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IAB UK works with our members to build a sustainable future for digital advertising. Through each episode of our Connected Podcast, find out how brands, agencies, ad tech companies, publishers and platforms are adapting as the UK emerges from lockdown. Hear their predictions, the things they've learnt and some personal stories from our members. Hosted by the IAB's Chief Marketing Officer, James Chandler.
 
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show series
 
This week's guest is former Met Police Commander John Sutherland. John recently spoke at Leadership Series - the virtual incarnation of our annual Leadership Summit - and gave a remarkable take on what he calls the lost art of listening, not only drawing on his career as a senior police officer but also his experience as a hostage and crisis negoti…
 
Welcome to a special episode of the IAB UK Podcast to celebrate the launch of Digital Adspend 2020. In this episode, James reveals some of the headlines from this year's report and chats to the IAB’s Elizabeth Lane, Steph Claxon from PwC, Michelle Sarpong from the7stars and Faye McDowall from Global to get their take on the latest numbers. The annu…
 
To mark the start of Ramadan, James is joined by Miriam Faber, Facebook's Content and Campaigns Lead for Northern Europe, and Basma Khalifa, the director and film maker behind Facebook's 'Stories of Ramadan'. In this episode, Basma and Miriam talk about how brands can better serve the millions of Muslims fasting this month, how non-Muslims can be s…
 
In this special episode to mark World Autism Awareness Week (29 March - 4 April 2021), James speaks to Roxanne Hobbs, Founder of The Hobbs Consultancy. Their conversation explores why there's still low awareness of neurodiversity, what can be learnt from other areas of diversity and inclusion, and what exactly leaders should be considering when it …
 
In the second episode of our 'Meet the Founder' series where James chats to the visionaries and risk-takers who have built IAB UK member companies from the ground up, we meet Quantcast’s co-founder and CEO, Konrad Feldman. Quantcast is a technology company that specialises in AI-driven real-time advertising and audience insight - and in this conver…
 
In this special episode released as part of IAB UK's first Ecommerce Week, our celebration and exploration of all things buying online, James speaks to Verizon Media's Head of Strategy, Monica Majumdar. Their conversation covers the phenomenal growth of ecommerce over the last 12 months, what buy-now-pay-later means to Gen Z, and how 2020 was the s…
 
In this special episode of The IAB UK Podcast, regular host James Chandler takes a week off - almost - and hands over the mic to our Policy and Regulatory Affairs team, Christie Dennehy-Neil and James Davies. In a wide-ranging scan of the policy horizon, they discuss the big issues facing digital advertising this year; covering the proposed online …
 
In a special episode to mark International Women's Day 2021, James catches up with Jackie Stevenson, Global CEO and co-founder of The Brooklyn Brothers, and President of WACL (Women in Advertising and Communications London). #FlexibleFirst is the latest initiative from WACL as a driving factor in closing the gender pay gap, ultimately delivering ge…
 
To celebrate the launch of IAB UK's Guide to Gaming, James is joined by two members of our Gaming Group, Frameplay's Cary Tilds and Activision Blizzard's Jonathan Stringfield. Both hugely passionate about gaming and the opportunities for advertisers, the chat covers the uniquely focused gamer mindset, why the ad industry has started to take notice …
 
IAB UK's annual National Anti-Click-Through Rate Day returns on Friday 12 February and once again we're putting the focus on measurement, and placing clicks firmly in the past. In this episode, James talks to Mindshare UK's Director of Performance Analytics about left-side versus right-side metrics, digital’s brand building capabilities and how Pur…
 
New for Season 6, we're meeting founders of IAB UK member companies to hear their stories and learn about their journeys. Kicking off this series, James speaks to Steffen Svartberg, Founder & CEO of Cavai, a company which makes programmatic more creative by focusing on conversational advertising. In this candid conversation, Steffen talks about his…
 
Our latest IAB UK Podcast guest is Claire Marker, Head of Client Service at media agency MG OMD. In this episode, James and Claire talk about the launch of Friends of MG Academy, a media foundation course created specifically for those in the ad industry who have lost jobs through redundancy and are looking to re-skill and effectively get back in t…
 
In the first episode of 2021, the IAB UK Podcast returns with Trevor Johnson, Head of Marketing, GBS (Europe) at TikTok. Johnson joined the platform just before the first lockdown in 2020, and in this wide-ranging chat with IAB UK's James Chandler looks back at a year of phenomenal growth, Black Lives Matter, the critical difference between diversi…
 
Amid all the stories of recovery, growth and adapting, there's been one major global story that’s not been getting as much attention as usual this year - ad land's responsibility as an industry when it comes to the climate emergency. In this episode, James speaks to Mindshare's Rob McFaul and The Comms Lab's Jonathan Wise, co-founders of Purpose Di…
 
In this episode of the IAB UK podcast, James is talking all things eCommerce, an area of digital marketing that has seen huge growth throughout 2020 as public reliance on online shopping rockets. To help understand what's driving this, James speaks to Nestlé's Humaira Mahmood, eBusiness & Commercial Insight Lead and Axelle Fillaudeau, Senior eBusin…
 
Trust, transparency, crumbling cookies and increasing regulation. Buckle up as we get into the hard hitting topics with our Display and Data Steering Group. Tune in for an honest discussion about mistakes made by our industry and what is being done to build a sustainable ad-funded ecosystem with the consumer at its heart. Hear from Matt Bennathan f…
 
All digital video should be created for a sound-off environment, all mobile video should be vertical and the six second creative is the holy grail for digital advertisers … right? We’ve all heard these one-liners about digital video advertising, but how true are they for your brand? To find out, we’ve gathered some of the brightest minds in video a…
 
What are the benefits of mobile app vs mobile web advertising? What can you measure in-app? Is it all just gaming? And what on earth is an SDK? If you’ve ever found yourself pondering these questions, fear not. We’ve gathered experts from our Mobile In-App Steering Group to give us a key insight into how to use in-app advertising - from those in th…
 
Autonomous sensory meridian response, or ASMR as it's more commonly known, will send a shiver down your spine. This unique form of audio can cause a tingling sensation that typically begins on the scalp and moves down the back of the neck - and has been used by influencers and musicians for purposes of meditation, therapy or simply performance. In …
 
After a short break for a less-than-ordinary summer, James Chandler is back behind the mic for another season of discussion, insight and inspiration from across digital advertising. In this episode, James chats to Samsung Ads' Alex Hole about their new white paper 'Behind the Screens' which reveals that during the first half of 2020, streaming acco…
 
Following the Government’s announcement that it will be introducing a 9pm watershed on High Fat, Salt and Sugar online ads - and potentially an outright ban - we know that our members will have a lot of questions about what this means in practice and what the potential wider ramifications could be. In this special episode, James talks to the IAB's …
 
They say you should never meet your heroes, but in our latest episode, interviewer becomes interviewee as James speaks to Rachel Humphreys, co-host and producer of his favourite podcast, The Guardian's Today in Focus. It was, Rachel tells James, a Guardian staffer who invented the word "podcast" and The Guardian has long been committed to using aud…
 
With holidays during lockdown out of the question, there are few industries that have been hit by COVID-19 as hard as the travel industry. In this episode, the IAB's James Chandler talks to Tripadvisor's Associate Director of Research and Insights, Shibani Walia. They discuss Tripadvisor's COVID-19 recovery white paper, new travel patterns already …
 
After many years working with media companies, Sarah Christie, a coach and hypnotherapist, bought Crockwell Farm in Cornwall where she set up a retreat to help people escape life and manage work-related stress. In this episode of the IAB Connected Podcast, Sarah joins James from here retreat (her description of which will whisk you away to rolling …
 
"Are our eyes really worth ten times more than our ears?" asked Daniel Ek, Spotify's Founder in relation to the comparable ad spend between video and audio. In this episode, Spotify's VP EMEA and Multi-Market Sales, Marco Bertozzi, discusses the trajectory of online audio, Spotify's work in podcasts and - in case you missed it - his lockdown garden…
 
Rocket are a youth and children's marketing business who help brands understand young people. Their lockdown diaries with children aged 5-11 reveal how kids have reacted to being stuck at home and in this episode James Chandler speaks to James Erskine and Sophie Thirlwell about some of the children's brands that have made a big impression - from Se…
 
IAB UK has been working with Callaly since they were named one of the 50 Leading DTC brands in the UK as part of our study Born Online in 2019. With a brand described as "chic" by Vogue, they are making waves in femcare and revolutionising how women buy period products. In this episode, Callaly's CMO Kate Huang discusses crowdfunding, B-Corps, infl…
 
After a short break for our Stay Engaged daily offstage sessions, IAB UK's James Chandler is back in the busiest seat in digital advertising. We kick off this new series chatting to Ed Couchman, UK General Manager of Snap Inc. Ed and James discuss the small touches that make a big difference to staff and clients, the many shapes of recovery (upside…
 
Relive the most talked about session in Engage history - 2017’s ‘Future of News’ presentation. In this final Stay Engaged Offstage Session, hear behind the scenes detail about Ken Fawes’ inception, preparations in the weeks leading up and how it all came together on the day. IAB UK's James Chandler is joined by award-winning journalist David Walsh,…
 
In today's Offstage Session, Jonny Protheroe and Justine L’Estrange of Google UK reflect on their extensive Google Trends analyses spanning April and May 2020 - interpreting what the nation has been searching for during the lockdown while inviting listeners to draw their own conclusions. They retrace something of an emotional memory rollercoaster o…
 
What will advertising look like in 2030? Will it even exist? In this Daily Offstage Session hear the results from Essence’s global study on what the next decade of advertising will look like. Key themes include increasing use of biometrics, technology’s impact on consumer behaviour and the deepening relationship between brands and consumers. See ac…
 
Our relationship with social media has changed in the face of the crisis. Before the pandemic, experts raised concerns over the mental health of social media users, yet usage is up 40% and influencers are reporting exponential growth. As we connect more with our communities offline, perhaps the pandemic will encourage a kinder community online? The…
 
When it comes to having a tangible impact on society, many brands place too much emphasis on talk rather than action. In this daily offstage session, Samantha Williams, Facebook’s Global Category Director for Food, looks at household brands that have defined, built and communicated purpose to drive real-world change via Facebook platforms. See acas…
 
Agitation and transformation are the lifeblood of our advertising. But what does it take to be a successful troublemaker? How do you become a fire-starter without starting actual fires? How do you build a career on being contrary, and lead your team to challenge consensus? Join Tor Thompson, EMEA Regional Director for Microsoft Advertising's Busine…
 
Creating and interpreting sound has given humans a distinct evolutionary advantage. Our ability to subconsciously filter information and prioritise attention was refined well before the ‘battle for attention’ we all experience in the modern digital world. In this experiential session, Sam Crowther, Executive Creative Director at A Million Ads, expl…
 
With a Ph.D. in machine learning, what better person to guide Stay Engaged listeners through a cookie-less future than Quantcast’s Dr Peter Day? In this offstage session, he discusses the benefits of a new, more attractive advertising landscape and shares everything you need to be prepared for what comes next. See acast.com/privacy for privacy and …
 
The intimacy of podcasting creates engaged and loyal audiences, with listeners looking to their favourite podcasts to help them through tough times. In this session, Acast reflects on connections made, and to be made, through podcasting; featuring Emily Dean from ‘Walking the Dog’, James Barr and Dan Hudson of ‘A Gay And A NonGay’, and Caroline For…
 
With hundreds of millions of Amazon Alexa smart speakers in homes worldwide and Google Assistant available on more than a billion devices, an assistant powered future is much closer than people think. This session, with Rabbit & Pork's John Campbell and Steff Preyer, analyses a day in the near future, envisioning how consumers will use virtual assi…
 
What will the impact of this global pandemic be on the digital ad market? And how will it rebound? Join IAB Europe’s Chief Economist Daniel Knapp for expert insight into the relationship between economic trends and advertising growth, what we can learn from previous recessions, and what’s different this time. See acast.com/privacy for privacy and o…
 
In trying times, ‘good business’ matters more than ever and actions speak far louder than words. In this session, Good-Loop's Founder and CEO, Amy Williams, shares how they are helping brands continue advertising with purpose, while also literally funding the front-line through immediate donations to vital causes. See acast.com/privacy for privacy …
 
Join Red Apple Creative as Kathleen Moroney, Sam Dillon and Ben Bell take you by the ear with a complete guide to understanding music and sonic identity for brands. This offstage audio session - part of IAB UK's Stay Engaged - covers the language of sound, briefing in a request for audio branding, how to work with composers and why audio branding n…
 
Outdated legislation prevents sexually active gay or bisexual men from donating blood, even if it’s perfectly safe to use. In this episode, LADbible Group’s Nick Hodgkins and Freedom to Donate Founder Ethan Spibey discuss their award-nominated ‘Blood Without Bias’ campaign, which saw the social publisher use its mass reach to raise awareness of thi…
 
Nature is in real trouble and WWF is on the front line in the struggle to rebalance the relationship between nature and people. To the world’s leading environment charity, social media is the quickest way to mobilise billions of people. In this daily offstage session, find out how WWF and their agency Tug are using social stories to help save the w…
 
Having captivated Engage-goers with his provocative take on advertising for the post digital age back in 2018, Publicis Groupe’s enfant terrible Tom Goodwin returns to answer 50 of the IAB’s most pressing questions. No rehearsal, no advance peek and recorded entirely in a single take in a grilling by IAB UK CMO James Chandler. See acast.com/privacy…
 
In this last episode of the IAB UK Connected Podcast series for a few weeks, James catches up with Bloom & Wild's Brand and Comms Director, Charlotte Langley. She shares a simple but super effective way of being sensitive to customers, rescuing tulips and using Slack to try and recreate a little slice of office life. For more information about how …
 
Sam Field, Head of Creative Technology, EMEA at RYOT, the creative arm of Verizon Media is James' guest on this episode of the IAB UK Connected podcast. They chat emerging tech, what lockdown has meant for the future of digital events and Sam explains what 5G is enabling in the real world. For more information about how we are supporting our member…
 
On the day the government are expected to lay out a plan for easing lockdown, IAB UK CMO James Chandler talks to the CEO of tails.com, James Davidson, to hear how this DTC dog food company has been impacted by COVID-19. Tails.com are also offering IAB UK Podcast listeners a free month's trial with code 'IAB' at checkout. For more information about …
 
In contrast to much social media where people look back on what they've done, Pinterest is a place people go to plan, Louise Richardson, Pinterest's Director of Marketing, tells the IAB's James Chandler. Hear from Louise about why having something to plan for is so important right now, some of her favourite Pinterest boards, and the crucial role St…
 
In the latest episode of the IAB UK Connected podcast, James chats to Jon Longhurst of LongTerm Digital about the latest findings from its most recent quarterly industry report for media owners, publishers and platforms based on insight from agencies. For more information about how we are supporting our members at this time, as well as resources an…
 
All types of media have had their worlds shifted by COVID-19 and influencers are no exception. IAB UK's CMO James Chandler chats to TRIBE's UK General Manager about how influencers are finding new ways to work with brands and - like everyone - having to get creative with the tools available to them. For more information about how we are supporting …
 
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