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If you’re eager to grow your Health and Wellness business via effective marketing methods – while maintaining your OWN health and wellness – this podcast is for you! Featuring a blend of solo and guest episodes, get ready to be be empowered via marketing and business development tips and learn from fellow health and wellness business owners. Episodes include well-known experts in their fields: Alan Stevens (Face Profiling), Arani Duggan (Fundraising), Bec Derrington (PR), Chantal Gerardy (Fa ...
 
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Does your mind ever go completely blank - completely absent of words - when you see that big white computer screen of death? With that little blinking cursor, mocking you… You know you need to have highly engaging and informative content to promote your products and services. But you have no idea how to get those words out of your head and through …
 
Have you ever thought about buying an already-established business, rather than starting from scratch? And possibly purchase something completely outside the industries you’ve had past experience in? If yes, then today’s episode is one for you! Michelle Johnson and her husband have done this. And not just once. They’ve done it twice! They’re curren…
 
Is fear holding you back right now? Do you find yourself worrying about random things in the middle of the night - thinking you’re actually being productive by trying to solve them at 3am? If yes, I challenge you to think back to a time when you were fearful. I bet it all worked out in the end, didn’t it? Today, I’m chatting with Elaine Benson abou…
 
Do you have big dreams of growing a profitable business? You know, a business that doesn’t just provide enough money for your family to live on, but also funds holidays, helps you buy your dream home, and pays for self-care treatments to make you feel amazing? While money doesn’t grow on trees, there is a way to ensure you’ve always got some to spa…
 
Behind every great businesswoman, there’s often a great man asking...What’s for dinner? To celebrate my 100th episode of Marketing & Me, I’ve invited my husband of 13 years, Justin Shelton, to join me and talk about strategy before sales. It makes sense to combine this milestone episode - and my hubby to talk about this subject - because starting a…
 
Are you practicing mindfulness every day? How often do you meditate? And do you know how to heal yourself when anxiety appears? We’re currently in the middle of Mental Health Month in Australia - which is timely considering Covid lockdowns are in the process of being lifted in Victoria and New South Wales. Clinics and salons are reopening. School i…
 
What’s your biggest fear? If public speaking instantly sprung to mind when I asked that question, then you need to tune into today’s episode. Storytelling on stage - whether we’re talking about a physical stage or a virtual one - can be extremely beneficial for building your profile, showing your expertise, and empowering your target audience. So i…
 
When it comes to running a business, do you have a secret army around you? In other words, are you surrounded by a team of like-minded individuals - including the people leading your business, employees, customers, and advocates from the general public? People who can help you achieve your core purpose in life. People who can help drive you to achi…
 
Do you consider yourself to be an organised person? Or is your life a bit scattered - and you never feel like you’re getting the most out of your day? If being organised isn’t your strong suit, then it’s very easy to fall off the productivity wagon. Procrastination can also push you off the edge… Today, I’m sharing 5 productivity tools I personally…
 
Like it or not, when you’re a business owner there are various legal factors to consider. But it can all seem extremely overwhelming. Especially when all you want to do is focus on improving the health and wellbeing of your clients - and that annoying paperwork just gets in the way. However, having agreements in place for both staff and clients, kn…
 
Are you proud of your current website? Or do you, like me, cringe whenever you look at it? Personally, I feel the design is now outdated and - with so many service offerings under my wing - it could work so much better for me and my business. But you’re probably like me. Great at providing a high quality product and/or service. But not so great at …
 
Are you currently ‘doing it all’ in your health and wellness business? Are you meeting with clients - face to face or virtually - as well as doing all the bookkeeping, marketing, and administration? If your answer is yes - and you feel like you’re on the verge of burnout - it makes sense. Because starting up a business doesn’t just mean serving you…
 
If you’ve ever felt like you’re not good enough or you don’t belong - then you’ve probably been haunted by Imposter Syndrome. It’s especially common among people who are intelligent, successful, and in a position of authority. And yes, that often includes business owners. Some of the common causes include: low self-esteem, perfectionism, fear of fa…
 
While facials and massages are nice, sometimes they’re nothing more than a band-aid solution. Because self-care is one thing. But radical self kindness is another. It’s all about managing those little gremlins in your mind that stop you from being your best possible self. And not constantly striving to do more, give more, and put yourself last. Or …
 
How are you building your personal brand and business profile right now? Are you hiding in a corner and hoping your minimal SEO efforts will help potential clients stumble across your website? Or are you taking a more proactive approach - and putting yourself out there to increase your visibility? Today, I’m chatting with success coach, Sarah Makri…
 
Do you have an exciting program or event launch you’d love to share with the world? Or maybe you or someone you know has reached an important milestone or experienced an exciting achievement in their business? Sure, you can promote it across your socials and e-newsletter. But if you want people outside your network to hear the news, you need it pic…
 
When it comes to marketing your business, there’s a list of elements to consider. Who are you speaking with? What are the best channels to utilise for promotion? And how frequently do you need to communicate? But if you delve deeper into your marketing strategy, you’ll realise there’s so much more involved. Like ethics, sustainability, and inclusiv…
 
Have you ever thought about being a podcast guest? Or maybe you’ve been thinking about starting your own show, but would like to tip your toe in the water first? Being featured on podcasts is a fantastic way to build your authority, brand, and sense of trust with your target market. It gives listeners the opportunity to hear from and learn about th…
 
On the Marketing & Me podcast, we often talk about mental health, mindset, and general wellbeing. But I realised there’s one area that hasn’t been addressed yet. Skin care. And I’m not talking about unnecessary cosmetic beauty treatments here. I’m talking about taking care of the largest organ in your body - and the body's first line of defense aga…
 
Are you dreaming about financial freedom? You know - living a carefree lifestyle where you do what you love without constantly freaking out about your money situation. Because you have a steady, stress-free stream of passive income. Well, that’s where property investment comes in. If you’ve ever felt completely overwhelmed by the process involved -…
 
Have you got big aspirations for your business - but life continues to throw curveballs your way? And just when things seem to look up - you get thrown down again? Well, you have a choice. You can either give up and set up camp in that deep, dark pit you’ve found yourself in. Or you can keep your chin up, focus on the limitless starry sky above, an…
 
As a copywriter and content marketing trainer, I use words all the time. I use the written form to communicate messages for my clients and for myself. I use the verbal form to teach new information. And there’s another form as well. That inner dialogue that’s happening continuously in my mind. Today’s episode is all about using empowering words. Th…
 
When sharing your business story, when trying to promote your services and products, are you actually connecting with the pain points of your niche? Are you communicating with them? Or just talking AT them? Story is all about connecting and building relationships. So it shouldn’t just be a monologue. You need to think about who is listening - and a…
 
Whether you experience moments of panic or have full-blown anxiety attacks, you’re not alone. As business owners, we’re often under a lot of pressure to do our best, be our best self, and get the best results. And because of this, we sometimes feel overwhelmed with our to-do lists and expectations of others. But for now - I want you to forget about…
 
Do any of the following phrases sound familiar to you? “I just don’t have enough time!” “I’m so busy at the moment.” “We’re gonna be late!” If yes, you probably have an issue with time management. And if you’re juggling a business and family life, it’s completely understandable if you do. Today, I’m chatting with certified life coach, Georgia Bambe…
 
Would you consider yourself to be a good manager? Or even a great manager? Or are you about to recruit staff and become an instant overnight leader? If you want to ensure high efficiency and a thriving, supportive environment within your team, you need to be more than just an expert in your field. You need to know what your team needs from you. And…
 
If you’re like me, you probably HATE those salesy LinkedIn messages that hit your inbox the moment you agree to connect. However, there is a RIGHT way to do social media outreach. You just need to commit to making it an ongoing part of your marketing strategy - as, in the words of the famous Pantene Shampoo ad - it won’t happen overnight, but it wi…
 
I have 2 words for you - elevator pitch. If you’ve ever networked before, those words might leave you quivering in your ugg boots. Or you might smile from ear to ear knowing you’ve totally got this. Regardless of how you feel about it - being able to summarise what you do, why you do it, and who you do it for, is essential information that EVERY he…
 
Whether it’s structured or unstructured, we’re learning every day. But we absorb new information soo much better when we’re in the right headspace. That means we can’t be stressed. And we need to be in the best environment. We also need to be interested in the topic and then implement new learnings in order to create new neural pathways - and make …
 
Did you know it’s possible to understand a person’s personality - just by looking at their face? And no - I’m not talking about psychic readings here. Or any type of voodoo magic. I’m talking about the science of reading people via face profiling. Wouldn’t it be amazing to approach a potential customer and just speak their language? And know exactl…
 
Tax planning. I know it’s not everyone’s favourite topic - but as business owners it’s essential to be across it. Especially if you don’t want a massive, unexpected tax bill at tax return time. And nobody wants that! Today, I’m chatting with Elena Bytch from Prism Accounting about ways you can prepare for tax time. Get your pen and paper handy - an…
 
Have you heard of 'Transformative Technology'? No? Well, I’ll give you a clue - it’s got nothing to do with cars that transform into robots... Transformative Technology refers to software or hardware-based tech designed to accommodate humans' psychological health, intellectual function, and physical abilities. In other words, it's about helping us,…
 
Having a period is just as normal as breathing. However, to girls and women who don't have access to safe and sanitary menstrual products, that time of the month is an absolute nightmare. And this ordeal is an ongoing issue that’s happening all around the world. It’s called period poverty - and it stops girls and women from managing their menstruat…
 
Like it or not, first impressions matter. Yes, even though we’re told to avoid judging a book by its cover, it’s human instinct to make instant judgements when we meet a person for the first time. We’re looking at how they present themselves. What they wear. How they do their hair. Which accessories they add etc. It creates an overall image - and m…
 
Are you using Facebook to promote your business and attract more leads? Who isn’t right? But are you doing it effectively? And are you doing a good job with the organic stuff - in other words, showing up and building a presence without paying for Facebook ads? Yes, it is possible. In today’s episode of Marketing & Me, personal trainer turned Facebo…
 
In recent podcasts, I’ve mentioned the fact that I’m moving more and more into the content marketing strategy space. Yes, I’m still doing the copywriting stuff - along with the help from other high-quality copywriters - but I’m keen to put more weight behind the strategy side of things. Because if you don’t have a marketing strategy in place before…
 
Money. That thing that’s often stereotyped as "the root of all evil". With many of us feeling that if you love making money, then you’re probably not a nice person - or some distrustful scum who's obsessed with it. But, is that really true? Doesn't money help good causes when used by good hands? Doesn't it create more opportunities and grant people…
 
If you looked at the title of this episode, you would see it’s another guest episode. Yet I’m talking to another health and wellness copywriter - Kara Stokes. You might be thinking ‘Leanne, what are you doing? Getting a direct competitor onto your podcast?!’ But the thing is - Kara and I have worked together in the past. And probably will work toge…
 
Are you forming real relationships with your potential and current customers? Or are you only really touching base when you’re keen to make a sale or upsell them? Think of it this way - which of the following appeals to you more - Having someone, who you haven’t heard from in ages, randomly reach out to you with a sales offer? OR Hearing from someo…
 
Are you thinking of moving into a bigger salon or clinic? Or maybe you’re finally making the move from that tiny spare room in your home into a space that can accommodate future growth? Whatever the situation, there’s some important stuff you need to know. Like how to ensure your workspace is compliant and functional - while also being pretty and c…
 
How much effort are you putting into the headlines of your marketing collateral, blogs, emails, and job advertisements? Are you just throwing together some boring words that summarise the content? Or are you doing research into it and experimenting with which words are likely to draw people in? And is your copy actually encouraging potential and cu…
 
Are you constantly trying to reach out to new clients? Or are you nurturing the leads currently in your sales funnel? Actually, scrap that. Not sales funnel. Let’s say sales journey. It feels nicer when you put it that way! Well, it takes someone 10 to 15 touchpoints before they buy from someone. That means you need to be prepared to consistently s…
 
Are you someone that struggles with Dyslexia? Or maybe you work with someone who does? Or maybe it’s looking like your child has the condition? It’s interesting to note that one in five people have Dyslexia - but it continues to be misunderstood. Being Dyslexic doesn’t make the person stupid. However, when society tells you that you are, over and o…
 
On a scale from 1 to 10, how confident are you? If it’s on the lower end of the scale, you’re not alone. Maybe it’s the result of comparing yourself to others on social media, or from flicking through those glossy re-touched magazines, or from past trauma from your school years. But let me just say this - confidence doesn’t just happen. Trust me. T…
 
Have you ever thought about starting a podcast – but wonder if it’s all worth the effort? Or maybe you’re super eager to get onboard – but feel there are already so many talented people out there with podcasts, who are all talking about the same stuff as you, and you don’t feel like you have any further value to add to the world? If that’s the case…
 
Do you put yourself first in life? Or do you feel selfish even contemplating that question? In reality, it’s actually very important to respect yourself enough to take care of your own needs first. Because only then can you be happy and thrive in your own life. It also allows you to be fully present for others and avoid burnout - which doesn’t just…
 
Do you have a clear, consistent brand voice? And do you have a tone of voice document to refer to when writing your content and emails? Or are you thinking, Leanne, what the hell are you on about?! If this is a new topic for you, then I’m pumped to bring you this interview with Gemma Lumicisi from Contently Driven. She’s a fellow copywriter and abs…
 
Have you ever considered collaborating with another business owner? You know - someone who offers services or products that complement yours - and help make your offering even stronger. But where do you find these dream collaboration partners? And how do you know they’re the right fit? Today I’m chatting with Joe Bellissimo from Grow Masterminds ab…
 
So here we are - at the end of 2020. What a year, huh? While it hasn’t been a full year since I started this podcast - as that’s another month away - I thought this was the perfect time of year to reflect on my podcasting journey. Yes, I thought I was so knowledgeable back in April 2020 when I recorded Episode 17 - How to Start a Podcast. And I gue…
 
Have you ever wished you could duplicate yourself - or add more hours to your day - just so you could get everything done? Or are you sick of doing all those little annoying, yet important, admin tasks, like bookkeeping, answering emails, or creating social media posts? If you answered yes to either question, or maybe both, then outsourcing to an o…
 
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