App Masters With Steve P Young public
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This week's guest is Shamanth M. Rao, the CEO & Founder at RocketShip HQ. His team partners with fast-growing companies to help them grow faster. We offer mobile user acquisition services that help our clients hit their growth & profitability goals in a capital-effective manner. https://rocketshiphq.com/blog/what-is-an-effective-mobile-user-acquisi…
 
Today's guest is a games entrepreneur for the last 15 years. He previously founded Next Games, Ironstar Helsinki, and was an early employee at Supercell. You will discover what he would do differently if he were starting his game studio today, what small game studios can learn from the big game studios and his biggest lesson from going IPO. Joakim …
 
Discover the most impactful marketing strategies to launch a successful app. Topics Covered: How to launch an app successfully as an indie app developer? Best way to get the quickest installs on launch What are the best traffic sources for downloads? The mistake that beginner app developers make How to develop a differentiated distribution edge Get…
 
This week is a solo live stream where we will be covering app store optimization (ASO) strategies, my favorite app marketing growth hacks, and what's working in app marketing today. 04:05 What is your opinion on affiliate marketing networks like clickbank 06:29 What do you think of selling ebook 10:20 360 Mobile Phone Security app audit 21:36 Six P…
 
Today's guest is the former Head of User Acquisition at Hopper and now app marketing consultant. You will discover how to effectively drive user growth using dynamic ads and how he set up his entire automation system. Also, listen to the part of the show where he shares the difference in strategy between the big Facebook advertisers versus the smal…
 
You will discover the factors that impact keyword rankings for app store optimization. Topic Covered: Will backlinks help with keyword rankings? How does keyword density impact Google Play keyword rankings? Does revenue impact have an impact on keyword rankings in iOS? How long does it take to rank for keywords? Get our greatest growth hacks to inc…
 
Today's guest is Natalie Rozenblat, Marketing Strategist at Incipia. She shares everything you need to know about driving mobile app downloads on TikTok. Topic Covered: (03:12) - What is working on TikTok (04:43) - Macro influencers working better on TikTok (06:21) - Macro influencers vs micro influencers (13:17) - How much to actually pay your inf…
 
Today's guest is the Director of Growth Partnerships at Reddit. You will discover how Reddit fits into the UA ecosystem, how to target the different subreddits and how to balance community engagement with direct response KPIs. Ryan Angerami is the Director of Growth Partnerships at Reddit. Show Mentions: - Fav app: SpotHero SPONSORS B7DEV.com is th…
 
This week's special guest is Jasmine "Zeno" Hinchen who is the CEO at Giodaco - a consultancy that identifies revenue and monetization strategies that will maximize earning opportunities for games, apps, and businesses. Topic Covered: (04:40) - What’s working with ASO on Google Play (11:10) - How to drive downloads with YouTube influencers (13.06) …
 
Coming up is an indie success story that you are going to love. You will discover how he used reddit to come up with his app idea and get downloads from that community, the mindset barrier that he overcame to 3X his app revenue and when he knew to stop working on his other app ideas to focus on this one. Chris Onuigbo is the Founder at Grounded. Sh…
 
Today's guest is Chaim Sajnovsky, Founder at B7Dev.com. We will answer your app development questions and give you the common pitfalls that you need to avoid. Topic Covered: (02:36) What is your initial thoughts on iOS14 and how developers can utilize iOS 14 (13:07) C41 Photo competition App Audit (21:25) How can we improve keyword ranking for spec…
 
Today's guest is the Senior Market Insights Manager at App Annie. You will discover how iOS 14 will impact mobile advertising, the categories of apps that are growing pre-pandemic and during the pandemic, and the most impactful marketing channel marketers need to be focused on. Lexi Sydow is Senior Market Insights Manager at App Annie. Show Mention…
 
In this video, Chaim Sajnovsk and I talks about the common mistakes that we see first time (or even advanced) app creators make. There are no perfect path to success but we want to help you avoid the pitfalls and the things that could set you up for failure. *************** Check out our app marketing agency: http://www.appmasters.com/ Never miss a…
 
The key to unlocking app growth? User engagement! This week's guest is Mirela Cialai, Senior Global Marketing Director at ZINIO. Topics Covered: (06:50) How marketing has changed during COVID (10:02) Should you have lifetime plan with the subscription plans? (12:15) Who owns user engagement - the Product team or Marketing team? (14:59) Rivers App A…
 
Today's guest helps non-technical entrepreneurs go from idea to App Store. You will discover the App Blueprint that will take the headache out of building apps, how to accelerate your startup phase, and how he got a company to pay them $40K to build an app that is now a part of their portfolio. Daniel Vasquez is the Co Founder of 3E Development. Sh…
 
In this video, we'll analyze and audit the most popular mobile game of all time which has crossed over 3B downloads and today still remain in the top charts. How was this game, which was released in 2012, been able to stay in the charts and still grows over $1M a month? *************** Check out our app marketing agency: http://www.appmasters.com/ …
 
This week we have Marie-Laure Cruyt, Chief Product Officer at AppTweak, to answer all of your ASO questions. You will discover what's working in app store optimization today, the factors that drive keyword rankings, and are black hat ASO strategies worth it? Topic Covered: 06:47 - Backlinks and keyword rankings 07:48 - What you should be focusing o…
 
Are you feeling like does the world need another weather, podcast or scanner app? Well today's guests shares why he decided to create a scanner app and why you might want to build an app in a competitive space. Also, he reveals the best performing ad creative, how to optimize Facebook ads for conversions, and how to integrate influencer marketing w…
 
Today, we are going to talk all about the best practices that you need to have in place. These are the fundamentals, the building blocks that you need to have in place to monetize to better. Watch this video on Youtube: https://youtu.be/Fgy49TyaRt0 Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************** Chec…
 
This week our special guest is Tom Hammond, Co-Founder and CEO at TheoremReach where they help developers earn more revenue by easily adding fun, rewarded surveys to your app. We will be roasting your apps and providing you with actionable growth and monetization strategies. Tom Hammond: https://www.linkedin.com/in/tom-hammond/ TheoremReach: https:…
 
We got a masterclass for you on how to grow your Google Play downloads and more importantly your retention. You will discover how he uses Facebook groups to get downloads and user feedback, the key learnings from the 100's of A/B tests he runs a week, and how localizing his app led to even more growth. Simon Bacher is the Founder of Ling Languages.…
 
In this video, I'm going to share 3 amazing side hustle entrepreneurs who came up with creative strategies to launch their app to drive awareness, get initial downloads and find product market fit. Watch this video on Youtube: https://youtu.be/iNsAMULuSvk Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************…
 
Pollen VC offers credit lines that are secured by your app store revenues, so you can access your cash when you need it most. As your business grows your credit line grows with it. Take control of your finances and grow your business without the need to raise dilutive equity financing or rely on cumbersome bank facilities. Martin Macmillan: https:/…
 
Here's how you can instantly increase your keyword rankings by using a keyword install campaign. Please beware that Apple and Google may NOT like you running these campaigns. So proceed with caution. KeyApp.top: https://keyapp.top/ Watch this video on Youtube: https://youtu.be/SHUPnCVeXX4 Grow Your Downloads With Our Exact Strategies: http://www.ap…
 
Are you feeling like you're doing too much in your business? Well today's guest shows how he figures out what to systemize and how to overcome that feeling you get when you say "I can't systemize this, only I can do this". Also, he reveals how he first used Upwork to build out his own agency. Zlatko Bijelic is the Founder at Tako Agency - creators …
 
Discover the key lessons we have learned from helping over 3,326 apps with their app marketing. Avoid these 5 deadly app marketing mistakes and set yourself up for success. Focusing too much on downloads Waiting too long to monetize Give users multiple options to buy Relying too much on ASO Too much energy focused on Apple Feature & PR Watch this v…
 
I picked an app from the audience to do a premium app audit. You are going to discover the product changes we made to increase revenue by 17X. Also, you will see our exact ASO process for optimizing keywords, how do we decide where to put the keywords, and what keywords we actually target. You will also discover my favorite growth hack that drove o…
 
Today's guest is the Co-Founder of First Influencer a performance-based influencer marketing agency. You will discover her unique approach to influencer marketing, the most important metric to pay attention to when hiring influencers, and the 3 things you absolutely need before running an influencer marketing campaign. Christy Choi is the co-founde…
 
In this video, I want to show you two search ads campaigns that you should be utilizing if you just launched your app and want to get your initial downloads to test your subscription paywall or to test your retention rate.You should also add these search ads campaigns if you are tying to look for ways to grow your downloads are these campaigns are …
 
Jesse Lempiäinen is the Co-Founder at Geeklab. Geeklab allows you to A/B test different store pages to improve your app store conversion and lower your CPIs. Topics covered: (06:12) In order of priority, what should you first A/B test (icon, screenshots, etc)? (08:35) Do app preview videos increase conversions? (12:20) Do black hat ASO techniques w…
 
Today's guest spent the the bulk of her career as an investor and most recently managing $2 billion of Consumer Stocks. You are about to discover how she made sure her idea can be a sustainable business, how she created brand ambassadors, and finally how to create a brand not just a product. Susie Hultquist is the Founder and CEO of Spokin. Show Me…
 
Tom Hammond, Co-Founder and CEO at TheoremReach where they help developers earn more revenue by easily adding fun, rewarded surveys to your app. *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing…
 
Today's guest is the Growth Marketing Manager for a TELUS Health. You will discover how they are using SMS marketing to grow their app downloads, how showing too many features in an ad campaign completely failed and how they are optimizing their onboarding experience to reduce friction. Felix Huang is the Growth Marketing Manager at Babylon by TELU…
 
Today you are going to discover an easy, simple step by step way that you can ask users to enable the push notifications and the simple drip campaign that you can use to bring your users back into the app and eventually close that sale. Watch this video on Youtube: https://youtu.be/nSihido1IPA Grow Your Downloads With Our Exact Strategies: http://w…
 
Every question you wanted to know about ASO answered live with yours truly. You will discover how to spy on your competitors' Spanish Mexico localization, how keyword density affects keyword rankings, and how to utilize and amplify a giveaway campaign to drive downloads and reviews. *************** Join us live every Friday at 9am PST on YouTube! E…
 
Use this simple framework to increase your app's virality. You better have users Make your customers look good Create a win-win for both users Watch this video on Youtube: https://youtu.be/r-sJlq0iyoY Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************** Check out our app marketing agency. Follow us: YouTu…
 
Coming up is a friend of mine who is the Head of Growth at Universe. You will discover how to figure out the right pricing for your subscription plan, the philosophy of having trials on your subscriptions, do indie developers need to figure out LTV? Fritz Charles is the Head of Growth at Universe. Show Mentions - RevenueCat - ChartMogul - Copilot -…
 
David Barnard founded Contrast in 2008 and has been building apps ever since. His apps have seen millions of downloads and have been featured by by Apple and just about every tech and lifestyle site, including the NY Times, WSJ, GQ, TechCrunch, CNN, and more. David recently joined RevenueCat as Developer Advocate to help subscription app developers…
 
Today's guest is a friend of mine and more importantly a successful indie app developer. You will discover how decreasing his onboarding flow from 7 to 4 screens led to an increase in conversions, why he picks round prices for yearly subscriptions and how he's using Apple Search Ads Basic and Advance to get incredible cost-per-installs. Murphy Bran…
 
Want to know what it takes to build a top-charting game that also has longevity? Today's guest is Color Switch creator, David Reichelt. Download Color Switch World on iOS and Google Play. Topics covered: (12:26) What platform did David use to build Color Switch World (15:22) Marketing for games, does it matter. (17:46) How to keep games in the top …
 
Today's guest is an indie app developer that you're going to love. He shares how he finds profitable app ideas and positions them in a competitive market. Plus two strategies that I absolutely love: 1) how he uses giveaways to get his initial downloads and ratings; 2) how he studies the newest, top grossing apps to see what they are doing right. Ja…
 
I’m going to share 5 basic ASO tips that you should know before you hire an expert or try to do it on your own? Double your keywords using the Spanish Mexico localization Targeting high traffic, high competition keywords Using your title and subtitle for branding Optimizing screenshots Asking for reviews too late Grow Your Downloads With Our Exact …
 
Joining us is Christy Choi, Co-Founder at First Influence, a performance-based Influencer Marketing Agency based in Hollywood, CA. As one of the leading agencies in the space working within various industry verticals, they execute various social media campaigns across a diverse array of platforms, such as Instagram, YouTube, Facebook, Twitter, and …
 
It's already tough being an entrepreneur, but how do you deal with being an entrepreneur during a pandemic while being a healthcare worker? Well today's guests reveals how he's been able to hustle his way to 16,000 active users, how he found influencers in his niche and finally how he's dealing with the Black Lives Matter movement. Garfield Wright …
 
In this video, I want to share with you a simple technique that you can use to make money from your mobile games. First thing first, let’s get one thing out of the way. Your game better have great... Retention Without retention, you might as well forget about downloads and making money. In fact, the popular mobile game publisher Voodoo looks for ga…
 
Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** This week, we have my friend Rich Wagstaff to share how he's been able to find success as an indie …
 
Want to know how to easily 3X your valuation? Well, today's guest shares why having an ethnically diverse team will not only create a more effective team, but also help you 3X your valuation. You will also discover what KPIs to focus on in the beginning, the levers to increase your app's retention and how to build and launch a successful mobile gam…
 
Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** Wish you had a data scientist on your team? Well, this is the next best thing! We will be breaking …
 
Today's guest is my friend and the CEO and Co-Founder at App Radar. You will discover how to use Apple Search Ads for new apps, how to leverage ASA and ASO to outrank your competition, and what are the average benchmarks for Apple Search Ads metrics. This interview was from our latest App Masters Virtual Summit. To view all the interviews, check ou…
 
You got all these apps ideas, but how do you know which ideas you should focus on? How do you build them out quickly so you don't break the bank and really focus on the features that are going to help you reach the next milestone. This interview is a snippet from our latest App Masters Virtual Summit. Get access to the full interview: http://www.ap…
 
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