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The advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by executive editor Zach Rodgers, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
 
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Celtra is pulling away from ad serving and zeroing in on creative production. CEO Miha Mikek explains his rationale for the move and why Celtra no longer adheres to Forrester’s definition of creative ad tech. Also in this episode: Genetic imperviousness to the effects of caffeine and what it’s like to found a company with your spouse.…
 
Data-driven marketing giant Merkle has merged five of its B2B agencies into a single global agency brand. Merkle, DWA, gyro, B2B International and Digital Pi are now grouped together under the name Merkle B2B, employing 1,000 people. CEO Michael McLaren discusses the rationale and what's changed with B2B marketing during the shutdown.…
 
"Busting up this inflexibility that I think has hamstrung a lot of us would be a good outcome, in my view," according to Boff. "I love what I think is going to be the speed of change, the agility. Not the set it and forget it but how do we lean into these moments. Things are changing not weekly, not daily, sometimes not even hourly. They’re just ch…
 
With its latest acquisition, Mediaocean has taken a divisive step into digital ad execution - placing itself in direct competition with DSPs. CEO Bill Wise says the company can win on cost. "If you listen to [The Trade Desk] quarterly earnings, they talk a lot about TV and next generation TV and video solutions," Wise says in this episode. "They’re…
 
Operative is an ad management technology platform serving some of the world’s biggest media companies. Its longtime CEO talks about the growth of his company, its 2016 merger with SintecMedia and what the future holds. "We always wanted to be the company that helps media businesses with their direct advertising business," he says.…
 
In honor of the fact that that May is Mental Health month, we did something a little different in this episode. Following a brief discussion about mindfulness, the second half is a guided meditation session led by Kunal Gupta who, in addition to being CEO and founder of Polar, is also a passionate proponent and teacher of mindfulness…
 
Eyeo GmbH, the German tech company that owns the popular ad blocker Adblock Plus, has navigated a tricky course, as the world's largest ad blocker and, more recently, as an advertising platform in its own right. CEO Till Faida talks about the state of ad blocking today, and his company's newer efforts to integrate with the true audience gatekeepers…
 
Google’s Tara Walpert Levy, who heads up Google’s agency and brand solutions business, talks about the moves advertisers are making in response to the coronavirus pandemic. In many cases, they’re speeding up their pace of innovation, from using more of Google’s automation-focused products to amping up their own digital transformation projects aroun…
 
Kern Schireson, CEO and chairman of the new data agency Known, talks about what it’s like to form an advertising company in a pandemic, when advertisers are pulling back spend. Also, as former Viacom Chief Data Officer, he looks at the phenomenon of data-driven TV buying. And: Schireson is home schooling his fourth grader math. But has the math cha…
 
In this episode, Adam Blitzer shares his journey from Pardot co-founder to EVP and GM of three Salesforce clouds – Marketing, Commerce and Community; the many different ways people have pronounced “Pardot” over the years from Pardeux (a la francais) to Pahr-daht (via Boston); and why a customer data platform is now core to Salesforce’s strategy.…
 
Newly appointed IAB President David Cohen and IAB Tech Lab President Dennis Buchheim talk to AdExchanger about how the pandemic has changed the industry organization’s priorities over the coming year – and how the pandemic isn’t derailing plans for a number of important initiatives, including Project Rearc.…
 
Instead of face-to-face trainings and coaching, Upstream Group founder Doug Weaver has moved everything to Zoom – including the occasional happy hour. In this episode, he chats about how the salespeople he’s trained have adjusted to a new reality, which means putting long-term relationships ahead of short-term sales, figuring out how to be helpful …
 
Innovid CTO and founder Tal Chalozin and AdExchanger managing editor Ryan Joe get into the maturation of CTV, and how its lighting growth has accelerated even more due to the pandemic. Surprisingly, CTV’s surge comes at the expense of social video platforms like YouTube and Snapchat, which are jockeying for TV ad dollars. Also, what’s the future fo…
 
Diego Meller, co-founder of app marketing platform Jampp, is no stranger to crises. He started his first business, an online market research provider in Latin America called Livra.com, in 1999 – just in time for the internet bubble to burst. Also in this episode: insights into the app economy’s resiliency and how food sharing apps are handling the …
 
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