show episodes
 
The SEOLeverage podcast helps you as a growing business to attract qualified visitors to your website via search marketing. Topics like SEO, Google Ads, Remarketing strategies, but also segmented social media and e-mail marketing find a place here. If you want to grow your online business, this is the show to follow! Your host, Gert Mellak, shares stories and findings from his fast growing SEO agency, and interviews top experts who provide actionable insights for your business growth. Check ...
 
This is One Luckygirliegirl — the podcast where I talk about random stuff with my awesome friends. I’m Christina Aldan. Growing up in poverty in the Upper Peninsula of Michigan, I remember lying down in the tall grass and staring up at the sky, trying to escape the trauma being inflicted on me and dreaming of moving out of my small town. I never would have believed that I'd be lucky enough to build a career as an international speaker, trainer, and brand consultant but that’s where I am toda ...
 
With the podcasting space becoming increasingly crowded, shows face stiff competition as podcasters struggle to rise above the noise. How do you stand out? More importantly, how do you get the results that you want for and from your podcast? Hosted by Valher Media pillars Charley Valher and Grant Merriel, The Business of Podcasting dives into everything you need to know about podcast growth strategies and tactics. Sit tight, listen closely, and find the answers to your questions about brains ...
 
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show series
 
Some people think that if they tweak and optimize their SEO campaign they will get almost instant results. The truth is, so many factors need to be considered why it takes quite some time, even months before an SEO campaign to get positive results. You cannot simply push out content and expect it to rank instantly on page one. To a very few, it can…
 
There is a difference in the overall content marketing strategy between SaaS companies and small to medium-sized businesses. Mostly it comes down to the budget the company has. For bigger companies, they would throw some significant budget at it for the first three to six months, see what's working and prove the value of this. Small-sized businesse…
 
Doing SEO experiments in a safe space is essential before actually rolling them out sitewide. Any change you will do on a website will have results that can have an impact on it, either on the positive or negative side. By doing the test, you minimize the risk while at the same time trying to leverage more SEO tactics and strategies that actually c…
 
Doing a migration is not that simple as it seems. Many things need to be considered because in doing SEO migrations a lot can go wrong in the process such as some contents can get lost or something can provoke your rankings to go down. It is important that you seek the advice of an expert to help you in the process of migration in order that the mo…
 
Even in such a competitive space like the tourism industry, a company can still have that lead provided it follows proven methodologies in the structure of the website. Added to it are the strategic placement of links and targeting of the right URLs, you will be able to see amazing results, such as getting on page one in ranking in Search and incre…
 
At first thought, when asked to choose between quantity and quality, you would choose the latter, wouldn't you? But it is definitely different with SEO especially if you are just starting to build up your site. How important quality versus quantity is really determined by what you want to achieve. There are also many factors to consider, but more i…
 
Most say that using email marketing is a hard strategy, but if you know how to use it the right way, it is really fun and easy. It's a way where you can connect with people, to put a personal touch in your branding and for people to relate with campaigns that are not really the core of your business. Gert has a very interesting conversation with tr…
 
I was today-years-old when I learned that Marisol Serrano is not only a health and wellness expert, but she has also owned her own construction management consulting business the entire time I've known her?! She opened a brand new business last year at a convenient location by the Las Vegas airport that serves up low-sugar, high-protein snacks and …
 
A consultant, in general, is an expert on a particular field, and an SEO consultant is no different. They have expertise based on years of experience and proven methodologies working on SEO strategies for clients. It is imperative that you as a business owner and the SEO consultant you hire have mutual trust in one another. As a show of trust, you …
 
I was lucky enough to have met Vegan Chef Stacey when I used to spend time in Downtown Las Vegas. Whenever I've hosted workshops or events, she is my go-to person for food catering. Her vegan nachos are divine. Tune in to this episode of "1 luckygirliegirl" where I catch up with my friend Stacey Dougan and we talk about managing your mindset as an …
 
Long articles, although providing so many values, will not be beneficial if they remain unsearched for. They become stagnant and don't do absolutely anything for the website's traffic. In this short episode, Gert will provide useful advice on how to turn these long articles to mini-articles that will shine and be visible to respective search querie…
 
If you have someone doing the SEO for your business, it is of utmost importance that they know everything about your business. The insights that they have gathered on your business will serve as a guide for them to come up with strategies to leverage SEO for your lead generation, brand awareness or whatever goal you have in mind. Podcast Highlights…
 
If you are just relying on the traffic that goes into your website for people to buy your course, most likely you are missing out on the big opportunity to convert the traffic into someone actually buying. To even bring them into your website and have them choose to buy it at a higher price is a slim chance. You need to convert that traffic into ne…
 
What kind of content will bring in the right people to your business? This is often a hard question to start, more so if you are a service provider. Running out of content is a common predicament especially if your purpose in creating content is to publish it on social media. Very often, we lose sight of what kind of content will rank according to …
 
Relying on just one channel to offer your products and services may put you in a potential danger of not being searched and seen at all. People should be able to search for you right away because they have already set aside a time in finding the information they are searching for and to engage with your content. There are many other channels availa…
 
Khalid Machchate is an entrepreneur, Royal Policy advisor, Digital Transformation Consultant, and tech expert. He has been awarded the Forbes Top 30 Under 30. I met Khalid at Devoxx Morocco about 7 years ago in 2015. We've stayed in touch throughout the years and every time we catch up he's got a bunch of new projects he's operating and initiatives…
 
Has your podcast become a chore for you lately? Do you feel demotivated by your downloads and conversions… and second-guess if your show is worth all the effort? If you answered yes, then now is the perfect opportunity for you to ask this crucial question: Should I continue, pivot, or stop my podcast? There’s no one-size-fits-all approach to this d…
 
David O'Regan helps professionals get what they want through better communication. We have collaborated together on a fundraiser for a global COVID fund and also at a VoxxedDays tech conference in Thessaloniki, Greece. Witty, charming, and an authentic empath He is easily one of my favorite humans. I caught up with David on “1 Luckygirliegirl” and …
 
Now that your goal to make it to the top of Search Engine Results Pages for the products or services that you offer has been reached, can you stop doing SEO altogether and still keep your place in the rankings? Many may assume that once they have reached the top of the search engine rankings, the work is done. That is a very wrong assumption becaus…
 
We’ve heard so many podcasters say “I’m in this for the long game,” only for their show to fizzle out in about a year. But in most cases, it isn’t their commitment that’s causing this problem. The main reason this happens is that they never find the right balance between growth and conversions. Focus too much on views and downloads and you’ll end u…
 
Imagine, you wouldn't have to pay for Facebook ads or worry about Ad Spend and higher CPC costs. That would really be nice! All you have to do is maintain your SEO, build it up and make sure that free traffic can actually reach your site. SEO is very good for online course creators and in this episode you will learn how to use SEO to best amplify y…
 
Here’s a hard, but necessary pill podcasters must swallow: Putting in maximum effort towards your podcast doesn’t automatically equate to reaping the desired results. Especially if you’re executing tactics or activities against the wrong strategy. Frankly, you can be rubbish at tactics but still have a successful podcast—if you’ve got your strategy…
 
When an SEO agency comes to you and guarantees to bring your website to page one in the different search engines, Google in particular, I would strongly advise you not to believe in the guarantees they are selling. It's really never guaranteed because you can't have control of the several elements that are present in the macro scenario. Look for an…
 
One of the most heated topics in the podcasting community is audio-only vs. video podcasts. This 2022, this should no longer be up for debate! In the past year, we’ve seen people shift from listening to podcasts during their commute to watching videos at home. With this trend set to continue to accelerate, there’s no reason why you shouldn’t make t…
 
Jeffrey T. Fritz is a Principal Program Manager at Microsoft. He is a Leader in Live Video Technical Community Engagement, a conference organizer, and founder of The Live Coders stream team. He's been broadcasting consistently on Twitch for 4 years. When I invited him on my podcast, he suggested we do it live onstream, so that's what we did. Recent…
 
Taylor Desseyn is a Senior Recruiter Advocate at VACO. He's been in the industry for over a decade and has been helping those in technical fields improve their careers in ways they never imagined. He has a holistic approach to hiring which looks at the unique traits and features that make up an individual as well as the needs of the company. He doe…
 
Getting people who would be a likely fit for your website and making them realize that is relevant to them is really very hard to do. Consumers these days are increasingly choosing businesses based on their experiences with them and in order to maintain search rankings, you’ll need to focus on user experience. The conversation between Gert Mellak a…
 
Scaling your site is an important process you must undertake if you want to 10x your business. The goal of this episode is to give you useful insight into how you can scale your website through content optimization and link building. Nevertheless, before we think of scaling your website, will you be even able to handle it when your business is alre…
 
Very often how your article is structured is the reason why users are not encouraged to read and will therefore, leave your website and look for another one that will pick up their interest. Sometimes you may have a very good article, but your headline is not enticing enough or that the information the users are looking for are further down to the …
 
If your site is currently on page 2 of Google ranking, it means that you are doing something right with your page, however, it does not mean that you have to be content being on page 2. Remember that Google wants to make searchers happy and your goal is to provide the best user experience to them. There are things that you can do to analyze what yo…
 
People go to Google or other search engines because they are looking to find a solution to their problem or get some answers to their questions. It is, therefore, important to find the right strategy to improve your lead magnet in order to increase your prospects, conversion rates, and revenues. In this episode of SEO Leverage Podcast, you will get…
 
Take a look at the visual of the bubbly champagne flowing seamlessly from glass to glass down to the bottom. This is the same concept for the links that flow through your site, following the pathways created by internal links. Like most websites the majority of the inbound links should be pointing to your home page. That means you need to ensure th…
 
Many efforts to generate leads through SEO are done incorrectly. One of these is through email marketing strategies that are too salesy and pushy, which oftentimes turn people off. That is why emails with this kind of content just sit in the inbox of email recipients. When used in a nurturing approach, email can be a powerful marketing strategy. Th…
 
If you want to increase your leads and convert, it is necessary that the call to action is clear and visible to the people viewing your website. Whether it may be placed on a sticky header, sticky footer, or buttons across the article, people want to feel connected to the lead magnet in order for them to take the next step, to say yes, or to want t…
 
People don't want the feeling of being pushed into purchasing something. They want to do it freely as their own decision. While ads are interesting and it may work sometimes for people to take action, they would rather do their own research. A research based on necessity will more likely get people ready for the moment to take the next step and tha…
 
In order to get our sites ranked in Google, we should optimize them according to the searcher task accomplishment. People really want results that satisfy the query or be fulfilled when they have learned how to do what they're trying to do. It is important to have this in mind in the content creation process to ensure that the users arriving at you…
 
Is it really necessary to publish or do an update to your blog posts on a weekly basis? In this episode of SEO Leverage Podcast, Gert outlines how to determine when to refresh or prune your already published articles. If your concern is to drive more traffic to your website by publishing more often, that is wrong. In fact, Google doesn't really car…
 
The importance of link building in every SEO campaign cannot be overstated. They always go hand-in-hand, but you need to ensure that the links are of high quality or originate from relevant, trustworthy sites. When you add link building into your SEO campaign, you should be ready to continue link building after you start doing it, so that it will e…
 
The length of an article depends largely on what will make Google users happy. Imagine if the search or the query is just for the conversion of centimeters to inches or perhaps, asking for the actual height of Eiffel Tower, people don't need a full article on that information. Those are transactional queries. In contrast, if the search is more in-d…
 
Choosing the right marketing strategies can be quite confusing for someone who is just starting out. What will you focus on first to get better results? Or the better question is, which is better SEO or Google Ads? SEO is often the first thing people try because unlike Google Ads or Facebook Ads, it's free. But if you really aren't aware of how SEO…
 
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