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Not happy with the alcohol free beers on the market, Luke Boase spent 741 days in research, travelled over 7,500 miles and brewed nearly 60,000 litres of beer before he came up with what he calls the definitive alcohol free lager, which he called Lucky Saint. The multi award winning 0.5% pilsner launched in the On-trade in October 2013... And after…
 
If you’re thinking about building the kind of food business that creates its very own category, where it continues to win for years to come, then you need to listen to this episode where we interview Cullen Allen, co-founder of Ireland’s original insurgent food brand, Cully & Sully. In this interview, you’re going to learn what an obsession with pr…
 
Hello everyone! In celebration of hitting 10.5K downloads, welcome to the first UPDATE episode of Brand Growth Heroes podcast, where I'm going to spend just 5 minutes or so telling you what you can expect over the coming months. I'm really excited to share some big launch news right at the end, so don't go anywhere just yet! First of all, I can't b…
 
So here’s a question for you:Which grocery category of non-edible products do you shop making increasingly careful choices around the products’ ingredients, choosing your favourites based on something very akin to flavours, looking for additive free or organic options, and even buying different versions of the product to cater for different members…
 
Across the Western world, the Carbonated Soft Drinks category is experiencing real transformation… thanks to the sugar backlash, the resulting sugar tax and the fight against plastic. I recently heard that the majority of fizzy soft drinks sold in the supermarkets now contain no or low amounts of added sugar, which really surprised me. For a catego…
 
The case study in Category transformation that is on everyone’s lips right now is Oatly. But did you know that Oatly has been around for 30 years in the Dairy Alternatives Category? It’s only really in the past 5 years that something has changed massively, at least in the UK market. In 2016, Oatly’s UK revenue was around £6M, but this year they are…
 
Mark Mulhern is a Brand Performance Coach with a spectacular CV in brand advertising and through-the-line Marketing investment. He’s worked agency-side for the past 20+ years managing advertising accounts worth £100M of pounds and dollars, for clients such as Mars, Unilever, McDonalds, Amazon, Virgin and Sainsbury’s. If you’ve listened to the first…
 
How many of us eat chocolate or other cocoa-based products without realising – and this is deadly serious – that we could be unwittingly funding child labour and even child slavery in West Africa? Almost a year ago, we interviewed Ben Greensmith, the UK country manager of Tony’s Chocolonely, and we heard how this amazing company is trying to change…
 
It’s tough times out there for many brands. Even for the lucky ones who are seeing an increase in sales due to the current situation, future plans are up in the air and investment in growth is on pause, with so much depending on how things pan out over the next few months. We wanted to find out what’s happening in the world of investment & funding …
 
Buymie was conceived when Founder Devan Hughes learned that the £9bn online retail grocery industry in UK & Irl, was loosing over £300M per year…and he reckoned it was therefore ripe for disruption. Buymie is a mobile-first, on-demand grocery delivery platform enabling consumers to order any grocery or household item from local stores using their m…
 
In Episode 5 of Series 1, we spoke to Sam Dennigan, founder of insurgent frozen brand STRONG ROOTS, which offers tasty plant-based food designed for busy lives. Sam promised to come back on the show and update us on how their impending launch in the USA went…which he does in this episode. Shortly after we recorded our update, Covid 19 hit, so we re…
 
We’re going to spend the next few episodes exploring how growing Food & Bev. businesses are coping with the current crisis, the kind of help they need, and some of the resources available to help them. In this episode we’re talking to Jason Gibb, one of the co-founders of Bread & Jam. Once an annual business festival for Food & Beverage entrepreneu…
 
LISTEN AND RATE THIS EPISODE ON ITUNES HERE Listen to this episode on Spotify HERE If you’ve listened to the first few episodes of Series 2 of Brand GrowthHeroes, you probably know that one of the themes we are exploring is the BRAVEdecisions that food & Bev founders sometimes have to make. In this episode we’re talking to Paul Brown, CEO and Found…
 
LISTEN AND RATE THIS EPISODE ON ITUNES HERE Listen to this episode on Spotify HERE We’re going to spend the next few episodes exploring how growing Food & Bev. businesses are coping with the current crisis, the kind of help they need, and some of the resources available to help them. In this episode we’re talking to Jamie Mitchell, Founder All Toge…
 
In this episode, we're talking to Tom Szaky, the 38 year old founder of Terra Cycle, the world’s leading company in the collection and reuse of the non-recyclable stuff we all throw away every day. Think turning Colgate toothpaste tubes into school playgrounds, or enabling P&G to offer money off coupons to consumers in return for their dirty pamper…
 
LISTEN AND RATE THIS EPISODE ON ITUNES HERE Listen to this episode on Spotify HERE and on STITCHER here If you’ve listened to the first few episodes of Series 2 of Brand Growth Heroes, you probably know that one of the themes we are exploring is the BRAVE decisions that food & Bev founders sometimes have to make. Creating Tansformational Growth dep…
 
Pippa Murray founded Pip & Nut in 2015, out of a passion for running and a love of nut-butter, but not finding exactly what she wanted on the market. The range is now sold in more than 5000 stores and is the fastest growing nut butter in the UK. Last year, the company was named Fasttrack 100s "one to watch" and The Evening Standard has named Pippa …
 
Giles Brook, renowned CEO, Entrepreneur and Investor has built up probably the most superb CV in the food and beverage industry, not to mention a supurbe portfolio of investments. Giles has been behind the growth of numerous insurgent brands – Innocent, Bear, Vita Coco, Pip and nut to name but a few. He is currently CEO of Vita Coco (for Europe Mid…
 
UGLY DRINKS was founded by best friends Hugh Thomas and Joe Benn in 2017. Coming from Vita Coco, they were concerned at the lack of healthy or unsweetened- options in the soda category for the average family. UGLY is a range of sparkling water that is flavoured but unsweetened, in brightly coloured, potentially iconic CAN, and is setting out to cha…
 
L'entretien originale avec Nicolas Chabanne (episode 9) en francais. C'est Qui Le Patron est une marque alimenaire multi-catégorielle qui était créée et est gérée par des consommateurs francais, afin de garantir des prix équitables aux agriculteurs et aux producteurs. Elle a été lancée il y a 3 ans sur l'un des marchés d'épiceries les plus traditio…
 
How do you grow a brand to €120M in sales in only 2.5 years, launching 30 products, and revolutionising more than a few grocery categories along the way? And how do you achieve household penetration of 11 million French households, with NO advertising, NO field sales, and very little traditional negotiation with grocery buyers? When you consider th…
 
How do you grow a Chocolate brand to €70m in Sales without ever spending a penny on advertising? How do you get into EVERY SINGLE Sainsbury's store in the UK at launch...and account for over 35% of Chocolate sales at Wholefoods UK within 16 weeks? Listen to Ben Greensmith of Tony's Chocolonely tell us about THE most authentic and meaningful brand p…
 
Who manages to create and build not 1 but 2 insurgent food brands that transform categories and what shoppers expect from their supermarket aisle? That's right, James Averdieck of The Coconut Collaberative and GU Chocolate Puds! Listen to James describe the drivers of the transformational growth he has experienced with both his businesses, from the…
 
Did you know that it's NOT a Coke or a Pepsi-owned brand that holds the title of the UKs best-selling functional drink, but an Irish brand called VITHIT! I really enjoyed talking to my old buddy and fellow-Irishman Gary Lavin, Founder of this super-charged, low calorie vitamin drinks range https://www.vithit.com. I’ve known Gary and followed VITHIT…
 
In this episode we talk to Sam Dennigan, Founder and CEO of the UK’s Fastest Growing Food Brand, Strong Roots. Strong Roots is a super-successful frozen food brand that offers plant-based, tasty, convenient and healthy food for everyone. Founded and launched in Ireland, it has delivered transformational growth in both Ireland and the UK, doubling i…
 
Fiona Fitz and Professor Dr Jan-Benedict Steenkamp, author, distinguished scholar and one of the world’s leading experts in the Consumer Packaged Goods industry, discuss what's worrying large Consumer Packaged Goods companies about driving organic growth. Professor Steenkamp suggests three things large CPG companies should be doing differently. htt…
 
James McMaster, CEO of insurgent brand Huel, describes his experience of driving transformational growth at 3 well-known global food brands. He talks about how mindset beats skill-set, the importance of choosing the right people, and how transformational brand can radically change both consumer and shopper behaviour. http://www.brandgrowthheroes.co…
 
Your host Fiona Fitzpatrick of Fiona Fitz Consulting introduces the New 4Ps of Transformational Growth in Consumer Goods Categories: People (or the kinds of people who work for the company), Process (or how the job to-be-done gets both defined and approached), Category Positioning (or where the brand positions itself relative to the competition) an…
 
I don’t know about you, but I hear about a lot of flashy green packaging innovations. But what about when reality hits the curb? Often, there’s a breakdown between the hype and what actually happens, which more often then not is nothing, as these greenovations don’t work in the existing system. Not so with Dell, who as you’ll hear in the 9th instal…
 
Sometimes the most forward looking among us come from the most unlikely places. I’m neck deep in the sustainable business realm, and delight in discovering and sharing new sources of inspiration and innovation with my audiences. And the most powerful mover of green ideological mountains and catalyst for action I’ve seen in 2011? A rancher from Kans…
 
The funny factor was definitely in effect for GreenSmith Sessions #6, with Jeffrey Davis, a southern fried green blogger from Nashville, Tennessee. In my work as a digital publicist for green businesses, I interact with a lot of blogs and their editors, and Jeffrey definitely brings a different voice to the web. One influenced by his interest in fi…
 
The first six GreenSmith Sessions have spanned the globe, from a CSR thought leader in London to the man giving green blogging a southern accent in Nashville, Tennessee. Today's GreenSmith Session went local. Very local, to the desk next door to me at lively coworking space Tenpod, here in Portland, Oregon. With 3 acres of green roofs under his bel…
 
I don’t know about you, but I thought I knew a fair amount about lighting. CFLs, check. LED, check. Odd designer bulbs, check. LEDs are more efficient than everything else, right? Not so, as I learned in the latest GreenSmith Session with Andre Lucero of Lucero Design, a lighting design & consulting firm out of San Francisco. I also learned how tho…
 
Do you want to know what the core of all the (human) problems in the world are? Empathy. Empathy, you mean that word tossed around by new age enthusiasts? Not quite. Think about how recently you got angry over another person’s actions or words. Or presumed someone or some group couldn’t possibly understand where you’re coming from, so why try? Or b…
 
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