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We have a surprise for you in this week's episode! drumroll, please... It's #MOpsin10! We're kicking off a new mini-series where we dive deeper into MOps subjects and hot topics all within 10 minutes - perfect for a quick break or commute. In our first #MOpsin10 episode we're walking you through why you should treat your approach to running your ma…
 
In this week's episode, we're joined by Melissa Meinert, the Director of Demand Generation at SalesLoft! She's helping us unpack the complexities of supporting the SDR team operationally and shares her advice she has learned along the way with the SDR reporting under her in marketing. Melissa takes us through actionable tips and tricks she's found …
 
This week we're back to dive into the MOps content you all know and love. In this episode, we're going to give you our top three tips to help you stand out as a forward-thinking MOps leader. Go from good to great in your role with these topics and you will not only elevate your career but you will also learn how to level up your strategic value in …
 
Ask anyone who has been in marketing operations more than a few years and they will likely tell you how much harder it has become. But why is it? In this week's episode, we're discussing the changes we've seen in marketing and revenue operations in the last 11 years we have been in the space and we believe that the reason things are harder all come…
 
In this week's episode, we're joined by Kirti Dewan, VP of Marketing at Bugsnag (a SmartBear Company), who has had a career as a marketing leader at different technology companies for almost a decade. Kirti takes us through her journey as a marketing leader transitioning from large, in-house work to fast-paced start-ups, a few years consulting, and…
 
Fwd:thinking is back! And in this week's episode, we're joined by seasoned start-up marketer, Sruthi Kumar who is currently the Director of Demand Generation at TripActions. Sruthi has been immersed in marketing her whole career and has worn dozens of hats. This has helped her develop a wide-ranging skillset and become a marketer with a wide range …
 
In this week's episode we're joined by Francis Brero who is the Co-founder and CPO at MadKudu, where they are working to help B2B companies use predictive modeling and AI to improve their operations and drive more revenue. Francis takes us through all of the facets on today's AI in marketing. We chat about how to get your team onboard and comfortab…
 
In this week's episode, we're joined by Toby Murdock, co-founder and CEO of Highway Education. If you are looking for MOps talent and haven't heard of this company yet, or you are new to the field and wanting to learn more about opportunities in MOps, then be sure to listen along to this episode! Finding young MOps talent is hard work. So on this w…
 
This week's episode is a great level-set for anyone who owns, inherited or may be implementing a new sales engagement platform (ie SalesLoft or Outreach) in their business. We're going to walk you through 5 best practices we've learned over the years about what to do when adding this type of solution to your tech stack. We're covering a lot of grea…
 
What happens when you are propelled into a leadership position and then handed over managing the SDR team right when a pandemic starts? In this week's episode with Be'Anka Ashaolu (VP of Marketing at Propel) she shows that your leadership skills really stand out! On this week's episode, Be'Anka walks us through her history in various roles leading …
 
In this week's episode, we're joined by the Head of Demand Gen at Qualified, Sarah McConnell. Sarah's path has not been linear by any means, from competitive volleyball to PR to B2C at a small beer company, her past experiences have helped shape her into the rockstar marketer she is today. In the chat, we're tackling the hot topic of conversational…
 
In this week's episode, we're talking about a topic that every MOps person should care about... data governance! And we're joined by someone who knows all of the ins and outs of data, Asia Corbett, the Director of Revenue Operations at Postal.io. With a background in economics and finance, Asia gives us her insights on data governance based on year…
 
In this week's episode, we have a very special guest, Brooke Bartos, who is the Director of Marketing Operations & Analytics at Invoice Cloud! With years of marketing experience both in-house and at an agency, Brooke takes us through her journey in MOps and some of the advantages and challenges she's faced in these roles along the way. Brooke also …
 
The journey to a marketing career doesn't have a specifically laid out path. And this week's guest Bartek Woroniecki is a great example of that. From BDR to now running demand gen programs and marketing operations at a fast-paced startup, Bartek has grown his career by taking on different roles that helped him hone a broad skill set across marketin…
 
2020 proved that having a strong operational foundation was the key to success for the move to relying on all things digital. Companies that had the most strategic advantage to stay agile during an uncertain time were the ones who had their sh*t together operationally. In this week's episode, we're talking about how having strong operations can be …
 
Are you struggling to keep up with 'industry' benchmarks? Do you even know what yours are? Do you think they're useful? Well, we think they're a bit pointless and in this week's episode, we're discussing why we think so. We get asked this question A LOT- specifically, anything around funnel reporting. So in this podcast, we'll go over why we don't …
 
In this week's episode, we're joined by one of our MOps consultants, Christie Montague-Fusco, to go over the do's and don'ts of sending mass emails to your database. This is an especially tricky topic because if you want to do a mass send without getting a ton of backlash, there are very specific things to consider. But don't worry, we've created a…
 
In this week's episode we're hitting the ground running and taking a deep dive into data & reporting. We're joined by Klearly's Founder & CEO, Alex Krawchick who conceived the platform based on the lack of proactive analytics tools for marketing teams. We cover predictive analytics, 'invisible' touch points, how much data you should be saving and s…
 
In this week's episode we're taking a step back to focus on one of the most important parts of marketing ops... the people! We're taking a break from our typical tech-heavy topics to help you and your team reset, recharge and revamp your work environment. We're covering how to boost morale, drive adoption of your tools and programs with gamificatio…
 
Attribution seems to be a very hot topic right now. But do you know what it really is and, more importantly, how to do it the right way? This week we have our measurement and analytics expert, Alison Rouse, back to talk all things attribution. We're diving into where things might be going wrong for you (hint: using attribution to prove your pipelin…
 
Does your team have a clear insight into the customer journey, especially when it comes to email? Is your customer (potential and current) experience aligned to what their expectations are? Do you have clear definitions for when each department in the revenue team interacts with them? If you answered no to any of these questions, you might want to …
 
In this week's episode we're helping you, the MOps extraordinaires, communicate with your teams better! We're going through the top four things you should be relaying to the revenue team to make your (and their) life easier. We dive into topics like project timeline expectation, technical debt, tool efficiency, and attribution misunderstandings. Th…
 
Has your tech stack grown out of your control? Or did you inherit one that was already a mess? Then this week's episode is for you! We're heading to the fwd:thinking laboratory to dissect the ominous Frankenstack. We'll cover how to identify if you have one (spoiler: you probably do), how to take back control, and prevent it from ever happening aga…
 
Wondering where to start when it comes to ABM Analytics? Well, you're in luck! In this week's episode, we're talkin' all about ABM analytics- specifically how to operationalize and set up your data and reporting. We're covering target account tracking, engagement, MQAs, and everything in between. So get your checklist out and take some notes on how…
 
In this week's episode, we've created a visual aid to help you understand how well your business' marketing/revenue strategy aligns with your ability to execute it through operations. The Magic-al Operations Quadrant is a great tool to help you determine where your team may need to make changes in strategy, technology, or staff in order to be what …
 
In this week's episode, we're going to show you how to develop your opt-in process the RIGHT way. It may seem simple from the outside but there's a lot that goes on behind the scenes. So we've developed a great visual guide to help you stay out of trouble* and streamline the process to best suit your needs. Listen along this week to build your opt-…
 
Got your whole marketing team on board with creating a frictionless experience and using fewer forms? Great! Or are you still in the process of swaying them? Keep fighting! Either way, this week's episode is for you because we talk all about what you need to do and keep in mind when deciding to let down those gates. We discuss the basics like when …
 
In this week's episode we're joined by Asana's Marketing Technology Program Lead, Jessenia Francisco! Jessenia takes us on her roller-coaster of a career path. From finance to sales ops and now in marketing ops, Jessenia gives us a look at how and why she made the changes she did. She also talks about the similarities and differences she's seen in …
 
In this week's episode, we're taking an even closer look at the Golden Rule of Marketing; market to others how you would like to be marketed to. Crissy leads us through the fundamentals of building a great marketing and sales strategy by, you guessed it, looking inwards and understanding how and why we market the way that we do. These 10 tactics ca…
 
In this week's episode, we take a further dive into the MOps roadmap and we get to hear first-hand from Perkuto's Director of Solutions Architecture, Justin Norris! Justin gives us a behind the scenes look at the steps of building, implementing, and maintaining a roadmap and why we should even care about this. He also gives us some great anecdotes …
 
Happy New Year! In this week's episode, we discuss the Golden Rule of Marketing: Market to others as you would market to yourself and how developing empathy for your prospect can be the key to better strategic selling and marketing. We walk you through a simple, yet effective exercise to get you and your team to start thinking in this way. So sit d…
 
In this week's episode we dive into a topic we've been wanting to go a little deeper into with one of our own, Alison Rouse! We take RevOps head-on and discuss the wins and setbacks these teams have going on right now and if you should build (or expand) a team of your own. Interested? Tune in to find out more!…
 
Is refining your email strategy on your 2021 roadmap? It probably should be. A successful strategy requires thorough planning and cross-team collaboration. This week, we discuss email protocols, best practices and the do's and don'ts of automation. Tune in to find out how to refine your strategy so you don't leave your readers searching for that un…
 
On this week’s episode, we have not one, but two guests! Joining us are Courtney McAra and Grant Grigorian from The Society of Marketing Technology Consultants. We dive into some surprising things they've learned from interviewing MOps consultants on their podcast, the pros and cons of being a consultant, and some worthwhile advice on growing in MO…
 
On this week’s episode, we are delighted to have the CEO of Syncari, Nick Bonfiglio, joining us. We dive into the importance of a roadmap for both product and marketing teams, a deep look into prioritization, and his experiences owning the roadmap at Marketo vs. his new company, Syncari. This will give you a lot to think about. Tune in.…
 
On this week’s episode, we are excited to have Darrell Alfonso joining us. We dive into Darrell’s transition from small-scale companies to working for Amazon, the importance of prioritizing, and tons of valuable advice for the MOps community. Tune in!By CS2
 
On this week’s episode, we are thrilled to have Jason Raisleger, the king of MOps memes, joining us. We reveal where it all started, the technical and creative side of MOps, and we even go through some of our favorite memes! If you’re in MOps and want something to lighten up your week, while also getting some real actionable MOps lessons, don’t mis…
 
On this week’s episode of fwd:thinking, we have the CS2 squad! We have a casual team chat discussing reactions to our "Elevate Your MOps" workshop at OpsStars. And we discuss the state of marketing ops, issues a lot of small MOps teams are facing, and how we can continue to elevate the role.By CS2
 
On this week’s episode on fwd:thinking, we talk about how to develop your marketing operations roadmap. We use a doctor’s office analogy to explain the steps needed to run a health check on your entire marketing ops function. We also dive into how to diagnose issues, prioritize the most important projects, and the best way to work on delivering the…
 
On this week’s episode of fwd:thinking, we dive into some of the best advice for people in marketing ops (that we crowdsourced from LinkedIn) and share our reactions to the comments. If you have great advice for someone in MOps or if you are just looking for some, tune in!By CS2
 
On this week’s episode of fwd:thinking, we discuss our love/hate relationship with MQLs through the years and why our opinion has evolved over time. We argue the case for MQLs still having a place in b2b marketing, if they are used in the correct way, and if you have a mature approach to marketing metrics. If you’re interested in reporting and trac…
 
The sunk cost fallacy is dragging down marketing. It's defined as continuing a behavior or endeavor as a result of previously invested resources (time, money or effort). Think: shelf-ware tools, poor marketing channels etc. How many marketing channels do you know are not performing but you keep them anyway? How much tech do you have that isn’t prod…
 
On this week’s episode, we are delighted to have a very special guest, Shonal Narayan, Sr. Director of Marketing at Everstring. “Marketing ops is the Scottie Pippen of marketing.” - Shonal Narayan Well said. Marketing operations won’t get the credit they deserve and seem to be often undervalued. Michael Jordan will get all the praise, but without P…
 
On this week’s episode, we are delighted to have a very special guest, Shari Johnston, Account-Based Practice Lead, Winning by Design, previous marketing leader at Demandbase, OpenDNS, & Radius "Operations folks hold the keys to the kingdom" - Shari Johnston It's true. Marketing ops and B2B marketing are indistinguishable these days. I mean, how wo…
 
We must stop neglecting soft skills. It is holding us and the entire marketing ops function back. Soft skills help us navigate work more effectively and in MOps they are just as important to our professional growth as tech skills. This is why we were really stoked to have an awesome guest on fwd:thinking this week. Our friend, previous client, and …
 
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