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Want to know how to drive sales and get more training, facilitation and coaching clients? Thinking of becoming a freelance consultant or starting your own facilitation business? Training Business ® is definitely the show for you. The Training Business podcast helps freelance trainers, training business owners, learning and development professionals, facilitators and coaches like you to start, grow and scale your business. Every Thursday you get expert tips to help you market your training, f ...
 
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show series
 
In this week’s episode, I’m chatting with Training Manager and passionate Learning & Development advocate Cara North who tells us how she is ‘owning’ her L&D career trajectory. Like many training professionals, Cara has taken an interesting path to get to where she is today. She worked as a full-time Senior Instructional Designer, then as a Learnin…
 
Elliott Maisie is the analyst first credited with using the term ‘e-Learning’. Today, Elliott runs multiple learning projects and organizations under the Maisie.com brand including the Maisie Center which hosts global learning conferences. Elliott also heads up the Learning Collaborative which brings L&D leaders from 76 organizations including Goog…
 
Last August I got a WhatsApp voice memo from another trainer. Hey Mark. This is Tim. Give me a call. I’ve got a contact for you. She’s looking for sales training and it’s right up your street. Cheers. As short as that. I called Tim back. One thing led to another. Actually, one call led to 8 different training courses and still counting. I am doing …
 
Crystal Kadakia is the co-creator of the Owens-Kadakia Learning Cluster Design Model and the co-author of the book ‘Designing for Modern Learning - Beyond ADDIE and SAM’ The model addresses the need to surround employees / learners with what she calls learning assets designed to close performance gaps. There are five actions which underlie the mode…
 
Naphtali Bryant has been leading L&D teams for nigh on 17 years - he’s currently Director of Learning & Organization Development at Netflix. He’s also a LinkedIn Learning Instructor and breakout speaker at the annual LinkedIn Talent Connect conference and he’s passionate about making L&D engaging and accessible. In fact those are the first two lett…
 
As a self-employed consultant or trainer, you’ve been through your fair share of struggle. You have these internal conversations in your mind. Am I doing the right thing? Where is the next client going to come from? If you’re up against clients demands, you know what it’s like to be under pressure. You make a mistake. Someone rejects your proposal.…
 
Last week’s guest was Peter Brown, author of the groundbreaking book on Knowledge Retention: ‘Make it Stick’. Why does that matter? Because we are revisiting the same subject this week. Helping your clients not just to acquire knowledge but to retain it. This week speaking with Lawrence Schwartz, CEO of Trivie and that’s an interesting story becaus…
 
Today’s guest is Peter Brown, co-author of a book that has really resonated with learning practitioners. Make it Stick was written with one purpose to mind: to find out how we can make learning easier and learnings durable. Make it Stick draws on recent breakthroughs in cognitive psychology and explains how knowledge transferred in training is enco…
 
If you’re running a business these days, you need to have a web presence. You need some kind of home page or landing page where people can find you and find out about you. More importantly, they want to learn how you can help them and how you haved helped people like them. If you are a consultant, a trainer, a coach, a facilitator you need a digita…
 
Fascinating conversation today with Jonathan Halls author of Confessions of a Corporate Trainer. Jonathan is a Master Trainer and has developed his own models to help facilitate great learning experiences. I asked Jonathan about how we as learning professionals can flip things around from trainer centric learning to learner-centric learning. What d…
 
Today, we’re talking to Brandon Carson, Director of Learning at Delta Air Lines, author of Learning in the Age of Immediacy from 2017 which focused on five factors transforming the modern workplace; learning technologies like Augmented Reality and Virtual Reality. Brandon’s new book L&D’s Playbook for the Digital Age helps makes the case why corpor…
 
I’ve no crystal ball. Nobody does but that shouldn’t stop us asking which learning trends will be hot in the workplace of the near future Learning Analytics? Learning Platforms? Augmented Reality? Virtual Reality? Social Learning? More importantly for you, we should be asking ourselves how these L&D trends will impact your talent-development busine…
 
Most small business owners don’t think of themselves as content producers but today’s guest Joe Pulizzi, author of the bestselling book Content Inc thinks that you should start thinking that way. Strategy is about knowing what people need to read, hear and think so they want to work you and buy from you. It doesn’t matter whether you are a coach, c…
 
When you are running an effectively facilitated remote learning experience, there is all the check-listing beforehand, the technology, the design, the logistics. Sure, you can do that yourself. But is it the most effective use of your time? You might have to look after screen-sharing, comments in the chatroom, polling, breakouts, reactions, late-co…
 
Peter Carlin co-founded LogicEarth an e-learning company in the middle of a global recession over 10 years ago. It was a difficult time to launch an online education business but Peter saw a massive gap in the market. Working for BT (British Telecom), Peter asked realised that spending on classroom-based training was falling. He asked himself: ’Is …
 
My mother was a teacher. The she became a trainer. She absolutely loved it! And both my grandfathers were teachers. So maybe there is something in my genes which I have inherited that makes me a good trainer and facilitator. One thing is for sure: teaching, training, facilitation are all closely interlinked. Teachers have learned to be great commun…
 
As a facilitator or learning designer, your stories connect you and your subject to your audience. They are about you but not for you according to today’s guest, Hadiya Nuriddin. Hadiya is a storytelling expert and speaks at national conferences on learning and development topics, specifically storytelling for facilitators and quality control & ass…
 
Have you ever asked your audience how they rate your ability to listen to them? Are you conscious of your ability to listen critically? It’s tempting to do all the speaking as a trainer or facilitator, isn’t it? Often the best feedback I am given is not based upon something that’s come out of my mouth. It’s because I’ve created an environment where…
 
Leanne Hughes is a trainer and facilitator based Brisbane Australia She is also an experienced facilitator and host of the #first time facilitator podcast I’ve asked Leanne on the show today to share 7 things she’s learnt since starting her own training business and facilitation business. It’s a great chat! In today’s episode Why you don’t have to …
 
As trainers, coaches and facilitators, we do what we love to do! I have always thought of training as a privilege. Do you agree? You help people to be the best that they can be and you do this through your programs and workshops. But you don’t do it purely because you love it. You train and coach because it makes you money. It’s your business, righ…
 
How is your remote training / facilitation going? What are the guidelines or ‘rules’ to move it from standard training to really radical learning? @Joshua Davies is today’s guest and he’s written a book on the subject called Radically Remote. The timing is perfect, now that we as facilitators are delivering workshops from behind laptops, desktops a…
 
Do you every draw when facilitating OR maybe you get your delegates to draw ? How are your artistic skills? My drawing skills are not the greatest but that’s no excuse not to draw. As qualified facilitators, we know that adults need visual information to learn. infographics, charts, mindmaps, sticky notes, wordclouds: these are all visual tools. Yo…
 
Businesses now have different expectations of training delivery. Before the pandemic, your clients were happy to pay you to spend a day or a half-day on site with their people, right? But you now have to deliver a training and facilitation experience under a completely different set of circumstances. You and everyone else is behind a laptop screen …
 
You are a faciliator. You are a coach. You are a trainer. You are an expert and you know your subject. But do you design your own content? Your workshops? Your programs? Can you design your own content? Can you come up with ideas on your own? Do you need help to translate them into a product you can sell? A lot of us don’t find it easy to come up w…
 
For a long time, I have meant to have a guest on to talk about values. Not just personal values but professional values. What are your business and personal values? How did you discover them? Why do they matter and why should you share them? You might wonder what your values to do with your business. The answer is that they matter a lot actually To…
 
According to Gartner only 17% of buyers’ time is spent speaking directly with suppliers. What this means is that the people who buy training, coaching and facilitation do so when you are not there. What they really want is to learn from people who are in the same job as them or the same industry as them. They want to learn from their peers, from in…
 
Have you plans for your business this year? Are they still in your head or have you written them down? Have you a list of goals and a clear idea of how you are going to achieve them? You need a system to decide your revenue goals, marketing goals, development goals and relationship goals. Annie Clarke of Annies Training Company in the UK has a syst…
 
Today’s interview is with Sheryl Newman, Principal and founder of Appetite for Business, a Microsoft 365 Consultancy and #Training business based in Aberdeen in Scotland. Sheryl’s business has won training contracts for multinational vendors across multiple countries. She won leader of the year in technology in Scotland in 2018 and Business of the …
 
How do you achieve work-life balance? Caroline Laycock is a trainer and productivity expert. She works as an associate for several brands and manages her own direct clients She has worked with clients such as Dyson, British Gas and Shell. Caroline’s training helps busy people to lead productive lives. As a Mum, Caroline has to juggle her training b…
 
In a world of digital distraction, your have to ‘stand-out’ from the ‘drown-out’ of information overwhelm. As a business owner, you have to separate yourself from other people’s messages. ironically, the solution to brilliant prospecting - to winning new training clients is not technological or anything modern. It’s a human-skill as old as humanity…
 
Today’s guest is Craig Ross, CEO of Verus Global in Colorado. Craig leads Verus Global, an international training company more than 25 years in business. You’re going to spend some time with Craig and me today as we share what has made Verus Global successful You're also going to find out which lessons Craig has learned including: How important it …
 
Hope you enjoyed Eps 118 with Luke Smith of Simply Converting last week. We gave you key tips to understand and use Facebook ads to attract training clients. Today, we’re bringing you the second last episode of the year. This is the third year of the training business podcast. In less than 10 days, it’s the start of another full year, maybe an unpr…
 
Facebook is everywhere. You more than likely have a FB account. Whether on desktop or mobile, Facebook has ads in your feed. That’s how they make money from people like you and me. What’s it like to be someone who creates those ads? What kinds of ads work on Facebook? What makes a good ad and how to you go about creating one that gets consultancy w…
 
I was thinking about some of the things we haven't covered so far here on the show. What helped me in my business this year is having someone to talk to and also someone to copy or emulate You know what a trainer is and you probably know what the coaches but what about mentoring? What does a mentor do and why would you want one for your training bu…
 
Today’s story is different. Why? Many people I have on the show are running a small #training business. Some guests I have had run a multi-person training business I’m thinking of past guests including: JoEllen Grzyb of Impact Factory Grant Cardone of Cardone University Nick Smallman of Working Voices ..and many more But it’s wonderful to chat to t…
 
Today, I get chatting with Leslie Riley, a former Captain in the @US army who flew helicopters I was curious how Leslie's being a former officer and a graduate of Westpoint has helped her grow her #leadership training business. Leslie’s brand is @LeadLikeAGirl and she specializes in delivering leadership through everyday experiences and stories Wit…
 
Today’s guest is Trevor Ragan of Train Ugly One of my listeners asked me to have Trevor on the show and I can see why. Trevor almost singlehandedly has built a brand around the topics of learning and growth mindset. He was worked with clients such as Pepsi and Ferrari, Microsoft and the United Nations. He has given talks in prisons and schools, del…
 
How often do you worry about evaluation sheets or happy sheets? As a professional trainer you are usually asked to get your training delegates to fill them in. It’s so easy to obsess about the things people say about us or workshops, right? We all want 10/10 or 5 stars etc. But you don’t always get them do you? You can so easily feel depressed when…
 
Have you written a book yet? Would you like to write one? If you are thinking of writing a book, this is the episode for you. Many well-known coaches, trainers and consultants have written a book and sometimes several books. Whilst you may never make the top of the New York Times bestselling business book list, you may find that your book opens up …
 
It’s not very often that I have a husband and wife on the show at the same time - last time was with Jack and Patti Phillips of the RoI Institute back in eps 69: Measuring the return on training investment. But today I have Tessa Sharp and Keith Jones, co-authors of Provoke - The Art of Transformative Facilitation - Creating Dynanmic Learning in th…
 
I was recently online in a Zoom Room as part of a 4-person team putting together a design outline for a workshop for a corporate client. The term action-learning was mentioned and I thought what is that term? I have heard it before, but I don’t know where... and I don’t know what it means. I need to have someone on the show who does. So we have! Sh…
 
Today’s guest, Miranda Cain reckons that 2020 has been the right year to start a training business - not on her own but with 7 fellow directors. Miranda was Director of Operations and People for Blue Sky Performance in the UK until it was acquired by international BPO giant Capita PLC. And that eventually was the catalyst for Miranda and her 7 coll…
 
Denice Whiteley is back for part 3 of our series on helping you set up, market and launch your online course Tons of people creating income from their subject matter expertise. As a trainer, you have this knowledge. So why not put into a product? If you are in the process of planning, designing or just about to #launch your course, Denice’s topic t…
 
Today, guest is Gina London, former CNN Colorado Bureau Chief, Anchor and now communincation training consultancy owner. Clients such as Salesforce, Heineken and Google entrust the development of her senior people to her. Gina made the jump from working for others to running her own business and is now building out her team and bringing others into…
 
I would rather get a 1-page training proposal in someone’s hands ASAP rather than take 3 hours to write one then send it via snail-mail. With tools like GDrive, you can share a simple outline which they can see rather than wait several days for the post to arrive. If you get a rough draft in someone's hands - literally the same hour or day - they c…
 
Did you get last week’s episode? My guest Denice Whiteley and I gave you a walk through of the technology and steps to help you set up your online course. Today, Denice is back again for part 2. We're going to look at how you can market your online course. This means developing your content calendar, lead-magnets, paid-ads, bonuses and so much more…
 
With most training programs being delivered online instead of face-to-face, there is a huge market for online courses, which means a huge market for online course creators like you The part that most course creators fear is the tech. What platform do I use? What is an LMS? How do I host my videos? How do I get paid? etc etc. The technology side of …
 
This summer, kitchen tables, bedroom desks, cafés, hotel lobbies and umpteen other places have become makeshift offices for independent trainers and coaches like you and me. We are now mostly at home and our training clients are mostly at home. Offices have been closed and there has been a radical shift in how we train people. What's it been like f…
 
Video is exploding right now. In the absence of face-to-face communication people are looking to technology to come up with cool ways to allow us to connect with our customers with video messaging. You can demonstrate your training products, follow-up with prospects, create testimonials, generate new leads creatively through video marketing and muc…
 
Recently, a trainer asked me whether I thought she was 'ready' to hire a trainer to train her training programs. So I asked her some questions: Do you know your client’s needs? Does your client trust your judgement? She said yes to both questions. So I said: You are ready. But the question is not whether you are ready. The question is whether the p…
 
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