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The Remarkable podcast is the marketing podcast for podcasters who aren’t marketers. Learn what it takes to stand out, get noticed, build a committed audience of listeners and fans, and create a remarkable podcast. Get tips on how to grow your audience, connect with your fans, and book great guests. My guests share advice on how to find sponsors, make money podcasting, promote your podcast, as well as how to master interviews and tell great stories.
 
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show series
 
In the words of Mugatu from Zoolander, podcasts are “so hot right now.” And it’s true. But … is a podcast the right way for you to reach your target audience? In this week’s episode of The Showrunner, we give you three questions that will help you decide. Rainmaker.FM is Brought to You By Discover why more than 80,000 companies in 135 countries cho…
 
This week’s episode of The Showrunner features another listener question. Plus, we announce the reopening of The Showrunner Podcasting Course! Rainmaker.FM is Brought to You By Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting. Start getting more from your site today! Here is this week’s questio…
 
When he started Hack the Entrepreneur, Jonny had never conducted a single interview before. But during the past two years, he’s hosted more than 350 podcast interviews. He’s also made a lot of mistakes, embarrassed himself a few times, and learned countless lessons. Rainmaker.FM is Brought to You By Discover why more than 80,000 companies in 135 co…
 
Starting a podcast is a lot of fun, has the potential to build you an audience of raving fans, and may earn you the right to become a Showrunner. All of this is excellent, but it may just be the tip of the iceberg. Rainmaker.FM is Brought to You By Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosti…
 
Have you ever felt like you weren’t qualified to host your podcast? Ever felt like you were way out of your depth with a certain topic or with a certain guest? Welcome to the club. Most of us have. Rainmaker.FM is Brought to You By Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting. Start getting…
 
We answer another great listener question this week. The topic: Creating a call-in show. Jerod goes solo to describe why it’s a great way to bring something new to your audience. He also shares from experience that there are plenty of ways to go about doing it. Rainmaker.FM is Brought to You By Discover why more than 80,000 companies in 135 countri…
 
We’re back! And excited to begin a series of shows in which we answer questions submitted by Showrunner listeners. This week’s question comes to us from a showrunner who is 75 episodes into her show and wondering how best to make use of her growing archive. Rainmaker.FM is Brought to You By Discover why more than 80,000 companies in 135 countries c…
 
You want to become a better podcaster. We know this because you’re listening to The Showrunner. We also know that you fear becoming a better podcaster. We know this because you must change to become better and to fear change is to be human. But what if I told you that you only need to change one thing — one small thing — to achieve your goal of bec…
 
A few hours before recording this episode, we received an email from a loyal Showrunner listener. It turned out to be the perfect idea for an episode. Rainmaker.FM is Brought to You By Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting. Start getting more from your site today! Here is the email, …
 
Cue the sounds of fireworks and jubilant marching bands! This is episode 100 of The Showrunner, and it’s extra special because it’s all about you — our faithful listener. Rainmaker.FM is Brought to You By Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting. Start getting more from your site today!…
 
Is it possible to step away from your podcast and have downloads numbers go … up? That might sound crazy to you. Maybe even impossible. But it’s not. And we have the listener email to provide it. What is this showrunner’s secret? It’s actually not any kind of secret at all. Rainmaker.FM is Brought to You By Discover why more than 80,000 companies i…
 
If you were given a choice, would you create a podcast that took more or less time to create, all else being equal? Some podcast formats are harder to consistently produce than others. Choose wisely. Rainmaker.FM is Brought to You By Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting. Start getti…
 
Your audience does not need your ideas. It’s true. What your audience needs in fact, all that your audience needs are your best ideas. And you should invest more time distributing these premium ideas further and wider. Rainmaker.FM is Brought to You By Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress h…
 
You took the plunge and started a podcast. You chose your format, picked a name for your show, artwork, theme music, everything. And unlike the many, many podcasters who don’t continue, you’ve published your 50th episode. Congrats! Now, you have to change what you do. Rainmaker.FM is Brought to You By Discover why more than 80,000 companies in 135 …
 
We have a special guest on this week’s episode of The Showrunner: David Bain from Digital Marketing Radio. He provides us with five steps that will help you evolve from podcasting to hosting successful live online events. Rainmaker.FM is Brought to You By Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPres…
 
One of the four key elements of a remarkable podcast is monetization. We’ve talked about indirect vs. direct monetization, but today we are going to talk about the pros and cons of two types of direct podcast monetization: sponsorships vs. affiliate marketing. Rainmaker.FM is Brought to You By Discover why more than 80,000 companies in 135 countrie…
 
In this episode of The Showrunner, we’re going to discuss three big ideas about learning that come straight from Peter C. Brown, the lead author of the Make it Stick: The Science of Successful Learning. Rainmaker.FM is Brought to You By Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting. Start ge…
 
We can all agree that producing useful content on a consistent basis is key to building an audience and platform. When we produce content on a consistent basis, we elevate our authority in the eyes of Google, our clients, and our peers. But … Rainmaker.FM is Brought to You By Discover why more than 80,000 companies in 135 countries choose WP Engine…
 
We spend a lot of time discussing being a better podcast host. In this episode, we discuss some specific ways that you can become a better podcast listener — and why it’s important that you do so. Rainmaker.FM is Brought to You By Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting. Start getting …
 
As Showrunners we spend our time honing our interview skills, tweaking our recording gear, and promoting ourselves on social media. What if we are missing out on a crucial aspect of being a Showrunner? Rainmaker.FM is Brought to You By Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting. Start get…
 
Jonny recently attended a stand-up comedy show at a venue that seats a grand total of … 18 people. What did he learn from the experience that you can apply to your showrunning? Plenty. Rainmaker.FM is Brought to You By Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting. Start getting more from yo…
 
Sometimes we need to bare our souls to our audience. Today’s episode is one of those times. Having spent the past six weeks on his therapist’s couch, Jonny has been on a quest for personal growth. As it turns out, this venture into personal growth is directly tied to becoming a better podcaster. In this episode, Jonny and Jerod discuss: Why you nee…
 
We have a special treat for you this week: an interview with one of Jerod’s favorite podcasters … even though she’s not really a “podcaster.” What she is, undoubtedly, is a remarkable interviewer. And in this episode of The Showrunner, she shares her tips and best practices for conducting better interviews that will make your audience THINK. Krys B…
 
Back at the beginning of 2016, we posted an episode titled 13 Steps to a Better Show in 2016. It was one of our favorite episodes to produce in 2016, and one of our most popular. Well, it’s still the beginning of 2017, so let’s revisit that topic. Jerod has five and Jonny has five. We discuss: The importance of setting 3-month goals What is your sh…
 
What is your anchor? Is it the podcast you’re creating, the audience you’re serving, or the topic you’re focused on? In this episode of The Showrunner, we discuss the importance of knowing the answer to this question. We begin with a bit of small talk — about Jonny’s recent interview with Brian Clark on Unemployable, as well as the story behind thi…
 
As podcasters, can we get too comfortable hiding behind our microphones? It seems likely, but also avoidable. Coming out from behind the microphone to meet with your audience in person is valuable to your audience and podcast — true — but it is also extremely useful to you as a Showrunner. In this episode, Jonny and Jerod discuss: The hidden value …
 
As you progress as a showrunner, it’s easy to become focused on your end of the headphones. To kick off 2017, we deliver some strategies that will help you maintain your focus where it always needs to be: on the other end of the headphones. In this episode, Jonny and Jerod discuss: Some recent content and experiences that had a big impact on their …
 
As we wrap up 2016, Jerod and Jonny are also wrapping up their 3-part series created to prepare you for 2017 by improving yourself and your podcast in 2016. In today’s episode we are answering two listener-submitted questions. Both of these questions struck a chord with Jerod and Jonny. Although the questions are answered directly, they also indire…
 
What are Jonny’s “4 D’s of Pristine Production?” You’ll find out in this week’s episode of The Showrunner. Rainmaker.FM is Brought to You By Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting. Start getting more from your site today! We begin this episode by discussing the how and the what of pod…
 
In this week’s episode, our goal is to send you and your shows sailing into 2017. This conversation is the first of a three-part series created with the sole purpose of enabling you to take your podcast to new heights in the new year. Yes, 2016 was a great year for Showrunners as a whole and podcasting as a medium (except for the one guy who didn’t…
 
We’re back! In this week’s episode we explain why we didn’t publish a new episode last week and what you can learn from our mistake, then we discuss a listener question that leads to an important epiphany from Jonny. The question we tackle is whether or not it’s okay to alternate between monologues and interviews in the same podcast feed. We provid…
 
As Showrunners, we understand that the act of creation and publishing brings about detractors — sometimes more aptly referred to as haters. To thrive in this space, we need to wear our first (and subsequent) negative reviews as badges of honour. This is part of the game and an integral part of being a Showrunner. But what happens when the medium it…
 
With Jonny focused on preparing to lead his first ever workshop, we took a week off from recording a new episode. Instead, we decided to rebroadcast an oldie but goodie, and one that pairs especially well with last week’s episode about show intros. You may think that branding your podcast begins with the name and ends with your show art. Not so. Th…
 
Each introduction to every one of our shows presents a massive opportunity. An opportunity to orient your listener, establish pacing, drive intrigue, and keep them listening … or an opportunity to drag down your show before even starts. In this episode of The Showrunner, we discuss tips to help you achieve the former and avoid the latter. Rainmaker…
 
Up until today, we ve exhaustively covered the topic of podcast sponsorships and monetization. But each time we ve covered it from only one perspective — the perspective we know as showrunners. Rainmaker.FM is Brought to You By Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting. Start getting mor…
 
Pamela Wilson just launched a book — Master Content Marketing — and a podcast played a key role in the project from idea inception to launch. She dishes on the details in this episode of The Showrunner. Rainmaker.FM is Brought to You By Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting. Start ge…
 
What if you knew exactly what your listener was thinking, feeling, and seeing when they listened to your show? To even think about having that kind of deep insight is empowering. Rainmaker.FM is Brought to You By Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting. Start getting more from your sit…
 
Have you ever fallen off the podcasting wagon? Or come close? In tough times, it can be useful to consider the idea of the minimum viable podcast. So long as you’re willing to never compromise on producing useful audio, this version of the MVP can be extremely helpful in keeping you moving forward. Rainmaker.FM is Brought to You By Discover why mor…
 
In the past, we ve laid out how to decide what topic to podcast about and how to decide what your podcast should be about, and we stand behind both pieces of advice. Today, we are talking to the Showrunners who are running a podcast and are thinking about starting a second one — or maybe even a third or fourth. Jerod and Jonny are both thinking of …
 
Do you want to make more money from your podcast? Rhetorical question. Of course you do! We all do. One of the clearest paths to revenue with a podcast is sponsorship, but it can also be the most difficult to tap into it, especially for newer or niche shows. In this episode, Jerod shares three lessons he learned recently when he signed a new sponso…
 
We’re back! And, we hope, better than ever. In our triumphant return to the mics for the beginning of Season 2 of The Showrunner, we tackle a listener topic idea that we’ve had percolating for a while and discuss the best methods for identifying potential guests for your show. Here is the idea, submitted by loyal listener Chris Conner, who hosts Li…
 
Time is of the essence. As Showrunners, we have a finite amount of time to focus on producing our shows. Between work, sleep, family, fitness, friends, or showrunning, there is never enough time to do everything we want to be doing. According to an article written by Jessica Stillman, we only have time to pick three. In this episode, Jerod and Jonn…
 
Jerod is set to become a parent for the first time later this month. Jonny has been a parent now for 11 years, and podcasting has featured prominently in the development of his relationship with his daughter. Needless to say, Jerod has some questions … and Jonny does his best to provide some answers. How do you balance parenting and podcasting? We …
 
There are myriad good reasons why you might want to conduct an audit of your podcast archive. But content audits can be messy, complicated, even intimidating. They don’t have to be though — not if you follow these five steps to a useful podcast archive audit. (You should even get done in 30 minutes or less … ) Why would you want to conduct an audit…
 
With Jonny still away enjoying his European “workcation” we decided to dig into the archives and re-run one of our most popular and useful episodes. And our choice was inspired by a listener comment. Here’s what Monica had to say about this episode when she listened to it recently: I’ve just listened to the episode about building an email-list (Epi…
 
In this week’s episode of Remarkable, I share a few stories from my life that have taught me critical lessons about marketing. From a hole-in-the-wall barbecue joint in Eastern North Carolina, to a world class winery just outside of Barcelona, Spain, I pull from past experiences to give you insights to help you build a remarkable podcast. Learn the…
 
Not all listeners are created equal. Without a proper understanding of your podcasts listener life cycles, you will find yourself fighting an uphill battle to keep every new listener who comes your way. We publish remarkable podcasts on a consistent basis and new listeners discover our shows each and every day. So why do new listeners not stick aro…
 
In this week s episode of Remarkable I speak with Mur Lafferty, an award winning podcaster who was inducted into the Academy of Podcasters Hall of Fame in 2015, and who started podcasting 11 years earlier, in December, 2004. She has produced a number of her own podcasts, and has hosted other shows for the likes of Tor.com, the on-demand publisher L…
 
What happens when you have a lightning strike of inspiration? What are some possible ways to capture that inspiration before it escapes us? It’s an important concept, because as we all know … lightning doesn’t strike the same place twice. In this episode, we explain how to not only capture your inspiration but also provide some tips on how to keep …
 
In this episode of Remarkable, I have a conversation with Nick Loper, a podcaster and blogger who left his full-time job at a large corporation to focus on his side hustle in 2008, and hasn t looked back since. He’s built websites, written books, traveled the world, coached entrepreneurs, and interviewed over 175 entrepreneurs and creatives for his…
 
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