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Beyond the Image Podcast

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Beyond the Image Podcast

James Patrick: Photographer, Marketer, Storyteller

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Develop beyond the image in your career and in your life! Hosted by photographer, best selling author and entrepreneur coach James Patrick, this weekly podcast is made for entrepreneurs who are looking to level up their careers. This show will give you the tools, resources, insights and information you need to be unapologetically successful. Listen in and learn how you too can develop beyond the image! Check out more details at JamesPatrick.com on on Instagram @JPatrickPhoto
 
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“You cannot grow your business if no one knows you exist.” You may have heard me say that before, but we are drilling this in today and talking about why it’s important and how I can help. Sign up for my FREE workshop at https://join.jamespatrick.com/lead-gen-webinar IN THIS EPISODE Why you need the right leads. Generating qualified leads without c…
 
We’re talking all about podcasting today, one of my favorite things to do. My guest today is Lauren Salaun. She is a PR agency owner, an emotional intelligence mentor, and no stranger to the show. “Podcasting is huge for credibility, conversion, and getting a ton of new people - specifically ideal clients - into your ecosystem.” IN THIS EPISODE Rea…
 
At the age of 15, my sole priority was to look impressive to others, particularly girls. This singular motivation inspired at least 98% of every decision I made, including what I wore, how I styled my hair, etc. It was even the reason I changed my name from Jimmie to James. A significant decision of mine at this time was to walk away from playing b…
 
Imagine a lanky, lazy, fatuous 19 year old me. I wanted money. I desired wealth. But did I want a real job? No! I was the 3rd assistant manager of a record store. We actually had no employees outside of the managers. I had no one to manage and was still at the bottom of the totem pole. The record store did not pay well and most of my paycheck went …
 
My guest today is Ken Attard, a mindset consultant. Today, we’re discussing how to escape the entrepreneurial grind. “Every experience that is happening in your life is a byproduct of the way you are thinking, of your mindset.” IN THIS EPISODE The lie behind “the grind.” The lightbulb moment in Ken’s life. New mindsets to adapt. Stop compromising y…
 
I spent the better part of the last hour looking over the most common, overused, cliche, and annoying phrases that are being used on dating app profiles. I did not do this for myself or my own entertainment, I did this for you. You’re probably curious what some of those phrases are. “I’m an open book.” “Looking for a partner in crime.” “If my dog d…
 
It was 2017 when I received the biggest news I had ever received in my entire career. For the 15 years prior to that moment, I had photographed countless fitness talents for countless fitness magazine covers. Sadly, never having the opportunity to reach my own lifelong dream of me being on a cover. That changed when I received the offer to not only…
 
My guests today are Kelsey Eyers and Lori Lefcourt, the founders of Rexxy. Today, we are talking about how they have successfully leveraged affiliate marketing in their business. “People drastically underestimate the power of affiliate marketing.” IN THIS EPISODE What led to their mastery of affiliate marketing. Reaching your target audience throug…
 
My first brush with an online business was a little janky. I wrote this ebook but had no idea how to automate the delivery of the ebook. So, what I did was took the ebook and posted about it on Facebook to let people know about it. When people expressed interest, I would have them PayPal me $29.95. Then, I would email them back a copy of the PDF eb…
 
If you listened to the episode earlier this week, you might think that I hate photographing for magazines. Maybe because of the title. But if you listened, I’m sure you heard it was filled with a lot of satire. The truth is, I love the magazine industry. It’s an industry that I’ve been a part of as long as I’ve been a photographer. My first job out…
 
My guest today is Betsy Cerulo, the author of Shake It Off Leadership. Today, we are diving into leadership and how you can achieve success no matter what labels you have or have been given to you. “We have been making progress, and there’s still a lot more work to do.” IN THIS EPISODE Why Betsy wrote her book. Taking pride in your labels. How we s…
 
The topic of today’s show is magazine covers. I shot two new magazine covers this past weekend. And I don’t want to talk about my 600 magazine covers I shot in my career or how great they are (wink). Today, I want to talk about why shooting magazine covers absolutely sucks. Let’s dive into the anatomy of magazine covers. “Unless you own the magazin…
 
Quality, value, style, service, selection, convenience, economy savings, performance, experience, hospitality, low rates. Friendly service, name brands, easy terms, affordable prices, money-back guarantee, free installation, free admission, free appraisal, free alterations, free delivery, free estimates, free home trial, and free parking No cash? N…
 
Today, we’re going to be talking about sex. Specifically, we will be unpacking the act of having sex as a means of labor. If you’re thinking, I don’t have sex for money, nor do I want to have sex for money and I don’t know anyone who does have sex for money. Why would I continue listening to this episode? You’re right to ask that question - and wha…
 
I have 35 years of experience in friendships. I have successfully managed multiple friendships at once. Many of my friendships have returned to continue a friendship with me. I understand friendships on a deeper level. Many individuals like you have said yes to a friendship with me, so you too, should say yes. I have many testimonials from others c…
 
I’ve spent the last several hours in a tremendous amount of pain and I’ve done this for you. I’ve been thinking about the craziest, stupidest things I’ve ever done to get a girl to notice me. For example, I was the kid who would immediately raise the decibel level on my voice when a girl sat next to me on the bus and started to laugh much louder so…
 
I’ve talked a lot on this show about how easy it is for entrepreneurs to fall into the hustle mentality because we see so much rhetoric out there on social media about it. I saw a post the other day saying that entrepreneurs are wanting things handed to them and aren’t willing to work for it. That’s not what I’m seeing. I’m seeing entrepreneurs who…
 
Important question for my listeners: I’m wondering if you are the type of person who buys olive oil at the grocery store, brings it home, takes the lid off of the purchased olive oil and then proceeds to pour the olive oil into your own glass olive oil bottle? The ones at restaurants with the aluminum spout tops. Are you this person? Because I am t…
 
I don’t know anything worse in dating than getting stood up. I think it’s an intimate fear of any first date. I want to tell you about the worst time when I got stood up. I had just turned 18 years old, but this was not a date. I had a meeting with a recruiter from the United States Navy because I was thinking about enlisting. We were supposed to m…
 
My first magazine cover came out 20 years ago. For the last 20 years, I’ve worked as a photographer within the health and fitness industry and during that time, I’ve photographed more than 600 magazine covers, in addition to thousands upon thousands of interior publication features. Over this time, I’ve learned and developed a deep understanding of…
 
I feel like right now is a hard time to be entertained. You have football out of season, college basketball is wrapping up, hockey isn’t interesting right now. I’ve seen everything on every streaming platform that could be viewed thanks to the last year and a half. What am I to watch? Last night we took a chance and put on the HBO show, Julia. In a…
 
I’ve been known to go a little bit overboard or become obsessive about certain areas of my life. When I was in middle school and high school, I was obsessed with movies; particularly horror films. I started to amass a collection at the time of VHS where every weekend I would go to a video store and buy as many VHS films as I could. The goal was to …
 
I believe there are two camps of marketing. There’s the reactive marketing camp; “if you build it, they will come.” The primary tenants of reactive marketing are hope and prayer. It’s the type of marketing that encourages you to focus on your social media content and building an expensive and robust website so you can take advantage of SEO. The oth…
 
We need to discuss the last 3 weeks. There were 4 trips to the pediatrician, 3 trips to urgent care, a telehealth appointment, as well as a quick stroll to another clinic just to make sure that we spread out our deductibles to as many providers as possible. There were some rampant fevers, lots of bodily fluids, a tremendous amount of coughing, and …
 
Note: Check out this podcast episode's post at JamesPatrick.com to see an AI video in action! When was the last time you had a delightful consumer experience? It’s hard to think of one because it’s almost like our brains are wired to only remember the negative consumer experiences that did not go well. The ones that are so distasteful that they sen…
 
Who are some of the hardest working people that you know? Is it your parents? Oftentimes, we model our work ethic based on what we saw our parents do for us. How hard they worked to provide us with a life where we can work hard for our children. Maybe it’s your grandparents. When I think about hard working people, I think of course about my mother …
 
I truly wonder how often it is that we as entrepreneurs get into our field in a very roundabout way. For example, as a photographer, I got into photography through being a journalist. The plan was never to be a photographer. I was trying to leverage my experience as a photographer to get more jobs as a journalist. Eventually, I owned being a photog…
 
Best idea I ever had for a podcast was that I would get together with a guest and we would each get a different craft beer. Over the course of drinking that beer, we would talk about all things photography. This was also the worst idea I ever had. Why did this idea not pan out? Probably, because we got too inebriated to ever appropriately launch it…
 
Do you want to know what’s embarrassing? Having someone walk in on you while you are listening to yourself on your own podcast. Immediately, they think that you’re doing it because your ego is so big. You try to defend yourself and say, “No no! I’m just checking the audio levels, that’s why I’m listening to my podcast.” They won’t believe you. I do…
 
My guest today is Sarah Ortlund. She’s a Krav Maga instructor and personal trainer. She’s also in grad school studying clinical psychology. We’re diving into boundaries, what Sarah has learned along the way, and how you can incorporate the same things into your personal and work life. “You have to give yourself some grace and recognize who you are …
 
When I was younger, I had no idea what I was going to do when I grew up. Around the age of 18, as I’m coming out of high school, my thought was, “I guess I’ll be a journalist.” Truthfully, I didn’t want to be a journalist. I just wanted to be a section editor, where I would run the arts and entertainment section for a publication. Then came college…
 
I’ve been told I like to complain a lot. And I take issue with that critique. Perhaps, I want to complain that I’m being critiqued for complaining too much. Because how is the world ever meant to improve if I am not complaining? Today, I’m sharing the top 5 worst experiences I’ve ever had as a consumer, what not to do to your customers, and how to …
 
My mother always said that I had a face for radio. Perhaps that’s why I’m speaking to you in a podcast form, not a video format. I remember my first time on TV, I was promoting the FITposium conference. I was aggressively nervous. I wore a nice suit, I tucked in my shirt, and I made sure to comb my hair and shave. But, I was a pile of sweat for a s…
 
Do you ever watch Seinfeld? I have a favorite episode. The one where Jerry’s at his apartment and a telemarketer calls him. He responds and says. “You know I’m really busy, can I get your home number and I’ll call you back later?” The telemarketer says no. Jerry says, “Oh why? You don’t want people calling you at home? Now you know how I feel!” I l…
 
I want to tell you about the second girlfriend I ever had. We dated for two whole weeks until she broke things off and shattered my heart. That same night, I had my best friend over for a sleepover and I was crying to him about how much she hurt me. The reason she ended things? Because I was too afraid to talk to her…Yup. When this happened, I was …
 
I was 16 years old when I finally got a starting position on my high school football team. It took all year of trying to convince my coach that I had what it took. My parents were on the stands brimming with pride, and I knew I was going to make them proud. The ball was kicked right to me, inches away from my fingertips, I fumbled it, got tackled, …
 
Have you ever quit something in glorious fashion? I mean the type of quitting where you walk in slow motion away from the building and then the building explodes! (Don’t worry, no one is in the building.) But you don’t flinch when the building explodes. Instead, in slow motion, you take sunglasses out of your coat pocket and place them on your face…
 
Do you want to know what pisses me off? A lot. Conventional wisdom will tell you that anger is bad and rage will hold you back. But you know what? I love my rage, I cherish my rage. I worship my rage. Because I can harness my rage. In today’s episode, we are going to talk about how you, too, can harness your rage. “When it’s applied appropriately w…
 
On today’s episode, my guest is Lizzie Ens. She is the founder and creator of UnDiet Yourself. She has a very different story of what her life was like at the age of 19. When I was 19, I lacked direction and motivation. But today, let’s jump into what Lizzie’s life looked like then and now. “I was able to look forward. Not everybody’s able to do th…
 
At the age of 12, I went to comic book camp. It’s where young kids can go to learn how to create their own comic books. I went on to create a whole universe of characters that would make Marvel jealous. That same year, I also spent a week at coding camp where I learned to write code for tiny robots. In my lifetime, I have learned a lot of things. L…
 
I’ve done a lot of peculiar things for money. In a previous episode, I listed out the top 5 worst jobs I had ever endured. Today, I’m sharing some gems that did not make that previous list because they may not have actually qualified as legitimate employment. “Every hour counts.” IN THIS EPISODE More “jobs” James has had in the past. The movie you …
 
In my lifetime, I’ve sat down to write about 5,242 different books. In my lifetime, I’ve actually been able to finish two of them. One was an ebook (I get it, not a traditional book). But this ebook went on to not only net me a significant amount of revenue, it also helped brand me as a subject matter expert in a very specific field. From this eboo…
 
In today's episode, I want to share with you one of the most embarrassing moments of my life. I’m going to talk about a time that I failed to woo another. It’s a true story and heartbreaking but most importantly, it goes along with what we’re talking about today. Why we need to nurture relationships. “Consumers no longer want to be sold to, they wa…
 
My first brush with owning a business came at the age of 10 years old. I launched my very own puppet show and on our opening night, we sold out all the seats we had in the venue. There were 2 seats - one for my mother and father - and they were 25 cents each. My second launched business was my own newspaper that I typed and printed and distributed …
 
I’ve been talking a lot on this show about really unpacking what the true journey of entrepreneurship really is. Oftentimes, thanks to social media, we get only a veneer perception of what it means to live the life of an entrepreneur. It’s easy to look at people on Instagram with expensive clothes, nice watches, and fancy cars and think, “I too cou…
 
The date was 4/1/17 and I posted what ended up being one of my highest engaged posts I had ever done on Instagram. In this episode, I’m reading you the caption, the reactions, and something that really upsets me. “The photos are edited to finish the narrative that we were telling through the location, through the set-up, through the styling, throug…
 
It’s Friday and we do not have time to waste! I’m jumping into the top 5 worst jobs I’ve ever had. But more importantly, I am diving into how I could have completely avoided working any of these jobs. “Perhaps if I did a little bit better in my planning, maybe I never would have had to work these jobs.” IN THIS EPISODE Hear my top 5 worst jobs I’ve…
 
It is about time we did a podcast discussing time. A couple years ago, I was going through this exercise with a business coach and what he made me do was to write down all the hours I worked in a single year. From photoshoots to cleaning toilets in my office. That number was quite shocking. Then he said to take the amount of money I made in that ye…
 
Did I ever tell you about the time I became a New York Times Best Selling author? I was working in marketing years ago and I started to pioneer a new marketing strategy that was building my company’s brand awareness, generating brand validation and creating new job opportunities. I thought to myself, if only other companies were implementing the sa…
 
It’s not easy for someone to admit when they were wrong. For the second time in recorded history (no way to verify that), I was wrong. When I bring up the word “privilege” or “privileged” it can create a feeling of defensiveness for so many. It’s easy to understand why; we might retort back to that and say, “No we’re not privileged, I built this al…
 
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