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Deconstructor of Fun podcast dives deep into the economic side of free-to-play games in search of what makes them not only fun but also commercially successful. The podcast has two forms​ of episodes: 1. This Week in Games (TWIG), which analyses the latest news 2. The Series, which focus on one specific topic through multiple episodes. The podcast is a long-form conversation hosted by (Twitter): Michail "Mishka" Katkoff: @m_katkoff Joseph "Joe" "JK" Kim: @jokim1 Eric Kress: @ekress Adam Telf ...
 
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How do you determine the content cadence and events (type and frequency) for your live operated game? How do you measure whether you are operating content and events successfully or not? Find out from some of the best guys in the industry how this is done! Drew leads PM on Words With Friends, Barak is leading a revenue growth tear at Murka, and Jef…
 
Welcome to TWIG #104! This week we cover: #1. Amazon Wants to ‘Win at Games.’ So Why Hasn’t It? #2. Genshin Impact Generates $60 Million in First Week as it Becomes World’s No. 2 Grossing Mobile Game #3. World of Warcraft next expansion delayed Do you have feedback or comments for us? You can reach us on Twitter/LI at: Joseph Kim: @jokim1 (Twitter,…
 
In this episode I'm joined by Christian Calderon as we cover it all: 1) How to make a great hypercasual game 2) What were the implication of COVID on hypercasual games 3) Hybridcasual and how to make it work 4) Effects of IDFA depreciation 5) IDFV and rising appetite for M&A --- Support this podcast: https://anchor.fm/deconstructoroffun/support…
 
Welcome to TWIG #103! This week we cover: #1. U.S. gaming platform Roblox prepares to go public #2. Among Us drives record Discord installs #3. Cyberpunk 2077 Publisher Orders 6-Day Weeks Ahead of Launch You can reach us on Twitter at: Joseph Kim: @jokim1 (Twitter, Insta) Eric Kress: @ekress Guest Speakers: Kenny Liu: @kliuless Josh Burns, LinkedIn…
 
King's Head of Growth, Antoine Le Nel, and Head of Ad Monetization, Tom Mapham deconstruct company's three phases of growth and discuss key learning along the way. Topics covered: 1. How has King’s marketing evolved over the years? From the early days of numerous puzzle game launches to the Activision era with a focus on franchises. What have been …
 
Welcome to TWIG #102! This week we cover: #1. Monday’s Hearing May Foreshadow Epic v. Apple Outcome #2. Blizzard cofounder Mike Morhaime launches new gaming endeavor Dreamhaven #3. PlayCo raises $100M at $1B Valuation for Instant Games #4. Luna, Amazon’s new Streaming Service Do you have feedback or comments for us? You can reach us on Twitter at: …
 
Welcome to TWIG #101! This week we cover: #1. 'Call of Duty: Warzone Mobile' Seemingly Leaked in Activision Job Post #2. Stillfront Group acquires Nanobit and expands the portfolio with narrative and lifestyle games #3. Welcoming the Talented Teams and Beloved Game Franchises of Bethesda to Xbox - Xbox Wire #4. Eric Talks: Sony vs. Microsoft next-g…
 
Today we are going to be discussing Unity’s IPO. I think we all know Unity’s business as a cross-platform game development engine… but in particular, we will discuss: #1. Current business and sources of revenue #2. Growth prospects #3. Key risks #4. Competition #5. Valuation And with us today to speak to all of these issues and more are (Twitter): …
 
Did you know that nearly half of players say that genre is important when deciding which new mobile game to try, exceeding factors like friends or family recommendations and app store reviews? This insight ☝️ is just one of numerous you'll find in Facebook's recent Genre and Great Games report. It's a fantastic deep dive into four key mobile genres…
 
Welcome to our 100th episode retrospective episode! In this podcast, we will look back on the origins of TWIG, talk about lessons learned, biggest news, future, and finally what are some of the best episodes you should definitely try to catch. Hosts: Twitter, Insta Miska Katkoff: @m_katkoff Joseph Kim: @jokim1 Eric Kress: @ekress Adam Telfer: @adam…
 
Today we discuss how to do writing for games the right way! And speaking with us on this topic is one of the most experienced writers in the industry Susan O'Connor. Susan has worked on over 25 titles, from AAA to indie. Titles in her portfolio have sold over 30 million copies and generated over $500 million in sales. Listen to find out more about …
 
Mid-core game marketing is know for either massive marketing campaigns that flood the market or those incredibly divisive creatives that have usually nothing to do with the game itself. Either way, scaling a mid-core game is an expensive undertaking. So how should you launch and scale if you have a great game but limited resources and no brand reco…
 
Welcome to TWIG #99! This week we cover: #1. India bans PUBG in latest crackdown on Chinese apps #2. Epic’s Latest Apple Argument Hints At Plans For World Domination #3. Report: New Switch model with better graphics coming in 2021 #4. PS5 won’t be backward-compatible with PS3, PS2, or PS1, Ubisoft says Do you have feedback or comments for us? You c…
 
GenJoy, a studio from the leading Spanish mobile Group Genera, just launched Tuscany Villa a match-3 puzzle game on mobile. How will the Seville, Spain based mobile studio compete against giants such as King and Playrix? More specifically we talk about: #1. Strategy & Product: What kind of strategy and what kind of product differentiation does Gene…
 
Antitrust Specialist Ryan Tisch from Crowell & Moring and Video Games Lawyer David Hoppe from Gamma Law explain Epic's lawsuit against Apple and Google. Topics Covered: Epic's Legal Suit Explained Google vs. Apple? Apple's Retaliation Apple's Legal Strategy Realistic Legal Scenarios Predicting Outcomes Expect an Epic Trick Hosts: - Joe Kim, @jokim1…
 
Welcome to TWIG #98! This week we cover: #1. Facebook has abandoned the IDFA and may kill FAN for iOS. What’s next for mobile measurement? #2. Unity’s IPO numbers look pretty… Unreal #3. Call of Duty: Black Ops Cold War costs $69.99 for next-gen consoles #4. The risks of market research LINKS: Best Practices Live Ops Digital Conference. More info: …
 
What are the biggest issues and annoyances in the games industry that trigger Eric Kress? Come to an uncensored broadcast discussing these issues moderated by Chris Hewish from Xsolla and also joined by Joe Kim who will egg on Eric for maximum entertainment! Host: Chris Hewish, President of Xsolla Speakers: Eric Kress, Deconstructor of Fun co-host …
 
In this episode we sat down with three growth experts to discuss following questions: What companies are doing to prepare for the depreciation of IDFA How to figure out the best messaging to convince as many users as possible to give you permission to access their IDFA via AppTrackingTransparency How to optimize marketing campaigns post IDFA deprec…
 
Welcome to TWIG #97! This week we cover: #1. Amazon is good at so many things. Why is it bad at games? #2. Take-Two Interactive acquires mobile studio Playdots for $192 million #3. Tencent takes minority stake in French casual games maker Voodoo #4. Video Game Creators Are Burned Out and Desperate for Change SHOW LINKS: Guest Host: Dan Bailey, Acto…
 
Host: Joe Kim, Deconstructor of Fun Podcast Host, Managing Partner of GameMakers, and CEO of LILA Games. We are joined by the founders and CEOs of 3 recently funded game studios: 1. Antti Hattara, CEO of StarBerry ($1.3M led by Play Ventures) 2. Emily Greer, CEO of Double Loop ($2.5M led by London Venture Partners) 3. Travis Boatman, CEO of Carbona…
 
Welcome to TWIG #96! This week we cover: #1. Next-Gen Gaming: State of the Industry, Unreal Engine Blog site #2. Opinion: The Apple/Epic battle has four possible outcomes, and Epic can’t lose, 9to5 mac #3. Wildlife Scores Vulcan-led $120M Series B Financing To Propel Mobile Game Platform, Crunchbase SHOW LINKS: Guest Host: Kenny Liu from ggDigest, …
 
Game companies (with some exceptions like Nintendo) don't last! They are not long-term defensible. In tech, the FAANG companies are massively defensible. In fact, Amazon today is the most valuable and most defensible company in the world. In the video games industry, we don’t see the same level of long-term defensibility that we see in those indust…
 
Welcome to TWIG #95! This week we cover: #1. Apple blocking Project xCloud and Stadia because it can't review every game (gamesindustry.biz) #2. Zynga acquires hypercasual game maker Rollic for $168M (Mobile Marketer) #3. Why Indies are struggling to be seen on the Switch eshop (MCV/Develop) SHOW LINKS: Guest Host: Kenny Liu from ggDigest, now DOF …
 
Indie mobile game developer WildCard Games has been developing mobile card games for the past 7 years launching games like Ultimate Cribbage, Cribbage, and Backgammon. How does this 2 person studio get to the next level in growing their mobile game products? Let's DIVE DEEP! We review mobile marketing strategy and discuss channels, campaigns, creat…
 
Welcome to TWIG #94! This week we cover: #1. Could Halo: Infinite be the last ever Halo title, as 343 calls it a “platform for the future” #2. EA Just had its best june quarter for Sales in 38 year history #3. Blizzard shows off new Diablo Immortal gameplay SHOW LINKS: Guest Host: Kenny Liu from ggDigest, now DOF Digest! FEEDBACK?: Do you have feed…
 
In today’s episode, we ask a very important question - how to build a studio that can make genre-defining hit games. Even though game mechanics are powerful forces, what can truly drive massive and sustainable growth are culture, processes and teams that comprise high-performing studios - a perspective that I’m excited to dig into today. I’m truly …
 
Welcome to TWIG #93! This week we cover: #1. The 7 RPG player personas #2. Over half of US kids are playing Roblox, and it’s about to host Fortnite-esque virtual parties too #3. Microsoft Showcase #4. The Imminent Ragnarok of M&A in Mobile Gaming Space SHOW LINKS: Guest Host: Brett Nowak, CEO of Liquid & Grit FEEDBACK?: Do you have feedback or comm…
 
If the Metaverse is the next frontier? How should the economy be designed to help support a healthy and vibrant ecosystem for all players? Today we are joined by Tim Sweeney CEO of Epic Games The focus of the discussion is how do we build an efficient and fair economy for this new platform. --- Support this podcast: https://anchor.fm/deconstructoro…
 
We’re here today to talk about the current state of M&A aka mergers & acquisitions in the games industry. There’s been a lot of recent activity and there seems to be an open question now of whether the current trend can continue as Zynga seems to indicate or whether we’re likely going to see a major slowdown. Specifically we’ll speak to: - #1. What…
 
Welcome to TWIG #92! This week we cover: #1. Microsoft to launch xCloud streaming free with Xbox Game Pass Ultimate in September (The Verge) #2. China removes Supercell’s Hay Day and 2500 other games from iOS app Store (Venture Beat) #3. Glu reloads its war chest for mobile game acquisitions (Venture Beat) SHOW LINKS: Watch the M&A YouTube video FE…
 
Monumental changes are changes are coming to mobile games market. First one to bear the hit is the performance marketing ecosystem. As Play Store follows suit, attribution platforms, ad networks and Facebook are struggling to adapt to the new reality. And as the shift happens, performance marketing teams will go through a rapid bottoms up change du…
 
Welcome to TWIG #91! This week we cover: #1. Sony invests $250m in Fortnite’s Epic Games (Financial Times) #2. Why Tencent is looking to buy Warframe parent company Leyou (Venture Beat) #3. App Annie: Mobile gamers broke app store records in Q2 2020 (Venture Beat) #4. Everything we learned on Ubisoft Event (Kotaku) SHOW LINKS: As per the News updat…
 
Which one is better: acquiring a new user or getting a lapsed user to re-engage? Well, it depends. Most of us have been investing into getting new users while struggling at re-engaging our lapsed users. But our lack of success in re-engagement is likely more to do with how we go about it rather than the strategy of getting the lapsed players to ret…
 
Welcome to TWIG #90! This week we cover: #1. PUBG Mobile Doubles Lifetime Revenue to $3 Billion in Just Seven Months (Sensor Tower) #2. Apple Cancels Some Arcade Games in Strategy Shift To Keep Subscribers (Bloomberg) #3. Amazon and Google are in games for the wrong reasons (GamesIndustry.biz) SHOW LINKS: Game Changers is a webinar series featuring…
 
We’re here today to talk about the kinds of online, live services technology that are required for multiplayer PVP games. More specifically we will cover online services (accounts, matchmaking, player stats, and store) rather than the multiplayer networking side. Speaking with us today is the founding team from Pragma.gg who have incredible backgro…
 
Welcome to TWIG #89! We are joined this episode by the legendary Emily Greer founder of Kongregate and her new game studio Double Loop. A must watch at GDC and one of the OGs of the F2P games industry. This week we cover: #1. Abuse in the industry isn't down to a few "bad apples" | Opinion #2. iOS 14: IDFA is not dead yet, but it’s definitely on li…
 
Today we’re going to be talking about 2 different perspectives on the future of performance marketing. Positive View: The changes currently impacting UA will shift the role of a UA marketer but ultimately the changes will not be so dramatic and besides potentially adding some additional skills or shifting to be a bit more strategic and having leane…
 
Welcome to TWIG #88! This week we cover: #1. Microsoft is shutting down Mixer and partnering with Facebook Gaming #2. EA details game slate with 'Star Wars,' Switch news #3. Epic Games and Match Group join Spotify in protesting Apple’s App Store fees #4. Apple Rejects Facebook’s Gaming App, for at Least the Fifth Time #5. Epic Offering 750M at 17B …
 
Huge changes are coming to the role of user acquisition (UA) and what it means to be a performance marketer in mobile. #1. What are the big changes coming and the trends that are driving the changes? #2. How big will brand marketing be in the future? Will it take over performance marketing? #3. What new skills will performance marketers need to bui…
 
Welcome to TWIG #87! This week we cover: #1.; Call of Duty Publisher Wins First Amendment Trademark Suit Against Humvee Manufacturer (Gamma Law) #2. Selena Gomez Sues Mobile Game Company for $10M for Stealing Likeness (Gamma Law) #3. This is the PlayStation 5 (The Verge) #4. Valorant is Performing Below Expectations According to Twitch Stats (GameL…
 
Despite lots of talk about the use of data science in game studios, surprisingly, there's a lot of misunderstandings about how data science is actually used and how best to utilize data scientists. Today we discuss the following with Andre Cohen who is Head of Data Science at our friends over at Tilting Point: #1. What is the role of data science w…
 
Welcome to TWIG #86! This week we cover: #1. Why Zynga bought Peak Games #2. Glu Announces Pricing of Public Offering of Common Stock #3. Game and UA Teams That Work Together, Grow Together Hosts this Week: Today we are joined by guest host Nebo Radovic from N3twork: Nebo Radovic: @eniac (Twitter) Do you have feedback or comments for us? You can re…
 
Join us for potentially the MOST IN DEPTH AND TACTICAL discussion on optimizing ad creatives for mobile marketing published ever in the world! Joining us for that discussion is the former Head of UA for Superscale: Matej Lancaric. Matej was with Superscale at the time of the recording, but now independent. Matej talks to us today discussing how to …
 
Welcome to TWIG #84!This week we cover:#1. Twitch gets a new channel for news, exclusives, and more (The Verge)#2. Sony Confirms PS5 Event for June 4 (Gamespot)#3. Mark van Ryswyk On Why The Pandemic Is A Unique Moment To Reach New Consumers (Alist Daily)#4. Interview: Why Scopely and PierPlay spent three years perfecting Scrabble GO (Pocketgamer)T…
 
The focus of our conversation today will be about how to think about user acquisition during times of crisis or more generally under situations of sudden change. When a change happens e.g., Real money gaming impacting social gaming, recession, a new game mode like Autochess cannibalizes other strategy games or game modes... What do you do? Just wai…
 
Creatives are the talk of 2020, everyone claiming they are the last lever. But, what does that actually mean for a studio today? What do they need to do? What does the future studio look like? How does the UA teamwork with the creative team and the developer team? How can studios maximise the impact of creatives and identify the biggest opportuniti…
 
Welcome to TWIG #83! This week we cover: #1. Ubisoft Sues Apple and Google Over Mobile Rainbow Six Siege Clone (IGN) #2. Ubisoft announces Ubisoft Forward on July 12 (GamesIndustry.biz) #3. Crucible is Amazon’s attempt at a shooter League of Legends (Polygon) Do you have feedback or comments for us? You can reach us on Twitter at: Joseph Kim: @joki…
 
In gaming, sandbox creator platforms to become the next ROBLOX have been the talk of investors over the past few years. The latest entry into the space is Manticore with their CORE platform led by ex-Zynga executives Frederic Descamps (CEO) and Jordan Maynard (CCO). How will Manticore's CORE platform compete against ROBLOX? Who are they targeting? …
 
Welcome to TWIG #82! This week we cover: #1. 10 LEARNINGS FROM 10 YEARS (Supercell Blog) #2. Game of War developer Machine Zone acquired by AppLovin (gamesindustry.biz) #3. Valorant and Twitch build symbiotic relationship of success (Venture Beat) #4. Ubisoft says 11 games sold over 10 million copies each in PS4/Xbox One era (Venture Beat) KEY LINK…
 
Welcome to TWIG #81! This week we cover: #1. Cloud Gaming: Why It Matters And The Games It Will Create #2. Fortnite’s “Party Royale” mode ditches the guns, asks players to “chill” #3. 10 Years of Excellence - Deconstruction of Supercell #4. Design + Behavioral Economics = Apple Do you have feedback or comments for us? You can reach us on Twitter at…
 
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