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The HOW of Business is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start, run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing business owner or business service provider. Our episodes are about 30 to 45 minutes in length, and are hosted by Henry Lopez who shares the knowledge and experience he has acqu ...
 
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show series
 
How to start and grow a handyman small business with Dan Perry. Dan shares how and why he transitioned from a mechanical engineering career to starting a handyman business, Handyman Startup, and tip & insights on how to start your own handyman (or woman!) small business. He also has a special offer for you on his proven handyman business training c…
 
Start your own podcast show (starting at 17:00) with entrepreneur and podcaster Mark Hayward. We also briefly explore Mark's entrepreneurial journey and what led him to launch his own podcast Mark Hayward and Henry Lopez share their tips and experiences related to starting your own podcast. If you have been planning to start your own podcast show t…
 
Use your Profit & Loss Statement (P&L) to help you measure and manage a profitable small business. Are you making or losing money in your small business? Understanding how to use your Profit & Loss Statement to answer that question. Henry walks you step-by-step through how to read and interpret your P&L and find a free P&L example download on the s…
 
How to Think Red Flags, a proactive and profitable approach for your small business, with entrepreneur Walter Hill. We also explore Walter’s entrepreneurial journey, and his new book “Think Red Flags - A Proactive and Profitable Approach For Your Small Business” – which shares his method to help you avoid costly mistakes from which your business ma…
 
Creating Financial Projections or Proforma to help you start a successful and profitable small business. Financial Projections are perhaps the most important part of a Business Plan. It’s the only way to project if your business model has the potential to be profitable, and if the business is worth the investment of your time and money. Download a …
 
How to develop business ideas with serial entrepreneur Norman Crowley. Norman also shares his inspiring entrepreneurial journey. Is the idea the easy part, and execution the harder part? How do you determine if you have a good idea for a small business? “Just begin! The customer will fix your idea very quickly. It’s much more about execution than t…
 
Managing Hourly-Wage Employees - how to effectively manage and lead hourly or minimum wage employees. This can be a challenge for those of us who transition from a corporate or professional environment and are faced with hiring and managing hourly-wage employees. On this episode, David Begin and Henry Lopez - both experienced entrepreneurs - explor…
 
Launching & Growing The Flourish Market retail boutique with Emily Grey- how Emily transitioned from a Wall Street career to owning her own boutique – which she started from a truck and has grown into a 7-figure brick-and-mortar retail and online business. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your…
 
Overcoming perfectionism to help you grow your small business with Audrey Holst. As a lifelong recovering perfectionist himself, Henry Lopez - host of The How of Business podcast - is fully aware of the challenges of being a business owner and a perfectionist. Audrey Holst focuses on helping small business owners and entrepreneurs to stop micromana…
 
Launching Avec, a maker of canned drink mixers with healthy ingredients, with entrepreneur Alex Doman. We also explore Alex's entrepreneurial journey. Alex Doman is the co-founder of AVEC – a maker of canned drink mixers with healthy ingredients including real juice, low or no sugar and natural botanicals. Henry Lopez is the host of The How of Busi…
 
Intro to the Entrepreneurial Operating System (EOS) with Kelly Knight, President & Integrator of EOS Worldwide. Whether you are an established small business in need of the infrastructure to support your growth, or you are planning to start your first business, on this episode Kelly and Henry discuss a methodology and platform that has been impleme…
 
How to create your small business Avatar profile, a personification of your ideal client or customer, with Henry Lopez. Henry is a serial entrepreneur, small business coach, and host of The How of Business podcast. On this episode Henry focuses on helping you create your target Avatar profile, and he explains why it's important to clearly define th…
 
Launching the Creator Nova Marketplace with Mark Fleming. Mark’s entrepreneur journey, the launching of Creator Nova – a marketplace empowering brand influencers to launch their own beauty brands – and how influencers can leverage this platform to tap into the huge market for creator-led beauty brands. Mark is an entrepreneur and co-founder and CEO…
 
Federal Government Contracts – how service-based small businesses can find and land government contracts with Kizzy Parks. Kizzy is the founder of K. Parks Consulting (KPC), and she recently launched GovConWinners to help service-based small business owners learn how to win profitable government contracts. Henry Lopez is the host of The How of Busi…
 
How to network and connect for life to grow your business with John Humphrey. How can you developed long-term connections that help you win more opportunities and grow your small business? John has developed a methodology, and recently published a new book on the topic, to help you connect for life and network your personal brand to deliver true va…
 
Selling iTopIt with Henry & David - why and how we sold our iTopIt frozen yogurt shop, after 10 years of profitable operations. Co-owners and business partners Henry Lopez and David Begin discuss the origins of this small business, what they did well and what could have been improved, and why they decided to sell this profitable business. Henry Lop…
 
How to get more referrals, including when and how to ask for them, to grow your small business with serial entrepreneur Henry Lopez. Henry focuses on the topic of small business Referrals. Why are they so critical to the growth of your small business, how to ask for referrals, and how to encourage your best clients and customers to refer you to the…
 
How to create an effective small business plan to help you develop and launch your small business, with Henry Lopez. Henry is a serial entrepreneur, small business coach, and host of The How of Business podcast. Do you need a business plan? What should you include in the plan? Who is your business plan for? How do you go about completing a small bu…
 
How to survive a small business start-up, and avoid some of the common mistakes, with entrepreneur Steve Hoffman. Steve is the Captain & CEO of Founders Space, one of the world’s leading startup accelerators. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to h…
 
Social Selling on LinkedIn for B2B connections with Bill McCormack. How to connect and build authentic relationships on LinkedIn. Bill is the Chief Sales Officer, LinkedIn Sales Trainer and Social Selling Trainer at Social Sales Link – they help people convert connections to conversations through the power of LinkedIn. Henry Lopez is a serial entre…
 
Profit First system for small business success and profitability with entrepreneur Rocky Lalvani. Rocky Lalvani serves as a Chief Profitability Adviser for business owners and is the founder of Profit Comes First. He teaches his clients how to ensure they get paid, and they make profit a priority! As a certified Profit First Professional he impleme…
 
Launching and growing MaidThis, a fully remote cleaning business and franchise, with entrepreneur Neel Parekh. Neel shares the story of how he launched MaidThis – a business that specializes in cleaning services for residential homes and short-term/vacation rental properties – and grown it into a fully-remote local business and how he helps others …
 
Start-up funding for small business owners – how to find and get - with Hall Martin, an entrepreneur and angel investor. Getting the money to fund our small business start-up is often where we hit a wall. We may not qualify for traditional lending, and we may not have the cash to fund the business ourselves. We hear of tech companies and other entr…
 
Improve Search Engine Optimization (SEO) and use your Google My Business Page to help your small business get found online. Adam Kirk, founder of Oostas, shares his tips and advice, and a special offer for a new small business website and SEO Package. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The Ho…
 
Launching and growing TerraSlate Paper with Kyle Ewing. Kyle is an entrepreneur and the President and Founder of TerraSlate Paper - TerraSlate Paper is a tear-proof & waterproof laser printer paper. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you…
 
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