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If you're ready to grow your business, we're ready to help you do it! Our team of digital marketing experts share all of their insight, secrets and strategies with you for FREE on this podcast- so listen in and take advantage! LYFE Marketing is a full-service social media management & digital marketing agency serving small businesses across the world. While we are most known for our social media services, our hunger to help all our clients grow has gained us experience in SEO, Google Ads, Em ...
 
My name is Taylor Timothy. I'm an online marketer, paid ad expert, and a lead generator. My purpose with the Marketing Lyfe podcast is to help small businesses, and entrepreneurs get more leads and sales for their business so that they can grow. I love seeing businesses grow and I love seeing businesses get results.The key to success is using paid ad platforms such as facebook, Instagram, youtube, and google.Running Paid traffic is essential for your success. You must be running facebook ads ...
 
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show series
 
If you're just getting started with social media ads, or if you want to improve your social media ad campaigns, then this episode is for you! Today, we're giving you our 9-step social media advertising tutorial, tips on how to handle social media for business, and MORE! Are you ready to take control of your social media advertising and start drivin…
 
If you're using TikTok for business, then you need to be aware of these 7 common TikTok ad mistakes. Listen now as we go over how to avoid these mistakes, show you how to navigate the TikTok platform, give you TikTok advertising tips, & much more! Are you ready to take control of your social media advertising and start driving real results? And we’…
 
Interested in getting an advertising job, but not sure where to start? You're in luck! In today's episode, we're giving you a 9-step guide on how to start a career in advertising. Listen now for advertising career advice, job interview tips, info on how to get advertising experience, and more! If you’re trying to get your foot in the door, but don’…
 
This special episode of The Okanagan Food Show features our Tales From The Pass series where we talk to someone from the food industry who has a heartwarming, hilarious or interesting story from behind the scenes at a restaurant. This episode, Murissa & Taryn tell one story each from their own brief time in the food industry and a special guest tal…
 
In today's episode, we're providing you with everything you need to know to develop an effective Instagram ad strategy for your business! Listen now for the step-by-step process you should use, Instagram ad tutorials, Instagram advertising tips, & much more. We’re looking forward to diving right into today, walking you through creating a strategy f…
 
Canva is a great platform for easy graphic designing, but are you getting the most out of it? Today, we're going over how to use Canva for business graphics by highlighting 5 useful Canva features that you should be using. Listen now to improve your Canva designs and more! Canva has been around for almost a decade at this point. And its constantly …
 
If you're new to small business advertising or you'd like to improve your business's advertising campaigns, then you've come to the right place! In this episode, we're telling you how to advertise a small business, as well as giving you advertising tips based on real success stories. Advertising is not only for big, established companies. And no, y…
 
Are you new to Facebook advertising? Or do you want to know how to improve your Facebook ad campaigns? Well you're in luck, because today, we're providing you with a Facebook overview, a walkthrough on how to create Facebook ads, & tips to avoid common ad mistakes! We manage millions in advertising spend on Facebook for our clients, every single da…
 
You want to generate more leads - but how do you get them? Today, we're telling you how to do Instagram lead ads for your business. Listen now as we go over what lead generation ads are, how to set up lead gen ads in Instagram, & money-burning mistakes you should avoid! We drove over 2,300 leads for a client using Facebook and Instagram ads....and …
 
Advertising on Instagram can be a game-changer for your business. But how much should you spend on Instagram ads? In today's episode, we're going over why you should invest in Instagram advertising, Instagram ad costs & budgets, best practices for generating greater ROI, and MORE! Instagram is one of the top ranking social media platforms to advert…
 
Instagram is testing a new feature - but what does that mean for your business? Listen now as we discuss the new Instagram Shop tab ads feature, what it means for businesses advertising on Instagram, and what we predict from this Instagram update in the future! We have a social media update for you guys! Instagram is testing out ads on the Shop tab…
 
TikTok has seen major success, and you can use it to promote your business. That's why in today's episode, we're giving you a TikTok advertising tutorial on how to design TikTok video ads in Canva. Listen now for the EASY way to create TikTok ads that get results! TikTok is a video-based networking service, so it goes without saying that you can th…
 
Episode 10 we talk with John Oughtred of Tug 6, Craft Coffee Canada, Oughtred Coffee & Tea about the Okanagan coffee scene, sourcing beans in South America, Mamas for Mamas and Wayne + Freyda's own roasting venture (you heard it here first!). We can't wait for his podcast so watch out for it! Mentioned in this episode: Sipping on Summerhill's Syrah…
 
Are you spending more on your Instagram advertising than you'd like to? Well, worry no longer! In this episode, we're giving you a 7-step checklist on how to lower your Instagram ad costs and maximize your profits. Listen now for these proven Instagram ad tips! We handle millions in Instagram ad spend every single day, and we’ve seen our efforts dr…
 
Facebook ad testing can help you optimize your ad results. But how do you run successful tests? In this A/B split testing episode, we're going over what is A/B testing, how to get the most of your Facebook testing, & other best practices when setting up A/B tests for your Facebook ads! Today, we’re talking about one of the most requested topics of …
 
You may have heard about other people having success with Facebook ads, but how do you make Facebook advertising work for your own business? In this episode, we're going over 7 real Facebook ad examples and breaking down how we helped them generate great results! You always hear people talk about how much money they made with Facebook ads. And mayb…
 
Facebook is a popular advertising platform, but are Facebook ads worth it for your business? We say yes! Listen now as we go over our reasons why Facebook ads are worth it, how Facebook advertising can improve your results, who should run Facebook ads, and more! Facebook, frenemy to marketing professionals everywhere. If you’re anything like us, yo…
 
If your business relies on a steady flow of leads, then you may be wondering how to optimize this process. Well you're in luck! In this Facebook lead ads tutorial, we'll be telling you how to set up a Facebook lead generation ad campaign and attract high-quality leads. We generated 370 leads from Facebook for a massage client, and over 93 leads in …
 
The Instagram Reels ads feature is now widely available to use, and your business should take full advantage of this! Tune in for a Canva tutorial on how to design animated Instagram Reels ads that drive more views for your Instagram advertising campaigns. In recent months, Instagram Reels have gained massive popularity, and have been a solid way t…
 
Are your Facebook ad costs increasing? Well there's no need to worry, because today, we're telling you how to lower Facebook ad costs for your Facebook ad campaigns! Tune in for Facebook ads cost control tips and tricks for optimizing your social media budget. Want to know the secret to lowering your Facebook ad costs? We’re excited to talk about t…
 
Because of the success of Instagram Reels, the platform has rolled out Instagram Reels Ads to its users. But how do you incorporate this into your Instagram advertising efforts? Well today, we're giving you a full guide on how to use Instagram Reels Ads for beginners! How do you use Instagram reels ads for beginners? If you tuned into one of our pr…
 
Want to advertise on TikTok, but not sure how? Well today, we're giving you a full guide to TikTok ads for beginners! Tune in to learn how to create a TikTok ads account, how to navigate TikTok Ads Manager, and how to create TikTok ads for your business. As TikTok makes the platform more advertiser-friendly, we’ll see more and more businesses putti…
 
In episode 9 we talk about our foodie bucket lists. We break them down by 3 categories: Local Okanagan, Canadian and International foodie trips and restaurants we want to try. Plus we talk about the foodie experiences we recommend in the Okanagan and beyond. Follow @TheOkanaganFoodShow on Instagram We have a quick guest on the show, Jodi Gorski fro…
 
Digital advertising is growing more and more important each day. But what are the best ways to get better at it? Listen now for our guide on how to become an ad expert, where we'll teach you how to take your digital advertising campaigns to the next level! We generated over half a million dollars in revenue for a client using Google ads, and over a…
 
Google Display ads are a great move for any business, because they generate a lot of awareness across the Google Display Network. And the great thing is, making them doesn't have to be hard! Tune in for our tutorial on how to design Google Display ads in Canva. According to Google: "Display ads are ads that are shown on the articles, videos, or web…
 
Have you ever wondered why your social media web traffic is low? Well, worry no longer! We're telling you exactly how to get traffic to your website from social media & giving you 7 tips you can use to generate better web traffic results. We drove over $250,000 in sales from Facebook and Instagram ads for a client in the women’s health industry, an…
 
Facebook carousel ads are a great ad format for showing off your business's products or services. But how do you use this to your advantage? Today, we're giving you a Canva tutorial on how to design Facebook carousel ads to use in your Facebook advertising campaigns. Stay tuned! According to Facebook, carousel ads are a type of ad format in which y…
 
Marketing for real estate agents is different than marketing for other businesses. So how do you perform successful real estate marketing & advertising? Well today, we're going over everything you know to run Facebook ads for real estate agents. Listen now to learn more! Advertising for real estate agents and companies can be challenging. That’s be…
 
In episode 8 of The Okanagan Food Show we discuss our history with pop up dinners and interest in them. Plus, is it racist to expect certain ethnic cuisines to be inexpensive? Tell us what you think by sending us an email - murissa@foodtourskelowna.com Baby G makes her first appearance on the podcast at 4 months old! Mentioned in this episode: We s…
 
Getting verified on Facebook is one way to build your brand's credibility, but how do you get the blue verification badge? In today's episode, we're going over exactly how to get verified on Facebook. Listen now for Facebook verification requirements, as well as bonus tips to help your business! Facebook’s blue verification badge “means Facebook ha…
 
Video ads generate more views and engagement, but how do you make them? Today, we're giving you a Canva tutorial going over how to do just that! Listen now to learn how to design short Facebook video ads that engage your audience. Earlier this week, we published an episode on Facebook video ads. We told you the basics: from how to choose the right …
 
Every major social media platform is built to help you advertise your business. But which one should you use? Today, we're ranking the top social media ad platforms and telling you the benefits of using them for your social media advertising. Listen now to learn more! For years, Facebook has “reigned supreme” as the top social media advertising pla…
 
Videos generate more views than still content, and you can use them to improve your Facebook advertising! In today's episode, we're telling you everything you need to know about Facebook video ads. We're covering Facebook ad objectives, Facebook video ads best practices, & much more! You know you need to run ads on Facebook, and you know video is t…
 
Instagram ads are great for promoting your business, but are you doing them correctly? Today, we're going over 11 common Instagram mistakes, what you can do to avoid them, and other tips on how to improve Instagram ads. Listen now to learn more! If you’ve been advertising on Instagram for a while, or if you’re completely new and about to start, you…
 
Every business owner should know how to remove a background from a photo, because that skill helps you make more engaging headshots, product photography, and more. That's why today, we're giving you a tutorial on how to remove image backgrounds with Canva & Photoshop! Do you want to change the background of your headshot, or do you have a plain pro…
 
Marketing a service-based business is different from marketing a product-based business, but where do you start? Today, we're going over what is a service business and how to marketing a service business. Listen now for service business marketing strategies that can help you grow! Marketing a service business is different from marketing a product-b…
 
Many of you have asked us to go over B2B marketing examples, and today we're doing just that! Press play and listen now as we go over real B2B clients, how we helped them manage their B2B marketing strategies, and give you extra lead magnet ideas that your business can use right away! We have gotten so many requests for more B2B marketing informati…
 
If you want to generate more engagement and brand awareness, then you need attractive ads. In today's tutorial, we're going over how to design Instagram ads using Canva, as well as giving you small business design tips for better Instagram advertising. Listen now to learn more! Want to learn how to design Instagram ads? If you answered yes, then yo…
 
Stories are a great feature for any business, but did you know that LinkedIn has Stories too? Listen now as we give a FULL rundown of LinkedIn Stories for you, including: what are LinkedIn Stories, how to create LinkedIn Stories, & how to use LinkedIn Stories for your business! 33% of B2B decision makers use LinkedIn to research purchases. And, 43%…
 
Did you know that a great way to make the purchasing process easier on your customers AND drive more sales for your business is through Facebook Shops? Listen now for our Facebook Shops tutorial, where we'll tell you how to set up Facebook Shops step-by-step and more! Today, we’re talking about Facebook Shop setup when selling products on Facebook …
 
Before your audience watches your videos, you have to capture their attention with a good thumbnail. That's why in this podcast episode, we're giving you a Canva tutorial on what makes a good thumbnail, how to create a thumbnail, & how to make a video thumbnail for different platforms. YouTube, Instagram, IGTV, and Instagram Reels. In recent years,…
 
Want to keep up with your Twitter metrics? You've come to the right place! Today, we're telling you what is Twitter Analytics, how to access Twitter Analytics, & how to use Twitter Analytics for business. Listen now for the walkthrough you need to optimize your Twitter marketing strategy. If you currently use Twitter in your marketing efforts, or a…
 
The best way to keep your business ahead of the game is by staying on top of social media news. That's why today, we're going over some of the latest social media updates, our tips for optimizing your social media marketing, & what these mean for small businesses in 2021! Are you in for some fresh social media news? Today, we’re coming to you with …
 
Twitter is a large platform with lots of opportunities for engagement. And if you want to learn the BEST ways to increase engagement on Twitter, you've come to the right place! Listen now to learn our 4-step method for using Twitter for business & generating more Twitter engagement. There are over 192 million daily active users on Twitter, and with…
 
Every business team needs to be organized, but what small business management platform is the best? Well today, we're talking all about Facebook Workplace. Listen now to learn what is Facebook Workplace, the pros & cons of Facebook Workplace for small business, and more! 36% of employers block social media at work, according to numbers from 2020. A…
 
If you're a small business owner and YouTube creator, engagement is really important. And that's why today, we're showing you how to increase YouTube engagement the same way we did for our channel! Listen now for our top 6 YouTube marketing tips that will help you grow. We’ve increased our YouTube watch time engagement by 149% since the start of th…
 
Promoting your app shouldn't have to be a struggle. That's why in this episode, we're telling you all about app install campaigns in Google. Listen now to learn what are app install campaigns, how to promote your business app, & how to get more app store downloads! There are over 3.5 million apps available to download in the Google Play Store and 2…
 
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