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Ideas and habits worth stealing from top copywriters.
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TCC Podcast #222: Building a Successful Business From Scratch with Brandi Mowles
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What does it take to build a successful business from scratch? We’re talking about going from nothing to 6 or even 7 figures as a freelancer. Well as you know, it’s not one simple thing, but a combination of a lot of things from choosing a niche and building your network to encouraging referrals and […] The post TCC Podcast #222: Building a Success…
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TCC Podcast #221: Your First Year with Delesia Watson
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For a lot of us, being a copywriter is something we just stumble upon accidentally. And for most beginners, it’s getting harder and harder to know what to do when you’re starting out. Our guest for the 221st episode of The Copywriter Club Podcast is Delesia Watson. If you’re a beginning copywriter, or you want […] The post TCC Podcast #221: Your Fi…
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TCC Podcast #220: Our Thoughts on 2020 and the New Year with Claire Pelletreau
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How did last year affect your business? 2020 was hard on a lot of copywriters, but somewhere in all the chaos, many of them found a way to not just survive, but thrive. In this episode of The Copywriter Club Podcast, we invited Claire Pelletreau to interview us about the past year, our own struggles, […] The post TCC Podcast #220: Our Thoughts on 2…
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TCC Podcast #219: Overdelivering with Brian Kurtz
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We’ve been lucky to be mentored by several copywriters and marketers over the past few years. We met one of our mentors—Brian Kurtz—when we interviewed him way back in the beginning days of The Copywriter Club. He’s our guest, for the second time, on the 219th episode of The Copywriter Club Podcast. We asked Brian […] The post TCC Podcast #219: Ove…
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TCC Podcast #218: Facing Your Fear with Annie Bacher
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One of the things that keeps waaaay too many copywriters from achieving their goals is fear. Which is a little odd because it’s not like our work puts us in dangerous or risky situations. We’re not fighting fires or facing down bad guys. And we’re not standing on a trapeze platform high above the ground, […] The post TCC Podcast #218: Facing Your F…
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TCC Podcast #217: Dramatic Demonstration of Proof with Jude Charles
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When it comes to creating the belief that you can deliver what your clients need, or that the products and services you write about will deliver a real transformation, nothing works better than a good demonstration. Our guest for episode 217 of The Copywriter Club Podcast is film maker and story teller, Jude Charles, who […] The post TCC Podcast #2…
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TCC Podcast #216: Nailing Brand Voice with Justin Blackman
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Writing copy with personality is hard. So what does it take to do it? We invited copywriter and brand ventriloquist Justin Blackman to talk about how he does it for the 216th episode of The Copywriter Club Podcast—and to give us an update on everything he’s done since our first interview with him way back […] The post TCC Podcast #216: Nailing Bran…
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TCC Podcast #215: Say “Yes” to Scary Things with Brandon Burton
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What does it take to build and maintain a great community? We’re not sure we’ve got the answers, but we thought we should talk about it with The Copywriter Club’s Community Manager, Brandon Burton. For the past year, Brandon’s had an insider’s view of everything that happens in our free Facebook group as well as […] The post TCC Podcast #215: Say “…
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TCC Podcast #214: Being a Marketing Minimalist with Ellen Yin
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Building a successful business isn’t easy… but it should be simple. That is, you don’t need to do “all the things” in order to make a living. In fact, a minimal approach may help you grow in ways you don’t expect. Our guest for the 214th episode of The Copywriter Club is marketing minimalist Ellen […] The post TCC Podcast #214: Being a Marketing Mi…
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TCC Podcast #213: Forging Better Habits with Francis Nayan
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Among the copywriters we’ve had the pleasure to meet, there are a lot of former teachers who have gone from helping students learn history, math, and English and now help teach customers about products and services that meet their needs. Our guest for the 213th episode of The Copywriter Club Podcast is Francis Nayan, a […] The post TCC Podcast #213…
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TCC Podcast #212: Doing Things Right with Liz Painter
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Do you ever listen to what our podcast guests share and think, that’s not the kind of business I am building? Today’s guest for the 212th episode of The Copywriter Club Podcast is Liz Painter. She has built a very “normal” copywriting business—one that probably looks a lot like your business. And there’s still a […] The post TCC Podcast #212: Doing…
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TCC Podcast #211: The Barbell Business Strategy with Brian Speronello
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Retainers or projects? That’s a question a lot of copywriters ask themselves when they determine what kind of business they want to build. But who says you have to choose? Our guest for the 211th episode of The Copywriter Club is Brian Speronello who’s “Barbell Strategy” takes advantage of both projects and retainers to make […] The post TCC Podcas…
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TCC Podcast #210: Catching Up with Kira and Rob
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For the 210th episode of The Copywriter Club Podcast, Rob and Kira are guest-less, which means it’s just us, talking about what’s going on in our lives and in the club. Here’s what we covered this week: what we’ve done to create a routine during the “shutdown” an update on the new podcast format—what we […] The post TCC Podcast #210: Catching Up wi…
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TCC Podcast #209: Building a Different Kind of Copy Business with Eman Zabi
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When it comes to building a copywriting business, there are lots of options. You can sell services. You can sell products. You can even create a platform. How about all three? Our guest for the 209th episode of The Copywriter Club podcast is Eman Zabi and we asked her all about her unique approach to […] The post TCC Podcast #209: Building a Differ…
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TCC Podcast #208: Mindset and Copywriting with Ian Stanley
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Mindset is a topic we touch on quite a bit—because a healthy mindset is the foundation for everything we do well as copywriters and in life… and an unhealthy mindset? We’ll that won’t take you anywhere good. Our guest for the 208th episode of The Copywriter Club Podcast is Ian Stanley. Ian doesn’t call himself […] The post TCC Podcast #208: Mindset…
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TCC Podcast #207 The Systems You Need with Jordan Gill
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Getting things done—or getting MORE done—is a struggle for many copywriters including us. But systems and processes can help. Our guest for the 207th episode of The Copywriter Club podcast is systems expert, Jordan Gill. Jordan shared a ton of ideas for improving systems to help get things done and stop spending every minute on […] The post TCC Pod…
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TCC Podcast #206: Writing Facebook Ads with Sarah Sal
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Facebook ads are one of those copywriting deliverables that neither of us focus on in our business. But we want to know more. So we invited copywriter and Facebook Ad Specialist Sarah Sal to share what she knows about the dark arts of Facebook ads. Here’s what we talked about: • how Sarah went from […] The post TCC Podcast #206: Writing Facebook Ad…
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TCC Podcast #205: Creating an Offer with Justin Goff
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One of the “options” for copywriters who don’t want to limit themselves to solely writing for clients is creating and promoting their own products. And for many of the copywriters who take this path, it’s very lucrative. Our guest for the 205th episode of The Copywriter Club Podcast is Justin Goff. Justin has created his […] The post TCC Podcast #2…
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TCC Podcast #204: High-ticket Sales with Jereshia Hawk
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Too many copywriters have a limiting belief around how much they can charge for their services, so our guest for the 204th episode of The Copywriter Club Podcast is Jereshia Hawk, a high-ticket sales coach who shared how we can overcome that mindset issue. But that’s not all we talked about. We also covered… • […] The post TCC Podcast #204: High-ti…
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TCC Podcast #203: The 3 Funnels You Need in Your Business with Jenn Robbins
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How do you attract clients to your business? That’s one of the subjects we covered with Jenn Robbins, the guest for the 203rd episode of The Copywriter Club podcast. Jenn is an expert on funnel strategy and shared the three types of funnels every business owner should have—not right away, but eventually, if you’re going […] The post TCC Podcast #20…
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TCC Podcast #202: The Agonizing Process of Change with Amy Posner
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What kind of a business are you building? The guest for episode 202 of The Copywriter Club Podcast is Amy Posner. Amy’s the first person to be interviewed on the podcast three times—and no wonder—she’s got a lot to share. Amy’s currently rethinking the programs and services she offers her clients and we thought it […] The post TCC Podcast #202: The…
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TCC Podcast #201: What I learned from my mentors with Parris Lampropoulos
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He’s one of the few copywriters who truly doesn’t need an introduction—Parris Lampropoulos is our guest for the 201st episode of The Copywriter Club Podcast. Parris spoke at both of our TCCIRL events in New York City—and it was a discussion at our event that led to this interview. rather than interview Parris about his […] The post TCC Podcast #201…
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TCC Podcast #200: The Courage to Do the Extraordinary with Mike Kim
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It’s time to celebrate… we’ve reached episode 200 of The Copywriter Club Podcast. This episode marks a tweak to our format and an update to the music we use. And to help us celebrate the changes—and our anniversary—we invited copywriter and marketing consultant Mike Kim to share his story and what he’s learned over the […] The post TCC Podcast #200…
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TCC Podcast #199.5: Choosing a New Podcast Intro with Kira Hug and Rob Marsh
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This episode is completely different from anything we’ve done before. If you’re here for copywriting and business tips, you might want to skip this one. But, if you want to get a sense of the breadth of musical talent in The Copywriter Club, tune in, because this one is fun. When we announced we were […] The post TCC Podcast #199.5: Choosing a New …
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TCC Podcast #199: From Blogger to Copywriter with Allea Grummert
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Copywriter Allea Grummert is our guest for episode 199 of The Copywriter Club Podcast. Wait… are we really about to cross the 200 episode frontier? Yep, and Allea is the perfect guest to wrap up the last 100 episodes before we make a few changes to the format. We talked to Allea about her processes, […] The post TCC Podcast #199: From Blogger to Co…
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TCC Podcast #198: Working at a Copywriting Agency with Sam Pollen
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Copywriter and Creative Director Sam Pollen is our guest for the 198th episode of The Copywriter Club Podcast. Sam works in-house at an agency focused entirely on copy—there are no designers—which might be a dream for a lot of copywriters. We asked Sam about the differences between the freelance world and the work his team […] The post TCC Podcast …
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TCC Podcast #197: Writing Copy for Women (and Men) with Lorrie Morgan
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Red hot copywriter Lorrie Morgan is our guest for the 197th episode of The Copywriter Club Podcast. As a stay-at-home mom she looked for a job that she could do from home. When a client asked for a 52-part auto responder, she knew she had to get serious about the craft. And she shared her […] The post TCC Podcast #197: Writing Copy for Women (and M…
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TCC Podcast #196: Removing Fear to Get the Sale with Adil Amarsi
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Copywriter and persuasion expert Adil Amarsi is the guest for the 196th episode of The Copywriter Club Podcast. Adil is working on a book on Persuasion and recently changed the title he prefers from Copywriter to Creative Director because he does so much more than copy. We covered quite a bit of ground during our […] The post TCC Podcast #196: Remo…
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TCC Podcast #195: Get Better as a Speaker with Stef Grieser
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Growth marketer and event co-founder, Stef Grieser, is the guest for the 195th episode of The Copywriter Club Podcast. Kira met Stef and Shine Bootcamp late last year and immediately knew that she had a lot to share with our audience. But we didn’t just talk about speaking. We covered a lot of ground—and went […] The post TCC Podcast #195: Get Bett…
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TCC Podcast #194: The Anti-Copy Copy Course with Christina Torres
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Copywriter Christina Torres is our guest for the 194th guest on The Copywriter Club Podcast. Christina is a member of The Underground and The Copywriter Think Tank so we’ve seen some of the changes she’s made to her business recently. We talked to Christina about her business and the kinds of things she does as […] The post TCC Podcast #194: The An…
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TCC Podcast #193: The Find a Client Challenge with Brittany McBean
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Copywriter Brittany McBean is our guest for the 193rd episode of The Copywriter Club Podcast. We wanted to talk to Brittany after we heard about the success she had when she completed the “Find a Client in 3 Weeks or Less” Challenge we offered in The Copywriter Underground this past April. In addition to that, […] The post TCC Podcast #193: The Fin…
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TCC Podcast #192: Building a Better Not Bigger Business with Ashley Gartland
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Business coach and copywriter Ashley Gartland is our guest for the 192nd episode of The Copywriter Club Podcast. No surprise, when it comes to helping other writers build a solid business, she knows her stuff. So we asked Ashley about a whole range of things, including: • how she ended up as a writer and […] The post TCC Podcast #192: Building a Be…
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TCC Podcast #191: Standing Out on Social Media with Kaitlyn Parker
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Copywriter Kaitlyn Parker is our guest for the 191st episode of The Copywriter Club Podcast. We got to know Kaitlyn a bit better at this years IRL event where she took more than 35 pages of notes, recording the most important ideas and tactics that the speakers shared. We asked her why she did that […] The post TCC Podcast #191: Standing Out on Soc…
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TCC Podcast #190: Making Changes with Rob Marsh and Kira Hug
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Copywriter Per Andreasen interviews Rob and Kira for the 190th episode of The Copywriter Club Podcast. Per kicks off the interview with the Intro in Danish… which will probably confuse a few listeners expecting to hear our regular intro… then we talked about what’s up with us and how the podcast will be changing in […] The post TCC Podcast #190: Ma…
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TCC Podcast #189: Life as a 50 Year Old Man with Carline Anglade Cole
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In the 189th episode of The Copywriter Club Podcast, Kira and Rob talk with A-lister Carline Anglade Cole on how supporting her firefighter husband led to a career as a copywriter, what she learned from her mentor Clayton Makepeace, how she connects with her prospects and more. Here’s a bit of what we covered… • […] The post TCC Podcast #189: Life …
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TCC Podcast #188: From Stage to Page with Gin Walker
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In the 188th episode of The Copywriter Club Podcast, Kira and Rob talk with Gin Walker on how her experience as a stage actor influences her writing process, her REACH framework, the misunderstanding that turned her into a copywriter, and what she does to manage the competing interests in her life. Here’s the outline of […] The post TCC Podcast #18…
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TCC Podcast #187: What Copywriters Need To Know About Design with Melissa Burkheimer
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Conversion designer and sales page specialist Melissa Burkheimer is the guest for the 187th episode of The Copywriter Club Podcast. We talked a bit about why copywriters and designers don’t always see eye-to-eye and what we all can do about it. We also asked Melissa about why she niched to conversion design and sales pages […] The post TCC Podcast …
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TCC Podcast #186: Creating a Successful Summit with Betsy Muse and Greta Cate
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In the 186th episode of The Copywriter Club Podcast, Kira and Rob talk with two ambitious copywriters who recently launched the first of many Women Led Summits. Their first summit included 45 different speakers, helped them grow their email list and actually made money. We wanted to know how they did it, so we invited Great […] The post TCC Podcast…
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TCC Podcast #185: Building a Healthy Copy Career with Darren Hanser
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Health copywriter, Darren Hanser, is our guest for the 185th episode of The Copywriter Club Podcast. We recently met Darren at an event in Las Vegas, then again at The Copywriter Club In Real Life and after chatting, we knew we had to have him on the show. Darren has built a solid copy business and […] The post TCC Podcast #185: Building a Healthy …
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TCC Podcast #184: My Life as an Accidental Copywriter with Rachel Greiman
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Copywriter Rachel Greiman is our guest for the 184th episode of The Copywriter Club Podcast. Rachel has worked almost exclusively with photographers since she launched her copywriting business a few years ago. We talked about how the niche found her, her unique process and more. Here’s most of what we covered: • how she became a photographer […] Th…
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TCC Podcast #183: The Ins and Outs of SEO with Meg Casebolt
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SEO Consultant (and reformed web designer) Meg Casebolt is our guest for the 183rd episode of The Copywriter Club Podcast. Since this is an area that we don’t have real deep knowledge in, we asked Meg all about what copywriters need to know about SEO and what they should be trying to rank for. And we […] The post TCC Podcast #183: The Ins and Outs …
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TCC Podcast #182: Business Game-Changers with Rachael Pilcher
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SaaS Copywriter Rachael Pilcher is our guest for the 182nd episode of The Copywriter Club Podcast. We’ve had a front row seat over the past year as Rachael has made dramatic changes to her business and stepped up as an expert in the SaaS space. So we wanted to ask her about: • how she went […] The post TCC Podcast #182: Business Game-Changers with …
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TCC Podcast 181: The Biggest Take Aways from TCCIRL 2020
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In the 181st episode of The Copywriter Club Podcast, Kira and Rob talk about what happened at TCCIRL—the best event we’ve held yet. Several speakers stepped up at the last minute, others brought their A-game and shared ideas and stories that have changed the businesses of the 130+ copywriters who were there. We talk about: • […] The post TCC Podcas…
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TCC Podcast #180: How to be more persuasive with Jimmy Parent
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Copywriter and persuasion scientist Jimmy Parent is our guest for the 180th episode of The Copywriter Club Podcast. We’ve been meaning to get Jimmy on the podcast for quite a while and were finally able to make it happen. Jimmy is a master storyteller and has spent a lot of time thinking about how to make […] The post TCC Podcast #180: How to be mo…
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TCC Podcast #179: The Platypus Model for Client Work with Helen Tremethick
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Copywriter and former cookie maker, Helen Tremethick, is our guest for the 179th episode of The Copywriter Club Podcast. Helen has an interesting approach to working with her clients, so we asked her all about it… and we asked her about these things too: • the path she followed from R&D director at a cookie company […] The post TCC Podcast #179: Th…
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TCC Podcast: #178: Start Finishing with Charlie Gilkey
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Productivity Expert and Coach, Charlie Gilkey, is our guest for the 178th episode of The Copywriter Club Podcast. We’ve admitted our struggles with getting things done on the podcast before—and neither one of us is a fan of traditional time management tactics like setting SMART goals… so it made sense to have Charlie on to talk through […] The post…
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TCC Podcast #177: How Copywriters Can Use Social Media with Andrea Jones
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Social Media strategist, Andrea Jones is our guest for the 177th episode of The Copywriter Club Podcast. We were interested in this topic because we are so bad at using social media in our own businesses and for The Copywriter Club. If you’ve struggled to find a way to maximize social media to help you find […] The post TCC Podcast #177: How Copywr…
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TCC Podcast #176.5 The Copy Contest at TCCIRL with Rob Braddock and Conor Lynch
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We don’t often have two guests join us in the studio, but this week is one of those exceptions. For this special “un-numbered’ episode, we’ve invited Rob Braddock and Conor Lynch to share how they become copywriters, what they’re doing differently in the financial niche, and how you can earn the opportunity for a paid […] The post TCC Podcast #176.…
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TCC Podcast 175: Laid Off to Freelance Success with Derek Hambrick
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For the 175th episode of The Copywriter Club Podcast, Kira and Rob talked with copywriter Derek Hambrick about his path to freelance copywriter… including his first failed attempt and what made him successful the second time he gave it a go. We also talked about: • the path he followed from communications to copywriting • the […] The post TCC Podca…
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TCC Podcast #174: Achieving the Impossible with Ray Edwards
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Copywriter, coach and expert marketer, Ray Edwards is our guest for the 174th episode of The Copywriter Club Podcast. In this wide ranging conversation, Kira and Rob asked Ray about his business, how he got started, the changes he’s making in his business and life, and what he does to accomplish more than most other people… […] The post TCC Podcast…
