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Jason Heller - Persado

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In this insightful podcast series, Jason Heller, President of Persado and former McKinsey partner, interviews expert guests to explore the stories, data and strategic advice that business leaders need to communicate with their customers more effectively and unlock the hidden value in customer engagement.
 
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show series
 
In this episode, Riccardo Zacconi shares his experience as co-founder and CEO growing the gaming company King from a 100-person startup to a 2,000-person global leader in mobile gaming, steering Candy Crush Saga to over 2.7 billion downloads and a $6 Billion sale of the company to Activision. Riccardo Zacconi is a co-founder and former CEO of gamin…
 
In this episode, McKinsey Senior Partners Jesko Perrey and Brian Gregg share their perspectives working with global business leaders on navigating the return to growth in 2021 -- and beyond. Jason, Jesko, and Brian dive deep into agile marketing, who is winning with AI, and the strategic imperative for leaders to adopt the mindset needed for a digi…
 
In this episode, Rishad Tobaccowala–thought provocateur and strategic advisor to leaders around the world–pushes our thinking on what it means to compete and lead in the 21st century. Drawing from his wealth of experience with agencies and clients, Rishad shares stories from his book Restoring the Soul of Business and offers advice on how to balanc…
 
In this episode, Raja Rajamannar draws on his 25+ year career to go behind the scenes on what it takes to transform marketing into an agile driver of business growth. From engaging C-Suite peers to embedding data throughout the organization, Raja details how to design and scale a marketing organization with gravitas. Raja Rajamannar is Chief Market…
 
In this episode, Jeff Maggioncalda shares his growth CEO playbook and the magic behind a platform business model. Under Jeff’s leadership, Coursera is transforming learning and education across the globe. Jeff and Jason go into detail about how to build a data-driven company that has a laser focus on product-market fit. Jeff Maggioncalda is the CEO…
 
In this episode, Noam Paransky explores the art and science of leading digital transformation in the retail space. Noam and Jason cover topics such as personalization in retail, the importance of quick wins, the role of perseverance in change efforts, and how to evaluate AI for business impact. Noam Paransky is the Chief Digital Officer of Tapestry…
 
In this episode, Jim McCann shares stories of his fascinating and successful career as an “accidental entrepreneur” guiding 1-800-Flowers.com from a single flower shop in Manhattan to one of the world’s leading gourmet food and floral gift providers -- all built on a foundation of making people smile. Jim and Jason talk about what it takes to be tr…
 
In this episode, Darren Herman shares stories and examples of growth and innovation from the vantage point of an experienced private equity operating partner. Darren and Jason unpack the winning formula of talent + data + digital maturity as key enablers to be “on the right side of history.” Darren Herman is an operating partner across the North Am…
 
In this episode, Bob Liodice explains how marketing leaders are pivoting–and performing–amidst disruption. Sharing examples from Anheuser-Busch, Tesla, Lyft and others, Bob and Jason discuss what it means to deliver true customer-centric engagement and why brand purpose is all about usefulness. Bob Liodice is chief executive officer of the Associat…
 
In this episode, Jason and Paul discuss how brands can evolve to deliver exceptional experiences such as the Nutella Cafe and what it takes to build a brand today. Jason and Paul dive into the power of customer-centric brand building and Paul shares his leadership experience making the transition from finance to marketing to the CEO role. Paul Chib…
 
In this episode, Kellogg Company Chief Growth Officer Monica McGurk discusses the CGO role and how leaders can drive growth, covering topics ranging from capturing customer insights in a matrix organization to the role of AI and how to deliver impact across functions and geographies. Monica McGurk is the Chief Growth Officer for Kellogg Company and…
 
In this episode, media expert Michael Kassan shares stories of flexibility, agility, and the new partnership models that highlight how leaders are rising to meet the challenges of the current environment. From Zoom calls drowned out by the lawnmower to the demise of business travel, Michael and Jason pull no punches showing how it's no longer “a mu…
 
In this conversation, Philip Thomas, Chairman of Cannes Lions, discusses the evolution of data-guided creativity and how marketing leaders can use this new reality to deliver on their mandate as Chief Creative Officers for the brand. Philip and Jason also go inside what it’s like to pivot and adapt a world-class event like Cannes Lions, seemingly o…
 
In this provocative conversation, Sir Martin Sorrell outlines the future of marketing and advertising and how the holy trinity of first party data, digital content, and programmatic advertising will supercharge the next wave of growth. Jason and Sir Martin discuss the true meaning of faster, better, cheaper and how to deliver on that promise throug…
 
In this lively and wide-ranging conversation, retail expert Veronika Sonsev discusses how retail leaders can both respond and adapt to the fundamentally changed landscape brought about by COVID-19. Jason and Veronika share stories and insights on the new realities of omnichannel retail, segmentation, personalization, content, and merchandising with…
 
In this conversation, guest speaker Alyson Clarke from Forrester discusses key takeaways from her research on customer experience and personalization in the financial services industry. Jason and Alyson detail just what it takes to build a customer-centric organization that delivers business impact, touching on topics such as measurement, different…
 
In part two of the conversation, Jason and Jim continue their brand purpose deep-dive by exploring how to unlock the energy that’s been lying dormant in your brand. They discuss how the entire concept of segmentation has changed and share stories of retailers, banks, and insurance companies responding to COVID-19 with agility and authenticity. Jim …
 
In this conversation, Jason and Jim discuss how brands can live their brand purpose by putting their customers’ needs first during the early stages of responding to the COVID-19 pandemic. Jim shares examples of companies leading the way and they discuss how to unlock the hidden value of language as a concrete way to engage customers in meaningful w…
 
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