did you not know this person sooner?! Well, that’s what meeting Jen Franks Ahaghotu has been for me. When it comes to building an online course business, we’re definitely aligned in our approaches. Jen initially reached out to me on social media after she noticed my p…
 
It seems like we have more things to disagree about than ever since the rise of the COVID pandemic. But one thing that most people can agree on is that stress has increased dramatically during this time. We have to remember that humans were not designed to live under chronic stress. In chiropractic, we’ve been talking about stress and the nervous s…
 
I’ve been talking about writing a book for foreeeeeeever and quite honestly not making that much progress on it. I’ve tried different strategies that I’ve heard from other authors, and they just leave me sitting… staring at a blank screen until my eyes cross and then I give up writing anything at all. Instead of staying stuck, I decided to look for…
 
Because I spent over 13 years focused solely on the chiropractic profession, and over 5 years of those 13 focused specifically on women in chiropractic, I wasn’t aware of how high burnout is in so many of our like-minded professions. As I have more and more conversations (and also looked at peer-reviewed research articles on the topic), I’ve been s…
 
If you listen to this podcast, I’m really sure you already know that social media can be a very effective way to grow your practice. But social media marketing definitely has its challenges, and it can be easy to find yourself struggling with the most common pitfalls. Clearly, you didn’t start your practice to spend all day on social media! And eve…
 
Hosting a podcast is an amazing way to build a community of like-minded people while also being able to share all the things you wish your patients and clients knew… but you don’t always have time to go over with them in the office. That being said, I started to notice as far back as 2019 that I was actually talking people out of starting their own…
 
Many of us choose the modality that we learned in our professional studies because we had a life-changing personal experience with that type of care. So we dive into starting a new career with the hope that we can help a lot of people… and then often find that starting and growing a business is a lot harder than we expected it to be. Unfortunately,…
 
Wouldn’t it feel great to have all of your online marketing DONE for a year in less than 5 days? I know, I know… marketing STILL makes you want to run and hide. But if you want to have a business, you have to get the word out that you have a business! In today’s episode, you’ll hear from Elizabeth Pampalone from Absolute Marketing. And she’s going …
 
In this episode, we talk about some of the biggest challenges of being a new practitioner, starting your own practice, balancing work and family, and especially rising above the status quo in our careers. IN THIS EPISODE ABOUT SUSTAINABLE SUCCESS IN BUSINESS, WE COVER: Why Dr. Alex chose chiropractic as a profession after considering a lot of other…
 
After podcasting for 5 years and putting out a new episode every week for almost 3 years consecutively, I started to feel like I didn’t want to actually do this anymore. Throughout most of 2020, I just went through the motions of getting a new episode out every week. And it probably showed… In this episode I cover why I’m getting out of the box tha…
 
Two of the most common questions I gets asked is, how to start working with team members, and how to work with team members, virtually. In today's episode, we are going to cover a variety of systems and practices you need to put in place to make hiring a team and working together virtually, a success! Thanks for listening! Head over to the show not…
 
Today on the show, we have Dr. Erin Wadelin. After getting some hands on experience in her brother's practice and seeing how powerful chiropractic was at improving the quality of people's lives, Erin decided to become a chiropractor as well. SHOW NOTES: http://www.drdanielleeaton.com/podcast/179By Dr. Danielle Eaton
 
Today Dr. Erin Beer and is sharing with us all about her experience working as an employee in an OBGYN practice. It's a full spectrum full health care model where you essential get to choose what care path you want to go down, including chiropractic. In this episode, we cover: The benefits for both you and your client, working as a chiropractor in …
 
Are you struggling to make time to work on getting your course or program up and running, or really honing in on which of your ideas is the right one to move forward with? If so, today's on-air coaching session will be SO helpful for you. If you are feeling overwhelmed, there are going to be some really useful insights for you in today's episode. T…
 
In today's on-air coaching session, you'll hear from Dr Goldi Jacques-Maynes. Dr. Goldi and I dive into her idea for creating an online course or membership by figuring out a framework for a program or e-book. In this episode, we cover: Knowing when it's time to make a change in your business or practice What Dr. Goldi sees for the future of her bu…
 
In this on-air coaching session, I'm talking with Rebecca Chapman who has been a member of Aligned Women for quite a while now. She knows she wants to create an additional income stream and get more time-freedom from her practice while still reaching her financial goals - buts she's not sure what direction to take. In this episode, we cover: How to…
 
Today, I'm sharing an audio coaching session with Dr. Kristen Hosaka. We dive into an idea that she's had for quite a while now, about creating a birth course for chiropractors. so that chiropractors can be more prepared and confident to attend births. In this episode, we cover: As a chiropractic parent - feeling guilt when our kids struggle with h…
 
Today we are discussing motherhood, young children, and taking the holistic healthcare approach. As mothers, we want to make the best decisions for our families without the fear of sacrificing our health and sanity. However, as mothers we find ourselves so consumed with the fear of making the wrong choices and spending hours each day researching an…
 
Are you utilizing SEO to help GROW your practice? Do you know how many patients you are bringing into your practice from marketing alone? Is that number higher or lower than you want it to be? Or maybe you don't have a website because you have no idea how to market your practice and don’t have the energy to focus on that right now. Then listen up! …
 
How are YOU marketing your business? I know as business owners marketing is probably the last thing on your mind. In today’s episode, I will be sharing with you the 5 key functions of ANY business and why you must identity as a marketer. I’m also sharing a free resource with you today - Realigned Marketing! In this episode, we cover: The 5 key func…
 
What does the back to school season look like for you and your family? Are your kids going back to school with face masks? Are your kids going to be homeschooled? Or are they going to be learning from their computers? If so, great! If not, also great! The point is everyone is making the decision that works best for them. So why are we still questio…
 
This is a controversial topic. Today on the show I'm giving my opinion on whether or not you should talk about politics in your office. Over the past few weeks I've been working with a group of people locally who petitioned our city counsel to not pass a mask mandate. There are so many facets to this for mandate chiropractors. My opinion on the top…
 
As mothers we are often expected to take care of everything from the house, kids, laundry, cooking, shopping, and more. No wonder our anxiety levels are off the charts! In today’s episode, I talk to Dr. Carly Crewe. She specializes in family medicine and has become an anxiety coach for mothers. After having her twin girls and struggling with anxiet…
 
One of the things that are likely keeping you stuck and not allowing you to make a decision, that feels like the right decision, for you and for your family - is your fear of what will happen to your practice if you're not working all the time. You worry if you're not putting in all those hours and If you're not seeing hundreds of patients - what w…
 
If you're interested in starting an online program, creating an online course or fully transitioning from a brick and mortar business to an online or virtual practice, this episode is for you. Today you're going to hear from Maria Tobelen. Maria is a functional medicine practitioner in Florida. She has transitioned from a brick and mortar business …
 
Today, Cara and I are talking about self-care. When I have conversations with other chiropractors behind the scenes in a safe space, almost all of you are feeling overwhelmed, exhausted, tired and run-down. We've had a lot of our plates. The past 4+ months have been a tremendous roller coaster ride. Mental, emotional and physically. We've had some …
 
Today you're going to hear from Dr. Monica Buerger. She is a chiropractor and basically pioneered the sensory motor development movement into the chiropractic profession. And she was one of the first chiropractors to start putting an emphasis on sensory processing disorder and how we serve and help us chiropractors with that challenge. Listen to di…
 
Postpartum care in Canada and US have some serious challenges. Dr. Gillian Sawyer is a mom of two young girls, living in Canada near the Rocky Mountains. She's a chiropractor during the day and an online entrepreneur at night. She works out of a practice with mid-wives in a health care centre that's focused on women's health. And she's created an o…
 
Today we are talking about a sensitive topic. My guest today is Lisa Wendler. Lisa and I met at Big Money Marketer in 2019. Lisa shares in a very real raw and relevant way, about the challenge of balancing motherhood with her massage therapy and equestrian careers. After some pivotal experiences and traumatizing experiences in Lisa's life, she star…
 
Today I'm bringing you a guest to the show, Lori Hibma. The founder and CMO at Virtual Marketing Director Services. Lori's company supports health practitioners of all kinds, with growing their business, and attracting more patients. I thought it would be interesting for you to hear from someone in the healthcare profession, as a marketer, not as a…
 
In today's episode I'm bringing you a new guest to the show. Her name is Steph Gaudreau. Steph is a nutritional therapy and strength training expert who helps people all around the world find a more nourishing approach to food and fitness. As people we work in the health and wellness space, we're often trying to help our clients or our patients eat…
 
Today we are going to do things a little differently. In fact, for the first time ever on this podcast, you're going to hear from a male. In this episode I am sharing with you, Jeff interviewing ME for his facebook group, Chiropractic Marketing Secrets. Jeff and his partner, Nick, help chiropractors get ads running on social media for their practic…
 
All this extra stress that parents and kids are feeling with distance learning is a bigger concern than most people realize. It’s affecting their nervous systems in both the short-term and long-term. It’s priming them to be even more likely to experience HPA axis dysfunction. And they’ll pass this along to their future children, too. Listen to disc…
 
Today on the show we hear from Dr. Rosemary Batanjski. Rosemary has had her own practice as a Chiropractor for the past 19 years and she’s also the person who created women’s chiropractors day! And how awesome is it for us to hear from her how this special day came to be. Listen to discover: Rosemary’s personal struggles and how she overcame them T…
 
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