show episodes
 
WithinDigital is monthly digital marketing podcast, featuring in-depth interviews with experts in digital advertising, SEO, social media and everything in between. Listen in for actionable advice and insight into how you can improve your own digital marketing.
 
Hi this is Scott Tarcy and welcome to the Engineering Entrepreneur Podcast This is the intro podcast to give you a little background on me and what I would like to do with this podcast I’m a mechanical engineer and the president of CADdesignhelp.com. My company does CAD work and prototyping. I love designing and inventing products and creating businesses around that activity. There are many podcasts out there about entrepreneurship and a few about inventing, but I have yet to find a podcast ...
 
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show series
 
Raise Capital for Your Invention – Tim Colley – Ep 106 Tim is the author of the #1 trending book on raising capital, The Pitch Deck Book: How To Present Your Business And Secure Investors. He is the Executive Director for Park City Angels and a Partner at ViaCap. He has worked with 100s of early-stage companies in marketing, sales, product developm…
 
Online Learning, Evertus.com – Raunak Dutta and John Myers – Ep 104 John and Raunak teamed up to create a new online learning platform called Evertus.com. John held a career in Logistics for over 4 years, for two of those years he was a mentor and teacher guiding people through budgeting and being more proficient in their careers. Raunak learned mo…
 
In episode 7 of WithinDigital, Nick Livermore is joined by Head of Ad Tech at IAB UK, Tina Lakhani, and Conversion and Analytics Director at Adapt, Ryan Webb, to answer all the questions asked during our recent 'How to Prepare for Life After Third-Party Cookies' webinar... Importantly, since that webinar went out Google has announced that it has de…
 
Software Product Developer - Ryan Frederick – Ep 105 Ryan is a founder and product person at heart. He has had the privilege of being part of starting and growing several software and service companies over the years. Currently, he leads an elite team of 70 product designers and data problem solvers at his company AWH. We go into details of how you…
 
Save Money with Solar Panels - Stephan Scherer- Ep 103 Stephan Scherer was born and raised in Vienna, Austria. He attended the Technical University of Vienna (also took part in Duke University’s exchange program), then started work as an engineer in Siberia’s oil fields. He founded CraftStrom in 2017 after first, private work on mobile solar system…
 
Nextime App, Send Messages by Scheduling them into the future - Emanuel Martín Haurigot - Ep 102 Emanuel Haurigot is an Argentinean entrepreneur who has been working in Europe for the past 14 years in technology companies, such as SAP, Veeam Software and Oracle. He has now created his own company: Nextime! the app that will change how we communicat…
 
In episode 6 of WithinDigital, Nick Livermore chats to Conductor SEO Manager, Katie Greenwood, about Google's upcoming Page Experience algorithm update and why it's important for businesses to be ready for when it lands. During the episode, Katie gives Nick a lesson in what the algorithm update means, the likely overnight impact of the changes, and…
 
Career Gig: Hire Talented Contractors - Greg Kihlstrom - Ep 101 Greg is a best-selling author, speaker, and entrepreneur. He is currently Co-Founder at CareerGig, after selling his digital experience agency, Carousel30, in 2017. Carousel30 was his marketing agency and he learned quite a bit about hiring freelancers. We talked briefly about the sale…
 
Celebration Show 100 Episodes – Ep 100 – Scott Tarcy Well, we did it. We hit 100 episodes. In light of that, I thought I would review some of my favorite topics and mentions some projects I have done recently. 1. Episode 2, Rick Daley and licensing Don’t have to make actual product but a prototype helps a ton Can also use CAD renderings Can make a …
 
In episode 5 of WithinDigital, Nick Livermore chats to Conversion and Analytics Director at Adapt, Ryan Webb, about conversion rate and why you shouldn't care about it (as much as you do). Over the course of the episode, Ryan and Nick discuss the pros and cons of conversion rate, why it's a potentially misleading metric that many give undue attenti…
 
The Average Joe Tech Startup Founder – Shawn Livermore – Ep 99 Big episode this week! Last one before reaching triple digits. I’ll put together a special episode for 100. Shawn Livermore is a tech startup founder, entrepreneur, and technology consultant for over 20 years. He the author of the best-selling amazon book “The Average Joe”. He didn’t go…
 
Invention: Making your Phone Battery Last Longer - Nick Kshatri – Ep 98 Most people nowadays know that phone batteries seem to lose their ability to hold charge over time. There are multiple reasons for this, but one of the big reasons is that when you charge your phone, a lot of heat is generated. Nick and his team solved this by creating a produc…
 
Robotic Industrial Process Automation – Vicki Knott – Ep97 Vicki is a Chemical Engineer and the CEO and Co-founder of Crux OCM which is a software start-up automating control room operations for major oil and gas assets. Vicki started her career by commissioning control systems in the field and found out that controls systems require an operator to…
 
Crash Octopus Board Game Invention- Nozomi Obinata – Ep96 Nozomi works at a company, Itten from Japan and they design board games. The Crash Octopus game is their 2nd game released using crowdfunding (Kickstarter). We discussed how the idea was formed. Then how the prototypes were made by laser cutting wood. Nozomi explains that the process of deve…
 
Making Creative Facebook and Instagram Ads - Kevin Urrutia - Ep 95 Kevin Urrutia is the co-founder of New York-based Voy Media who specializes in creating for clients Facebook and Instagram ads that are sophisticated and super creative. Kevin studied computer science and was good at creating software products, but didn’t have a lot of knowledge in …
 
Pro Basketball Combine Entrepreneur - Jake Kelfer – Ep 94 Jake is a 2x bestselling author, global speaker, and founder of Pro Basketball Combine, which has helped 70+ NBA draft prospects sign their first contract, and coach to entrepreneurs and freedom seekers. Jake had a love for basketball and wanted to work in the industry. He worked for one sea…
 
Build What Matters - Rajesh Nerlikar – Ep 93 Rajesh is a product advisor and coach. Having worked with 25 companies in the past 3 years and recently released a book called “Build What Matters” to share best practices from that experience.  Prior to that, he was an engineer turned MBA and worked in product management at a few startups and a larger e…
 
World’s Smallest 200W USB Charger - Vinson Leow – Ep 92 Vinson is from Sydney, Australia and runs his company ChargeASAP, which is a startup originating from Sydney and has been creating highly innovative mobile phone accessories since 2016. His latest product is the world’s smallest portable charger for mobile phones. The product is called Omega. …
 
Mobile Grip Gear and Inventor Coach - Donteacia Seymore - Ep 91 Donteacia Seymore was starting a career in politics but had an idea for an invention. It was a way to put your phone on your hand when working out. She created initial prototypes herself and created a Kickstarter campaign. After successfully selling for a while she sold the entire busi…
 
In episode 4 of Within Digital, Nick Livermore chats to Client Services Director and AI specialist, Melanie Hyde, about the role of AI and automation in advertising, and what it means for advertisers and marketers alike. AI, machine learning, automation - in the world of advertising these terms are used almost interchangeably. In this episode, Sear…
 
Photography Card Deck Invention - Eric Bohring – Ep 90 Eric used to work in a corporate job, then set off to travel the world to follow his passion for photography. Eric invented a playing card deck that doubles as a cheat sheet for photography. Each card has tips and tricks for taking great pictures. He also had a successful Kickstarter campaign t…
 
Machine learning, Artificial intelligence and the OAK Project - Brandon Gilles - Ep 89 Brandon is the founder and CEO of Luxonis and Chief Architect of the OpenCV AI Kit (OAK).  He's driven to build things that materially impact the world - and views OAK as his biggest opportunity to do so." The OAK kit is a small chip with a camera that can be use…
 
Cybersecurity and Hackers - Raffi Jamgotchian – Ep88 Raffi Jamgotchian is a Certified Information Systems Security Professional who has helped thousands of small companies with their cybersecurity and he is the President of https://triadanet.com. We discussed many of the realities of cybersecurity in the modern business world. How to prevent gettin…
 
The Edboard Invention –Cody Candler – Ep87 Cory is an engineer from CU Boulder Colorado. He invented the Edboard, which a magnetic circuit-building kit made for kids. He has a Kickstarter campaign in progress as of the time of this recording to fund the first units. The invention is like a big breadboard that is magnetic so young kids can learn ele…
 
Advice from an Experienced Entrepreneur – Cory Lee– Ep86 Cory is an entrepreneur, business builder, and leadership developer who is passionate about helping entrepreneurs navigate business growth without sacrificing their faith, family, and fitness. He and his wife have built and sold multiple businesses in the healthcare and fitness industries. We…
 
Digital media buying is more than buying media. In episode 3 of Within Digital, Nick Livermore chats to Client Planners Grace Bethell and Harry Martin about SearchStar's planning process and, more specifically, the "Planning Cycle". As Harry and Grace explain, the Planning Cycle is a process of creating media buying plans or strategies. Starting, m…
 
The Origami Bottle Invention– Petar Zaharinov – Ep85 This week I interviewed Petar Zaharinov, an inventor & product designer. He is an architect by education but truly an inventor and innovator by heart. He has been a product designer for the last 10 years. Patar is an expert at finding hidden functionalities in design. He sketches first, then make…
 
The Voyager Beach Chair Invention– Steven Wilcox– Ep 84 Steven is the Founder and CEO of PARKIT, a brand whose mission focuses on adventure and outdoor enjoyment. PARKIT's first product, the Voyager, raised more than $400,000 dollars on Kickstarter. Steven’s goal was to create a high-end beach chair. He was tired of the cheap beach chairs with limi…
 
Portable USB Charger from Recycled Materials– Tom Meades– Ep83 Tom Meades, Designer and Co-Founder of Gomi, is from Brighton, UK. Tom and his team started Gomi in 2018, with a vision for a future where waste materials are non-existent. Tom's background is in Design & Craft, and combines industrial manufacturing processes with handcraft techniques. …
 
Polish Entrepreneur and Investor in Africa – Marek Zmysłowski – Ep82 Marek is from Poland and started his career as an entrepreneur in Africa. He co-founded Jumia Travel – Africa’s Biggest Hotel Booking Portal listed on NYSE as part of Jumia Group and HotelOnline.co – a Travel Technology Company. After this he started his own travel company and got…
 
Conversion optimisation has only one rule; to provide the user with a great experience. Nick speaks to Senior Conversion Consultants, Jarrah Hemmant and Joe Johnston, about the biggest offenders that break that rule; The Crimes Against Conversion. These are complex issues that require forensic investigation, and can't simply be remedied with better…
 
Classicbot Toys – Philip Lee– Ep81 Philip Lee is a self-taught toy designer from Hong Kong. He was an experienced advertising creative who always wanted to make his own toy. So, in December 2016 Philip started his own company Playsometoys, and debuted his first toy Classicbot Classic. The Classicbot looks like the old Macintosh computer from the 80…
 
The Audio Injector Invention – Matt Flax – Ep80 Matt is an entrepreneur running his own company, FlatMax Studios. He has recently invented an Audio Injector product and is raising money on kickstarter. We discussed the technology of soundcards. Matt’s invention isolated the desired sound from the noise of the computer by use of magnetic fields, ins…
 
Nick speaks to Dan Fallon about the impact Covid-19 is having on the advertising industry. Though the clear consensus is that it is overwhelmingly negative, there are some positives and new opportunities to be had if you're in the position to take advantage. And, going beyond a narrow focus on the ad industry itself, Dan offers some thoughts on the…
 
Makeway, The Marble Wall Game – Elyasaf Shweka – Ep79 Elyasaf is an Industrial Designer and a self-taught Carpenter. He lives in Jerusalem, Israel and has his own small wood work shop. He is the creator the amazing Makeway marble wall game. His family ran a construction company and Elyasaf worked there as a project manager. However, his passion was…
 
Don’t Wait too Long to Apply for your Patent– Devin Miller – Ep78 Devin is a patent attorney and the founder of Miller IP Law that focuses on startups and small businesses. He found a gap in the startup/small business area for a need in intellectual property (IP). When you work with Devin, he generally has 2 scenario’s his customer is in: Scenario …
 
Automatic Ocean Cleaning Device, The Seabin Project – Pete Ceglinski – Ep77 Peter Ceglinski is the CEO and Co-founder of the Seabin product and company. The Seabin is a floating trash can that skims the surface of the water. Peter’s background is he is trained as a product designer with experience in injection molding. The inspiration for his inven…
 
CADdesignhelp.com Top 5 Projects 2019 – Scott Tarcy – ep 76 Changing things up this week, no guest. Instead, I reviewed my 2019 and picked my top 5 most interesting and unique projects I worked on. In summary they are: Candle Project 3D printed a mold to then make a silicone mold. A mold for a mold if you will Wax is poured into silicone mold Key l…
 
Incredible invention: Control Your Stuff Just by Thinking About it– Ian Rowan– Ep75 Ian is the inventor of one of the world’s smallest EEG wearable devices, Nurio. Ian has deep interest in all thing’s technology, especially Artificial Intelligence and its implications for the future of health. Nurio is a tiny electroencephalogram (EEG), a tracker t…
 
How Inventors can Succeed with Ecommerce – Rick Watson – Ep74 Rick Watson is an eCommerce entrepreneur and operator based in New York City who, after spending the last 20 years in the industry, recently founded his own business , RMW Commerce Consulting ,where he helps companies launch new initiatives with strategic business advice. In particular, …
 
Simulation Software – David Heiny – Ep73 David is Co-Founder and CEO of SimScale. SimScale is a web-based simulation platform bringing together CAE (computer aided engineering) functionality, content and people. Simulation is an engineering technique where a computer will approximate a situation, like the airflow through a heat exchanger or the loa…
 
Trademarks, Everything You Need to Know – Suzi Hixon – Ep72 Suzi Hixon has been a trademark attorney and trademark creation strategist for 15 years. She has managed the trademark portfolio of a Fortune 100 company, as well as numerous small businesses and startups. She focuses on strong brand name creation ~ from both the legal and marketing perspe…
 
In episode 9 of DANcast we discuss Google's new privacy initiative, the future of targeting in advertising and SearchStar's own conference this October. On top of that we have Gurdeep from Adapt Worldwide on the show to talk localization and transcreation. Remember, if you have any questions, or would like certain topics covered just let us know by…
 
Twelve way to make a Prototype with Xometry – Greg Paulsen– Ep71 Greg Paulsen is the Director of Application Engineering at Xometry. He is an expert in helping determine the best-fit manufacturing process for customer projects and discussing design-for-manufacturing for over 12 different manufacturing technologies from precision machining to 3D pri…
 
How to Patent an Invention – Alex Hobson – Ep70 Alex Hobson is founder and president of Invention To Patent Services. He is also an inventor being listed on more than 20 U.S. patents. He has more than 20 years of experience. I’ve had other patent agents on the show before, but Alex is a little different. Alex was first a mechanical engineer and act…
 
Autodesk, AutoCAD, and Fusion 360 Engineer – Bryce Heventhal – Ep69 Bryce Heventhal is the Sr. Technical Marketing Manager for Fusion 360. He has 9+ years of CAD, FEA, and generative design experience, with a B.S. in Mechanical Engineering. When he is not designing, he is out rock climbing. Bryce started his career as an Applications engineer for a…
 
3D Printing Advice from a Formlabs Engineer - Andrew Edman – Ep68 Andrew Edman is an Industry Manager for product design, engineering, and manufacturing at Formlabs. He previously owned his own design company where he met the founders of Formlabs early on. Andrew looks for use cases for 3D printing. One such example is at Ashley Home Furniture. He …
 
The Wheelchair Mountain Bike – Bowhead Corp (Chris Bagg and Will Gill) – Ep67 23 years ago, Chris Bagg broke his back snow boarding. Chris was very into outdoor sports and wanted to continue his activities as a parapalegic. Chris built his own custom wheelchair first. He needed this because all the stock chairs were too small for his 6 foot 8 inch …
 
The Wonder Wallet Invention – Alan Beckley– Ep66 Alan Beckley is an entrepreneur, inventor, and podcaster. His degree is in aerospace engineering but worked a lot of his career in project management. In 2012, he hit it big with an invention of his, the Wonder Wallet. Today he continues to invent but also but also focuses on helping other inventors …
 
Serial Inventor, Entrepreneur and Daymond John Business Partner – Mike Watts– Ep65 Mike Watts is a serial entrepreneur who has started 6 product-based companies totaling over $50million in total sales. Mike is currently serving as Founder and CEO of LoveHandle, who manufactures patented custom-printed smartphone accessories and is a partner of Daym…
 
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