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Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and the imageseven team. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.
Insights into the world of professional services marketing, presented by Frank Lippert and Deirdre Gilmore. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
A weekly podcast providing a regular source of practical information, encouragement and inspiration for parents of school-aged boys hosted by veteran journalist and news anchor, Leigh Hatcher. “The Brave Hearts Bold Minds podcast series uncovers practical tools with which parents of school age boys can engage, encourage and challenge their sons for wisdom and compassion” Leigh Hatcher
Straight from the SMPS Southeast Regional Conference, keynote Tim Asimos with Circle S Studio talks about bucking the status quo - when, why, and how. Frank and Deirdre bookend the conversation with their own insights on disruption as a tool in the marketing, BD, and leadership toolbox. Get ready for an evolution, not a revolution.…
The SMPS Southeast Regional Conference of 2022 hit all the right spots, including inspirational and creative keynote speakers. Join our four-part deep dive with the keynotes and the conference leadership on our special, SMPS SERC 2022 podcast series. First up is Steve Tatham, a 30-year Imagineer and theme park designer for Universal Creative. We ta…
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SMC: School Marketing and Communications
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196: Sonic branding, the meaning of colour and optimum blog length
21:59
21:59
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Charlie and Rita go sonic! In this episode, they get and give the lowdown on sonic branding and discuss whether schools are (or should be) ready for it. They share their insights on the optimum length of blogs to maximise your school’s SEO before heading into Rants and Raves, discussing the meaning, psychology and use of colours. Got more questions…
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PSM: Professional Services Marketing
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Episode 218 - Career Path Part 2: Marketing
44:00
44:00
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It's a common story in AEC: you were headed down one career path and something happened and you ended up working for an architecture, engineering, or construction firm in marketing or business development. Some people thrive, and some struggle to build a career here. Frank and Deirdre get candid about forging a career in BD and Marketing. Listen to…
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PSM: Professional Services Marketing
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Episode 217 - Career Path Part 1: Business Development
36:49
36:49
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It's a common story in AEC: you were headed down one career path and something happened and you ended up working for an architecture, engineering, or construction firm in marketing or business development. Some people thrive, and some struggle to build a career here. Frank and Deirdre get candid about forging a career in business development and ma…
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SMC: School Marketing and Communications
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195: Google Analytics updates and a new way to buy out-of-home advertising
24:54
24:54
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Charlie and Rita get straight into Making News, unpacking updates to Google Analytics and what school marketers need to do to avoid losing their website data. In an interview with Stephen Wruck, Head of Marketing and Enrolments at Queensland’s King’s Christian College, they discuss his experience of CAASie, a new platform that allows you to make lo…
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PSM: Professional Services Marketing
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Episode 216 - Little By Little, A Little Becomes A Lot
53:15
53:15
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The feeling of powerlessness can be overwhelming for professional services marketers. In this podcast, Frank interviews Paula Johnston, CPSM – the remarkable marketer known as empowered.paula on Instagram. Paula’s incredibly successful personal journey towards empowerment follows the Tanzanian proverb “little by little, a little becomes a lot.” She…
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PSM: Professional Services Marketing
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Episode 215 - The Crazy Things Business Developers Say
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47:48
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We've all heard or experienced some crazy things in the name of business development. Frank and Deirdre talk (and laugh) with Kenda Salisbury, FSMPS, CPSM, Regional Director of Business Development at Degenkolb Engineering about what they've seen. This is a fun episode with some serious lessons-learned advice.…
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SMC: School Marketing and Communications
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194: Purple cows and your school on TikTok
25:35
25:35
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Charlie and Rita begin this episode with a review of the Oscars of Advertising, the Super Bowl LVI advertisements. They choose their favourites and unpack what school marketers can learn from the multi-million dollar spots. In the Deep Dive, the pair discuss marketing guru Seth Godin’s 'Purple Cow' theory and its role in an attention deficit societ…
We're in the middle of a huge talent war, struggling to find and retain the skilled professionals we need in all positions of our firms. Ali Bedwell, VP of Brand Strategy at Skyline Enterprises shares her success in building a cohesive team, developing diverse growth opportunities, and charting a clear path for herself and the department within the…
It's February - let's talk about falling in love - with a great job. In this episode, Frank and Deirdre talk about how interviewing for the right job is a lot like dating and finding the best fit. It's packed full of inspirational ideas to really figure out if a job is a fit for you. In this crazy time of job changing, this podcast guides listeners…
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SMC: School Marketing and Communications
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193: Planning your media spend and the next big social media platform?
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This episode, Charlie and Rita get stuck into all things media by starting with a review of the Global Ad Spend trends for 2021-22. They then discuss the important role that mobile can play in enhancing out of home advertising before discussing what could perhaps be the next big social media platform for schools – Nextdoor. Got more questions? Ask …
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PSM: Professional Services Marketing
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212 - Federal Infrastructure Package
1:07:01
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Late in 2021, the US Congress passed, and President Biden signed the largest infrastructure spending bill in decades. It represents the biggest volume of federal investment since professional services marketing became a thing. The impacts of the infrastructure bill will be profound. In Episode 212, Frank talks to two people who have been tracking i…
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PSM: Professional Services Marketing
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211 - Effectively Managing Stressful Situations
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46:11
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Stressful situations abound in professional services marketing. Frank Lippert talks to professional coach and instructor Laurie Cozart from Brain Squared Solutions about how to manage situations specific to our everyday lives. This is a high-impact, high-value show with good tools and insights.
Deirdre Gilmore visits with Tiffany Gorrell of GLHN Architects and Engineers about her journey in fulfilling a big, hairy, audacious goal (BHAG).
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PSM: Professional Services Marketing
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209 - Goal Setting - It's not just an annual PSM Show tradition!
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Keeping with David and Josh's concept of ending the year on Goal Setting, Frank Lippert and Deirdre Gilmore share their thoughts about business and personal goal setting. They share advice on when and how to go about it and provide takeaways for staying on track (or not) with the goals you set.
In Part 2 of our introduction to the hosts, Deirdre Gilmore, FSMPS, CPSM shares the lessons, decisions, twists, and unplanned adventures that transformed her career and life.
This episode, Charlie and Rita review the top marketing trends for 2022, as presented by HubSpot. They review which trends make the cut and which should be left behind in 2021. From experiential marketing to influencer marketing and chatbots, our hosts cover off a year’s worth of content in one episode! Got more questions? Ask them via smc@imagesev…
On the first full episode with Deirdre Gilmore and Frank Lippert, the hosts share more about themselves. Part 1 is a deep dive with Frank Lippert, FSMPS, CPSM.
Did you know we've been hosting PSM.show for 4 years? To celebrate, we've got a big announcement! On today's episode, we'll reminisce a bit about the past, but mostly we'll make some bold predictions for the future of PSM.show. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional se…
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SMC: School Marketing and Communications
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191: Why your school needs negative reviews
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23:10
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This episode, Charlie and Rita start the episode in Making News by discussing a contentious media lawsuit brewing in London over ad placements. They Deep Dive into negative online reviews and how to use them as a force for good, then answer a listener’s question about newsletter platforms. Finally, in Rants and Raves, the pair have a rant (and a la…
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PSM: Professional Services Marketing
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205 - Bryon McCartney - Content For Positioning as the Go-To Expert
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What are some content ideas that will help position firms as the go-to expert? David and Bryon McCartney of Archmark talk about how firms might handle content creation themselves or if they need to hire outside help. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services indu…
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SMC: School Marketing and Communications
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190: TikTok – can school marketers still afford to ignore it?
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This episode, Charlie and Rita are joined by imageseven’s resident social media expert Alissa to discuss TikTok … should it now have a place in a school's communications plan or is it still too much of a risk? In Making News they consider the future of managing Facebook comments after a recent High Court ruling, then answer a listener question abou…
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PSM: Professional Services Marketing
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204 - What Instagram's changes mean for A/E/C
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We all think of Instagram as a photo-sharing app, but how is Instagram changing? In a post to his own IG and Twitter, CEO of IG Adam Mosseri shared that they're no longer just a photo-sharing app, and to expect change in the following months. Josh and David unpack what this may mean for your firm. Insights into the world of professional services ma…
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PSM: Professional Services Marketing
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203 - Carla Johnson on RE:Think Innovation
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With all of this talk about "innovation" in A/E/C, how should we define it, and is innovation actually something we can build processes around? Josh chats with author Carla Johnson about her latest book, "RE:Think Innovation" on today's episode of PSM Show. Insights into the world of professional services marketing, presented by Josh Miles and Davi…
What are brand personality attributes, and how can you apply those concepts to your A/E/C firm? Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no long…
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SMC: School Marketing and Communications
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189: Measuring return on investment for school marketers
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This episode, Charlie and Rita take a look at how school marketers can measure and maximise their return on investment (ROI). They discuss the top ten KPIs every marketing team should be tracking, before taking a deep dive into some mind-blowing digital marketing ROI statistics. The discussion then turns to the Visa rebrand … tune in to find out if…
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PSM: Professional Services Marketing
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201 - Steven Morris on Trust in Digital Marketing
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Trust is fundamental for A/E/C firms to get hired. A/E/C firms ask clients to spend millions of dollars on something that doesn't exist yet. It's a big risk for clients. But a risk that can be made less scary if your prospect trusts you. But, how can they trust you if they have yet to work with you? David and Steven Morris discuss the role of trust…
What is experience design, and how can you create great experiences for your clients? Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an a…
In this special Q&A episode, Charlie and Rita answer the questions you and your fellow listeners have sent them. Topics range from successful LinkedIn strategies to addressing student retention issues, whether search volume is more important than search traffic and much more! Episode links: The Marcom Society…
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PSM: Professional Services Marketing
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199 - Donna Corlew and Frank Lippert on SMPS Membership
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Have you ever wanted to be a fly on the wall in the room with a former president? Well today, Josh has the opportunity to do that, well, sort of. Josh chats with two former SMPS society presidents to hear all about how SMPS has shaped their careers and their networks. Insights into the world of professional services marketing, presented by Josh Mil…
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PSM: Professional Services Marketing
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198 - Strategies for Staying Fresh and Avoiding Burnout
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Josh and David discuss their favorite ways to stay fresh, inspired, and ahead of burnout. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be …
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PSM: Professional Services Marketing
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197 - Deirdre Gilmore and Nikki Hasbun on Proposal Design
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David is joined by Deirdre Gilmore and Nikki Hasbun of TankGirl Marketing, to discuss Proposal Design. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can …
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PSM: Professional Services Marketing
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196 - How to Hire and Work with Creative Services.mp3
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Josh and David provide A/E/C marketers with tips for hiring and working with external creative services providers. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing s…
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SMC: School Marketing and Communications
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187: Open days – how to execute the perfect conversion event
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With Apple’s recent security updates top of mind, we start this episode by discussing its impact and how marketers will need to adapt their paid Facebook strategies in light of these changes. Charlie and Rita then get into the nitty gritty of how to execute the perfect Open Day in this month’s Deep Dive, before raving about a potential future of pe…
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PSM: Professional Services Marketing
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195 - Rethinking the Digital Conference Experience
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33:38
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Today on PSM Show we're chatting with the chair of SMPS Build Business 2021, Bethany Smith. What is Build Business, and why should you attend another virtual experience in 2021? Tune in to find out. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increas…
How to get the most out of your organic use of LinkedIn, from a personal and firm marketing perspective. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy ca…
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SMC: School Marketing and Communications
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186: How to foster a great relationship with your Principal
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In this special interview episode we are joined by the Principal and Marketing Manager of De La Salle College in Malvern, Victoria — Peter Houlihan and Dee Houlihan (not related!). Our conversation covers COVID-19, remote learning challenges and how to foster great relationships between marketers and your Principal. In our regular segments, we aler…
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PSM: Professional Services Marketing
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193—David Lecours on Effective AEC Websites
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In October LecoursDesign was awarded the top honor for external websites at the national SMPS Marketing Communications Awards. Today we flip the script, as Keelin Cox from AEC Marketeer interviews David about his recent success. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional s…
