show episodes
 
If you are trying to figure out how to profitably leverage digital ads without risking your entire business, you are in the right place. This is a show where I show YOU how to show up in an incredibly noisy, attention-fueled market. My name is David Cartolano, Steve Larsen’s personal paid ads driver, and you will be learning DIRECTLY from my most glorious triumphs and embarrassing failures. I hold nothing back...so let’s get to it.
 
How do I use my website to get more customers and clients for my small business? How do I even get them to my website in the first place? How do I scale up fast, so I can start making consistent income, and build a business I LOVE showing up for every day? These are the questions at the very core of The Profitable Website, and the ones web strategist Wes McDowell lives for! In every single value-packed episode, Wes will be your go-to guide — teaching you how to use the best what's-working-no ...
 
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show series
 
In this episode, I want to turn the table around and start asking you some hard-hitting questions. I don't do many consults anymore as I've got my head down on some real major projects, but, this problem was arguably the #1 thing I'd run into when talking to coaches whose business has stalled. Use the brainstorming tools I give you and separate you…
 
In this episode, I want to talk about how and when to fire a client. Even though it's hard to do, sometimes, it's best for everybody when you simply end a professional relationship. I discuss four qualifiers that give you reason to fire a client, and also give you three conditions you need to meet on "how" to fire the client. Make sure you leave us…
 
In this episode, I want to unpack four of the biggest mistakes I see entrepreneurs (including myself in the early days) make when trying to build their business. Knowing what NOT to do is just as important as knowing what to do because you can avoid all of the landmines that would otherwise plateau your business success. Make sure you leave us a ra…
 
In this episode, I want to unpack the question "What can I do to alleviate the relentless anxiety that comes with entrepreneurialism?" This paralyzes so many entrepreneurs and it's something I suffered with myself, so, I wanted to pass down my thoughts on what it's like to compete in the online world and how you can jump through some important loop…
 
In this episode, I want to unpack Imposter Syndrome and what entrepreneurs can do to help manage it. This paralyzes so many entrepreneurs and it's something I suffered with myself, so, I wanted to pass down my thoughts on what it's like to compete in the online world and how you can jump through some important loopholes to avoid all the crap and st…
 
Your website is a powerful revenue driver for your business. Well ok, maybe it isn’t now. But it CAN be. And if you’re on Wordpress, this is not only possible, but INCREDIBLY easy, thanks to the wide variety and availability of the best Wordpress plugins. A plugin is simply an add-on that extends the power of what your website can do. There’s liter…
 
In this episode, I want to unpack the question "What if I'm not the biggest/leanest/smartest? Won't that hold me back?" This paralyzes so many entrepreneurs and it's something I suffered with myself, so, I wanted to pass down my thoughts on what it's like to compete in the online world and how you can jump through some important loopholes to avoid …
 
You know by now how strongly I feel about websites. They can spark action, bust through objections, be your #1 salesperson round the clock, and win you more business all on autopilot. So in this week’s podcast, I'll share with you all my favorite ways of bringing massive traffic to any website. And no — you don’t need to master all of these methods…
 
In this episode, I am going to discuss what a "power hour" is and provide you an example of what you can do to keep crushing it even on the days where you only have one hour to work. Steal this power hour template and then customize it over time to create your own Power Hour so that no matter what life throws at you, you can keep crushing it! Make …
 
I absolutely love today’s topic, not just because it's interesting but it's also close to my heart. Today, I sit down with Lennon Bone, a Youtube Strategist who works for Video Creators. Lennon actually worked with me to figure out what I can do better on my YouTube channel back in the day to connect better, build on my audience even more and reach…
 
In this episode, I am going to discuss why "decision fatigue" plays a major role in the success of your online services and product offerings. It may sound strange on the surface, but, when you hear of Steve Jobs and Mark Zuckerberg taking on the same ideologies it becomes difficult to argue with. Make sure you leave us a rating and review if you e…
 
A lot of service businesses hit really hard during the pandemic, people were cooped up inside, so businesses have to come up with some kind of alternate strategy for those hard times. Today’s episode is going to be a really interesting conversation. Especially coming off the heels of the pandemic. Join me in this special coaching call with Saro Bon…
 
In this episode, I am going to discuss a quality that every single entrepreneur needs to have if they are going to make it in the industry they are currently striving to be profitable in. You might think I'm cold, or that this goes against the grain of modern day mental health discussions, but, I think you will also understand my side of the story …
 
If people are searching for what you do or anything to do with your topic, you obviously want to be one of the first listings that pops up for them in Google. So to do that, you need good SEO and good SEO copy, but the problem comes in where you focus way too much on the SEO and you find your keywords and those kind of start to take over and they s…
 
In this episode, I am going to discuss why social media is not necessary to have a massively successful career. Many people use networking as an excuse to screw around on social media, when in reality, you don't even need it to have an unbelievably profitable network. Use this list of prospects I provide you in this episode and take action today! M…
 
Super interesting stuff today - we're going to go into good old fashioned Facebook lead generation tactics that work for small businesses, as well as how you can use organic Facebook to grow your business. AND Gavin's got some amazing tips for you today, so listen now. Checkout Gavin Bell here 👉 https://mrgavinbell.com and https://twitter.com/MrGav…
 
In this episode, I am going to discuss what I believe are the Top 5 relationship tips involved in keeping your partner happy while you grind to make your business vision a reality. My wife has been with me through thick and thin, we have been together 8.5 years now at the time of this recording and in that time I have developed six different profit…
 
Email marketing is always an interesting topic, much more exciting when you get to talk to experts in the field. Well, you may be thinking well, social media is the new thing. Emails kind of not... and I don't check my email all that often! Why would anybody be checking their email for my marketing emails? Well, we've got you covered today. So list…
 
In this episode, I am going to give away the exact way I structure my weekly schedule for maximum productivity. Most coaches get this totally wrong, and I once did too. It wasn't until 4 years ago I made this easy switch where everything changed for me and I never looked back. Use today's tactic to put the fuel in your business that you need to kee…
 
Do you know the secret to a truly profitable website? It’s letting your current clients tell your future clients just how amazing you are. That, my friend, is the power of the testimonial. In this week’s podcast episode, I will talk about how to go deeper than your typical 5-star review, and how to mine for gold — in the form of wildly profitable t…
 
In this episode, I am going to give away the #1 most profitable online marketing strategy for fitness entrepreneurs. Most coaches think they need to hammer away on cold traffic ads because that's what the "gurus" have taught them. Many find out the hard way that unless you're already an established business, this cold traffic strategy can be a grea…
 
Do you know the single biggest difference-maker when it comes to making more online sales, or booking consultations, or appointments? It’s your online reputation. (aka your online reviews.) Over 90% of consumers trust online reviews just as much as a recommendation from a friend, not to mention getting more reviews can help lift you up in online se…
 
In this episode, I want to discuss what I would do if I could go back in time to the beginning of my career when I was coaching friends/family. You need to walk the line carefully because although there are some pro's to helping friends/family... there are more con's than you think. Use the two strategies I lay out so that you are spending quality …
 
It’s never been easier for small business owners like you to create their own websites, thanks to Wordpress themes, and drag and drop page building plugins… But what if you want something more custom, and less cookie-cutter for your website? I’ve got you covered there! In this week’s podcast episode, I’ll talk about the 5 really easy tricks you can…
 
In this episode, I want to discuss what I did to come back leaner and COMPLETELY recovered from my recent vacation. The truth is that most people are worse off when they get back rather than better. Use these tips and tricks to maximize the recovery of your mind, body, and soul so you can come back and dominate! Make sure you leave us a rating and …
 
Some businesses sell skydiving, some sell sex appeal, but some sell… Insurance. Or accounting. Or bio-thermal imaging. And guess what? Just because you can’t make a Red Bull-fueled ad for your business doesn’t mean you can’t market it effectively! And I’ve got some great ideas for you if your business is on the less-than-exciting side. In this week…
 
In this episode, I want to discuss what I believe is the #1 success skill you need to have to "make it" in the online world. Naturally, it's biased because I can only speak from the path that I have walked to get to where I am. With that said however, I believe this will work for EVERYONE who listens to this episode. Don't forget this skill as you …
 
Let’s get real for a second — of all your website traffic, the cold, hard truth is, only about 10% of them are even thinking about making a decision today. The rest? Well, they’re just window shopping — at least for now. So how the heck do you cement yourself in the minds of the 90% of your site visitors so hard that they remember you over everyone…
 
In this episode, I want to discuss why being YOU is so much more important than being the persona everyone else is trying to be on social media. You want just be happier and more free, but, you'll make more money along the way as well. Prevent business burnout by being yourself, this is MANDATORY listening for all online coaches!!! Make sure you le…
 
Have you used LinkedIn to attract more clients to you and your business? It’s actually pretty easy — when you have the right plan. Aaand guess what? Today, that plan’s all yours! Many small business owners still worry that the platform is too formal or corporate for their audiences. The truth is — LinkedIn could very well be one of your most underr…
 
On a scale of 1-10, how good would you say your website is at connecting with your would-be customers or clients? That’s ok! I’m here to help you turn it up to a perfect 10. With a little help from my good friend Jules Dan, we’re gonna give you the secret to turning up the engagement factor on your website… So you can break through, and help them s…
 
In this episode, I am going to talk to you about something I did that got me over 50 client inquiries in one weekend without any advertising. The best part? It's better for ALL aspects of your business, including you're own health and confidence 💪 Make sure you leave us a rating and review if you enjoyed this podcast, and don't forget to subscribe …
 
Does your business cater to locals? Whether you have a single location or 30, you want to be on the map. Literally, on the Google map 3-pack... (Trust me, it’s where all the cool kids are hanging out 😎) And if you want the fast-pass to give you your best chance of landing there, I’ve got you covered, my friend. In this podcast episode, I’m going to…
 
In this episode, I am going to talk to you about the next video you need to record, why you need to record it, and how it's going to help your business in a major way. The best part? It will be easy to edit and you'll get more views than ever. Let's get into it! Make sure you leave us a rating and review if you enjoyed this podcast, and don't forge…
 
There’s no bigger opportunity for businesses like yours to get attention right now than by using short videos. Really short. Like 30 seconds short! I’m talking Tiktok, Instagram Reels and even the newest player to the game, Youtube Shorts. And here’s the kicker: no matter what you think these platforms are all about, there’s absolutely zero dancing…
 
In this episode, I am going to share with you my thoughts on online customer service and which direction you need to pivot toward in order to separate yourself from the pack. Additionally, we'll discuss an awesome software recommendation and why you don't need a massive following to be a multi-millionaire. The best part? It's SUPER simple. Let's ge…
 
Are websites officially dead? 😱 There’s a whole lot of misinformation swirling around out there. Things like … “Social media’s the new website.” Well I’m here to tell ya, nothing could be further from the truth! Actually, your social and your website have 2 very different, and equally important functions. Skip one, and the whole thing just stops. S…
 
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