show episodes
 
Learn from and get inspired by women entrepreneurs killing it with their product businesses. Hosted by Nicole de Larzac, product development and marketing coach and mom of 3, Nicole interviews female product-preneurs and experts and shares the latest trends, proven strategies and inside secrets of the product world – all designed to give you greater confidence to create your own success through a product venture!
 
Brave + Boss is designed to help purpose-driven eCommerce bosses level up your businesses! I'll help you stand out in the sea of competition, make a plan and grow your online store to new heights. Through running my 7-figure ethical clothing brand, I bring a unique combination of my real-world experience of what works in scaling your online business. Let's get your mindset + business right. You've got this.
 
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show series
 
“I feel like a lot of small businesses’ fall down is that they don't spend time planning, they just spend time doing.” - Kristi Soomer Are you setting your year up for success by starting it out with a plan? On this episode of Brave and Boss with Kristi Soomer, we walk through planning in 90-day sprints using the Entrepreneurial Operating System. G…
 
I love interviewing entrepreneurs, especially those who are new to their business and might be going through the same challenges and opportunities that you’re facing in your business. Today, we’re chatting with KJ Blattenbauer. KJ is the creator of Pretty Peptalks, a high-end letterpress stationery brand based on the belief that life is better when…
 
“I think in the beginning, people don't realize how few and far between good factories are. So when you do find someone, go all out, make them feel appreciated.” - Liz LongWelcome to Brave and Boss with Kristi Soomer. Are you an entrepreneur with a genius idea for a new product? A business owner who wants to extend their product line? Or do you jus…
 
It’s not every day that I get to interview a power couple. I loved this interview with Carrie Bohlig & Craig Clickner. They are just the most down to earth entrepreneurs but I learned how impressive they are - that they have 8 income streams and teach people how to start their own side hustles. Carrie and Craig are a Midwestern husband & wife duo, …
 
“A lot of us are sitting there doing the same thing over and over again, and expecting different results. And the only way we can stop that cycle is by being real with what's actually happened. That takes data, reflection, and time.” - Kristi Soomer Welcome to Brave and Boss with Kristi Soomer. In this episode, I show you how to do a year end revie…
 
Welcome to the PP podcast and happy new year! I hope that 2022 brings you so much joy, prosperity and good health. It’s the first episode of the new year and we have some exciting guests for you this year. I’m thrilled to introduce this week’s guest, Chloë Thomas - Best selling Author, International Speaker, and host of both the Award-winning eComm…
 
This show is just a perfect introduction to 2022, as we reflect on who we are and who we want to be. According to this week’s podcast guest, “The greatest risk you'll take is not risking anything and playing safe. Organised audacious risk can lead you to greater good.”I’m excited to introduce you to Prati Bhatt, founder of Teaphoria and sustainable…
 
“One of the mistakes I would say that I see a lot of people make is actually the way that they create content is very much about, ‘Here's my product, look at my product, look at me.’ And I'm on a little bit of a mission to help people actually connect with their audience, and let them in through storytelling,” - Deidre TsheinWelcome to Brave and Bo…
 
When you have a small business, you may think that leadership is not as important or as valuable, but that couldn’t be farther from the truth. As we learn from this week’s podcast guest, leadership is just as important when you’re starting out as it is when you have a large company. In this episode, we hear from Lindsay White, a sought-after leader…
 
If you’ve wanted to get started on Amazon, we’ve got the perfect guest for you. Kristin Ostrander is an author, serial entrepreneur, speaker, podcaster, and eCommerce expert. She founded MommyIncome.com and hosts a weekly podcast, The Amazon Files, where she helps others start and grow businesses online. Her grit, hard work, and business savvy have…
 
“Businesses and entrepreneurs have to value their intellectual property and their protections, as much as they value growth in scaling.” - Francesca WitzburgWelcome to Brave and Boss with Kristi Soomer. In this episode, we speak with Francesca Witzburg, an Intellectual Property Lawyer, on how to protect our businesses. While legal talk may fly over…
 
Did you know that it costs five times as much to attract a new customer, than to keep an existing one? But most businesses focus on acquiring customers rather than nurturing current customers, thereby losing out on some low hanging fruit. This is why we are so excited to speak with Cheryl Mason, CRM expert and founder of The Business within CRM. Ch…
 
“Spend some time looking at your sales over last weekend. Pull those days that match up to Black Friday from last year and check out your growth. look at the KPIs that would be most important for this and start to track them because that's where we start to see where the opportunities are in the brand for growth and for performance.” - Kristi Soome…
 
One of the most common questions I hear is ‘how do I get listed at the major retailers’? For many people, getting listed at retailers, especially the large ones, seems daunting. Approaching buyers and pitching to them can feel scary. I feel you and I’ve been there. I faced my share of rejections from buyers but I also managed to get into the larges…
 
“I really believe that your genius is as unique as your fingerprint. At the end of the day, You are the competitive advantage. And when you weave in your gifts and your red thread and everything you've been through in your life, you are creating not just a product or thing, but you're creating the articulation of your own soul. And that's something…
 
Entrepreneurship - it seems glamorous. But when you peel back the curtain, it can get pretty messy. Being a business owner has its highs and lows. Some days, you feel like throwing in the towel or just going back to bed. Other days, you’re on top of the world. But the experiences and even the lows you face are all part of the journey. The lessons a…
 
“Communication shapes our relationships. And if we all knew how to be a little kinder, how to resolve conflicts quickly, and deal with people with whom we disagree in a better way, I think there would be a lot more open communication and less stress all around.” - Debra Roberts\Welcome to Brave and Boss with Kristi Soomer. Communication expert, Deb…
 
Have you ever wondered how Pinterest can help your product business? You might think that pinterest is just for creating crafts or planning a wedding. But actually, did you know that more than 200 billion pins have been saved on Pinterest. And 90% of weekly Pinners make purchase decisions on Pinterest. (according to Hubspot) It’s never been a bette…
 
“I think the biggest hurdle people face when they're launching a product is that they don't know where to start and it seems so overwhelming. So what I typically do is take them through a product development process, and we go step by step through different phases.” - Nicole de Larzac Welcome to Brave and Boss with Kristi Soomer. Nicole de Larzac j…
 
Have you ever had a creative nudge that won’t go away? One that tugs on you, begging you to make it happen. You make excuses for a while but you always wonder, what if? Until you can’t resist anymore and you decide to take the first step… If you’re an entrepreneur, chances are you’ve had this nudge and acted on it. That’s exactly what today’s guest…
 
“That is the new way of looking at things like now. We have to look at data holistically and look at sales, and that becomes harder to optimize against, to be honest. That's really the challenge that we're facing right now.” - Kristi Soomer Welcome to Brave and Boss with Kristi Soomer. We are kicking off Season 5 with what’s going on with the podca…
 
Tell me the truth Are you feeling like you aren’t getting the sales you expect on your website? Do you feel like you’re launching to crickets? Well you’re not alone here - this is one of the most common issues I hear when speaking with product business owners. And it’s not your fault. It’s never been so easy to launch an ecommerce site, but no one …
 
This is one of the busiest times of the year for product businesses, and also one of the most cluttered. It can be hard to break through all of the noise around the holiday season with your own promotion or message. But how can you reach our audience without the big ad spend? There is a way! You can break through the clutter during the holidays if …
 
Want to get more flow in your business? Are you feeling stuck? Well, this next guest is going to help you with your “luck”. Meet Patricia Lohan - Feng Shui Expert, Speaker and Author - who tells us about how we can bring more flow into our lives with Feng Shui. Feng Shui expert, manifesting magnet, alchemist, healer and real-life Irish Celtic Shama…
 
Do you struggle with what to say when it comes to describing your brand and products on your website, in ads, in emails, or in general? Many business owners pay a lot of attention to the visuals, but don’t pay as much attention to copy. However, effective copywriting can be the difference between attracting or repelling your customers. And so, this…
 
“If the sale is a date, then the branding is the reason they would say yes.” - Marine Gargadennec, branding designer In this episode, we speak with Branding Designer Marine Gargadennec about building an outstanding brand. Marine is a Branding Designer who helps product-based entrepreneurs create brands & packaging that make them go from zero to sol…
 
Q4 is ahead of us - are you ready for the biggest season for product businesses? Recently, we hosted our first ‘Coffee and Cocktails’ session (our weekly live workshop) in the Productpreneur Community, and we chatted about creating your best Q4. I wanted to share this with you as we head into Q4 so you can be confident that you’ve got everything in…
 
In this episode, we dive into something that is super important but we don’t talk a lot about in the podcast - email marketing. It is critical to your business success, considering the return on investment in email marketing is over 4000%! If you think email is a thing of the past, think again! You’ll learn about: The many reasons why you need to f…
 
We have got an exciting show today where we are going to dive deep into how changing the way we think can have a massive impact on our life and business. You know how when you’re in the corn maze and you’re not sure if you should go left or right? But, when you step on a ladder suddenly the maze is no longer a mystery? That’s what our guest, Jarrod…
 
SEO is a mystery to many entrepreneurs. Lots of business owners talk about social media and paid ads but not about Search engine optimization. But did you know that if you do it properly, you can rank on the first pages of Google searches and get free leads? Do I have your attention now? In this episode, we speak with SEO expert Jessica Morrison wh…
 
Have you thought about expanding your business to Amazon but you’re not sure if it’s right for you? Listen up because in this week’s episode, we speak with Amazon expert, Verity Sewell, who’s going to answer all of your questions. Verity is the founder of Smart Little Space. She works with Product Brand Owners to help them set up and launch their b…
 
Launching and growing a product business can be really intimidating, so it’s my aim to make it more accessible to everyone. I was recently interviewed by Verity Sewell, Amazon expert and coach, in her Facebook group and the conversation was so interesting that I thought this podcast audience could also benefit from it. Don’t worry - if you’re wonde…
 
We become entrepreneurs to be able to have more freedom in our lives - to have a flexible schedule, to answer to ourselves, not to ask permission to go on vacation - but often we find that our schedule is even busier than before. We’re now doing ALL of the things- marketing, legal, PR, accounting, shipping, etc. And plus, we’re building a business …
 
“In the workplace, when we start to micromanage other people, nobody gets anything done. It’s just another example of how control gets us farther from our desired goals.” - Dr. Brooke SmithWelcome to Brave and Boss! I’m Kristi Soomer. Today’s episode is our season finale! I have Dr. Brooke Smith to discuss entrepreneurs’ biggest challenges and how …
 
“What we really focus on is the luxury concierge style of doing business. Really knowing those top 20% of your clients, knowing their tastes and not necessarily automating everything in your business, but having that human touch.” - Kathleen CutlerWelcome to Brave and Boss! I’m Kristi Soomer. On this episode, I welcome Kathleen Cutler to talk about…
 
It is no secret that climate change is upon us and we need to act now in order to save our planet. According to the United Nations, 2010 to 2019 was the warmest decade ever recorded. Weather patterns are changing, sea levels are rising, and weather events are becoming more extreme. But what can we as business owners and consumers do about this horr…
 
It goes without saying that running a business is CHALLENGING. If you're just starting to grow your business and you’re finding yourself looking for a self-care system, unable to let go of control, wishing there were 50 hours in a day, or Googling possibilities for you to clone yourself, then this episode is a must-listen! Welcome to Brave and Boss…
 
Getting your products into the hands of celebrities is going to catapult your brand visibility. I have the pleasure of introducing you to Sarah Shaw, who helps product business owners get publicity through celebrities. Sarah is a fashion entrepreneur, product designer and business coach. With her 20 years of experience - and 6 companies under her b…
 
Is summer procrastination getting to you? Or do you feel like you’re not getting enough done? I'm here to give you my best productivity tips to get stuff done and get them done efficiently! Welcome to Brave and Boss! I’m Kristi Soomer. On this episode, we're talking all about productivity. I’m sharing my favorite prioritizing methods for how you ca…
 
How do you really get inside the heads of your consumers? You need to speak to them and get feedback from them. We think we know them but we may be guessing or going off our own preferences. Leveraging market research for your business is critical to understanding your consumers. Otherwise, you’ll be shooting in the dark or throwing spaghetti on th…
 
“There are three things that have to happen before anybody will ever purchase from you. Your customers have to know you, they have to like you, and they have to trust you.” - Allie MartinWelcome to Brave and Boss! I’m Kristi Soomer. On this episode, we're talking all about social media with Visibility Expert, Allie Martin. If you’re scared to show …
 
Looking to add more joy to your business? I am thrilled to introduce you to an amazing business coach who is helping women have a more joyful and impactful business. Lianne Kim is a Business Coach and the founder of Mamas & Co. - a community for mama entrepreneurs. She is the host of the wildly popular podcast 'The Business of Thinking Big' and the…
 
It’s one thing to go on a usual shopping spree and another to buy at a marketplace that empowers women-owned businesses around the world while contributing to taking care of the environment. That’s what Sam and Lance are all about. Alora May joins us in this episode to talk about the idea of “ethical shopping” and how to grow your business in a wor…
 
It’s often said that what gets you to the level you’re at in your business, won’t get you to the next level. If you want to be a $1,000,000 business, thinking like a $100,000 business will not get you there. Welcome to Brave and Boss! I’m Kristi Soomer. On this episode, I’m sharing my best tips for when you're feeling super with your business. At m…
 
Well you might have heard about a little thing called TikTok. Maybe you cringe at the thought of doing a dance video. You might think it’s just for your teen kids. But actually, we’re going to talk all about WHY you, as a Product based business owner, should be using TikTok and how you can use it to market your products. Today we speak with Samanth…
 
Here’s an eCommerce nightmare; Having too much inventory of a slow-moving product while being sold out of all your popular items. Inventory can be really, really messy. Welcome to Brave and Boss! I’m Kristi Soomer. On this episode, I'm going to be talking all about inventory and forecasting. How do you ensure that you have the right product in at t…
 
In this episode, we hear from two fabulous ladies who are on a mission to help small, women-owned businesses thrive. Jenni Bourque and Katie Conliffe founded the Girl Gang Canada, an online collective of small, women-owned Canadian businesses. Their mission is to encourage shopping local, shopping Canadian and to help you see that your purchases ha…
 
Sustainability in the fashion industry is uncommon but highly necessary. In this episode, we speak with an incredible product-preneur who is changing the fashion industry with innovative and sustainable ideas. Kristi Soomer is a former management consultant turned fashion entrepreneur. She is the founder and CEO of Encircled, a B-corp-certified fas…
 
I don’t know about you, but I sometimes find myself browsing through eCommerce stores and thinking, “Wow, this brand looks very similar to that other brand.” On this episode of Brave and Boss we’re covering how to infuse more of you into your online store. It’s so easy for brands to just blur together. We don’t want that. So we're going to be talki…
 
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