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Marketing Strategies Revealed in this Episode: Why giveaway campaigns so effective and are they appropriate for any ecommerce business Tools and resources that are needed to manage your giveaway campaigns How an optimal tech stack help increase your ecommerce sales Examples of businesses that have successfully set up and managed giveaway campaigns…
 
Marketing Strategies Revealed in this Episode: When building or optimizing your eCommerce Tech Stack what is the most important thing to keep in mind? The components of an optimal tech stack and the recommended tools and resources that comprise this optimal stack How an optimal tech stack help increase your ecommerce sales Examples of businesses th…
 
Marketing Strategies Revealed in this Episode: What exactly is social selling and what are some stats from the past few years to prove that it is something every ecommerce brand should explore What exactly is the gated launch method Can the gated launch method be used by any ecommerce brand and if so, what are all the steps to making it happen? Bra…
 
Marketing Strategies Revealed in this Episode: What is AI-Powered messaging How AI-Powered messaging along with top customer care helps bring new customers and retain current ones Tools and resources that help an ecommerce business generate and manage AI-Powered messaging Examples of businesses that have successfully set up and managed AI-Powered m…
 
Marketing Strategies Revealed in this Episode: The most crucial marketing role to fill when your ecommerce business is just starting out Marketing roles to fill when your ecommerce business is looking to scale revenue The most crucial marketing role to fill when your ecommerce business is looking to retain and convert more existing customers Exampl…
 
Marketing Strategies Revealed in this Episode: Specific trends that have been seen in the world of influencer marketing within the past year Actionable strategies that brands can use to connect with the right influencers Is influencer marketing a sustainable strategy for years to come? Well known brands that have been successful with influencer mar…
 
Marketing Strategies Revealed in this Episode: Recommended marketing automations for service-based companies How do you leverage these automations to improve ones overall eCommerce marketing strategy The tools/methods and resources that can be used to implement these automations Examples of businesses that have been successful with these automation…
 
Marketing Strategies Revealed in this Episode: How an ecommerce business knows if social media paid ads on Facebook and Instagram are right for them Some effective ways to come up with the right messaging and targeting the right demographics on social media What an average ecommerce business creates a Facebook group about that makes sense Examples …
 
Marketing Strategies Revealed in this Episode: Ways that an ecommerce business can get leads and start the nurturing process How you can effectively nurture leads using text marketing and SMS communication The specific tools and resources that are required for nurturing leads through text marketing? Examples of businesses that have been successful …
 
Marketing Strategies Revealed in this Episode: What is a specific product review strategy and how does it help e-Commerce businesses How can you get more reviews and generate more content from customers How to measure the success of your strategy What businesses have been successful with this strategy…
 
Marketing Strategies Revealed in this Episode: What elements comprise the customers onsite experience? Ways to optimize the onsite experience Ways to improve the customer's post-purchase experience and why is this essential for increasing the customer's lifetime value Businesses that have been successful with providing an awesome customer experienc…
 
Marketing Strategies Revealed in this Episode: What is YouTube influencer marketing? How to find influencers that are right to market your products/services How to measure the success of YouTube influencer marketing Specific things that Ayers Naturals and African Fly have done to be successful with YouTube influencer marketing…
 
Off Da Change Mother's Day Special. Kristy and Steph talk to framed Comic and actor, Kente Scott about his Mom, his acting career and who he is being to dinner. Then they switch gears to talk to a few mothers about things they enjoy(or not enjoy) about mother role. Video version on Youtube. KfglwMfAF3hKLPwYS2Bq --- This episode is sponsored by · An…
 
Marketing Strategies Revealed in this Episode: What are the eCommerce trends in 2021 How can businesses prepare for these trends? What are some of the practices that should be discontinued / continued to adapt to these trends? Businesses that have been successful with their change management to keep up with the latest trends…
 
Kristy and Steph chat with SNL Alum, Dean Edwards. They discuss his career journey, prepping for Tiffany Haddish: "She Ready!" comedy show for Netflix during the Pandemic, Stars Wars, and Mac & Cheese. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/of…
 
Marketing Strategies Revealed in this Episode: What is cross selling and why is it essential when looking to increase the Average Order Value from each customer What are basic tactics to cross promote and sell additional products and services How does a business know when to draw the line when deciding how many products and services to cross promot…
 
Kristy and Steph chat with comedian Shes Shuga in the Comic roundtable. Then Kristy rallies three women professionals to discuss their career journey and how the path is not always a straight line. Check out the video of this Podcast on YoutubeSubscribe, Like, and Share --- This episode is sponsored by · Anchor: The easiest way to make a podcast. h…
 
Marketing Strategies Revealed in this Episode: The competencies that are needed when hiring for a marketing team The key functions performed by marketing team in order to be effective The tasks/activities that should be assigned to this department for optimal performance How to measure the individuals and teams performance…
 
Marketing Strategies Revealed in this Episode: The primary problem with trying to grow a new consumer brand too quickly What's special about exponential growth for consumer brands How to design products that generate exponential growth How weird new products can eventually become cool and have explosive growth…
 
Kristy and Steph finish off National Women's History Month with Professional Ladies: Michaela East(Custom by Michaela), Kaboo Bill(Kaboo Photography), & Ann Phoong(Phoong Law Corp). They discuss their journey, their love life, their kids, and who they would want at their Dream Dinner. Check the video version on Youtube. --- This episode is sponsore…
 
Kristy and Steph continue National Women History Month by having a conversation with a panel of Professional Ladies: Annie Alves(Hundred Unit), Nitika Nitashni(Attorney), Amanda Rawls(Loan Consultant), and Arlene Moua(Realtor) --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice mess…
 
Marketing Strategies Revealed in this Episode: The challenges in hiring virtual assistants and how to overcome them The tools and assessments used to find the right talent The importance of using virtual assistants to grow your business Businesses that have been successful in hiring virtual professionals…
 
Kristy and Steph kick off National Women's History Month by talking to professional women and let them speak on their journey. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/offdachange/message
 
Marketing Strategies Revealed in this Episode: The initial steps in successfully picking the right niche for starting an ecommerce brand Once you have picked what your brand is going to be, what are the next steps to pursuing it to mastery? Strategies and tips for laying the foundation of a successful ecommerce brand and growing it Examples of busi…
 
Steph and Kristy talks to Eddie and Juice about comedy show promotion and helping the community. Then, they go into foodie mode and talk to Renegade Dining founders: Dennis Sydnor and Erick Avila. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/offdach…
 
Marketing Strategies Revealed in this Episode: The #1 thing software companies get wrong about pricing What product managers need to know about packaging and pricing How a company can create a product category for itself The role that product marketing plays in creating unicorn and IPO silicon valley companies The hallmarks of great product markete…
 
Marketing Strategies Revealed in this Episode: Facebook marketing tools that most people are unfamiliar with Facts and figures that support the efficacy of these marketing tools How businesses augment these tools to their current marketing strategy Businesses that have been successful with these Facebook marketing tools…
 
Marketing Strategies Revealed in this Episode: Why website load speed so important when doing conversion rate optimization The first things that an ecommerce website needs to address to improve page load speed Conversion rate improvement stats when a sites speed is improved The tools and resources that are required to improve page load speed and co…
 
Happy Black History Month and Valentine's day, everyone. We have a great show for you. We bring on two couples and see how well they know each other. Then in our Second segment, Steph, CharRon, and Kristy quiz each other on topics about dating, love, and bad Romance. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. http…
 
Marketing Strategies Revealed in this Episode: How to begin building a platform for your ecommerce business Specific marketing strategies to use to grow your platform The tools and resources needed to grow your ecommerce business platform Ecommerce businesses that have created successful platforms and the strategies they used.…
 
Marketing Strategies Revealed in this Episode: How to build an effective framework for startup businesses The risks that need to be considered and how to avoid and/or mitigate them The tools and resources needed to build a brand and business The proper ways to measure the success of your business and brand building…
 
Steph and Kristy talk to Reggie Steele and PB Smiley about life, politics, and making moves in 2021 in our Comic Roundtable. Then Steph and Kristy talk to Domonique Owen about investment and opening a business. Finally, Rashid Sidqe and Raphael Jemmott talk about the politics that people should deal with, Local and State government. For video: Off …
 
Marketing Strategies Revealed in this Episode: Where an ecommerce business should begin when looking to implement a video content marketing strategy How you use these marketing strategy to grow and scale e-commerce business The tools needed to successfully execute these video marketing strategies? Some well known brands that are successful with the…
 
Steph and Kristy talk to Steph's longtime comic friend from SoCal, Willis Turner, at the comic Roundtable. They discuss Willis' marriage, Steph's time in LA, and Willis' green thumb discovery during Co-Vid. Steph and Kristy are curious on who is dating during Co-vid. So, they invite Destiny, Barbara, and Joshlyn to talk about their Co-Vid dates the…
 
Kristy and Steph talks with comedian, actor, & Steph's comedy mentor: Rodney Perry about turning comedy into a money making business. Rodney discusses the different with an LLC, S Corp and C Corp. Listen to Rodney's Comedy Album, Survivor and get his book, Moments in my Journey on Amazon or his website: www.rodneyperry.com Kristy and Steph talk to …
 
Marketing Strategies Revealed in this Episode: What are promo codes and how are the negatively abused in today's ecommerce sales How to you protect your profit margins from unauthorized use of coupons The analytics that should be monitored to ensure that your promo code campaign remains "healthy" Businesses that have implemented promo code protecti…
 
Happy New Year Everyone! This is our third episode. We talk to comedians Alex Oritz, Paul Coyers, & Ngaio Bealum in the comic roundtable. In the second segment, We talk to Sex Traffic Survivor Tiffany Dionne about her new book on being kidnapped and trafficked for a year. This incident show awareness in the POC community on Mental health and sexual…
 
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