Racheal Cook Mba Author public
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If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show! Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout. Listen in to the latest show and connect with Racheal at http://www.rachealcook.com or on Instagram @racheal.cook to continue ...
 
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Growing your business to the next-level takes wayyy more than next-level marketing and sales tactics. It takes next-level leadership for your team, your clients, and your community - and leading so many people requires self-leadership FIRST. That's why in this behind the scenes episode, I'm sharing an excerpt from a recent live strategy and support…
 
If you've been listening to the recent Unsexy Secrets to Sustainable Success Series, you might be thinking 'This all sounds too simple. How will I know that slowing down to implement these strategies will actually help me grow?' then this episode is a must listen. When you've been surrounded by the hustle harder hype, it seems completely counter-in…
 
Have you ever felt like your business was stuck, like it had plateaued at a certain level of success? No matter what you tried, however many courses you took, or whatever trending tips, tricks, and tactics you attempted to implement, you couldn’t move forward and get to that illusive next level of success. In this episode, I continue with part two …
 
Over the last 13 years of working with women entrepreneurs, I’ve observed them feeling stuck in their business, and there’s a big reason why. Despite all of the courses and late nights Googling for answers, they’re unable to get past a certain level of success. They’re not sure exactly what it is that’s going to help them break through to that illu…
 
Are your mornings just the craziest time of the day? Between dealing with pets, coffee, and kids, you ultimately feel frazzled by the time you sit down at your desk. Or perhaps at the end of your day, you’re just exhausted and collapsing into bed. Well, high-performance CEOs and leaders know they need to manage their day well and conserve their ene…
 
Running your business like a CEO requires strategy and planning. It also requires skillfully managing your time and energy every week as a CEO so that you’re putting your attention on the tasks that’ll actually move your business forward. However, this is an area where we often get stuck. The email inbox, administration work, and ongoing busy work …
 
You’ve probably heard of my weekly CEO date if you’ve been following me for a while now. This is where I sit down to check in on my business to make sure we’re continuing to progress towards all the goals we’ve set. But I have another CEO date every single month. This series is all about what you’re doing on an ongoing basis to ensure you aren’t on…
 
Every new year feels like a fresh start and a new chance to go after those big, audacious goals for our lives and businesses. But if this year has taught us anything, it’s that our plans need adaptability. We need to build this adaptability into our entire business and allow it flexibility while still getting the results we want. That’s why I love …
 
I’m a business growth strategist who’s revealing the truth about scaling your business, so this episode series may have surprised you. But I want your eyes wide open when you go into business growth mode. It’s not just about making more sales; you also need to scale your team, customer experience, and infrastructure behind the scenes so your busine…
 
You hear a lot of terrible advice online these days that causes people to focus on scaling at all costs. All of that effort only leads to your business blowing up. Things break and go awry, and you’re constantly putting out fires, feeling overwhelmed and stressed at the cash-eating monster you’ve created. So let’s forgo this unsustainable approach …
 
Is it really possible to double, triple, or 10x your business in just a year? Or to take your business from 100k to $1,000,000 in revenue within just 36 months? If you listen to all the noise online, scaling seems like the name of the game and what we all should be focused on. But the honest truth is scaling for the sake of it can be detrimental to…
 
The one thing most entrepreneurs have in common is that we LOVE big ideas. We love setting ambitious goals and dreaming big dreams. But where we often struggle is in the follow through. In taking the action steps we need to take in order to see the results we’re looking for. If you’ve been following along with me the last week in the Plan Your Best…
 
Today we are putting everything together in a 12-month profit plan of the main things you are going to focus on throughout the year. Once your 5-step marketing strategy is mapped out, we need to put it together in our monthly profit plan. Each month, ask yourself these questions: What time off do I want next year? Which months do you want to sell y…
 
In today’s episode we are going to do goal setting differently so that you can create goals you can actually follow through on. As you are setting up your goals for 2021, they need to be set up around this 5 part marketing strategy: Attract Engage Nurture Invite Delight Make sure you have your challenge workbooks downloaded here: http://www.racheal…
 
Is Your Business by Default or by Design? Panic is not a business strategy. If your business is constantly in emergency mode, it might be because your business is running by default instead of by design. When you begin to run your business by design, it starts to run like clockwork. As we start to strategically plan our year, we will consider: What…
 
Today we are going to burnout-proof your business by getting clear on what we want to be doing, feeling, having, experiencing, and living in 2021. We’ll be asking ourselves the following questions: One year from now, what do you want to see different from what is happening today? What are the areas we want to upgrade in life, relationships, health,…
 
We’re kicking off the entire strategic planning process with the Year In Review. Before we dive into goal setting for 2021, it’s important to look back on the lessons we learned in 2020. What’s working and what’s not working? We’ll be going through 2020 month by month asking these 3 questions: Total revenue - How much money came in? What drove reve…
 
I have a very special announcement! Today, the Plan Your Best Year Ever Challenge is coming back! This is a 5-day challenge running from Monday, November 16th - Friday, November 20th. This challenge will help you hit the ground running in 2021 by building a solid foundation giving you the clarity you need about what you’re selling, how you’re selli…
 
If 2020 has taught us anything, it’s that we must make our values explicitly clear in our brand, in our business and in the culture of our communities. We have seen the impact of what happens when people say one thing, but do another. So today, I’m excited to bring India Jackson to the conversation to talk about how to make your values crystal clea…
 
We all know that creating content is a fantastic way to showcase your expertise and your experience and to help potential clients understand why they should work with you. But how do you figure out exactly what that content should be or how to make sure that you're doing it strategically, not just throwing a bunch of proverbial spaghetti at the wal…
 
If you’ve been in business for any length of time, you know that you need an audience of people who are potentially interested in working with you. And when your business was brand new, getting the word out felt simpler, and you got a nice audience and some paying clients then… But how do you grow your audience?…
 
This week on Promote Yourself to CEO, I talk to Mado Hesselink, founder of Yoga Teacher Resource, and one of the few people that took on the 100 conversation challenge. She shares what she learned along the journey of completely transforming her business from yoga teacher to business owner. We cover: Who ACTUALLY has the answers of where your busin…
 
If you want more visibility, all you need to do is show up on Instagram. We’ve all heard that before, right? And it’s not long before you’re going live every single day until you’re at your wits end, so frustrated from not seeing results. I’ll let you in on a secret - the answer isn’t MORE Instagram! I’ve seen so many amazing women entrepreneurs st…
 
If you're anything like me, there comes the point in your business where your business needs to step up and support you and support your family if you're going to stick with it. We all got through those startup stages of our business where we knew it was going to take awhile to figure things out and to get people in the door. Once you get a little …
 
Let me ask you, have you ever found yourself just hustling, hustling, hustling in your business? You feel like you're doing all the things to bring clients into your business, but you're just not seeing a steady flow of new potential clients who are ready to work with you. If your experience as an entrepreneur has been inconsistent clients and inco…
 
Are you working too hard in your business... but still not seeing results??? Today I'm sharing the #1 Mistake that is holding most entrepreneurs back from predictable profits... HINT HINT... it's not about doing more! Show Notes:: http://www.rachealcook.com/predictably-profitable-business/
 
You wouldn't take a job without having paid vacation days, sick days, and other perks, right? Then why would you build your business that way? In this episode, we're breaking down how to stop selling your services by the hour and start designing a signature offer that creates a solid monthly baseline revenue you can depend on. See the FULL show not…
 
I recently I chatted with an entrepreneur who is incredibly smart, so educated, so qualified to do the work that she wanted to do in the world, but by the time she came to chat with me she said: "Rach, here's my challenge; I have taken training, after training, after training and it feels like I'm constantly shifting direction, and as a result I'm …
 
There has never been a better time to start a business. A business that allows you to create success on your terms while allowing the freedom to work on your schedule and flexibility to work from wherever. A business that can simply support a comfortable lifestyle for yourself and your family – or scale up with systems and support to truly create f…
 
How would you describe the last 90 days for your business? I would call it a rollercoaster. Between the pandemic, the economy, and the Black Lives Matter movement, nothing has been predictable. And as we close out this hectic Q3, this is usually when I’d record a podcast episode of my quarterly review. This process is super important to me and keep…
 
In this special episode, Racheal shares the stories of 5 CEOs who took their businesses on The CEO Retreat. Their experiences and takeaways provide massive advice for entrepreneurs looking to raise their biz to the next level. If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your bigges…
 
Like we’ve been talking about for the past few weeks, this is our opportunity to intentionally build a new normal that isn’t so difficult. I’ve had some amazing guests come on the show to talk about this, and I’m excited to share another with you this week! I met Michelle Wood at the very first CEO Retreat I ever hosted in January 2018. She is the …
 
Before COVID-19 really hit, I was constantly hearing from my clients how overwhelmed they were. Especially for my clients who are working parents, they often felt like they were juggling so much, they were constantly hustling, and they were wondering if there was a better way to do things. All this to say, burnout is NOT new. But, many entrepreneur…
 
Can I give you a reality check, CEO? Life is NOT going back to “normal.” Maybe you’ve been hoping and praying that things would feel normal again soon. Or maybe you KNOW that things will always be different, but you’re grieving the loss of how things were six months ago. And while I’m all about feeling all of the feelings, it is important to realiz…
 
I’ve been in business as an entrepreneur for 12 years. And anyone who has had their job for that long knows that everyday is not going to be absolutely perfect. But I know I’m not the only one who has felt like their world has been flipped upside down over the past four months. Most days, I have tried just to GET THROUGH the day. I found myself que…
 
A plan only works if you work the plan, but what if the plan goes out the window? In this final piece of the Unsexy Secrets to Sustainable Success, I share how you can be both focused and flexible as you navigate these new challenges in life and business. If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Coo…
 
Burnout is far too common a struggle for women entrepreneurs trying to balance work, home, family... Continuing the Unsexy Secrets to Sustainable Success series, this episode is dedicated to your 12 month profit plan. If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest insight…
 
Why are so many women entrepreneurs only reaching $30K-$50K revenue in their business? When women entrepreneurs are generating $50K or less in revenue, they honestly don’t have enough revenue coming into their business to create the business and the life that they are truly dreaming of. They don’t have the revenue that would allow them to hire some…
 
Being a CEO doesn't mean we have all the answers – and it’s OK to ask for help, support, and education so we can do better. In this episode, we are talking with Erica Courdae about Diversity, Equity, and Inclusion and becoming an Imperfect Ally. If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let …
 
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