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GUIDE Culture® Podcast

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GUIDE Culture® Podcast

Macy McNeely, Kathryn Shubert and Loy Day

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The GUIDE Culture® podcast drops new juice every week, providing tangible takeaways to level up your sales, communication and leadership skills. Founder, Loy Day, and Co-CEO's, Macy McNeely and Kathryn Shubert, answer your questions centered around personal growth, entrepreneurship and all things sales. They deliver quick wins every week with a mixture of inspiration and motivation. At GUIDE Culture®, we are passionate about making sales cool again and helping you reach your full potential i ...
 
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Macy here! Last week on Instagram, I shared how I feel like I'm living in a paralleled space as an entrepreneur - in a place where SO MUCH is working, paired with things that aren't working. As a salesperson, it's difficult to focus on anything other than sales. And I believe that's how it should be most of the time, because there's really nothing …
 
A few weeks ago we wrapped up enrollment for our 2022 Spring Cohort. The enrollment season for this cohort specifically was different than any other enrollment season or launch we've ever experienced! Earlier this year, we decided to ditch the traditional "launch" process that you're likely familiar with if you're in the online business world and t…
 
If you run your business in the online world, you likely hear that for your business to see the results you want, you simply need certain processes and systems in place. There's the "gurus" and "experts" out there telling you to implement their processes and duplicate their systems so you can see xyz results. This is what we like to call "easy butt…
 
Here at GUIDE Culture, we're big readers and typically, as a team, we have a few books that are always circling around. Macy and Kat just finished reading the No B.S. Small Business Book by Casey Graham, which has been so inspiring for how to lead a team, build a business and create a culture that people want to be a part of. If you're a long time …
 
"IS GUIDE CULTURE FOR ME?" ⬆️ the ultimate question we get each time GUIDE Culture opens for enrollment We are currently enrolling for the SPRING COHORT and seats are going quick, so this episode will give you the full rundown of all the details you need and answer our most common questions. ENROLLMENT DEADLINE: Sunday, April 24th (or when spots fi…
 
Have you ever been at a point in your business where it feels like you're on the right track and things are going like they should be and then you realize there's something new you need to learn? Maybe you follow some high level people in your industry and you see what they're doing and think, "oh I need to do that, too." It's like there's constant…
 
When you focus on the game, the scoreboard will take care of itself 💯 In business, it's so tempting to have your eye on the prize - the big goal, a massive breakthrough, your next big win 👀🏆 This is the "scoreboard" so to speak. What if I told you that when you quit looking for those moments and simply focus on your day by day actions - the "game" …
 
Macy here! It's no secret that we're in an age of a lottttt of automation. Everywhere you look people are telling you to automate your business, somehow and someway - put together an email funnel, create a course, have an evergreen webinar, develop your CRM - these are the things that are so heavily being taught right now. And I get it - as the wor…
 
Macy here, co-CEO of GUIDE Culture! Just last week, I was on a discovery call with someone interested in taking GUIDE Culture's Sales + Leadership Training and during our conversation, she mentioned how she has so many passions and things that she enjoys doing. When we took a closer look at all the things that she does and ways that people can work…
 
After working with hundreds of business owners and entrepreneurs through the GUIDE Culture Sales Training, we've noticed that a lot of people get it wrong in this one major area. And that is the area of adding value versus BUILDING value - they aren't the same! You hear it all the time - "give value, add value." So much so that the word 'value' alm…
 
When you have a product that feels like a no brainer, especially for your target audience, it's tempting to talk about just that - the product. Maybe you share the basic information about the product - such as size, color, name, etc. - and then maybe give a little insight about what or where the product would be perfect for. For example: a boutique…
 
In this episode, Macy and Loy address a question that we recently received on Instagram from a GUIDE Culture Grad. The grad asked, "do you see a higher completion rate in GUIDE Culture since there are coaches and lab?" And that is a great question! If you aren't familiar with the structure of GUIDE Culture's Signature Training, we have that broken …
 
Have you ever been given the advice to give your best stuff away for free because it will make people want to buy from you EVEN more? We hear this tension a lot. People want their audience to know that they have expertise. They want their audience to find value in what they share and ultimately experience wins. And we totally get it! We also want p…
 
In this special episode, we sit down with one of our coaches and mentors from the past year, Brandon Lucero, who leads 4X Video Effect - recently rebranded into the New Generation Entrepreneur Mastery Program. Brandon's proven methodology shifts how online content is created and distributed by changing beliefs, shifting perspectives and the psychol…
 
SALES VS. SALES CULTURE - what matters more? If you've been following GUIDE Culture or listening to the podcast for any amount of time, chances are you've heard us use the phrase "sales culture." Macy always says that she grew up in a "sales culture" home, but it's become very clear that a lot of people either a) don't know what that is or b) don't…
 
This bonus episode is pulled from a recent YouTube Live that we do every Tuesday morning at 9am ET! On YouTube Live, we answer questions from our audience to give you the insight and answers around sales, leadership & business in general. In this episode, we answer a DM we received on Instagram recently where someone asked: "I've always wanted to k…
 
Today is a very special episode featuring our very own, Courtney, aka C WAG! Courtney is the ninja that joined the GUIDE Culture team in December 2020. She came from a corporate background so she brought a veryyyy different set of eyes and it has absolutely blown us away. To this day, Court says that the interview experience at GUIDE Culture was un…
 
A few weeks ago we SOLD OUT the seats for our 2022 Winter Cohort and the craziest part is that we sold out a week before close cart. If you're familiar with online business, you probably know that there's typically a week of open cart - meaning the week that people can buy - and prior to that there's a launch runway. The launch runway usually has a…
 
Just the other day, someone sent us a DM and said: "On a recent podcast episode, I heard you and Macy talking about running a business through pregnancies and raising babies. I loved hearing this, but the thought I had in the back of my head was that I hope that when I get pregnant again, I can continue on the path of motivation and momentum that I…
 
If you've been around awhile, you probably know that here at GUIDE Culture, we used to host an In Person Training every single month. In 2020, we pivoted to online only like the rest of the world and then found a perfect path for all students. Through a lot of trial and error, we found it was best for students to start with our Signature Online 8 W…
 
The past week and a half, we've been in hard core sales mode for GUIDE Culture's Winter Cohort, which means we've been in a lottttt of conversation with people. We love seeing where people are at, what they're struggling with and where they want to go. In this episode, Macy takes you behind the scenes of what this sales mode has really looked like …
 
Have you ever felt like you're being pulled in a million different directions when it comes to strategy in your business? We call it strategy skipping syndrome. As a business owner, it's easy to get caught up in this because you see what other people are doing and you want to try it too. But what happens when that strategy dies out? When it loses i…
 
The last few weeks, we've been talking quite a bit about enrollment for GUIDE Culture’s Winter Cohort. We’ve been chatting with a lot of people in DM’s and answering a lot of questions to give people clarity on whether or not GUIDE Culture is a good fit for them right now. Having these conversations is so fun because we get to hear about where you’…
 
WORKSHOP CALL TODAY 📣 January 28, 2022 @ 12pm ET A few weeks ago on Instagram, we received a question that said: "I’ve noticed that several coaching/leadership programs are sharing their pricing on Instagram now, when in the past it was just their website. What’s the thinking behind this? Is their a price too high to share?" This question was in re…
 
Recently, we received a DM on Instagram asking us, "what made you guys decide to price GUIDE Culture at a premium price?" This question sort of made us tilt our head, because we honestly believe that GUIDE Culture is fairly priced. Which is why in this episode, Macy and Kat talk about the journey of landing on GUIDE Culture's price and ultimately t…
 
We're gearing up for our In Person Training coming up this week for our GUIDE Culture Graduates and feeling super excited because we're live streaming a portion of the training to our graduates who aren't attending AND giving them a chance to grab their seat for the 2023 In Person Training. Through conversation recently, we've noticed that a lot of…
 
2021 - WHAT 👏🏼 A 👏🏼 YEAR 👏🏼 Often times, we reflect as a team and realize how much we've accomplished in such a short amount of time. In this episode, Macy and Kat give you a detailed breakdown of what 2021 looked like for us, what went well and what we likely won't do again. We hope this episode inspires you and gives you some tangible advice for …
 
We've all been in those moments (possibly at a holiday family gathering) where someone asks how you're business is going, in a way that's sort of poking fun, and you're left not knowing how to respond because they don't "get it." It can be difficult to know what to say in these moments, so in this bonus episode, Macy walks through a few ways you ca…
 
Objections. You either love 'em or hate 'em. And if you tend to shy away from them in your business or feel uncomfortable handling them when people throw them your way, chances are you simply haven't learned how to properly handle them confidently. The good news is that can be learned. Recently we've been playing with a new style of content on Inst…
 
Hey GUIDE Culture fam! Kat here. Just the other day, I was getting my hair done and I found out just how busy hair salons are this time of year. Now in December, I feel like a lot of people describe this season as "busy." And most people truly are. You've got the dress up days at your child's school, the class parties, the dance recitals, the Chris…
 
In this Loy Lesson, Loy talks about affinity. Something he learned a long time ago is that you can't buy someone's heart. True affinity for people and things in life cannot be faked or bought and he discusses a few moments in his life where this has shown true. REMINDERS: On Mondays, you can tune into Loy's Clubhouse room, School of Sales. at 10am …
 
In this Loy Lesson, Loy talks about how we don't know what we have until we don't have it anymore. He shares how as you get older and reflect, you may start to wish that you could have a do-over - for the things that went well and for the things that went not so well. Since we know we can't actually get do-overs in life, what can we do instead to m…
 
Macy here! Recently, I've been in a lot of conversation with people that are interested in GUIDE Culture, but they keep saying things like, "I want to make sure it's the right time." I totally get it, because I also like to make sure the timing is right for certain things in my life. What's interesting about knowing sales skills, is that you want t…
 
Have you heard of The Great Resignation? Also known as the Big Quit, The Great Resignation is the ongoing trend of employees voluntarily leaving their jobs. It's not because they aren't getting paid well or that they absolutely hate where they're at, but rather people are feeling unsettled, unfulfilled and purposeless with the work they're doing an…
 
At GUIDE Culture, we believe that everyone has the same purpose in life: to love and serve people. Our passions and how we live out that purpose will of course be different. So, what does it really mean and look like to actively love and serve people? That's what Loy is sharing in this lesson! REMINDERS: On Mondays, you can tune into Loy's Clubhous…
 
In this Loy Lesson, Loy talks about the importance of your self talk. He shares how implementing it daily can change your life for the better and how to do it in a way that positively impacts you. MENTIONS: Daily Deposit Journal REMINDERS: On Mondays, you can tune into Loy's Clubhouse room, School of Sales. at 10am ET / 9am CT / 8am MT / 7am PT for…
 
Macy here! My husband and I have been church shopping lately, which means I'm having a lot of first time interactions, specifically with the nursery staff, since we're dropping off our 6 month old son while we attend the service. I've had 2 veryyyyy different experiences in the last few weeks, which has got me so fired up about why ministry is the …
 
REMINDERS: On Mondays, you can tune into Loy's Clubhouse room, School of Sales. at 10am ET / 9am CT / 8am MT / 7am PT for a debrief of the previous weeks podcasts episodes, possibly some coaching and Q+A. On Wednesdays and Fridays, you can find NEW Loy Lessons on the podcast. Signature Online 8-Week Sales + Leadership Training Enrollment is NOW OPE…
 
REMINDERS: On Mondays, you can tune into Loy's Clubhouse room, School of Sales. at 10am ET / 9am CT / 8am MT / 7am PT for a debrief of the previous weeks podcasts episodes, possibly some coaching and Q+A. On Wednesdays and Fridays, you can find NEW Loy Lessons on the podcast. Signature Online 8-Week Sales + Leadership Training Enrollment is NOW OPE…
 
Why do people dislike multi-level marketing companies? ^ that's a question that was posted in a Facebook group I'm a part of and it really intrigued me, especially since we have had the pleasure of training hundreds of multi-level marketing leaders in their sales and communication. The post received tonssss of comments and as I was reading them, I …
 
REMINDERS: On Mondays, you can tune into Loy's Clubhouse room, School of Sales. at 10am ET / 9am CT / 8am MT / 7am PT for a debrief of the previous weeks podcasts episodes, possibly some coaching and Q+A. On Wednesdays and Fridays, you can find NEW Loy Lessons on the podcast. Signature Online 8-Week Sales + Leadership Training Enrollment is NOW OPE…
 
Something we believe to our core here at GUIDE Culture is that you have ONE life - meaning nothing is separate. You don't have a work life and then a home life. Instead, they're combined. Because of that, we prefer to take a whole person approach in all things that we do. While our main focus is typically sales, communication and leadership, we kno…
 
REMINDERS: On Mondays, you can tune into Loy's Clubhouse room, School of Sales. at 10am ET / 9am CT / 8am MT / 7am PT for a debrief of the previous weeks podcasts episodes, possibly some coaching and Q+A. On Wednesdays and Fridays, you can find NEW Loy Lessons on the podcast. Signature Online 8-Week Sales + Leadership Training Enrollment is NOW OPE…
 
Recently we received a message from Us Weekly (you know, the magazine bringing us all the celeb news) asking if they could repost one of Macy's viral TikTok videos. Receiving the message was exciting and of course we said "heck yeah!" - but the reason behind WHY they wanted to repost the video (or really why the video went viral in the first place)…
 
In this Loy Lesson, he discusses the importance of playing offense in your life. When you know something is important and you feel a pull to do something, it's vital that you play offense and play to win. Sitting back and simply hoping that you'll make it won't get you there. In this episode, he dives into how exactly to stay on offense so you see …
 
In this week's Loy Lesson series, he talks about how when you seek and invest in your education - whether that's formally or way beyond - your experience will meet you where you are. It's up to you to buy in and fully commit to your learning - personally and professionally. When you do, the things that grow out of you are truly unimaginable. REMIND…
 
Have you ever felt like the industry you’re in is too saturated? Maybe you feel like people look past you because there's plentyyyyyy of others that do the same thing. Or maybe you feel like you’re blending in with others in your industry and think that your product itself will help you stand out. Add the freebies, 1:1 calls, extra training, bonus …
 
In this Loy Lesson, Loy continues the conversation about investing in your business and shares a little background on his personal experience when it comes to this topic. He discusses hiring and how that truly is an investment into your business and shares 4 things that are created when you invest well. REMINDERS: On Mondays, you can tune into Loy'…
 
In this week's Loy Lesson series, he's talking about investing. Investing - you hear about it all the time and know that you should probably be doing it. But how exactly do you do it so that you see an ROI that's worth it? Loy is very passionate about investing, so he's sharing his thoughts on investing and a few things to consider as you begin the…
 
In this episode, Kat takes you back to the basics and covers what sales REALLY is. In today's world with all the different sales and business strategies, what sales really is can be a little murky. So often, people tend to believe that sales is a result of something you do. Here at GUIDE Culture, we believe that sales is a process, not a result. Su…
 
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