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Armagh Observatory and Planetarium’s first podcast, “Intergalactic Craic” will bring the latest space related news, theories and technologies to the ears of the general public. Headed by two engaging hosts, the podcast will feature interviews with astronomers, debates and discussions with experts in relevant fields and listener proposed questions. Intergalactic Craic will not feel like a lecture series; instead listeners will find themselves learning the secrets of the universe while laughin ...
 
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ExchangeWire’s Mat Broughton and Rachel Smith are joined by Nick Barnett, independent consultant and Wires 2021 judge, to discuss the latest news in ad tech and martech. In this episode: TikTok launch Lead Generation to help advertisers reach audiences on the platform; the ACCC allows the CPA to bargain collectively with Facebook and Google under t…
 
Marketing has always been a difficult category for procurement to bring under management. In the earliest days, it was placed beyond our scope, and more recently, the lack of alignment with the business around ‘value’ versus savings has created an impasse. As a result, marketing operations spend (including branded merchandise, print, and point of s…
 
ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Isabelle Baas, managing partner at Starcom, to discuss the latest news in ad tech and martech. In this episode: brands are increasingly dropping plans to bring media buying in-house after finding themselves relying on the flexibility of agencies during the pandemic; Woolworths have incr…
 
As digital transformation progresses, corporate leadership teams are increasing their focus on the quality and availability of data. Spend analysis is just one internal data resource in a sea of data ecosystems, but it has the potential to serve as the foundational connection point for all procurement analytics. For this special series, Art of Proc…
 
Our latest Special focusses on audience addressability, and more specifically, how this is being redefined in the rapidly changing world of marketing and advertising. In this episode, ExchangeWire COO Rachel Smith talks to representatives from Good-Loop, Starcom, and PubMatic about how brands and publishers are starting to adopt new tools and techn…
 
At Mastermind LIVE Spring 2021, Art of Procurement had the opportunity to bring together a visionary panel of procurement leaders to discuss the urgency of the present moment and what can and should be done to support corporate growth. The panel included: Adam Brown, Senior Manager of Procurement Transformation & Head of the Procurement Garage at B…
 
On this week’s episode of The MadTech Podcast, ExchangeWire’s Mat Broughton, Lindsay Rowntree, and Anne-Marie Sheedy discuss the latest news in ad tech and martech. In this session, they cover: Grab's record-breaking SPAC; consumers selling their streaming login details; and China's decision to ban domestic apps from collecting "excessive" levels o…
 
Procurement’s organizational structure is as important as the processes and technology they use. Their operational model has to position them to deliver what the company needs most - requirements that may not remain fixed. When the business needs something different from procurement, their structure will have to evolve as well. Robert Bonnar is cur…
 
Our latest Special explores the growth and power of the private garden data model. In this episode, ExchangeWire COO Rachel Smith interviews representatives from Mediarithmics, The Ozone Project, and Three, to gather their views on why private gardens are so important in a post-cookie world.By ExchangeWire
 
According to the Procurement 2021 Pulse Check by WNS Denali and ProcureCon Europe, only 9% of CPOs are satisfied with the current level of stakeholder alignment in their organization. 9%. In 2021. I was so surprised by that number that I decided to dedicate this episode of the podcast to it. In this podcast, we’ll explore the differences between wh…
 
In today’s fast-paced world, imagery is just as important for communicating meaning as the words we use. That is why the Mastermind LIVE Spring logo includes a clock with its hands set at 5 minutes until midnight. This is a moment for urgency - but not panic. The business world needs leaders, and the AOP team firmly believes that those leaders are …
 
Profitability is more important than ever — and procurement leaders are more strategic than ever. Procurement is no longer just a cost center, a spender of money made by others in the enterprise. With the right tools and methodology, procurement can maximize every dollar of profit and discover every dollar of cost savings, positioning them to be cr…
 
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Ben Holmes, VP of programmatic and performance demand at AdColony, to discuss the latest news in ad tech and martech. In this session, they cover: ByteDance's move into gaming; mobile gaming trends in India; and Google's decision to postpon…
 
Today’s podcast is part of a special two-week series, our second annual sponsored StartUp and Growth Series, where we aim to shine a light on the early stage and growth companies who are changing the way that leading procurement teams are driving outcomes that truly align with corporate objectives. We will ask an entrepreneur from seven different c…
 
Today’s podcast is part of a special two-week series, our second annual sponsored StartUp and Growth Series, where we aim to shine a light on the early stage and growth companies who are changing the way that leading procurement teams are driving outcomes that truly align with corporate objectives. We will ask an entrepreneur from seven different c…
 
Today’s podcast is part of a special two-week series, our second annual sponsored StartUp and Growth Series, where we aim to shine a light on the early stage and growth companies who are changing the way that leading procurement teams are driving outcomes that truly align with corporate objectives. We will ask an entrepreneur from seven different c…
 
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O'Kane are joined by Harvin Gupta, senior director of solutions engineering at Xandr, to discuss the latest news in ad tech and martech. In this session, they cover: the growing popularity of advertising-supported video-on-demand (AVOD) services; the impact of Goo…
 
Today’s podcast is part of a special two-week series, our second annual sponsored StartUp and Growth Series, where we aim to shine a light on the early stage and growth companies who are changing the way that leading procurement teams are driving outcomes that truly align with corporate objectives. We will ask an entrepreneur from seven different c…
 
Today’s podcast is part of a special two-week series, our second annual sponsored StartUp and Growth Series, where we aim to shine a light on the early stage and growth companies who are changing the way that leading procurement teams are driving outcomes that truly align with corporate objectives. We will ask an entrepreneur from seven different c…
 
Today’s podcast is part of a special two-week series, our second annual sponsored StartUp and Growth Series, where we aim to shine a light on the early stage and growth companies who are changing the way that leading procurement teams are driving outcomes that truly align with corporate objectives. We will ask an entrepreneur from seven different c…
 
Today’s podcast is part of a special two-week series, our second annual sponsored StartUp and Growth Series, where we aim to shine a light on the early stage and growth companies who are changing the way that leading procurement teams are driving outcomes that truly align with corporate objectives. We will ask an entrepreneur from seven different c…
 
On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree and Ciaran O'Kane are joined by Rich Ashton, managing partner at FirstPartyCapital, to discuss the latest news in ad tech and martech. In this session, they cover: Google's ID bombshell; Brave's plans for a search engine; and the gaming industry's TV ad spend.…
 
Good negotiation skills are fundamental to procurement. They allow us to maximize value while simultaneously building resilient, low-cost supply chains. But now that procurement is moving towards collaborative partnerships with our suppliers, many are concerned that reducing direct competitive pressure will inadvertently allow higher pricing. Cost …
 
On this week’s episode of The MadTech Podcast, ExchangeWire’s Mat Broughton and Ciaran O'Kane are joined by Richard Reeves, managing director at Association of Online Publishers (AOP), to discuss the latest news in ad tech and martech. In this session, they cover: Stuff's departure from Facebook; Google's negotiations with US publishers; and Spotif…
 
If you are relatively new to the field of procurement, there is a good chance you’ve never experienced an auction first-hand. With all of procurement’s focus on moving towards value and away from cost-only decision making, that’s understandable. Unfortunately, however, auctions are a valid tool in procurement’s vast toolbox, and in many cases we ma…
 
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O'Kane are joined by Chris Stark, senior director of product management at Oracle Data Cloud, to discuss the latest news in ad tech and martech. In this session, they cover: UK ecommerce spend; Asos' plans for a programmatic ad business; and YouGov's expansion of …
 
Traditionally, procurement has been focused on driving corporate profitability by putting pressure on suppliers, rationalizing specifications, and managing demand. While these strategies have delivered some benefits to the business, their diminishing returns came at the cost of procurement’s internal reputation. As procurement’s focus turns to top-…
 
The pandemic has caused a rethink of many past assumptions, from just in time inventory to offshored supply chains. Moving forward, leaders need to avoid jumping from one extreme to the other. Traditionally accepted priorities such as efficiency and cost containment suddenly must be assessed against the risk involved. Success will increasingly depe…
 
As organizations look beyond Covid-19, restoring growth is top of mind for many. Specific strategies vary by industry and company, but suppliers often play an integral role. This is especially true as organizations have become more dependent on the supply chain than ever before and their innovation is increasingly key to growth and success. This po…
 
Procurement’s stature has grown during the COVID-19 crisis as costs, cash flow and supply continuity quickly became top priorities and homepage news. To maintain its slot on the boardroom agenda going forward, procurement leaders must show that they can contribute to restoring growth beyond the pandemic and support a longer list of objectives. Ther…
 
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O'Kane are joined by Kristina Prokop, co-founder and CEO of Eyeota, to discuss the latest news in ad tech and martech. In this session, they cover: consumers' perception of data and privacy; Facebook's trial of an iOS pop-up to convince users to opt-in to ad targe…
 
Risk management may not always be a formal part of procurement’s scope, but it is a natural extension of our current work. As a result, the difference between procurement’s ability to effectively manage risk may be as simple as officially declaring that it is in scope and embracing all of the activities and metrics that come with it. Canda Rozier i…
 
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Eric Seufert, industry veteran and founder of Mobile Dev Memo, to discuss the latest news in ad tech and martech. In this session, they cover: Google have reportedly been contemplating implementing a similar app tracking framework to Apple'…
 
Marketing is just one of the functions that procurement has a somewhat ‘rocky’ history of past relationships with. When you extend that existing internal friction into the relationship with creative agencies, the problems and disconnects seem to compound. Leah Power is the EVP, Strategic Operations Consultant at the Institute of Communication Agenc…
 
Our fourth series explores the growth and potential of gaming. In this episode, ExchangeWire COO Rachel Smith is joined by David Porter, VP global media, Sub-Saharan Africa & APAC at Unilever and Tom Simpson, SVP APAC at AdColony, to discuss gaming's meteoric rise amidst COVID-19, and what it could mean for advertising.…
 
Despite the fact that the need to manage tail spend is hardly a new idea in procurement, it continues to be one of the greatest challenges we face. Tail spend is messy, risky, hard to analyze, and - if you take the wrong approach - very costly to address. Merck was faced with a huge, global tail spend management problem, but they refused to let it …
 
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Ed Preedy, global CRO at Cavai, to discuss the latest news in ad tech and martech. In this session, they cover: Google announces its plans to replace third-party cookies with FLoC; the success of Sony's Demon Slayer anime series gives strea…
 
All companies have been affected by the pandemic over the last year, but companies in the healthcare industry - like Kaiser Permanente - have felt the pressure and the change to their operating procedures more than most. Mary Beth Lang is the Chief Supply Chain and Procurement Officer at Kaiser Permanente, an integrated managed care consortium, bas…
 
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree discuss the latest news in ad tech and martech with ExchangeWire CEO, Ciaran O'Kane. In this session, they cover: WhatsApp decision to extend the deadline for its new privacy policy; the impact that Apple's ATT framework could have on Facebook's ad busin…
 
In the spring and summer of 2020, there were plenty of stories about professionals and teams rallying to get their jobs done while working remotely, in some cases even going above and beyond to achieve levels of performance that no one would have thought possible. As the pandemic stretches on, and reaches a second wave or additional shutdowns, wide…
 
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Fern Potter, EVP and global strategy officer at FCB/SIX, to discuss the latest news in ad tech and martech. In this session, they cover: Reach's success as it becomes the UK's 4th highest source of traffic; what could happen to advertising …
 
Casey’s General Stores is the 5th largest convenience store chain in the United States and owns one of the largest pizza brands in the nation. With 2,200 locations in 16 midwestern states, they have $10 Billion in revenue and a double-digit growth rate. What wasn’t going well for Casey’s? They had no procurement team. When a new CEO came in, one of…
 
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by CEO Ciaran O'Kane, to discuss the latest news in ad tech and martech. In this session, they cover: Guinness Atkinson's launch of an ad tech and martech exchange traded fund (ETF); why traditional TV viewing is declining in the US ; and the …
 
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