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You want a successful business, and you are willing to do whatever you can to make sure that happens. There’s a difference between running a business and running a successful business, but where do you begin? There are so many questions, what should you charge for your services? How do you get clients to value your work? How do you market your services? What information should be on your website? These questions and others are answered on a weekly podcast for those looking to jumpstart their ...
 
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One day while working remotely I felt like I was getting hot. After taking my temperature I had a fever approaching 102 and after getting a test it was revealed I had the dreaded COVID-19 Coronavirus. Thankfully I was able to recover and I wanted to share my experiences so you can hope to prevent yourself from getting COVID and how to manage your s…
 
Are you confused about how to go about pricing for your creative services? Hourly pricing seems to be the go-to method for pricing creative work. I see why it is simple, easy, and understood by all; however, this pricing method significantly undervalues your worth as a creative. How do you determine the true value of a project? Value-based pricing …
 
Recently I discovered the reason why Netflix went through the trouble of creating their own custom font. Turns out they paid $1,000,000 for it. However, when you examine this closer there's a blueprint for how creatives can charge a million for their services as well. Sites Mentioned: https://www.daltonmaag.com/studio https://www.similarweb.com/…
 
BOOKS The Brand Gap: https://amzn.to/35aDPAx The Business of Expertise: https://amzn.to/2ZiyEuC More Books on Brand Strategy: https://kit.co/nathanallotey/learn-br... / TIMESTAMPS 00:00 - Introduction 00:46 - What is Strategy? 02:45 - Overcome Imposter Syndrome 03:56 - Teach Everything You Know 05:19 - Write Case Studies 07:08 - Change Your Target …
 
Before creating or designing anything for a client the first and most important step is to set the strategy. When offering a strategy session to a client what are the deliverables that the client can use after the discovery session that will impact their business for years to come? In this episode we walk through some of the deliverables you can of…
 
The recent showings in the news of racism have now awakened the masses to what people of color have been going through for some time. I reflect on the color of my skin and explain what we can do to create lasting change beyond what hashtag is trending. Great websites and resources: https://blackswho.design/ https://peopleofcolorintech.com/ https://…
 
Brand Strategist Melinda Livsey shares her origin story of how she went from design order taker to brand expert. Now she gets paid upwards of $10,000 per strategy session for her thoughts alone, without doing any design work which requires pushing pixels. Melinda will help you get paid to think. Follow her: Twitter: @melindalivsey_ Instagram: @meli…
 
With so many designers out there and websites where clients can choose the lowest price for design how do you rise above the competition and break free of becoming a design commodity. There are 3 things you can do today to stand out as a designer: 01:28 = Understanding the Creative Process 02:48 = Choose a Complimentary Service 04:42 = Partner with…
 
Strategy is one of those words you hear thrown out all the time in a meeting but many times it is not clearly defined nor understood by all parties. Learning strategy is the first step in setting yourself apart as a creative professional. I read an article on strategy which had a huge impact on how I think about strategy: http://bit.ly/wtf-strategy…
 
I woke up in the morning, and with sleep still in my eyes stumbled to my desktop computer to check any messages that would call for my attention. I saw a new post in the Futur Pro Group, which knocked the sleep out of my eyes and immediately spurred me to look for a flight to Los Angeles. Chris Do, the founder of The Futur, posted an update mention…
 
In this episode of traffic talk we look to answer a question about how to answer clients when they say your quote is too high. For more context here is the original question: Recently send out a quote to a prospective client and they said my quote was on the high side? How do I approach this nicely without giving too much discount? Freelancers out …
 
As we enter the holiday season and many people get into goal setting mode, I want to draw your attention to the fact that it is okay to take a moment, reflect not he year and be thankful for what you have thus far. Don’t get so caught up in what YOU WANT that you forget what YOU HAVE. Gratitude and thankfulness make you value your interactions with…
 
A rookie freelancer has landed their first client and they are debating on whether or not they should let their client know they are the first client they ever had. For context: Should I Let them know they're my first client? An opportunity to freelance recently fell in my lap and I'm not sure what to discuss with my first client. I've read the sid…
 
A videographer agreed to create a video for a client. After viewing the first draft the client wanted to completely start over even though the client signed off on the storyboard. Rather than start from scratch the freelancer refunded the client and wants to know how to prevent this in the future. Question Giving a client a refund, did I do somethi…
 
A freelancer lost a client due to their lack of organization and trying to juggle too many clients at once. They ask about some ways they can improve their organization so this doesn't happen in the future. Project Management Tools: Basecamp: https://basecamp.com/ Asana: https://asana.com/ Trello: https://trello.com/ *All three tools listed above h…
 
There is an age-old debate on which is more important marketing or branding. Those which a marketing background tend to have a bias toward marketing versus designers who tend to have a bias toward branding. The truth is everything comes down to how you define marketing and how you define branding. These two are not in competition with one another b…
 
Some more context: "I have been speaking with a potential client who is having issues with their website. Their current developer costs a lot of money and when they implement updates functionality of different aspects of the site break. I gave them some bullet points of what’s wrong with the site. I was emailed by someone in upper management asking…
 
I was watching a video on YouTube and the person in the video was an animator. They were discussing how they and others with similar channels review animation, movies, comics and sometimes illustrate and animate popular characters. I live in a state of constant anxiety, I could wake up one day and the channel I worked so hard to build has been demo…
 
Episode Notes: https://freelancejumpstart.tv/78 In this episode a designer suggested that his friend meet up with him and they strategize how to increase their online presence and create strategy so they can compete online with their competitors. After a verbal agreement the friend took the advice and strategy but then hired another designer who wa…
 
The 5 Ways to transform you portfolio are: Copy Other Agencies Show Your Process Add Visual Storytelling Using Mockups Your About Section References in this episode: https://nathanallotey.com/tv/059-freelancer-vs-consultant-vs-agency/ https://nathanallotey.com/tv/067-never-call-yourself-a-freelancer/ https://nathanallotey.com/tv/068-your-job-title-…
 
Do you feel like you have no creative control when completing projects for clients? Be a professional, not an amateur. Looking to level up in your freelance business? You may need Creative Coaching: http://nathanallotey.com/coaching DISCOUNT CODE: PODCASTFOLLWER Freelance Jumpstart Podcast on iTunes: http://nathanallotey.com/itunesaudio Free Course…
 
For this episode of Traffic Talk we look at the answer the question: My client has taken my beautiful work and ruined it with their suggestions! What can I do? How to Stop Endless Client Feedback: https://www.youtube.com/watch?v=Ppc7VUswe5w Speak Up for Your Work: https://youtu.be/IZtFFcx5_3w Thanks for the Feedback (Book): https://www.amazon.com/g…
 
As I think back on how 2018 went, I wanted to make mention of a fantastic experience I had in the Smoky Mountains of Tennessee. Epic Unknown is an invitation to explore your roots and the roots of others intimately and uniquely, deep in the heart of the Smoky Mountains. No two trees grow the same. No two stories are identical. It is so easy to be c…
 
As the end of the year comes to a close there will be many people who will focus on setting goals in the new year. I want to give you a framework for setting goals first made popular by George T. Doran in 1981. The most critical factor in establishing a goal is HOW you define success. SMART Goal Framework 2:15 = Specific 2:40 = Measurable 3:35 = Ac…
 
This past month I've had nothing but troubles professionally, with my day job, family and other things in my personal life. It sucks and it doesn't feel good. However, I believe I am being met with so many challenges because the goals I've been working on for year are within arms length. No One Cares: https://www.youtube.com/watch?v=4Ziu4fNMgvM&t=2…
 
This episode of traffic talk is a little different. In order to answer this question I thought it fitting for me to visit my alma mater, Baylor University, and answer a question about how I made the switch to web design. For some context let's look at a question asked by Samuel. How exactly do you decide what to go into business for? If I recall co…
 
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