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PARTNERNOMICS is a complete system of tools, strategies, and processes packaged into an online set of courses that shares the art and science of developing successful strategic partnerships. The PARTNERNOMICS podcast shares business growth insights that you can't get anywhere else! The host of our podcast is Dr. Mark Brigman, an author and international thought leader on the art and science of strategic partnering.
 
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show series
 
In this week's episode, Mark Brigman chats with Manoj Bhatia, Dir. Partner Biz Dev @ Verizon, a leading telecommunications provider bringing 5G and other technologies to life. Listen to hear Mark and Manoj share insights on the topics of innovation, partnership cultures, and a deep dive into partnership contracts. As we move deeper into ecosystem p…
 
In this week's episode, Mark Brigman chats with Bryn Jones, Co-Founder & CEO @ PartnerStack, a platform that enables companies like Intuit, Monday.com, and Webflow to accelerate growth through partnerships. PartnerStack is a Y Combinator-backed company that has raised $40 million in financing. Listen to hear Bryn share his insights and recommendati…
 
In this week's episode, Mark Brigman chats with Dina Moskowitz, CEO @ SaaSMAX, a partner discovery engine for B2B technology companies that go-to-market through reseller channel partners. Their solution, PartnerOptimizer, leverages neutral data-driven business intelligence, data analytics, and domain expertise to provide custom channel insights, pi…
 
In this week's episode, Mark Brigman chats with Richard De Sousa, SVP - Deputy Head - Growth & Development @SCOR, one of the world's largest reinsurance companies. Leveraging its successful history and experience, SCOR provides cutting-edge financial solutions, analytics tools, and services in all areas related to risk – health, life, property, and…
 
In this week's episode, Mark Brigman chats with Gilad Zubery and David Saxon from Contentsquare, an international company that empowers brands to build better digital experiences. Contentsquare's experience analytics platform tracks and visualizes billions of digital behaviors, delivering intelligent recommendations that everyone can use to grow re…
 
In this week's episode, Mark Brigman chats with Jeff Danley, Director of Innovation at VMLY&R, a global brand and customer experience agency that harnesses creativity, technology, and culture to create more connected brands. Mark and Jeff's professional relationship goes back nearly two decades. In the mid-2000s their paths first crossed while each…
 
In this week's episode, Mark Brigman chats with Alexander Richards, Director of Partnerships & Business Development @ Medallia, a SaaS platform that captures experience signals and applies proprietary AI technology to reveal personalized and predictive insights. Alexander started his career in the music industry before finding his passion for techn…
 
In this week's episode, Mark Brigman chats with Matt Gray, VP of Global Partnerships @ Tealium. Tealium connects customer data– spanning web, mobile, offline, and IoT devices— so brands can connect with their customers. Tealium’s turnkey integration ecosystem supports over 1,200 client-side and server-side vendors and technologies, empowering brand…
 
In this week's episode, Mark Brigman chats with Soumya Chakrabarty, Head of Strategic Partnerships @ Discover Global Network. When we typically think of Discover we only think of the credit card side of their business. But as you will hear from Soumya, their business extends far beyond just those capabilities. Financial services are a booming segme…
 
In this week's episode, Mark Brigman chats with Petter Lee-Johannessen, SVP, Head of Strategic Partnerships @ DNB. DNB is Norway's largest financial services group and one of the largest in the Nordic region. Petter started his career by building a technology start-up. He has frequently leaned on the valuable lessons gained from this experience to …
 
In our second episode of the week, Mark Brigman chats with Brandon Lytle, Director of Strategic Partnerships @ Siteimprove. Siteimprove is a multinational SaaS company that creates cloud-based tools and services that provide insights into your content strategy and all your digital channels on one platform. Brandon explains his partnering strategy a…
 
In this week's episode, Mark Brigman chats with Francois Grenier, Head of Partnerships @ Sendoso. Sendoso is a sending platform and is a way to inject physical and or digital touchpoints into outreach and marketing campaigns. The main objective of the platform is to open the door for sales or other representatives to build relationships with other …
 
In this week's episode, Mark Brigman chats with Gabriel Unruh, Co-Founder, and Ben Avram, VP of Media Partnerships at The Streaming Guide. The Streaming Guide is a discovery platform that helps users find movies and TV shows all aggregated on a single platform. The Streaming Guide includes an integrated social element so viewers can share and discu…
 
In this week's episode, Mark Brigman chats with Rajiv Ramanan, Director - Startup Program & Technology Alliances @ Freshworks. Over 40,000 customers across the world use the family of Freshworks integrated applications. From their CRM to employee and customer management, their suite of solutions helps clients grow faster. Rajiv shares some backstor…
 
In this week's episode, Mark Brigman chats with Tony Bryant, Senior Director of Partnerships & Channel at Sinch. Tony describes the different solutions that Sinch provides for its clients and how they are disrupting the communications space. Sinch engages in many highly innovative technology partnerships to bring new capabilities to its clients. Ma…
 
In this week's episode, Mark Brigman chats with Adam Michalski, CEO of Partnered.com and the host of Partnered Podcast. Adam shares his insights as an entrepreneur and a partnering thought leader. There is no doubt the world of partnering is seeing a steep inflection point. Mark and Adam discuss the past, present, and future of partnering with a sp…
 
In this week's episode, Mark Brigman chats with Orest Furhala, Head of Partnerships @N-iX. Technology partnerships have boomed over the past decade and N-iX is leading the way to Eastern Europe and other regions around the world. Mark and Orest discuss ecosystems, innovation, multi-lateral contracting, and other important topics. Orest shares some …
 
In this episode, Mark Brigman chats with Eddie Jimenez, Partnerships Lead at 1 Huddle. Their SaaS startup is revolutionizing the way employees onboard and continuously train their employees. The 1Huddle solution puts the power of content, games, and repetition in user's hands through their mobile-first platform to reinforce success habits and knowl…
 
In this episode, our CEO, Mark Brigman shares the good, bad, and the ugly of using (or not using) Term Sheets. This simple 8 component tool can significantly accelerate your time to get to "yes" or "no," both of which are incredibly valuable. Mark recommends we should 1) never negotiate from a contract (red-lines), 2) Use Term Sheets to explicitly …
 
In this week's episode, Mark Brigman chats with Peter Lai, VP of Strategic Alliances @ Internet of Things America. Mark and Peter discuss ecosystems and the evolving world of connected digital technologies. IoT devices and systems are starting to transform the way we live by providing new data sources and "easy button" solutions. Peter provides his…
 
In this week's episode, Mark Brigman chats with Marc Monday, Managing Director of Partner Ecosystems @ Citrix. Marc has an amazing perspective on partnership success that was born from his years of service at companies such as Microsoft, VMware, SAP, Cisco, and now Citrix. It goes without saying the speed and complexity of today's business landscap…
 
In this week's episode, Mark Brigman chats with Andrey Lipattsev, Strategic Partnerships Lead - EMEA @ Google. Mark and Andrey discuss the amazing power that results when companies combine the knowledge and capabilities of other organizations with their own. Innovation plays a huge role in strategic partnering, yet most companies struggle to unders…
 
In this week's episode, Mark Brigman chats with Cassandra Gholston, Founder and CEO of PartnerTap. PartnerTap is a data-sharing platform that focuses on safely sharing data from multiple sources to help companies more efficiently find opportunities for revenue. In this information-packed episode, Mark and Cassandra discuss sales channels, ecosystem…
 
In this week's episode, Mark Brigman chats with Mike Milich, Founder of SwiftNegotia, an international negotiation consultancy and training firm. In this information-packed episode, Mike shares how he transitioned from a career in accounting and management consulting to the dynamic realm of negotiation. As a partnering professional, how would you r…
 
In this week's episode our CEO, Mark Brigman, chats with Tyler Pittman, our Marketing Manager to provide our Q2-2021 progress report. New initiatives are plentiful at PARTNERNOMICS these days. Mark tackles a few listener Q&As, the duo discusses two new courses that are being developed, and Mark shares some topics in a new book he is co-authoring. A…
 
In this week's episode, Mark Brigman chats with Eric West, Cofounder of Explorers’ Lab. How should business leaders be thinking about innovation and the best ways to leverage the capabilities of other organizations? Eric shares his past experiences in working with Ford, Darpa, and others to frame up his recommendations to this question. Mark and Er…
 
In this week's episode, Mark Brigman chats with Cecilia Flombaum, Global Ecosystems Lead @ Microsoft. Cecilia got her start in a partnering role by landing in a group focused on system integrations. For more than twenty years Cecilia has helped Microsoft advance its channel and ecosystem partnership programs. In this episode, Cecilia shares the cha…
 
In this week's episode, Mark Brigman chats with Greg Unruh, Strategic Partnerships & Channel Sales Executive @ Shipware. Shipware is a technology and consulting company that is focused on reducing its client's spend on shipping. Throughout Greg's career, he has architected numerous referral and channel sales programs covering multiple industries. I…
 
In this week's episode, Mark Brigman chats with Bernie Brenner, CEO @ Rollick. On the subject of digital ecosystems and marketplace partnerships, you will be hard-pressed to find a more battle-tested veteran than Bernie. As a founder of TrueCar, he helped create the success playbook for marketplace partnerships. Now as the CEO of Rollick, Bernie is…
 
In this week's episode, Mark Brigman chats with Kathleen Phillips, Head of Global Partnerships and Strategic Alliances @ Digital River. Digital River helps clients expand into new global markets through their various eCommerce solutions. As technology makes it easier to extend your solutions across countries and continents, Digital River offers sol…
 
In this week's episode, Mark Brigman chats with Danny Keating, Global Alliances & Solution Sales Director @ Data Intensity. Danny started his role at Data Intensity focused on building a strategic relationship with Microsoft. He shares some of his insights and major takeaways from being a leader in the tech space for many years. Also, he talks abou…
 
In this week's episode, Mark Brigman chats with Sunir Shah, President @ AppBind. Sunir gravitated into various partnering through his strong background in marketing. Like all great partnering professionals, his constant eye on improvement opportunities led him to start AppBind. Hear Sunir share his partnering success insights and the great benefits…
 
In this week's episode, Mark Brigman chats with Suresh M R, Director - Channels & Alliances @ CLOUDERA. Suresh shares some insights that he has gained along his career path where he now leads transformative partnerships at Cloudera. We all love having our partnerships run efficiently and predictably, but process frequently seems to be a painful top…
 
In this week's episode, Mark Brigman chats with David Fitzgerald, Vice President Global Alliances @ Barco. This international organization is a leader in innovation. They partner with other world-class product and innovation leaders, such as Sony, LG, and Logitech, to bring the best technologies to life. Listen in to hear David's insights for setti…
 
In this week's episode, Mark Brigman chats with Matt Allard, Director of Strategic Alliances @ Dell. Matt started in a sales function in his early years but knew he wanted to get into product management/marketing. Matt did product management/marketing for 20 years and then he started working at Dell in a strategic partnering team. In this episode, …
 
In this week's episode, Mark Brigman chats with Rob Spee, Channel VP @ OutSystems. Rob describes his company as a twenty-year-old startup that figured out a better way to code by using a flexible visual platform that is easy to use. The duo discuss the different partnerships that Rob is involved with and what partnership leaders should be thinking …
 
In this week's episode, Mark Brigman chats with Michael Vormittag, Head Of Innovation & Partnerships @ Mercedes-Benz AG. Tune in to hear Micheal share some of his insights as he focuses on many non-traditional partnerships that bring new innovations to Mercedes-Benz. Do you want to partner with major sumos to help grow your organization? Listen to …
 
In this week's episode, Mark Brigman chats with Mo Ahmad, Vice President of Alliances & Channel @ SAP. Mo shares how he started his career as a developer but landed in the dynamic lane of partnerships. Mo is helping SAP and its partners better leverage the power of partnership by expanding the digital ecosystem. Tune in to learn more about SAP, the…
 
In this week's episode, Mark Brigman chats with Kelsey Peterson, Strategic Partnerships Manager @ HubSpot. In this episode, they discuss the evolution of HubSpot and how it has evolved into so much more than a simple CRM platform. HubSpot has formed many powerful partnerships, including a recent relationship with QuickBooks. Mark and Kelsey discuss…
 
In this week's episode, Mark Brigman speaks with Agnes Kim, a Strategic Partner Lead @ Microsoft (Xbox). Mark and Agnes discuss the different types of partnerships within the gaming world. Agnes shares some of her experiences and insights about geographic cultures and the importance of understanding different cultures when leading international par…
 
In this week's episode, Mark Brigman chats with Rich Gravelin, Director of Strategic Alliances @ Harvard Business Publishing. They discuss channel partnerships and how Harvard grows their reach through leveraging referrals and channel partnerships. Also, Rich explains the unique perspectives that he gained after reading the book PARTNERNOMICS to bu…
 
In this week's episode Mark Brigman chats with Jay McBain, Principal Analyst - Channels, Partnerships & Ecosystems @ Forrester. They discuss the evolution of partnerships and how channels are rapidly changing. The most successful partnership teams and programs in 2021 will be following a new script as compared to years past. This new script require…
 
In this week's episode of PARTNERNOMICS Podcast Mark Brigman chats with Eyal Zurr, the Director of Global Strategic Alliances @ Monday.com. The two discuss the culture of entrepreneurship in Israel, the founding country of Monday, and they explore why Israel creates such a large number of start-ups and entrepreneurs. Eyal discusses the history, cul…
 
In this episode, Mark Brigman chats with Daniel Perry, Global Alliances Lead @ EcoVadis. When you perform due diligence on your partner candidates, do you consider the organization's level of sustainability? Most of us do not. But, with EcoVadis, now we have this ability. Learn about their new initiative with Microsoft to put a number to sustainabi…
 
Join us for this week's podcast where Mark Brigman speaks with Paul Bird from Magentrix, a leading PRM provider. Paul shares some of his amazing insights and strategies including launching a new channel program, addressing channel conflict, identifying performance metrics, and PRM implementation best practices. Strap in for this rapid-fire Q & A po…
 
Join us for this week's podcast where Mark Brigman speaks with Ashish Shajapurkar, Sr. Director of Cloud Partnerships @ WiPro. In this episode, Mark and Ashish discuss the importance of mindset for long term partnership success, how technology is impacting partnerships, and how the pandemic has changed the way business and partnerships get done.…
 
Join us for this week's podcast where Mark Brigman speaks with Yoav Snir, Global Head of Digital Partnerships for Amdocs. Yoav has 20+ years of Fortune 500 international leadership experience in technology sales, product engineering, and global strategy. He recently capitalized on an underdeveloped partner channel by revitalizing the sales approach…
 
Join us for this week's podcast where Mark Brigman speaks with Patrick McGalliard, Partnerships Executive for IBM. Patrick shares his 20+ years of lessons learned while serving as a tech Biz Dev lead for multiple Fortune 100 companies. Learn how he leveraged the power of partnership to create many industry-first partnerships that helped to shape mu…
 
Join us for this week's podcast where Mark Brigman speaks with Jim Lezzer, Dir. of Strategic Partnerships for MedBridge Education. Hear how this Seattle based software and education company is revolutionizing the patient care industry. Their technology is giving patients more independence, cost savings, and ultimately better outcomes.…
 
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