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Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of games industry with the goal of bringing listeners content that is relevant, insightful and entertaining. The podcast has two forms​ of episodes: 1. This Week in Games (TWIG), which discusses the latest news 2. The in-depth conversations with guests from various gaming companies The podcast is a long-form conversation hosted by (Twitter): Michail "Mishka" Katkoff: @m_katkof ...
 
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Supercell seeks third brand extensions for its Clash franchise after the massive success of Clans and Royale. Clash Mini ventures into perhaps the most unattractive genre on mobile known as Autochess. The genre is plagued by low installs, poor monetization, and a graveyard of games from top publishers. Can Supercell breakthrough or was this just an…
 
Links: Take-Two Interactive to acquire social game developer Zynga in $12.7 billion deal Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert Sponsors: Google, ironSource, Appsflyer, PlayerWon, Xsolla --- Send in a voice message: https://ancho…
 
Tokenomics is a segment focusing on all aspects of blockchain gaming. In this episode we discuss how to make a pitch for your blockchain game, cover the latest blockchain headlines and answer fan questions. Topics: Crypto Raiders Explained, Splinterlands $SPS Roadmap Crypto Hit Aurory Has Already Raised $100m. Polygon is paying out a $2.2m bug boun…
 
In this episode also: mobile publishers open up blockchain divisions, new SPAC from ex-Sony exec, Madden passes away and both Erics catch the COVID. Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert Sponsors: ironSource, Appsflyer, P…
 
Audio ads. It's not a new thing. In fact, audio ads is the oldest way to deliver an ad from one human to another. So in this podcast we discuss the thesis behind audio ads on mobile in the post IDFA era, go into the weeds on how audio ads work and of course discuss the monetization potential they offer. Links: AudioMob Christian Facey Wilfrid Obeng…
 
In the final episode of the year the crew discusses most impactful news of the past year, biggest winners and losers as well as who made the most skeptical moves. Happy holidays y'all! Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufer…
 
Tokenomics is a segment focusing on all aspects of blockchain gaming. In this episode we discuss how to make a pitch for your blockchain game, cover the latest blockchain headlines and answer fan questions. Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Host: Mishka Katkoff, Ethan Levy, Anton …
 
Articles discussed: Ubisoft's NFT Announcement Has Been Intensely Disliked Fortnite kicks off Chapter 3: Season 1 with Dwayne Johnson and Spider-Man Tencent brings Spider-Man to PUBG Mobile Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff, Eric Kress, Adam Telfer and Eric S…
 
None of us is a born leader. And while some of us become good leaders over time, it tends, in my experience, to happen after lots of trials and tribulation. But what if you had someone coaching you? Doubling your XP and making you level up twice as fast. In this episode, Niklas Herriger, who founded Gondola (acquired by Tilting Point), coaches star…
 
Articles: Ubisoft Quartz, a Blockchain-Powered NFT Cosmetics System Blockchain is only a game changer if players are stakeholders How To Be A Great Games Company CEO! Apple legal filing indicates it intends to collect commission regardless of whether developers use IAP or a competing payments platform Links: Send us Questions and Feedback Deconstru…
 
Mike Schmid, who today runs Business Development at Rec Room, used to head Business Development for Games at Apple. In this episode we discuss Epic Games, Privacy Marketing, Netflix foray into gaming and the state of mobile games. Enjoy! Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Host: Mis…
 
Articles: Executive behind Facebook-backed Novi crypto wallet to leave company Star Citizen has now raised over $400M Supercell sponsors Mr. Beast's Squid Game remake Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert Sponsors: ironSo…
 
While there’s a well-defined path to make your organization more appealing to a more diverse group of applicants, there’s not that much information on how to make the diverse organization run smoothly. That’s why we decided to record this podcast. To talk openly and freely about women in games with women in games. Empathy is the secret ingredient o…
 
Articles: Moon Active valuation surges to $5 billion on back of $300 million Insight funding Esports - a marketing investment? Gaming Giant King Names Fernanda Romano as Chief Marketing Officer for Candy Crush Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff, Eric Kress, Ad…
 
Pokemon Unite had a strong start. After initial Nintendo Switch launch, the game bursted onto mobile with 30M installs in the first week. Yet the installs quickly dwindled and the revenue dropped. It seems that after a roaring start the game quickly faded. This deconstruction explores the details why a game destined for success missed its mark. Lin…
 
The best monthly blockchain report: Promo code: NAAVIKDOF Articles: Deconstructing Axie Infinity Report: Activision Blizzard CEO knew about misconduct at the company for years Roblox Analyst Day recap Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff, Eric Kress, Adam Telfer…
 
You have a decision to make: Jump on the blockchain gaming bandwagon or continue to roll your eyes from the sidelines. To make your decision a more calculated one, Michail Katkoff from Deconstructor of Fun sat down with Ethan Levy aka. The Crypto Kid and recorded a Crypto Gaming for Dummies episode on the Deconstructor of Fun podcast and YouTube ch…
 
Articles: Baseless NFT hype hits a crescendo Zynga hires a VP of blockchain gaming Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert Sponsors: Facebook Gaming, ironSource, Appsflyer, Beamable, Betahat, Xsolla Image: Cointelegraph ---…
 
Hiring is the most difficult and crucial part of building up a studio. What makes it easier is having a great employer brand. With a big name like Supercell, Activision or EA you’re more likely to attract great employees and retain your current ones. Your job ads produce an abundance of applicants, which in turn reduce your recruitment costs. And a…
 
Topics covered: New World — Amazon’s Rollercoaster Hit Social media company Snap falls as much as 23% after a blow to its Q3 earnings from Apple privacy changes and supply-chain disruption 5 Reasons Why I Became Bullish on Blockchain Gaming Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts:…
 
Topics covered: New World — Amazon’s Rollercoaster Hit Social media company Snap falls as much as 23% after a blow to its Q3 earnings from Apple privacy changes and supply-chain disruption 5 Reasons Why I Became Bullish on Blockchain Gaming Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts:…
 
While we all know of Playrix, we also know very little about the company. There are almost no English-speaking articles on how they make games or what is their organizational structure. I don’t remember ever reading about their culture nor hearing about their future plans. The company prospers behind an iron curtain. And if you don’t speak Russian,…
 
Topics covered: Steam Bans and Epic Allows NFTs Kixeye shareholders sue Stillfront for $30M over earnout dispute AppLovin SDK Re-Routed Apple’s SKAdNetwork Postbacks To Itself Ironsource will buy mobile ad and app monetization firm Tapjoy for $400M Unity reveals Ad Mediation and Bidding coming to its Dashboard Links: Send us Questions and Feedback …
 
I think we can all agree that Deconstructor of Fun is pretty good at predicting the mobile games market. Well, here's another prediction: FunCraft is going to be one of the rising stars of 2022.I got to sit down with my good buddy Michael Martinez to talk about his company's path to finding early success and how they are planning to feed the fire a…
 
Topics covered: How to be a Great Product Manager (by Joe Kim and Brett Nowak) EA promotes Laura Miele to COO, making her one of the most powerful women in gaming NFTs, Ultima Online, and player-run game economies (by Eric Seufert) Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka K…
 
Audio ads. It's not a new thing. In fact, audio ads is the oldest way to deliver an ad from one human to another. So in this podcast we discuss the thesis behind audio ads on mobile in the post IDFA era, go into the weeds on how audio ads work and of course discuss the monetization potential they offer. Links: ODEOO Case Study in Hypercasual games …
 
Seemingly every week a crypto gaming company raises a monstrous amount of capital for a game that not so many of us in the industry are even familiar with. These are staggering numbers seem to make very little sense. So what better way to understand what's going on than asking an investor, who invests into blockchain gaming, and a founder who has j…
 
Netflix entry in the games business has been rapid, methodical and diverse. In this episodes we'll discuss what has happened till date, review Netlix' strategy and offer predictions of what could happen next. Links: Chris Heatherly Ethan Levy Get in Touch: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Gro…
 
The way I think about instant games is different after recording this podcast with Justin Waldron. As do you, I had certain perception of instant games that were based on what has been done before. You know, the HTML5 games, the Facebook Messenger games, and the iMessage games. Yet what Playco sees as an opportunity is quite different from what has…
 
Topics covered: When you ‘Ask app not to track,’ some iPhone apps keep snooping anyway New World is Already Steam's Most Played Game of 2021 Despite Server Struggles Niantic Shutting down AR Catan Game Zynga Announces FarmVille 3 for Mobile UK Cracks Down On In-Game Ads And Microtransactions Links: Send us Questions and Feedback Deconstructor of Fu…
 
During the past couple of years the market has been crazy about merge games. And it's easy to understand why. The core mechanic is simple and engaging leading to high rates of engagement. Merge games are also very simple to soft launch as it takes about 8 weeks to get one of these games into the hands of players. The low entry barrier is also the r…
 
Topics covered: Deep games for the masses FIFA 22 is bringing back 'preview packs,' but regular loot boxes are staying too NBA Top Shot creator Dapper Labs raises another $250 million Links: The We Works book to read "We Works the Cult of We" Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mish…
 
The court has ruled that Apple must allow iOS apps to offer payment options besides the ones subject to App Store's 30% fees. Essentially, these payment methods link outside of the core app experience. We explore the best ways for game studios, large and small, to capitalize on this massive change. Guests: Chris Hewish Eric Seufert Links: Send us Q…
 
Topics covered: Can Supercell Boost Beatstar Into a Major Hit Apple must allow other forms of in-app purchase, rules judge in Epic v. Apple The App Store is the Games Store. Apple should recognize this. Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff, Eric Kress, Adam Telf…
 
1047 Games is the developer of Splitgate, a portal-like shooter in beta that has amassed 13 million installs. And now this fully remote team of 40 up-and-coming developers has been laced up with hundred million Dollars to take grow their first game into a household name. In this episode we discuss how they achieved their amazing launch numbers afte…
 
Topics covered: 1) What’s really going on in the market at the moment? 2) Creative testing in iOS 14 3) How to produce creatives 4) Trends in creatives 5) Snap and TikTok Links: Miri Growth Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Host: Mishka Katkoff --- Send in a voice message: https://anchor…
 
Headlines: Supercell's Everdale: a Genre Definer or a Pretty-Looking Social Appointment System? Nifty Games adds $38M to its coffers for sports Clash mobile games Axie Infinity’s $1.2 Billion Annualized Revenue Overtakes Candy Crush’s 2020 Total Revenue Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack…
 
The sudden rise of the weight companies put on cross-promotion is of course due to the IDFA deprecation that has to some extent further accelerated consolidation in the industry. As large publishers grow larger and operate across all the key gaming genres they are looking for tools to increase the life-time values of their large and diverse player …
 
Headlines: Apple will let developers accept payment outside App Store, in major concession amid antitrust pressure — The Washington Post Facebook Undercounted SKAdNetwork Conversions For iPhone 12 Users Since February Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff, Eric K…
 
A great Art Director will make your game stand out. They will build a strong art team and inspire both the developers and the executives with their creative vision. A perfect art director is just as a important as your technical director - and one could argue that sometimes Art Director should be the first hire on the team. In this podcast we discu…
 
Headlines: New Game Releases Madden, Call of Duty Vanguard, Marvel Analyzing Riot Games’ move to mobile Liftoff and Vungle agree to merge into one mobile growth company LILA Games’ Values Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seu…
 
Headlines: The Problem with VR App Annie: Mobile games on track to surpass $120B in 2021 Is app store regulation too little, too late? Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert --- Send in a voice message: https://anchor.fm/d…
 
In this podcast we're going to discuss: From Disruptor Beam to Beamable Working with Big IPs and publishers Defining Metaverse Creator Economy and NFTs Investing into Metaverse links: Jon Radoff Building the Metaverse blog Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Host: Mishka Katkoff, --- Send …
 
Headlines: Zynga’s Q2 2021 bookings of $712M are up 37% from a year ago Zynga acquires StarLark studio and Golf Rival game for $525M FIFA Ultimate Team's new Preview Packs actually boosted loot box sales, EA says Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff, Eric Kress,…
 
Headlines: Blizzard president out in wake of discrimination lawsuit and employee walkout Tencent tanks after Chinese media calls online gaming ‘opium’ as regulatory concerns mount Riot Games' mobile titles generate over $100m Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff…
 
Headlines: Activision Blizzard Sued Over Frat Boy Culture, Harassment Mark in the Metaverse Tilting Point Raises $235 Million to Fuel Expansion and Acquisitions Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert --- Send in a voice me…
 
Headlines: Netflix Hires Facebook Gaming Executive Mike Verdu Peloton plans to launch an in-app video game No IDFA. No Problem. Apple Can’t Kill Gaming Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert --- Send in a voice message: ht…
 
How Call of Duty Mobile went from concept to soft-launch. How the game broke all the records with 135M installs during launch month. What caused the turnaround in 2021 after revenues declined post-launch. What is the future of Call of Duty Mobile and Activision Mobile as a whole? Guest: Chris Plummer, Head of Mobile at Activision Matt Lewis, VP of …
 
Headlines: WoW Disappointment, Plus Twitch, Start Mass Exodus Into Final Fantasy XIV Google expands ad targeting in mobile games amid pandemic gaming boom NoPixel and Grand Theft Auto V Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufe…
 
Launching a mid-core game with high production values, competitive gameplay and strong multiplayer core requires a long and thorough soft launch. I'm joined by Volkan Ediz, Chief Revenue Officer at Super Evil Megacorp, as we discuss how they've approached soft launch for their latest title Catalyst Black. What countries and platforms they chose, wh…
 
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