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Dr. Lisa Lewis returns to talk about her work teaching psychology skills to fitness professionals. Lisa talks about what she has in store with her courses and upcoming in-person presentations, as the world opens back up to in-person education. Lisa shares some helpful books and a process to help decide if books and resources are credible. Lisa shar…
 
Luke Tulloch makes his first appearance to share his enjoyment and process behind his social media content. Luke explains what he means by a subtractive mindset. We discuss why clients and coaches often use too much exercise variety and Luke shares his approach to making his online coaching a meaningful relationship with his clients. --- Support th…
 
Luka Hocevar returns to share how attending live fitness events have enriched his career. We've met countless friends and forced valuable industry connections. Luka is forging ahead with his late September 2021 Vigor Ground Fitness and Business Summit in Renton, WA and gives a run down of what attendees can expect. I fly down next week to be there.…
 
Danny Lennon guests and shares the value and experience of his 8 years hosting Sigma Nutrition Radio. Danny explains why he's moved deeper into educating within the fitness and nutrition industry, and how he's sustained his passion for his podcast and his overall work. We talk about making good decisions along the way, keeping us on the path as coa…
 
Andy Morgan makes a brilliant appearance talking about why we shouldn't take nutrition advice from Tim Ferriss and Joe Rogan. We talk about his new book The Diet Adjustments Manual, and how Andy developed the ability to take complex technical information and make it accessible. We talk about how to compete against the charlatans of our universe, an…
 
IFBB Pro and author of Science of Strength Training Austin Current makes his first appearance to talk about how his history of competing and his education molded his career as a coach and educator. We discuss moving away from imagery and brand around our physiques and how to navigate content shift with an established audience. Austin explains how h…
 
Quinn Henoch, DPT, makes his first appearance to talk about the value of formal and informal education in physical therapy and strength and conditioning. Quinn explains why coaches should show their work early and often, and why you'll never be 100% sure you're right on any strength or therapy prescription. Quinn shares a lot of philosophy about he…
 
Krista Scott-Dixon returns in what can only be described as a discussion where existentialism meets practical wisdom about coaching in the current state of our client's lives. Krista explains why growth sucks while you're going though it, how to discuss understanding tradeoffs with clients, and a wild array of other nuanced coaching topics. We also…
 
Chris Hitchko joins me for a discussion about how to be more successful in your fitness career. From going above and beyond basic certifications, to creating brand and media that resonates with consumers, we have to do more to stand out in an industry that on the surface feels saturated, but isn't truly close to saturated with skilled, caring, inte…
 
Josh Hillis makes his first appearance to talk about developing skills with our clients around stress/emotional/boredom eating. We talk frameworks for thinking about eating with your values and your identity. Josh talks about translating his body of work and reputation into a growing social media presence. I hope you enjoy Josh's passion and enthus…
 
Brad Dieter returns(though first appearance on the new format) to chat about The Inland Empire Fitness Conference where we will both be presenting Aug 6th and 7th in Spokane WA. Brad wanders through a series of his thoughts on career success, the benefits of growing a social media brand vs being a pure coach within the umbrella of a successful and …
 
Ben Mudge shares how his work on the season 1 set of Game Of Thrones turned into a career in fitness. Ben may look like Thor but shares how his battle with Cystic Fibrosis leaves him identifying more with Captain America. We discuss our recent T Nation article collaboration and philosophy of sharing and abundance mindset. We discuss how Ben's appro…
 
Jordan Syatt returns to share why he's pivoted with his social media. Jordan shares the challenge of dealing with negativity with such a large following. He discusses how he stays grounded in the face of all his success. Jordan explains why his podcasts are his favourite form of media and why he feels it's never to late to start one, or start a car…
 
Dani Shugart returns to chat about how to become a writer and what it takes to write for T-Nation where she’s an editor. Dani poses a lot of questions about how our industry deals with the infusion of political correctness, cancel culture, and shaming. Check out this thought provoking and enlightening discussion. --- Support this podcast: https://a…
 
Enjoy Joel Jamieson in his first guest appearance. From the corner at UFC championship matches to your ears, Joel shares his expertise in conditioning and heart rate variability(HRV). We discuss Joel's 2009 classic book Ultimate MMA Conditioning and the plans for a new book. We talk in depth of energy system training for MMA fighters and how Joel's…
 
Welcome and enjoy coach, author, and podcaster Mike Millner in a discussion of how to develop credibility beyond just social media content, developing your writing, and if you should start a podcast. Mike dives into a nuanced discussion of how to navigate the challenges of our clients' food environments and lifestyle challenges. --- Support this po…
 
Listen in for early details on Martin's upcoming book release. You cannot help but feel energized when listening to Martin Rooney's energy and ideas. Martin shares how he went from travelling 150 days a year to turned inward during a challenging year to focus on his family, his organization, and himself. Martin used the time to write a new book "Hi…
 
James Krieger returns to share practical financial advice for fitness professionals. We wade heavily into the risks and problems with the rise of Crypo in our industry. James details his success with, and approach to trading and the traps to avoid. We talk about how get rich quick mentality ties into the same mentality about losing weight and getti…
 
Listen in as Hannah Gray returns for an informal catch up between 2 old friends who've travelled very divergent paths yet sharing some important common ground. Hannah shares her thoughts on the efforts along her career to become a published writer and industry presenter. We share some wisdom for coaches who aspire to these goals. We discuss importa…
 
MBA and RD Sarah Ashman returns for an in depth discussion of career success through the lens of a growth vs fixed mindset combined with an abundance vs scarcity mindset. We also trash the idea of hiding our individual achievements and successes in a tough year for fear of offending others. Sarah also highlights how valuable it is within a fitness …
 
Dr. Tim DiFrancesco guests to talk about the pros and cons of spending 6 years as the head strength and conditioning coach of the LA Lakers NBA team. Tim fills you in on the unglamorous sacrifices you need to make to work in this world an contrasts life running his own facility in Salem, MA. Tim shares what he means by needing to be in the right pl…
 
Dr. Allan Bacon of Maui Athletics joins to dive into detail on how coaches can teach beginner and intermediate lifters to know how hard they can push themselves toward true failure. Allan dives into some research and strategies to help you use concepts like percentages, RIR, and RPE with clients. We also go in depth on how to utilize Facebook group…
 
Christian Thibaudeau returns to discuss how to navigate(and in many cases avoid) extremism in the fitness industry. Christian goes far and wide in this animated discussion about how he's managed this past year, how his career direction has evolved, thoughts on doing a great job with online coaching, and dealing with introversion, social anxiety, an…
 
Sivan Fagan joins the podcast to share her experience and advice in shifting a mostly in-person fitness career to online. Sivan shares her thoughts on how long you need to train in person before you're ready to work online with clients. We discuss the value in long form writing and how to enhance your writing skills. Sivan explains why she believes…
 
Logan Dubé is energized and fulfilled by teaching fitness education to other coaches. Logan often travels many weekends to present The PPSC and other certifications. Logan explains what it takes to pursue a career in fitness education. Logan also details how to help people change, through changing their energy to support the change strategy. Logan …
 
Muscle gain coach Tom MacCormick joins to chat about the effort and tools it takes for people to go beyond getting fit and active for general population training. We dive into the commitment needed to put on serious muscle while getting lean. Though geared toward men, this applies equally to women who want to achieve these goals. Tom also shares hi…
 
Mike Howard returns to talk about helping people with good messages while not running afoul of the "lunatic fringe" of extreme nutrition ideology in our world. Mike shares how he approaches behaviour change with his clients, focusing on process goals not outcomes, and choice architecture. We also tackle how to approach or avoid internet arguments. …
 
I've enjoyed Danny Matranga's media so much I had to bring him on as a guest to share with you. Danny and I dive into career development and how we don't always know the path we're on nor do seemingly polished fitness professionals always have a clear plan. We commit to a process of consistent work which leads to unknown future opportunity. Danny a…
 
Jill Coleman guests to talk about how she navigated the uncertainty of the last year while supporting the coaches who mentor under her. We talk about the new social media app Clubhouse, being careful with industry status games, and career growth philosophy. We explore how to get more female coaches into spaces like strength and conditioning while u…
 
My friend Robert Linkul, owner of Training the Older Adult joins to chat about how he pivoted his business this year to navigate the shut down of his business facility. We dive heavily into the importance and opportunity for coaches to market within the older adult population going forward. We discuss important skills to develop to serve and reach …
 
Carolyn MacDonald takes a short break from her role as Director of Marketing of Renaissance Periodization to discuss content creation. Carolyn highlights how content creation efforts can help find a secure job and then pivot with the time demands and role of the job. We explore who a lot of coaches are struggling to gain traction with their media o…
 
Long overdue for an appearance, Dr. Pat Davidson guests to talk about the ideas behind his new book, A Coaches Guide To Optimizing Movement: Rethinking The Big Patterns. Pat has developed a reputation of challenging the way coaches thinking about the common ways of teaching and implementing strength training. Pat shares his thoughts of some of the …
 
Kevin Mullins returns to discuss our different approaches to social media. We talk about goal setting and resolutions in this very first episode of 2021. We discuss our shared interest in writing and the value of long form content for coaches to develop brands. Plus Kevin shares his experience with the importance of truly getting to know yourself b…
 
Legendary coach Bryan Krahn returns to talk in depth about being a successful coach. Success in terms of helping people and positively impacting lives. We talk about what online coaching meant long before the current trend, what was needed for staying power in the industry, and navigating difficult topics like addition and eating disorders with cli…
 
Nick Winkelman joins the podcast to chat about his new book, The Language of Coaching. Nick elaborates on why this book was important to write and its focus on the research supporting the superiority of external cues vs internal cues. Nick explains when internal language is effective and when a coach needs to step back and simply direction into ext…
 
Nick Shaw, cofounder of Renaissance Periodization finally makes his first appearance. Nick goes in depth about his new book: Fit For Success and why he wrote it. The book and our discussion is rooted in Internal Locus of Control, and the other principles he believes are essential to personal, career, and health and wellness success. We talk about s…
 
Dr. John Rusin drops in to talk about how he built his Pain Free Performance Specialist Certification into a successful brand backed by a world class team of coaches, teaching across the world. John shares his thoughts on the future of fitness education, why we will always have in-person education, and in-person coaching. We talk about seeing 2020 …
 
Marci Nevin drops in to chat about the pros and cons of specializing in coaching women and some of the limiting beliefs we deal with when struggling to continually share engaging content. . She highlights the problems with tying nutrition to your identity and the challenge of navigating clients with patterns of disordered eating. Marci also breaks …
 
Pete Dupuis and I dive into Seth Godin's book The Practice and its underlying mantra of developing a consistent process without being married to specific outcomes. Pete shares insights from both his process of content creation, and from years of running one of the most successful fitness industry brands. We talk about his approach to social media a…
 
Luka Hocevar unloads his thoughts on coaching and career. We discuss the process it takes across a long career to create a compounding effect on long term results. It doesn't come quickly or easily, but if you plan and practice patience, the process will get you results. Luka notes the importance of regularly reflecting and course correcting so you…
 
My good friend and founder of Stronger U, Mike Doehla is back to talk about how he wants to see his customers and his coaches thrive in life, fitness, and business. Mike not only created and built a great company, he shares a ton of free advice for career and business success, despite not offering a paid service in that area. We talk about why we d…
 
Derek Wilcox, PhD of Sports Physiology and Performance and coach with Renaissance Periodization joins me to chat about where he put his energy and focus this year and how his competitive powerlifting and education unfolded and intertwined with his career as a coach. We talk about some of his pet peeves in the common messages in the fitness industry…
 
Please welcome back Susan Niebergall to the podcast. Susan is inspirational and educational in the fitness and nutrition space. Susan reveals she has a book in the works, shares her love for my client Larry(often featured on my IG), along with her various thoughts and philosophies toward our world. She shares thoughts on content creation and puttin…
 
Business and brand, dealing with staleness in your career, and how to grow beyond where you currently are. Chad Hargrove examines these topics in our discussion on this week's episode. Chad explains the validation you get from social media, the dopamine driven compulsion of having a large following, and changes to instagram. He also explains his ad…
 
My friend Lee Boyce is back sharing how he made the best of 2020. He discusses some of his long term ambitions as an educator and why he thinks mobile coaching is a good play for trainers. We talk about why the fitness industry is better than you might think and how the stability of secure salaried jobs is more of an illusion than you believe. Lee …
 
Dr Jordan Shallow drops in for episode #10. Jordan and I share our Newfoundland origins before diving into his ideas on career development and how he progressed into education. Learn about his powerlifting origins training under legendary powerlifter Dan Green, our perspective on imposter syndrome, and Jordan’s attitude toward fitness influencers w…
 
Matty Fusaro joins me for Episode #9. We hammer on relatability as a fitness professional and brand. How to walk the line between having super human and down to earth qualities. We dive into the value of networking within the industry. Matty shares his experience becoming successful on YouTube and advice for anyone wanting to explore that media. We…
 
Join Dr. Sam Spinelli and I for a big discussion of personal development and how to look at 2020 as an opportunity. We dive into why it’s essential to learn and get comfortable with sales, the difference between people who use their money for experiences vs accumulating material possessions, and maximizing your clients’ experience with you. We also…
 
Tony Gentilcore returns to share various career lessons from his 18 years of coaching, writing, speaking, and why he doesn't have his own podcast. We jam on how his focus and priorities have shifted across his career, why he's so focused on teaching the fundamentals instead of a creative and curated social media brand, and the importance of buildin…
 
My charismatic friend Gareth Sapstead joins me from across the pond to talk about creating connections and making friends in the industry. We detail the importance of finding out "what can you do or someone else?" instead of approaching people with what they can do for you. Gareth shares how to get started in writing, expanding your trainer toolbox…
 
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