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About the Guest Shade Vaughn is CMO, North America for Capgemini, a global professional services firm. Prior to that, he was the Global Head of Marketing and Communications and member of the Executive Leadership Team at Sapient Razorfish where he helped with rebranding and shifting the company’s strategic positioning as a business transformation se…
 
About the Guest Maria White has been in the technology industry for over 20 years. Starting her career leading EMEA and Global sales teams for companies such as Quest/Dell, HPE, Hyperion, and Oracle. With that international sales experience, she relocated to the states in 2011 to transform the HPE sales team from the inside out... The post Ep. 93 |…
 
In this episode, we take a deep dive into the impact of competitive intelligence on sales performance and outcomes with Matthew Coblentz, a competitive intelligence expert at Salesforce. Learn how you can keep your sales teams well informed around the competition to handle objections effectively and to build better relationships. Questions addresse…
 
In this episode, Ali Penny, Senior Director of Recruiting programs at Yext who has helped build multiple teams, recruiting programs and innovative processes shares amazing insights from her experience to help professionals at every stage of their career get on the right path to success. How to set yourself on a career growth path 1.... The post Ep.…
 
In this latest episode of Sunny Side Up Podcast, Madhukar Kumar, VP of Product Marketing at Nutanix shares actionable insights for product marketers to build virtual experiences for customers and users and to overcome the challenges while building them. He talks about why you need to build these experiences and how to get started on... The post Ep.…
 
In this episode, Gerry Murray talks about managing personalization as an I/O process and makes us re-think customer data while highlighting the responsibility of marketers as a steward of data and how brands can build better data relationships with customers by focusing on the input side of the data and being honest and open about... The post Ep. 7…
 
On this podcast, we speak to Stephanie White, a Global Enablement Tools Manager at Juniper Networks. Stephanie explains what sales enablement really means and how she helps sellers succeed using the right combination of tools, insights, and sales enablement initiatives. Stephanie describes the three pillars of sales enablement as: on-boarding, on-g…
 
On this episode of Sunny Side Up, Asher catches up with Scott Caulfield, managing director of Bang Australia. Scott and Asher discuss Scott’s beginnings and his journey through his career to becoming a managing director at Bang Australia. Scott also summarises the biggest differences in dealing with the Americas and dealing with the Asia-Pacific re…
 
On this unscripted episode of Sunny Side Up podcast, Deanna Ransom, a senior marketing leader and woman of color discusses recent events in the context of her corporate career and marketing practices. This episode explores various themes surrounding the #BlackLivesMatter movement which is broadening worldwide. Highlights from the episode As a perso…
 
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