show episodes
 
Have you ever asked yourself how to successfully grow a facility management company in today's digital age... while STILL remaining profitable? I mean, you probably know that marketing should probably be in the mix. Actually... marketing should be part of your business function, such as finance or operations. But, you may not know the best approach to market your Facility Service company. There are so many new trends, strategies, and digital platforms -- marketing can just be plain confusing ...
 
The Trust Tipping Point Marketing Podcast is the ideal digital marketing resource for home services and consumer service based companies. We help business owners, entrepreneurs and executives that operate a residential based, consumer focused business using the most effective marketing strategies and tactics that deliver results. Do you operate an MEP type business such as HVAC, Electrical and Plumbing? Or, maybe a business that focuses on roofing, handyman services, general contractors, flo ...
 
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show series
 
How I landed this multimillion dollar Facilities Management deal for a commercial HVAC company is sorta crazy, but shows you how efficient it is to create a sequence of touch points. In the podcast I share WHO the company is… and how I got the VP of Facilities to call me… after initially rejecting me after the Connex (formerly PRSM) trade show. And…
 
The other day, I had an aspiring marketing leader in the Facility Maintenance industry ask me how to quickly achieve success in their new role. I was able to break it down to 8 key steps. These steps have helped me success as a facility management marketing expert and crush my expectations in my new role at Wrapmate. And, when you model this exact …
 
If you’re looking to infiltrate and influence a certain group of Facility Managers and other future customers, following this cool concept is a game changer. In this podcast episode I teach you how I used the Dream 100 strategy to not just grow a podcast, but win business from my guest. Plus, how you can work your way in to being recognized by your…
 
I get asked by several different Facility Management leaders which marketing metric is the most important to track. Each metric is important. But, calculating CAC could possibly be the #1 metric to track the success of your marketing strategy. Why? Well, you’ll have to listen to this podcast. I’ll share exactly how we are doing it at Wrapmate and w…
 
Have you ever charged your clients to share a testimonial or case study? Probably not. Who would do that? Well, we did. But, we did because we were also offering over $165k worth of advertising that came along with their 2 minute testimonial. Can this be done for your Facility Services company? Sure. But, that’s not the goal. It’s the assets that y…
 
I see this all the time, but marketing and sales bicker at each other like siblings. But, if you want your Facility Maintenance company to succeed beyond your wildest dreams, then you need to make sure that both Sales and Marketing are on the same page. They need to be in sync. And, if they aren’t… you as the facilities leader need to figure someth…
 
Too many executives in the facility services industry misuse marketing automation. Better yet, they believe marketing automation, such as emails, SMS, and call tasks are worthless. And… that can’t be further from the truth. In this podcast episode, I share exactly how our 2 person sales team manage 4k leads per month with marketing automation. And,…
 
It was January 31st, 2022… my first day on the job as CMO of Wrapmate. After several meetings and an analysis of our current marketing “strategy”, I realized we needed to create a proper Q1 & Q2 Marketing Strategy. But how? I’ve only been on the job for less than 8 hours. Well, I followed this framework that was taught to me in an exclusive B2B Lea…
 
There are all sorts of marketing tips I can share that will help put your facility services business into hyper-growth mode. Some will work perfectly and instantly, while others will be slow and methodical. But, every marketing strategy I implement and follow has been thought through. And, since I get asked all the time "hey Javier, what are your t…
 
Most Facility Service Providers don’t know what direct response marketing truly is. However, they probably see it every day and have experienced it in one way, shape or form. Direct response marketing is one of the few marketing strategies that allow you to measure the success of your marketing efforts. But, how it’s executed makes a huge differenc…
 
Today, there are 2 types of marketing beliefs… 1) Demand Generation 2) Lead Generation There are people that will argue that Demand Gen is the best way to get better leads with high intent. While others will say that Lead Generation is the holy grail to marketing and can help you scale your business quicker. Both are right. But… what is Demand Gen?…
 
For some reason, no one is using lead magnets in the Facility Management industry. Why? Probably because they don’t know how to create one. Or they don’t know what it is. Possibly it’s because they think it's too complicated. This episode will teach you more about creating a lead magnet for your FM company, why it’s so important, the value of creat…
 
You’re a Facilities expert, right? But, if you’re an expert why aren’t you showing, telling, sharing your expertise? In this episode you’ll understand HOW to become an expert, build the confidence to talk about your expertise, what it takes to actually place yourself as one, and more. More importantly, using this Expert strategy will create a follo…
 
Every successful marketer has a few go to books they always refer to when they start a new marketing campaign, implement a different strategy, or need some ideas to execute a tactic. Here are my top marketing books, today, that I reference on a daily basis. These marketing books can EASILY carry over in the FM business because the concepts are “eve…
 
Offer creation is an underestimated skill by most Facility Service Providers. When you create an offer you not only set your business apart from your competition, you become incomparable. But, what’s a good offer in the Facilities space? What type of offers could you create? What is an offer? All of these questions can be challenging, but this podc…
 
I was once told that copywriting is sales at scale. Think about that… If you understand how to write persuasive sales copy, it’s as good (if not better) then having a sales team making calls daily. So, how do you improve your copywriting skills? This podcast will share a few different strategies that some of the best copywriters have used to sell t…
 
When business owners ask me to evaluate their website, I typically use this Website Framework to help explain the parts they are missing and the areas that can use improvements. The best part about following this Facilities Services website framework is that it can be created like lego pieces. Modular. And, you can do it for nearly ALL of your webs…
 
When business owners ask me to evaluate their website, I typically use this Website Framework to help explain the parts they are missing and the areas that can use improvements. The best part about following this Facilities Services website framework is that it can be created like lego pieces. Modular. And, you can do it for nearly ALL of your webs…
 
If you follow this Content Marketing framework, your blogs on your Facilities Management website will begin to rank... quickly... and possibly in the top of the SERPs. And... I can almost guarantee NONE of your competitors are doing this strategy. So, the likelihood of your FM business crushing it... is really high.…
 
Across the board... most B2B companies are HORRIBLE at executing email marketing. It's BAD!! The excuses are rampant on why "email marketing doesn't work" either. From "I don't like it, so therefore we don't do it..." Or, "I've done before, but no one reads or opens our emails..." And, "email is dead..." (eye roll emoji) In reality, though, the rea…
 
I love watching the Super Bowl... and I LOVE watching commercials. It's so bad that I'll rewind commercials, I'll look for ads on my social feed, and I'll pay attention to the nuances within the ads. This Super Bowl was no different. However, my favorite commercial this year during the Rams vs Bengals Super Bowl isn't what you'd expect. In this epi…
 
Many facilities service providers miss the mark on this 1 marketing concept. But, I don't blame them. Why...? What is it?? If you're like other FM service providers that goes to these national conferences and trade shows we can all agree that you're all sharing the same leads. They aren't truly YOUR leads. I've seen businesses grow from zero dollar…
 
Yea... I said it. There's a secret marketing strategy that us high-level marketing experts use to help us pay for our marketing efforts, and run ads for free. Yes... it's possible. It's not a pipe dream either. Honestly, it's all about how you structure your offer. And most Facility Maintenance companies are setting up their offers incorrectly. And…
 
If you've attempted to launch a paid social ad on LinkedIn or Facebook for your FM business -- it's really overwhelming. Actually... it's really confusing. And, I've been doing paid social for nearly a decade now! From figuring out what type of campaigns to run, to what to write, to who to target, to figuring out the creative (image/video)... and s…
 
I learned this strategy from reading a book a couple of years ago. And... it's changed the game and approach on how I create marketing strategies and content. It's literally changed everything for me. I write my LinkedIn posts differently. I write my blog posts differently. I write my emails differently. I write my sales pages and ad copy different…
 
Look... if you hate money, then don't run paid ads for your Facility Management business. Running any form of paid ads, whether it's on Google, LinkedIn, Facebook, Tik Tok (you'd be surprised), Instagram or any other digital channel should be part of your marketing strategy and business growth. Why? If filling up your sales pipeline and acquiring l…
 
Look... I understand... running paid ads is really confusing. It used to be that all you needed to do was pay a couple grand (or more) to a media publication company for a 3 to 6 month ad, they'd design the ad, and you approved it. And, not that those days are over -- but with digital marketing changing so much -- running Google Ads for your FM bus…
 
Here's the thing about social media that so many B2B companies get wrong. And I see it carry over into the Facility Maintenance world too. People (and companies) use social media... and aren't... social. Yea... I said people. Your social media activity should be by you. Not just the company. In this episode, I share the different strategies you sho…
 
You've probably heard of the term SEO or Search Engine Optimization... but what does it really mean, how does it work, and does it really matter. So, how does SEO work? Will SEO work for your Facility Management business? Can you do SEO on your own? There are so many questions about SEO -- yet people act like they know exactly how it all works. Lis…
 
You've probably heard of the term SEO or Search Engine Optimization... but what does it really mean, how does it work, and does it really matter. So, how does SEO work? Will SEO work for your Facility Management business? Can you do SEO on your own? There are so many questions about SEO -- yet people act like they know exactly how it all works. Lis…
 
As a Facility Management leader, you're probably always looking for ways to get FREE traffic to your business. Well, you're in luck -- cause Google wants to send you FREE traffic to your website. A few years ago, Google came out with a service called Google My Business, which has now changed to Google Business Profile. Either way, the platform is s…
 
In this episode I share how FM businesses can create a brand worth following. A Brand that is beyond how long you've been in business. Or the colors on your website. And even your logo... Your brand is way more than all of that. So, when we talk about your brand we're going deeper. And, this is the stuff that wasn't taught in college. Are you ready…
 
If you can tell a captivating story, then you'll capture the attention of your friends and family. But telling a story can be really difficult. Especially the story about your business. In this episode, Javier teaches you a simple, yet effective 7-step framework that will help tell the story of your Facility Management company. This framework will …
 
Everyone has an origin story. If you don't have one... well... dig deep inside of you and find it, 'cause your origin story is the beginning of your marketing journey (and mine). In this episode I share my origin story. I haven't always been in the Facility Management industry. I actually started my marketing journey while being an entrepreneur for…
 
One of the toughest part of being a freelancer or solopreneur is this simple fact: you only have so many hours in the day. Yet as ambitious creatives, we're always on the pursuit of the next thing. New projects, new goals, and commonly, more income. How do you continue to reach new heights without burning it at both ends? This is what we discuss in…
 
For many years, I focused on doing more. Work more hours, have more goals, chase more rabbits. It was a recipe for burnout, overwhelm, and dissatisfaction. Until I discovered the secret of effective goal setting: doing less to achieve more. In this solo episode, I chat through how to set effective goals as an solopreneur, so that you can earn more,…
 
Amy Slater, a Silicon Valley executive with a long and successful career in technology, found herself at a career tipping point. For many years, Amy had held executive roles in prominent Silicon Valley companies. When all at once, she found herself launching a consultancy, and for the first time, needing to build her brand without the weight of a l…
 
All buying decisions happen on the other side of trust. Creating it at scale can feel like an illusive concept. Enter my conversation with Javier Lozano, Jr. In this conversation, we discuss the process of cultivating and creating The Trust Tipping Point, that critical moment when a prospect trusts you enough to take the next step.…
 
Eric Lagerstrom is one of the fittest people in the world today. He placed 7th at this year's Ironman 70.3 world championships--for the unacquainted, this is a half ironman. It's half the distance, but you race it twice as hard. He's won or placed in dozens of triathlons and is among the top 100 athletes globally in his sport. While all this is inc…
 
During this Business Reviews Masterclass we will teach Home Services companies 3 secrets on how to quickly generate more 5-star reviews & customer activity... without wasting time and money doing it yourself. Secret #1 - Recent Google updates reveal how business reviews increase your SEO & lead generating activity. Secret #2 - The #1 way to make ne…
 
Almost every business is on social media. If you're not, that should be step one. Get on social media. However, the approach to social media marketing and branding has evolved over the past few years. Especially with the emergence of personal branding. In this episode you'll learn how to best approach your social media marketing strategy. Which soc…
 
Too many home services companies focus on 1 channel to help grow their business. That can be using Home Advisor or Angie's List. Or going all in on Google Ads. However, the #1 take away that Anthony Winston III -- Founder and Principal at Winston Engineering, Inc. -- shares with us during this interview is that he put his business everywhere. By jo…
 
You've probably heard the term SEO (Search Engine Optimization). And... you probably have an idea about what SEO entails. However, setting up an SEO marketing strategy for your local business can sometimes be daunting, overwhelming, and confusing. Where do you start when creating an SEO plan? How do you start to implement an SEO strategy for your b…
 
Jerry Isenhour is the founder and CEO of CVC Success Group. He took a highly profitable home services chimney sweeping and fire place business and scaled it for nearly 30 years. Then The Great Recession hit. The housing market bubble burst. And Jerry had to file for bankruptcy. Very few business owners adapt to modern digital marketing strategies..…
 
Business Reviews is 1 of the 4 critical Marketing Foundations your business needs to have established before jumping into Google Ads, Facebook Ads and more. If your home services business is not getting regular 4 and 5 star business reviews on Google, Facebook, Yelp, Angie's List and more -- then you could be leaving money on the table. 85% of cons…
 
It has become easier over the past decade to leverage the various media production tools to help promote your home services company. So, if you're an HVAC company, plumbing business owner, landscaper or some other residential focused home services business -- producing content is readily availalbe. More importantly, when you use content such as vid…
 
Your website is the digital storefront of you business, of your brand. Your website needs to be professional and modern but also convey a high level of trust. Roughly 4% of of website visitors actually take action on your site (buy or opt-in for a lead magnet), while the other 96% bounce and leave your site. Why? Probably because your website is mi…
 
Do you want more customer activity for your home services business? Do you want better qualified leads that truly TRUST your brand and are willing to spend their hard earned cash with your HVAC, handyman, landscaping, plumbing -- or any other service in the trades? Your future customer is on a unique journey to find the perfect business to help sol…
 
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