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AdExchanger Talks

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AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by senior editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
 
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Measurement is “the elephant in the room” for the podcast market, according to Elli Dimitroulakos, head of automation in the Americas at Acast. With podcast advertising projected to break $2 billion in spend by 2023 it’s time, she says, for the rise of new tech to cut down on the fragmentation of podcast supply and distribution.…
 
Overly restrictive keyword blocklists are still a big problem for publishers, according to Scott Gatz, CEO and founder of LGBTQ publisher Q.Digital, which experiences this issue acutely as a voice for the LGBTQ community. Niche publishers are often penalized for inoffensive words that commonly appear in their content. It’s time for advertisers to a…
 
Are advertisers ready to buy TV like they buy digital? Yes, indeed, says Dave Clark, GM of Comcast-owned FreeWheel. Demand is quick to follow digital-like capabilities in TV. But one thing FreeWheel isn’t planning to emulate is a walled garden. Also in this episode: Nielsen’s ongoing MRC headache, the programmatic upfront and what climate change ha…
 
What is privacy? Turns out, there’s no easy answer, even for David Temkin, Google’s senior director of product management for ads privacy and user trust. But change is coming regardless – which means it’s time for the ad industry to get comfortable feeling just a little bit uncomfortable as the ground shifts underfoot.…
 
Outside Inc. has put together an unrivaled portfolio of active lifestyle brands, including Backpacker, Women's Running, Yoga Journal, Outside Magazine, Outside TV, Gaia GPS, Peloton Magazine and more. CEO Robin Thurston discusses Outside’s audience opportunity and his plan to grow subscriptions to 50% of revenue.…
 
Google’s decision to grant third-party cookies a stay of execution until 2023 sparked relief and frustration across the industry. Digitas SVP Liane Nadeau, who has been out in front on the shift to privacy-friendly ad targeting, discusses how this latest change is likely to impact advertisers, agencies and publishers.…
 
Google’s size and fragmented company structure mean it's constantly buffeted by dueling incentives on a range of issues impacting marketers, agencies, publishers, tech and of course consumers – not to mention emerging regulatory pressure. Tara Walpert Levy, VP Americas, Agency and Brand Solutions, discusses the high wire act.…
 
As addressable TV advertising gains steam, so too has excitement among agencies and advertisers. In this episode, RPA Chief Media Officer Jim Helberg describes the progress he sees and what he hopes happens next. “What once was the power of large blunt objects in terms of audiences could now translate into the power of precision in a world of platf…
 
Advertising in games is growing like gangbusters – and tons of new players are coming online. Around 100 million over just the past 15 months alone. Rick Kelley, Facebook’s VP of global marketing solutions and global gaming, dives into the trends driving the gaming industry right now and explains why these new players are seriously lucrative for de…
 
Xandr is steadily ramping up in CTV. When AT&T acquired AppNexus in 2018, video was only about 13% of all spend running through the platform. Today video represents 25% of Xandr's inventory and is heading towards 50% this year, surpassing digital display. Welch says Xandr will soon have 20% share of non-YouTube programmatic CTV spend.…
 
Tim Hwang’s 2020 book, “Subprime Attention Crisis,” argues targeted advertising is a bubble set to burst. He argues that the intricacies of programmatic and the perverse incentives of agencies and ad tech platforms to maintain a steady flow of ad dollars have created a persistent opacity in programmatic markets. Therefore he says it’s only a matter…
 
Manny Puentes, CEO of Rebel AI, describes the journey and recent sale of his company. And he expresses skepticism that hashed email addresses can be a viable identifier for this industry going forward. “Think about all the places you go today that you’re putting your email into,” he says. “Think about all the offline data you can link up with email…
 
Melissa Burdick is the cofounder and president of Pacvue, which launched in 2017 to help advertisers scale up on big ecommerce platforms, a trend that has hugely accelerated in the last year. “Every week I get contacted by a new retailer. Either they’re starting to create or they are in process of creating a self-service model. I think we’re going …
 
Recent announcements from Disney, NBC Universal and others suggest the sell side of the TV ecosystem is ready to fully embrace the streaming revolution. “We saw in particular some of the very large media companies really reorganize themselves around streaming. Once you see that you can say that we’re in a new era,” Horowitz says.…
 
Got a question about the iOS 14 privacy changes, Audience Network, performance marketing or pretty much anything to do with user acquisition and mobile measurement? Well, Eric Seufert, a media strategist and editor of Mobile Dev Memo, is your man and he’s here on the show with a deep dive on all things mobile, from ATT, SKAN and UA to the hottest g…
 
Back in November, Experian Marketing Services acquired cross-device data provider Tapad from its previous owner Telenor. In this episode, Experian Marketing Services President Genevieve Juillard describes the rationale for that deal and why she is rooting for greater fragmentation of the identity landscape.…
 
Rupen Desai, global CMO of Dole Packaged Foods, is on a mission to help democratize nutrition. Embracing digital transformation is a big part of that, but there’s more to the story, especially in a year when food insecurity has become particularly acute as a result of the ongoing pandemic.
 
InfoSum is a company to watch. The four-year-old data services business enables onboarding, the development of new identity solutions and other use cases with a focus on privacy and data security. In this episode, Wetzel describes its underlying technology – including “non-movement of data” and “data bunkers” – and where it's seeing uptake.…
 
Even before the 2020 pandemic sent everyone to streaming environments, NBCUniversal has aggressively developed technologies designed to help advertisers reach out to audiences across all platforms. “We’ve been on a journey to invest in the convergence on media across digital and streaming for years,” says Krishan Bhatia, NBCU president and Chief Bu…
 
The ad industry is making progress in the fight against ad fraud, says Michael Tiffany, president and co-founder of bot detection firm White Ops, which recently got acquired by Goldman Sach. But don’t rest on your laurels, because when fraud leaves one corner of the internet … it creeps into another. Fraud is on the rise in CTV.…
 
With almost a year of the pandemic under our belt (Ugh), brands have by now figured out a way forward. In many ways, the measures they’ve had to take in response to COVID-19 has set them up for future success – a future without a health crisis, but where streaming and online buying are both happening en masse. In this special Industry Preview fires…
 
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