show episodes
 
Welcome to the Online Marketing Strategies Podcast. Learn super-actionable tips and tricks to build your online business fast! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts! Phil Adair Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia W: www.PhilAdairTraining.com E: support@philadairtraining.com
 
How do I use my website to get more customers and clients for my small business? How do I even get them to my website in the first place? How do I scale up fast, so I can start making consistent income, and build a business I LOVE showing up for every day? These are the questions at the very core of The Profitable Website, and the ones web strategist Wes McDowell lives for! In every single value-packed episode, Wes will be your go-to guide — teaching you how to use the best what's-working-no ...
 
[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in yo ...
 
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show series
 
I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Are you trying to figure out how to stand out in a crowded niche? If you’ve been listening to the show recently, we’ve been talking about this a …
 
Check out more questions I answered… ✅ Is the Ocean Theme for Wordpress with Elementor is a suitable replacement? ✅ What problem should we solve as a Bounce Rental Company Jumping Castles for kids? ✅ Is having an FAQ section on the homepage is not good? What are your thoughts? ✅ Which software do you use for spin the wheel lead magnet? ✅ How would …
 
Have you changed your messaging since starting your business? I bet you have! In today’s episode, I am sharing with you my journey when it comes to messaging and a few takeaways that I think will help you a lot. We are talking a lot about how your messaging will evolve as your business grows and what you can do to figure out the right messaging for…
 
In this episode, I am going to share with you a very powerful concept you need to add to your business philosophy. It's simple and you're going to wonder why you haven't been doing this all along. Steal this idea and use it ASAP! Make sure you leave us a rating and review if you enjoyed this podcast, and don't forget to subscribe as well so you are…
 
You may or may not know a dirty little secret about local search Google… It really, really likes showing people businesses that are close to them. Doesn’t matter if you’re the king of the hill in your neighborhood— Two towns over, there’s a good chance that when people search locally for what you do, they won’t see YOU. Not exactly great news, but …
 
I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Is your ideal customer avatar really working for you? If you've been listening to the podcast for the last few episodes, you know that I've been …
 
Check out answer to these questions... ✅ What is the most economical and effective way of getting reviews from customers? ✅ How to run a facebook funnel using a video? ✅ What are the tips on getting readers to a self-improvement blog? ✅ What are the biggest ranking factors on SEO? Is it content or backlinks?…
 
Are you ready to learn some mind-blowing strategies for creating effective messaging? If you didn’t catch Part I of my conversation with Brandon, you should do that before listening to this so you know what we’re talking about when we reference that episode! In Part II, we are going to keep moving through the discussion about messaging. Specificall…
 
In this episode, I am going to share with you a very powerful concept you can add to your sales copy to dramatically impact your conversion rates. It's simple and you're going to wonder why you haven't been doing this all along. Steal this idea and use it ASAP! Make sure you leave us a rating and review if you enjoyed this podcast, and don't forget…
 
What would you say if I asked you for a dollar and promised I’d give you 42 dollars back? Great deal, yes? Well, what if I told you there’s a way you can do that RIGHT NOW? Because the latest studies show that for every dollar you spend on email marketing… You’re likely to get anywhere from $35-50 back! That’s a HUGE return, and it’s why email mark…
 
I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you want to test your ads without sinking a ton of money into them? Today we’re talking about optimizing one of the three key pillars of becom…
 
Questions answered on this episode are as follows: ✅ Does it affect my google ranking if I change my address? ✅ What colors should I use on my website to build trust? ✅ Which plugin can help monitor leads for a real estate website? ✅ Tips on revamping website?
 
A lot of us are in crowded niches, so we have to figure out how to stand out in the crowd. How do we differentiate ourselves and be heard among all the noise? That’s exactly what we're going to be talking about today. This episode is all about how to create messaging that allows you to stand out and be heard in a crowded niche. Joining me today to …
 
Today we are spotlighting Paul Cowan, CMO of FreshBooks. FreshBooks is the best cloud-based small business accounting software having served over 24 million people. Paul has over 15 years of experience in brand marketing, working in both large matrix corporations and small start-up environments. He has a unique skill set that blends technical knowl…
 
In this episode, I am going to share with you a very powerful concept you can add to your sales copy to dramatically impact your conversion rates. It's simple and you're going to wonder why you haven't been doing this all along. Steal this idea and use it ASAP! Make sure you leave us a rating and review if you enjoyed this podcast, and don't forget…
 
As you might imagine, people ask me a lot of questions about how to build their business. And no matter where they are on their journey— Just starting out or running things like a boss— More and more I end up telling them the same thing. Creating content really is where it’s at. But when a former podcast guest of mine came back and asked for my adv…
 
I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you have a pre-launch strategy? Are you getting people excited about your launch? Today I want to talk to you about 3 pieces of content that y…
 
Questions answered on this episode are as follows: ✅ What is your advice for the best homepage info hierarchy for best conversion? ✅ Our featured snippets worth it, and what's the best Linkedin strategy to get them? ✅ What way will you recommend promoting photos in Ireland? ✅ What's a good Wordpress plugin to track which buttons of CTA are clicked …
 
Are you trying not to freak out about the Apple iOS privacy updates and how they are going to affect your ads? Don’t panic. We’re getting into everything you need to know in this episode! First, you need to understand what’s going on here. Things are going to change, but it’s not the end of the world. As long as you understand what’s going on, you’…
 
In this episode, I am going to share with you a very powerful concept you can add to your sales copy to dramatically impact your conversion rates. It's simple and you're going to wonder why you haven't been doing this all along. Steal these ideas and let me know how it goes! Make sure you leave us a rating and review if you enjoyed this podcast, an…
 
I don’t want to freak you out, but here’s an important statistic— Visitors to your site spend about 50 milliseconds—that’s 0.05 seconds!—coming to a first impression of whether or not they like what they see. But that’s so short that it’s just instinctive… After all, how much can you REALLY know in the blink of an eye? The true “make or break” for …
 
I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. What if you only had 3-4 hours a day to work your business? What would you be spending your time on? Maybe you already only have 3-4 hours a day,…
 
Questions answered on this episode are as follows: ✅ Any recommendations on how to select hashtags for a service company where the audience is wide? ✅ How to get google map on a public spot? ✅ What messaging can you suggest for a new dentist website? How do you get leads of patients for a new dentist website? ✅ Do you have suggestions for a new you…
 
Mike Rhodes is the CEO and founder of AgencySavvy and WebSavvy. Mike is an international keynote speaker, and co-author of The Ultimate Guide to Google Ads. Mike's focus has always been how to leverage the near-future to build more profitable businesses. He’s helped thousands of people figure out what's next for their business (and how to profit fr…
 
Today, I am bringing you a “Best of” episode that is more relevant now than ever. What I love most about Facebook and Instagram ads is that when you use them to grow an online business, they are a source of predictable leads and sales. That is the foundation of a scalable business, especially when combined with your organic efforts, such as social …
 
In this episode, I am going to share with you a no-brainer strategy that you can use to keep your customers in your subscription based program longer. Recurring revenue models are the apex of lifetime customer value and this little trick keep them in there longer and gets them better results at the same time. Put this on your to-do list first becau…
 
Well, we made it through a month of 2020… Which means all those “best books” and “worst COVID trends” lists are finally fading into the distance. But there’s one type of trend I ALWAYS pay attention to— What’s changing in the world of digital marketing? And the answer—this year at least—is “A LOT.” Because although things often shift in the digital…
 
Entrepreneur Magazine calls Perry Marshall “the #1 author and world’s most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in paying the"Google Ads stupidity tax.” His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating …
 
I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Today I want to talk about a question that someone posted recently in our Optimized CEO Facebook group: how do I automate leads and sales without…
 
Do you want to know how to have the best launch copy on the block? Today we have Brittany McBean back on the podcast! She is here to talk to us about the entire process of putting together the copy and messaging that we used for my Offer to Optimized launch. Her and I are covering a lot in this episode. We are breaking down the strategy process of …
 
In this episode, I am going to share with you a ritual that you can use before you work to have a much more productive work day. It's not always just how you schedule your life, it's the energy and clarity that you have going into those scheduled windows that matter most for productivity. Put this on your to-do list first because the times are defi…
 
Are you in the mood for a bonus episode? Me too. Let’s do it. In this episode, you’re going to hear a group coaching call that I do monthly with our Offer to Optimized members. This one was just so good, and there were so many questions that I think you will benefit from, so I had to share it with you. Get ready to listen in on all kinds of questio…
 
I’ve often said that any time you wanted to run a Facebook video ad, you could also run a YouTube ad. (If, of course, you felt so inclined.) But it wasn’t until today’s podcast that I learned there’s a big difference between the two— One that you can leverage into a lot more success with your ads. My guest on the podcast, YouTube ad expert Aleric H…
 
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