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Welcome to the Yogipreneur Podcast, brought to you by Digital Yoga Academy - the leader in business and marketing education for yoga teachers worldwide. The Yogipreneur is for entrepreneurial yoga teachers who want to stop the hustle and overwhelm and instead create more income, freedom and success. In each episode, you'll learn business and marketing strategies to grow your community in a way that makes it easy for you to take action today. Hosted by Kelly McHugh, the founder of Digital Yog ...
 
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Are you actively growing your email list right now? If you're not, or you have one but it's not growing or worse, you're not engaging your list, what if I told you that there is a direct correlation between the growth of your email list and the growth of your business bank account... Would that persuade you to prioritise your list?! In this episode…
 
This is for you if you're dreaming of going from your 9-5 to being your own yoga boss, doing work that truly lights you up, gives you location independence and allows you to break the financial glass ceiling that you're currently experiencing. In this episode you'll discover five steps to make this transition. Join SUPER YOGI! ⁠ Connect with us... …
 
How to scale to consistent 10k months and why it's possible for you! Uncertainty is the only thing that is certain in life. It's how we navigate it that matters and as the saying goes "what got you here, won't get you there". In this episode, you'll receive practical strategic advice on how to scale your yoga biz. This is for you if you feel like y…
 
How to increase engagement inside your Facebook group One thing is for sure is that you should absolutely have a Facebook group for your yoga community. People are spending more time online looking for the answers and guidance than they've ever done before, and one place they are certainly looking is within Facebook groups. Discover three strategie…
 
The word ‘sales’ can bring with it a lot of fear and bring up words like slimy, sleazy and difficult. But selling is a really important part of your yoga business - without sales you have no business. In this episode, you'll discover five steps to embrace selling as "serving" your yoga community. Join SUPER YOGI! ⁠ Connect with us... The Digital Yo…
 
In today's episode, you'll discover free organic marketing strategies to grow your yoga community. When you grow your community organically it's because people have come across your website from a search result in Google or maybe they've discovered your post because they're following a particular hashtag in Instagram. Perhaps they wanted to listen …
 
The truth is, no strategy (no matter how good it is) will be effective in your business if you don't have the right mindset to make it work. Working on your mindset is a daily job and when you do it right you cultivate a mindset that will... ... allow you to break through limiting beliefs that hold you back ... support you to work through your fear…
 
This episode is for you if you've already created and launched a course and it didn't go as planned or you're yet to launch and you want to avoid the common mistakes that lead to a launch that doesn't turn out as planned. Whatever the outcome of your launch, it's important to see this as a learning experiene as it's inevitable that things will not …
 
The wonderful Claire Eli shares her experiences as a student inside The Profitable Yoga Teacher program and her journey from overwhelmed and unsure how to grow her community online to becoming a THRIVING, PROFITABLE yoga business owner! Since the program last year, Claire has launched her program The Modern Yogi TWICE, making $6.5k and $6k! She's a…
 
In 2020 most teachers pivoted to teach their yoga classes online to the Zoom room. The fact that you are here right now, you're here right now for a reason - and i believe that reason is that you are being called to show up now in a different way. The world needs more than just a weekly yoga schedule right now! What we're craving more than anything…
 
Online entrepreneurs and course creators are ALWAYS talking about evergreen funnels. They make it sound like super special complicated magic The truth is, an evergreen sales funnel is just a fancy way of saying an automated system that sells your courses year-round, every day, to your audience, in a strategic way. That’s it! When you get your funne…
 
What are your financial goals for 2021? It's important to remember that achieving your financial goal relies on building habits and taking actions in your routine and you going out of your way to stay on track. It’s about following frameworks and processes that make your default outcome success, so it becomes almost effortless to achieve your goals…
 
There’s something they don’t tell you when you start a yoga business- mindset is everything. I didn’t have the right mindset when I first started out. It's fair to say that when you look at roles within an organisation. - the mindset of an employee is different from the mindset of the CEO. Looking back I realise I held myself back with an employee …
 
I’m all about creating an asset in your yoga business... And by creating and launching an online yoga course you will be creating a valuable asset for your business which you can launch multiple times. Launching an online yoga course is a learning process of testing, iterating and optimising. Here at DYA, we are launching (or re-launching) a progra…
 
Holiday is a sociologist, coach, writer and speaker on the topics of philosophy, spirituality, culture and personal transformation. She is also co-founder of Kula, a consultancy that helps organisations develop conscious leadership and diverse, equitable and inclusive workplaces. All her work is in service of this question: “What will it take to bu…
 
Allie is a once corporate marketing girl turned successful yoga teacher, chakra coach, retreat leader, small business owner, and full-time traveler with her husband via a sailboat. She primarily teaches yoga online through YouTube, courses, and a monthly membership called the Body Mind Soul Studio. Allie is passionate about using the yoga practice …
 
There's a lot of hype online these days about building a six-figure business. It seems like everyone is promoting some system or strategy to get to “six-figures”. And it all sounds very sexy and whether it's deceiving or not, one thing for sure is that overnight success is a myth, it simply doesn't exist. It requires time, hard work, grit and perse…
 
Does the idea of excluding students feel scary and counter-productive? I get it! When you’re starting out especially, you want to attract as many students as possible and it feels scary to focus your efforts on finding a smaller group of students. Yes, I'm talking about that buzzword again... Niche. Niching is really about becoming the big fish in …
 
There's a powerful message that's really coming through for me right now. ... and it's to give yourself permission to fully show up this year 2021 is the year to do things differently. It is the year of permission and you're being called right now to show up and share your gifts, your message and your story to help others to heal. This is what all …
 
In this episode of the Yogipreneur Podcast Kelly shares three reflections from 2020 that stand out as big lessons and wins for Digital Yoga Academy. She will also share three essentials that yoga teachers must focus on in 2021 to grow sustainable and profitable online yoga businesses. This episode covers: Taking your growth & learnings from 2020 in…
 
How do you ensure that what you’re creating is something that your community actually wants to watch, read or listen to? ⁣ ⁣ You've likely experienced that nerve-wracking moment when you share a blog post in a Facebook group or on Instagram, crossing your fingers that it will drive traffic over to your website.⁣ ⁣ And then…⁣ ⁣ You wait and wait and…
 
Everyone who has an online business needs to create a sales funnel to convert people who land on their website to paying customers. It is no different for yoga teachers with an online business. In this episode, you will learn what a sales funnel is and why you need one in your online yoga business! This episode covers: The journey that a non-paying…
 
Before you dive head first into creating and launching an online yoga course or membership there are 4 essentials in your yoga business that you need to have in place FIRST. In this episode, I'm going to share those 4 essentials with you so you can set yourself up for success with teaching yoga online! This episode covers: Why you should consider t…
 
Do you feel stuck in your yoga business? Sometimes as business owners we can get ourselves stuck in a rut and unable to move forward and keep growing our businesses. In this episode, I'm going to share what to do when you feel stuck as a Yogipreneur continuing to build a thriving yoga business! This episode covers: The different ways feeling stuck …
 
It's easy for us to open up Instagram and think every other yoga teacher is ahead and is having crazy success. We call it overnight success and when you see others having "overnight success" it can cause anxiety because you feel like you're not enough because of it. The issue is that it puts an unrealistic expectation of quick success and when quic…
 
Your yoga message is what you’re putting out there into the world. It’s what you stand for, it’s your brand. So it’s super important to get super clear on what your message is! When you do this - when you nail your message - everything else falls into place. Because it’s your message that: * connects with your ideal students * attracts them into yo…
 
"Zoom classes are not going to heal the world" You have something that you can offer to your community - something that people need right now - and it's not an online zoom class. You must start thinking, creating, experimenting and launching offerings that don't fall into the category of your online zoom class. Because here's the thing. If you want…
 
SPECIAL GIVEAWAY EPISODE: WIN 1:1 STRATEGY SESSION WITH KELLY MCHUGH! In this episode, we are celebrating the Yogipreneur’s 1st Birthday by sharing how to play a bigger game in your yoga biz! Whether that’s starting your own podcast or launching your first online yoga course, your big dream IS possible for you. In this episode you’ll: Discover how …
 
It’s time to rise up as the leader of your yoga community, as the yoga business owner, as the Yogipreneur and to use your voice to create lasting change! It's time to step into the shoes of the YOGIPRENEUR and to finally start building a thriving and abundant yoga business that can help to change the world! You can OWN the role of the YOGIPRENEUR, …
 
There's a lot of hype online these days about creating a six-figure business. It seems like everyone is promoting some system, strategy or framework for getting to “six-figures”. “30 Days to a $100K Business” “How I Made Multiple Six Figures With a Single Coaching Funnel” “Six-Figure Webinars” The list goes on... And it can be misleading and someti…
 
We believe that we each have a responsibility to play our part in creating a more racially just world.⁣ ⁣ We need to start with ourselves, we need to do the inner work, we need to learn, we need to listen. ⁣ ⁣ When we start with ourselves it gives us an opportunity to look at our own circle of influence, our own behaviours, and our own belief syste…
 
In this week’s episode of The Yogipreneur, I’m sharing three essential elements your website needs to have in order for you to grow your community and your yoga business. It doesn’t matter whether you have a website yet or not, this episode is for you! It’s good to understand these essentials before you dive into building your website, which is som…
 
In this episode, I’m sharing strategies so you can learn how to grow your email list, even if you’re starting from 0...especially if you're starting at 0 😜 Topics Covered: Why having an email list is SO powerful The three steps to grow from 0 Getting set up with an email service provider How big your list should be How to use opt-in freebies to gro…
 
Three years in and with multiple launches under my belt, I've just welcomed 105 incredible entrepreneurial yoga teachers into The Profitable Yoga Teacher six-month group coaching program. ... generating $130k in course sales revenue for my business 🚀🚀🚀 If I can do this, YOU CAN DO THIS TOO! Building an online yoga course business IS possible for yo…
 
Daily habits and routines are so essential for making epic progress in your yoga business. Tune in to this episode learn more about how daily habits can result in a drastic growth in your business! Topics Covered: How to overcome the ‘hustle’ and burnout The power of consistency How to create a habit by changing your identity Prioritising tasks Cre…
 
Are you finding that your engagement on Instagram is down? You're not alone! In this episode I'm going to teach you how to be seen on Instagram so you can better connect and engage with your yoga students. Topics Covered: Why your engagement is dropping How the Instagram algorithm works Increasing engagement by creating valuable content Posting qua…
 
Being visible on your website and across your social media channels is essential to building relationships and trust with your community. This will help you to convert potential students into paying students for your paid yoga offerings. In this episode I’m going to share tips on how you can be more visible in your yoga business. Topics Covered: Wh…
 
Self promotion for yoga teachers can feel icky, salesy and inauthentic. Combining spirituality and business can be tough but to build a thriving online yoga business you need to be able to market yourself. In this episode, I'm going to share how to find your authenticity and get over the fear of promoting yourself online! Topics Covered: What platf…
 
Do you struggle to create fresh and engaging content each and every week for your yoga business? The idea of creating content can be a barrier from taking action. It can be difficult to constantly create new ideas and content especially with all the other tasks and responsibilities you need to take care of as a yoga business owner. In this episode …
 
Do you struggle to promote yourself and your yoga business online? Oftentimes it can come down to feeling inauthentic in your brand messaging. In this episode I'm going to share how you can bring more of YOU into your branding and messaging online to help you attract your ideal students and hone in on your niche. Topics Covered: Injecting your pers…
 
One of the most effective ways to get people onto your email list is to offer what's called an opt-in freebie or a lead magnet. It's a piece of content that you would create and when people visit your website, they can sign up to receive it for free. This is a really effective way to get more people onto your email list! In this episode you are goi…
 
Anyone can build an incredible network from scratch...you don't have to be special or really successful to attract influential, like-minded people and it's one of the best things you can do to boost your yoga career. Why? Because a network opens up opportunities to collaborate and create partnerships that expose you to new audiences - and potential…
 
Your classes are online... now what? Teaching yoga online via Zoom is just the beginning. As you grow your online community, you'll start to see that you can reach students who aren't local to you - students from different towns, cities and countries around the world. The online space allows us to share our yoga message far and wide, which means we…
 
Are you ready to create and launch an online yoga course? The time to launch an online yoga course is now! In this episode I share the top 3 mistakes that yoga teachers make when creating and launching an online yoga course so you don’t have to. After this you will know how to avoid these mistakes and create a successful and profitable online yoga …
 
Perhaps you already know that you want to offer workshops, retreats or even launch an online course but you’re just not 100% sure what these offerings will actually look like. During this episode you'll discover the first steps to creating higher priced offerings that will move you away from teaching just studio classes and into a place where you c…
 
If you couldn't fail, what would you do in your yoga business? Maybe you’d wave a magic wand and launch your online course out into the world, free from the fear and overwhelm that was previously holding you back? You see, this is stuff that big dreams are made of and ultimately the only thing that holds us back is fear! So ask yourself... Would yo…
 
Teaching yoga online is an incredible and FEASIBLE business model for yoga teachers. You might be thinking, 'why would someone pay for yoga online when there are so many free classes on YouTube?' In this episode I explain why people will pay for YOUR online yoga courses. Topics Covered: The online learning industry Making more impact by reaching a …
 
Email List Building Strategies to Grow Your Tribe with Allie Van Fossen, The Journey Junkie In this interview you're going to learn the strategies that Allie Van Fossen has used to grow her email list and community to over 50,000 yogis worldwide. Topics Covered: Allie's vision five years ago when she was starting at 0 - and how that now looks with …
 
If you’ve been teaching for any length of time or just being in business, perhaps as a freelancer, you’ve probably heard people say “charge your worth” or charge what you’re worth, your time is worth so much more. This is always part of a larger conversation about pricing, and is something I’ve definitely heard in the yoga space usually between a t…
 
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