Andrew Foxwell Ecommerce Marketing Experts public
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Ecommerce Influence is a podcast for the ecommerce business owner and online marketing executive. We have candid conversations with masters of ecommerce marketing and branding, and provide training and strategies to that help you convert more of your visitors to paying customers. Topics include lead capture, email marketing, shopping cart abandonment, conversion rate optimization, business automation, analytics and more.
 
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Who is truly at the center of your business, your customers or your profits? Tim O'Brien's supplement company, Find Your Healthy Place, is relentless in its pursuit of customer-centricity. After in-store sales started to tank during the onset of COVID-19, Tim knew that making their customer's online experience just as personalized and memorable as …
 
Many Ecommerce business owners are wondering how to reclaim their Facebook ad performance to finish on top. Ecommerce entrepreneurs saw some of their best months this spring with consumer’s response to the onset of COVID-19. However, as buying patterns started to shift, summer and fall have been incredibly challenging. In this episode, Andrew Foxwe…
 
Ever Feel Like A Million Bucks After A $20 Haircut? Today’s Guest Knew That Feeling, And It Led Him To Create A Product That Hit More Than $1MM In Sales In Just 12 Months. Calvin Quallis is the Founder of Scotch Porter – a 7-figure New Jersey-based men’s grooming brand now on the shelves of major retailers like Walmart and Target. The brand’s early…
 
If you’re one of the few people who hasn’t been impacted by the recent turmoil around Facebook ads, consider yourself lucky. For everyone else, this episode is for you. If you're an ecommerce business owner or agency who primarily drives traffic through Facebook advertising, you’re aware of the recent challenges. Between price increases, instabilit…
 
Building an offshore business is often thought to be risky, or even illegal. However, it's now becoming a very common, and legal way, to lower your global tax rate -- as much as 42%. “Go where you’re treated best,” is Andrew Henderson’s famous tagline. A US ex-pat and founder of Nomad Capitalist, Andrew has legally lowered his global tax rate from …
 
Perfect Keto started off as a side project and then experienced massive growth -- making $100MM in just 19 months. Dr. Anthony Gustin cofounded Perfect Keto as a side project in November of 2016. He had one goal in mind: making keto easy. Within 4 hours of launching, the company made $20,000 and took off like a rocketship since. Little did he know,…
 
Do you have a dream of building a 9-figure business? We’ve worked with Ecommerce entrepreneurs who have and here’s what they have in common. Today I’m taking you behind the scenes into the Coalition, my Ecommerce coaching community for Ecommerce entrepreneurs. Every month we have a live training that dives into one aspect of growing your Ecommerce …
 
COVID-19 Is Presenting Opportunities For Ecommerce And For This Brand, They've Contributed To 100% Year-Over-Year Growth. Kevin Chen is the Co-Founder and President of iRestore, a company that sells laser hair growth systems. Kevin is a long time client of the Brand Guild and when I last had him on the podcast, iRestore cracked the code on paid soc…
 
This week we're bringing you throwback that is all about the difference between brands that scale and those that don’t. Kurt Elster interviewed me on the Unofficial Shopify Podcast and after re-listening to the episode, I wanted to share it with you. Kurt asks great questions and I outline my entire philosophy on growth. In this episode, we talk ab…
 
Beardbrand’s approach to content marketing has resulted in 1.6 million subscribers on YouTube. On today’s episode, I am bringing back my good friend Eric Bandholz. I first met Eric in 2014 at an Ecommerce Fuel event and he was one of our early Ecommerce Influence podcast guests. Since then, he’s been continuing to build an incredible business calle…
 
What if you could find the marketing formula that would double your business, and then double it again? This is the kind of growth Oral Essentials is currently experiencing as they’ve dialed in and refined their approach to marketing and paid advertising. On today’s episode, I’ve invited Justin Madahhi, Co-founder and Head of Online Sales and Marke…
 
When I met Greg Williams in the Coalition, he told me he wanted to sell his business and be a millionaire by age 40. A year later, he’s done just that. Greg started Autoimmune Institute in 2017 with the intention to sell, and in just three years, he went from $50,000 to $2,000,000 in sales. In this episode of the Ecommerce Influence podcast, Greg s…
 
The “crush-it” culture of entrepreneurship almost led to me giving up the business I have today. After two years at a fast-growing startup, I was pushed to the edge mentally and physically. I knew I had to walk away and form a vision for what I wanted my future to look like. It took eight years for me to go from burnout to freedom by building my bu…
 
Growing a team is challenging for any company. But going from two people to 90 in just 10 years with a non-traditional business model? That’s an almost unbelievable feat. Connie Matisse, cofounder and CMO of East Fork, joins us today to talk about how she built a successful business with a 90+ person team without following the path of many traditio…
 
There are only 130 days until Black Friday. With the global economy in so much flux because of COVID-19, what are your Q4 predictions? Are you preparing for a massive Q4 or wondering if your business is going to just get by? In this episode, I go over a few Q4 predictions with cases in favor of and against Q4 being a thriving quarter for ecommerce,…
 
With Facebook boycotts, changing advertising policies, and channel unpredictability, it’s more important now than ever to invest in what you can control The approach to search engine optimization (SEO) has changed over the last several years, but it still remains an incredibly important component of your marketing strategy. This week’s guest is SEO…
 
Holistic marketing can make your brand more consistent and unified across all your marketing channels so that it stands out from the competition. Jesse Semchuck, Director of Acquisition for Traeger Grills, joins us to share what he has learned from viewing channels holistically. He shares what the makeup of his marketing team looks like, how intern…
 
This Week We’re Bringing You A Throwback To One Of Our Most Popular Episodes Of All Time. In May 2018 we interviewed Jake Kassan about what it really takes to build a $100 million business. This episode has been incredibly popular, and it still extremely relevant today. Jake Kassan, founder and CEO of MVMT Watches, was one of my first clients when …
 
Most companies add a second product line when they want to grow. This week’s guest decided to build a second brand instead. Ashley Merrill founded women’s sleepwear line Lunya in 2014 because she was tired of wearing her husband’s clothes around the house. Five years later, she decided to expand into menswear, but just adding a men’s line didn’t si…
 
One of the most challenging parts of growing a business is acquiring valuable customers who will purchase from you regularly. Part 3 of our Profit Series gets into the nitty-gritty details of how to increase customer lifetime value. We dive straight into customer-centric versus product-centric businesses and talk about different ways to acquire mor…
 
Is it possible to build a large, successful business with close to $40 million in revenue without using any paid social? Our guest, Nate Lipton of GrowersHouse, shows us how it can be done. And, in addition to not using paid ads, he’s been able to get his customer acquisition costs to zero. Nate shares the different approach to marketing that has h…
 
One of the top ways to accelerate your growth on the path to profitability is to increase average order value. In Part 2 of our Profit Series, we’re diving into successful strategies and tactics you can use to increase your average order value. From simple changes with pricing to on-site additions to optimizing your Facebook targeting, we share the…
 
TikTok is all the rage right now. Even with fewer people creating content, there are more people consuming. But what makes this platform so viral? August Noble went from leading acquisition at SnackNation to helping his clients optimize TikTok’s acquisition channel -- influencers. He is now using key learnings from other social media platforms to r…
 
Do you know what you should be focusing on to make your business more profitable? We’ve had conversations with many clients during these challenging times. While some businesses are booming, others are taking a hit in sales. But the one thing that seems to be on everyone’s mind is profitability. In this episode, we set the framework for our entire …
 
They’ve won the Shopify Build a Bigger Business Competition, hit number 20 on the INC 5000 list, and now they’re on the podcast to talk about turning a personal need into a successful business venture. Garret and Deanne Akerson of Kindred Bravely share how they’ve navigated running a business together as a couple -- from initial startup to hiring o…
 
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