show episodes
 
The GUIDE Culture® podcast drops new juice every week, providing tangible takeaways to level up your sales, communication and leadership skills. Founder, Loy Day, and Co-CEO's, Macy McNeely and Kathryn Shubert, answer your questions centered around personal growth, entrepreneurship and all things sales. They deliver quick wins every week with a mixture of inspiration and motivation. At GUIDE Culture®, we are passionate about making sales cool again and helping you reach your full potential i ...
 
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show series
 
Have you ever felt like the ONLY way to make more sales is to grow your following? We hear this a lot when we work with business owners and entrepreneurs. People tend to feel like their current audience isn't the right audience and they need to get in front of MORE people to really build the business that they dream of. And while yes, more eyeballs…
 
In this BONUS episode, you get a peek into the School of Sales Clubhouse room hosted by Coach Loy every Monday, Wednesday and Friday at 10am ET / 9am CT / 8am MT / 7am PT! Loy starts with the advice that he would give his great grandchildren and leads us through a discussion of desire, momentum and passion (even if you aren't experiencing a lot of …
 
"I can't seem to close the sale after someone shows interest." ⤴️ that's a common response we received recently when we asked our audience what their biggest struggle was in their business. And maybe you can relate - you're really good at posting and sharing knowledge and information, but then you can't seem to make the sale. What's interesting (an…
 
In this special episode, you get a peek into the School of Sales Clubhouse room hosted by Coach Loy every Monday, Wednesday and Friday at 10am ET / 9am CT / 8am MT / 7am PT! Loy takes us back to one of the key fundamentals of sales and that is PROSPECTING. As a business owner or entrepreneur, your job first and foremost is to continuously find new …
 
As an entrepreneur or business owner, you wear a lot of hats. There's a lot you have to think about and one of the small details that tend to be a struggle for people are photos - whether it be for your website or social media content, it can sometimes be hard to know what photos you need... until the very moment you need them. We've been there bef…
 
Over the last several weeks, Macy and Kat have been taking you through the Daily Deposit series here on the podcast! If you've listened to those episodes, you have hopefully experienced a mindset shift and have been able to reset your focus on the RIGHT things for your life and business. It's truly a practice that helps you master your mindset and …
 
DAILY DEPOSIT PODCAST SERIES: FINAL EPISODE + MASTERCLASS ANNOUNCEMENT 📣 Daily Deposit is what we like to call our "secret weapon" to blast through resistance and move the needle in your life and business every single day. Over the last 5 weeks, each episode has been about 1 section of the 5 part process to help you outsmart your brain and stop pro…
 
DAILY DEPOSIT PODCAST SERIES CONTINUED: Daily Deposit is what we like to call our "secret weapon" to blast through resistance and move the needle in your life and business every single day. Over the last 4 weeks, each episode has been about 1 section of the 5 part process to help you outsmart your brain and stop procrastination in its tracks. The a…
 
DAILY DEPOSIT PODCAST SERIES CONTINUED: Daily Deposit is what we like to call our "secret weapon" to blast through resistance and move the needle in your life and business every single day. Over the last 3 weeks, each episode has been about 1 section of the 5 part process to help you outsmart your brain and stop procrastination in its tracks. The a…
 
During the month of June, we're hosting a series here on the GUIDE Culture podcast all about the Daily Deposit practice. If you don't know, Daily Deposit is our secret weapon to blast through resistance and move the needle in your life and business every single day. In each episode, you'll learn about 1 portion of the 5 part process to outsmart you…
 
During the month of June, we're hosting a series here on the GUIDE Culture podcast all about the Daily Deposit practice. If you don't know, Daily Deposit is our secret weapon to blast through resistance and move the needle in your life and business every single day. Over the next 5 weeks you'll learn the 5 part proven process to outsmart your brain…
 
Not many people can say they’ve started two successful businesses from scratch, built a £1m brand in their teens, travel the world speaking internationally, had dinner with the Prime Minister, won 11 national & international business and entrepreneur awards and written a book. And even fewer people can say they’ve done all that – and so much more –…
 
Have you ever asked someone a question and they answer based on why they think you're asking, but they don't actually address the reason that you're really asking? For example: let's say you're car shopping and you ask the car salesman the length of a car before buying it. They may assume it's because you are worried about the space in the back bec…
 
Megan Kober is a registered dietitian and the founder of The Metabolism Makeover. Better known as The Nutrition Addiction, Megan has over 10 years of experience and is passionate about helping women tackle weight loss through a non-diet approach and experience food freedom so they can live the life they love! In addition to her well-versed nutritio…
 
People who work for themselves often think they work for nobody. The TRUTH is that they work for everyone. ⬆️ that's a comment we heard just the other day on Clubhouse and we couldn't agree more. This concept is what we call having an Agent Mentality because, by definition, an agent is simply someone who represents another. The spirit of an agent i…
 
"Why do you really own this business?" That's the one question that Casey Graham, co-founder and CEO of Gravy Solutions, believes that all entrepreneurs and business owners should ask themselves in order to develop their Owner's Intent. So, what exactly is an Owner's Intent? It's a single sentence that answers that question above. It's not just a s…
 
BONUS EPISODE with Coach Loy Day! In this special episode, you get a peek into the School of Sales Clubhouse room hosted by Loy every Monday, Wednesday and Friday at 10am ET / 9am CT / 8am MT / 7am PT! "Give a man to fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime." That's a Chinese Proverb that Loy repeated in …
 
GUIDE Culture's Spring Cohort is OPEN for enrollment 🎉 In this episode, Macy, Kat and Loy are answering some common questions they've been hearing since opening enrollment for GUIDE Culture's Spring Cohort. Enrollment closes on Friday, April 23rd (or when the seats are filled) so if you've been interested AT ALL, there's no time to waste. Listen to…
 
BONUS EPISODE with Coach Loy Day! In this special episode, you get a peek into the School of Sales Clubhouse room hosted by Loy every Monday, Wednesday and Friday at 10am ET / 9am CT / 8am MT / 7am PT! If you're in the online business world, chances are you've been fed the advice that you just need to "show up and add value to your audience." The t…
 
Have you ever felt like when you communicate with people they just aren't picking up what you're putting down? Maybe you use Instagram stories to talk to your audience, but the words you're saying just aren't hitting, meaning people aren't coming to you with questions, much less taking action (aka buying your offer). Or maybe when you're on sales c…
 
“After I get people interested, I can’t get them to convert into customers.” “I struggle to create content that gets people interested.” “I know what I have can help people, but I just can’t quite get that across.” A few months back we sent out a survey to see what people are struggling with most when it comes to sales and those ⬆️ were some of the…
 
If you're an online business owner or entrepreneur that sees clients 1:1, you may realize that a lot of your clients have the same problem, or even if they don't have the same problem, maybe you've noticed that you keep giving them very similar solutions. This is totally normal because as the professional, no matter the industry, you're typically g…
 
Have you ever noticed how all of the big time careers require continued education? If you're a doctor, teacher, lawyer, etc. you typically have to go through recertifications and things like that in order to stay in your field. But what about those of us who aren't in those fields? Does that mean that we don't need to continue our learning and educ…
 
On this podcast episode we introduce Ninja Nat - the girl behind the scenes at GUIDE Culture who makes a lot of the magic happen ✨ Natalie first joined the GC team in May of 2019 to help the team with anything and everything. Since then, she has evolved into someone who works directly alongside Macy and Kat to help all of their juicy ideas come to …
 
Have you ever been told that the “fortune is in the follow up?” Butttt you feel like fortune, is in fact, NOT in the follow up because either: people don’t respond 👻 OR they fall through the cracks (because let’s admit it, it can be easy to forget to follow up) Here at GC, we feel pretty strongly about follow ups, because the data from our last lau…
 
If you're in the infopreneur space, it can be hard to know what content to give for free and what content to charge for. You might be in a place on social media where you really want to show people that you know what you're talking about, but also respect your paying customers. So, how do you decide where to draw the line? In this podcast episode, …
 
On this podcast episode we welcome GUIDE Culture graduate, Tu-Hien Le to talk all things starting and scaling an e-commerce business! Tu-Hien is the Founder & CEO of BeauGen, a mommy lifestyle brand whose mission is to make mommying feel good. Inspired after having her first child, Tu-Hien and her husband started BeauGen to address the pain and str…
 
As an entrepreneur selling your product or service, have you ever gotten the “I’m too busy” or “I can’t afford it” objection? I'm sure you have! They’re easily the most common objections people give when they’re not able to make a purchase. The question is: are these objections even real? The truth is, sometimes people use these objections to prote…
 
Last week, we welcomed 100 new students into our 8 Week Signature Program and with that, we spent a lot of time talking with people to help them make a decision that was best for them. As we were talking with people, both Kat and Macy kept seeing a theme and it was something along the lines of: “I’ve invested in a launch system. I’ve invested in br…
 
Remember last month when you sat down and planned out what you wanted 2021 to look like? Maybe you created a vision board or even gotten a big brand new planner so you can write down and plan all the things. We're entering a brand new month, so we're curious - how's it going? Are you executing? We're one-third of the way through Q1 and if things ar…
 
Have you ever heard the story of the Chinese bamboo tree? This particular tree has a seed that is so hard that when planted it will do nothing for almost 5 years. It has to be continually watered and cared for throughout all of those years and it's not until year 5 that you would see the results from all of that care. In this episode Loy talks abou…
 
In this podcast episode, Macy and Kat get transparent and reflect on 2020... but not in the way you might be used to hearing. They share a few things that didn't go so well and how they moved forward, talk about lessons learned and excitedly share things that went really well in 2020. Through all of the ups and downs that the year brought, the ONE …
 
Have you ever heard that you teach people how to treat you? Whether it's conscious or subconscious, it's totally true. The vibe that you give off in conversations, whether it be face to face or online through social media, will train people how to treat you. In this episode, Macy shares what you can do so that people treat you like the expert and p…
 
If you sell a product or service, you might be in a place where you feel like you can't quite get your audience excited about what you do. Maybe you're making sales, but it isn't happening frequently enough for you to hit the goals you have for yourself. If this is you, there might be something missing and it probably isn't what you think... The tr…
 
If you are an entrepreneur or business owner, whether it's in the online space or maybe you have a brick and mortar store, there is a way you can play BIG no matter where you are at in your business journey. In this episode, Kathryn talks about three shifts you can make to have the play big mentality. Having this mentality will change the way that …
 
Have you ever been so excited to create a vision board at the beginning of a new year just to find that you don't actually accomplish many of the things that you set your sights on? If so, you should know that 1) that's super common and 2) there might be a HUGE missing piece in your goal setting and vision casting. Dr. Cynthia Kempinski of The Kemp…
 
As an entrepreneur, business owner or salesperson, how do you view the month of December? Do you see it as a good month to keep selling? Do you believe that people are indeed still buying during this time of year? At GUIDE Culture, we believe that whatever you think... you're right! If you think people aren't buying right now, you're right. If you …
 
If you've ever wanted to sell to the masses in a way that still feels very personal, this episode is for you! In this episode Macy and Kat share the 3LD formula to help you sell on stories specifically and also carry this concept into all different parts of your selling - in email, DM's or conversation. You'll walk away with a technique that you ca…
 
Today we welcome Billy Boughey of Elevate Experiences on the GUIDE Culture podcast to talk all things culture! Culture can be a very broad term and is a part of everything you do as a business owner, so we wanted to bring on Billy to talk through all different aspects of culture. He has a true expertise about how to cultivate culture on your Instag…
 
In today's podcast episode, Macy shares the ONE THING you have got to stop saying on Instagram stories, but also in conversation in general. This whole concept, when applied, could completely shift the way people engage with you, your content and ultimately your business. DON'T FORGET: The Daily Deposit BUY ONE, GIFT ONE Black Friday special kicks …
 
In this episode, Loy sits down with GUIDE Culture grad, Alex Tutterow, to talk about all things mindset. Alex talks about how he started in a career that didn't really inspire a positive mindset and it wasn't until he made the shift into entrepreneurship that he realized the massive importance of what goes in your mind. He also discusses his person…
 
Do you ever feel nervous when someone throws an objection your way? Maybe it's in a sales conversations or maybe it just happens in your everyday life. Objections, concerns and doubts are a part of the game, especially when it comes to sales, and it's VITAL that you feel confident when they come up. In this episode, Macy shares the TWO types (yes, …
 
GUIDE Culture graduate, Shelby Rose, joins the podcast today to discuss her two biggest tips for people in business.... 🥁 DRUM ROLL 🥁 1) Take EXTREME ownership 2) Display professionalism Though it's not the most sexy piece of advice and sounds quite simple, it is SO powerful and isn't leveraged enough. Shelby talks about how taking extreme ownershi…
 
We get a lot of questions about how GUIDE Culture® can serve someone working in corporate or someone who works for someone else. While yes, GUIDE Culture® does work with a lot of entrepreneurs, the concepts taught in the training can benefit those working in any setting and carry through various parts of life beyond the workforce. Loy did some rese…
 
In this podcast episode, Macy and Kat have a conversation with Meredith Hollandsworth, a GUIDE Culture graduate and corporate ladder climbing boss as we like to call her. Meredith has massive experience in the corporate world and when she first came to GUIDE Culture, she was looking for a way to get promoted to the next level. She left with a renew…
 
Are you posting on social media just to check a box? 🤔 If you answered yes (or maybeeee) this episode is for YOU! Jess Jordana joins the podcast to drop all the juice on writing copy that connects AND converts with your audience. Jess is a copywriter (a.k.a. heart translator) who helps creative business owners turn their passionate mumblings into w…
 
Voice memos have truly changed the game for how you can communicate with someone on Instagram or through text. When done correctly, you can get your message across much more clearly and efficiently. In this podcast episode, Macy shares why voice memos are so powerful, gives an example of a really well done voice memo from a GUIDE Culture grad, Sara…
 
Have you ever heard of the 3 R's? Reading, writing and arithmetic. In this podcast episode, Loy talks about the 4th R. Denis Waitley, author of Psychology of Winning, said that the 4th R that we all need is personal responsibility. Loy talks about what personal responsibility really is and why we all need it in life! Join the Winner's Circle Facebo…
 
Belief has a sound and people can hear it (or the lack of it) loud and clear 📣 Teacher and GUIDE Culture grad, @brianaguillory, joins the podcast to share three things that teachers can do to build belief in their students! Bri's passion for what she does is SO inspiring and the message that she shares goes far beyond the classroom. No matter what …
 
Have you ever felt like you need to focus on growing your audience? Or maybe you've been told that sales is a numbers game - meaning that your Instagram follower count is most important. In this episode, Macy and Kat talk about the NUMBER ONE thing you should be focusing on before you gain another set of eyeballs on your brand. The truth is, sales …
 
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