show episodes
 
Maybe you’ve laid awake imagining how it could have been, how it might yet be, but the moment to act was never right. Well, the moment is here and the podcast making it happen is Heavyweight. Join Jonathan Goldstein for road trips, thorny reunions, and difficult conversations as he backpedals his way into the past like a therapist with a time machine. From Gimlet Media.
 
Welcome to a branded world, a podcast about all things branding by Luiza Campos from marcastrategy. A branded world explores great brands and interview experts and provide actionable advice to help you build a remarkable brand. If you are a nonprofit, a small or medium-size business or an entrepreneur this podcast is for you. In this podcast you'll hear advice on how to brand your organization from finding your values, purpose and vision to strategies on how to engage with your audience thro ...
 
In this first collection of stories following the characters from the "Anne of Green Gables" series, we see 12 vignettes into the lives of the other inhabitants of Avonlea. The case of Ludovic Speed as mentioned in "Anne of the Island" is finally detailed, along with another appearance by Anne Shirley herself in "The Courting of Prissy Strong". We meet some old friends and many new ones from "The Island", in stories both sweet and poignant. An old lady finds happiness in being a "fairy godmo ...
 
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show series
 
What does it take to build a successful business from scratch? We’re talking about going from nothing to 6 or even 7 figures as a freelancer. Well as you know, it’s not one simple thing, but a combination of a lot of things from choosing a niche and building your network to encouraging referrals and […] The post TCC Podcast #222: Building a Success…
 
When you’re a small team culture is easier to manage but as you grow and hire more people, it becomes harder to preserve. It can easily grow and morph into something else. How do you create the right culture and maintain it as your organization grows? In this episode, I share six key principles that successful brands have applied to do just that.…
 
For a lot of us, being a copywriter is something we just stumble upon accidentally. And for most beginners, it’s getting harder and harder to know what to do when you’re starting out. Our guest for the 221st episode of The Copywriter Club Podcast is Delesia Watson. If you’re a beginning copywriter, or you want […] The post TCC Podcast #221: Your Fi…
 
Adele Jarrett-Kerr is a writer and podcaster on compassionate living. Originally from Trinidad and Tobago, she now lives in Cornwall where her family is unschooling and working on a small regenerative farm. We talk to her about her journey towards counter-cultural living, decolonisation, evolving faith and spirituality, and the values behind the de…
 
How did last year affect your business? 2020 was hard on a lot of copywriters, but somewhere in all the chaos, many of them found a way to not just survive, but thrive. In this episode of The Copywriter Club Podcast, we invited Claire Pelletreau to interview us about the past year, our own struggles, […] The post TCC Podcast #220: Our Thoughts on 2…
 
We’ve been lucky to be mentored by several copywriters and marketers over the past few years. We met one of our mentors—Brian Kurtz—when we interviewed him way back in the beginning days of The Copywriter Club. He’s our guest, for the second time, on the 219th episode of The Copywriter Club Podcast. We asked Brian […] The post TCC Podcast #219: Ove…
 
One of the things that keeps waaaay too many copywriters from achieving their goals is fear. Which is a little odd because it’s not like our work puts us in dangerous or risky situations. We’re not fighting fires or facing down bad guys. And we’re not standing on a trapeze platform high above the ground, […] The post TCC Podcast #218: Facing Your F…
 
Merry Christmas, beloved listeners! In this episode we hear from Revd Canon Eve Pitts. Having missed Christmas in their church last year, due to repairs, the residents of Birchfield were looking forward carols and candles in their building. But 2020 being what it is, Eve wondered if Christmas might as well be cancelled all together. However, perhap…
 
2020 was quite the year and as much as we’re all looking forward to putting it behind us, what are some learnings and insights we can take away from this crazy year that could be helpful in the future? 2020 impacted brands around the globe. While many brands and industries suffered significantly, with some not surviving, others experienced record-b…
 
When it comes to creating the belief that you can deliver what your clients need, or that the products and services you write about will deliver a real transformation, nothing works better than a good demonstration. Our guest for episode 217 of The Copywriter Club Podcast is film maker and story teller, Jude Charles, who […] The post TCC Podcast #2…
 
Singer-songwriter and author Lisa Gungor’s life was all coming together. She’d married her college sweetheart and was establishing herself as a successful musician. But cracks began to form when her husband told her he no longer believed in God, they were asked to leave the Church she helped start, a close friend died, their baby baby girl was born…
 
Writing copy with personality is hard. So what does it take to do it? We invited copywriter and brand ventriloquist Justin Blackman to talk about how he does it for the 216th episode of The Copywriter Club Podcast—and to give us an update on everything he’s done since our first interview with him way back […] The post TCC Podcast #216: Nailing Bran…
 
What does it take to build and maintain a great community? We’re not sure we’ve got the answers, but we thought we should talk about it with The Copywriter Club’s Community Manager, Brandon Burton. For the past year, Brandon’s had an insider’s view of everything that happens in our free Facebook group as well as […] The post TCC Podcast #215: Say “…
 
Chances are that your audience will first hear or read about you before you ever have a chance to engage with them in person. The language you use, your tone of voice and what you choose to say are key to differentiate you from the competition and to persuade your audience to choose you. In this episode, I speak with Rob Marsh, co-founder of The Co…
 
Building a successful business isn’t easy… but it should be simple. That is, you don’t need to do “all the things” in order to make a living. In fact, a minimal approach may help you grow in ways you don’t expect. Our guest for the 214th episode of The Copywriter Club is marketing minimalist Ellen […] The post TCC Podcast #214: Being a Marketing Mi…
 
Therapists Justin and Joy get together for a conversation about spiritual abuse and how it can present in a church environment. Reflecting on their personal experiences, they explore the impact of spiritual abuse, describing how they learnt to recognise it and what it was like to walk away from congregations they cared about deeply. They also share…
 
Among the copywriters we’ve had the pleasure to meet, there are a lot of former teachers who have gone from helping students learn history, math, and English and now help teach customers about products and services that meet their needs. Our guest for the 213th episode of The Copywriter Club Podcast is Francis Nayan, a […] The post TCC Podcast #213…
 
In this episode, we talk to Cian Murphy, Co-Managing Director of nfpSynergy, a research firm based in London, UK. Cian is an expert in quantitative research design and analysis. Cian shares with us a research model used to better understand the drivers and barriers behind audience decisions and the latest trends and challenges corporations and char…
 
In this episode David speaks with priest and author Azariah France-Williams about his new book Ghost Ship: Institutional Racism and the Church of England. Azariah reflects on his experience of racism within the church, and how sticking plasters won’t suffice, but instead a wholesale change in structure and mindset is required. Jemimah is then joine…
 
Do you ever listen to what our podcast guests share and think, that’s not the kind of business I am building? Today’s guest for the 212th episode of The Copywriter Club Podcast is Liz Painter. She has built a very “normal” copywriting business—one that probably looks a lot like your business. And there’s still a […] The post TCC Podcast #212: Doing…
 
Retainers or projects? That’s a question a lot of copywriters ask themselves when they determine what kind of business they want to build. But who says you have to choose? Our guest for the 211th episode of The Copywriter Club is Brian Speronello who’s “Barbell Strategy” takes advantage of both projects and retainers to make […] The post TCC Podcas…
 
Heavyweight will be back with a new episode next week. In the meantime, we’re excited to introduce you to a new Gimlet show. It’s called Resistance, and it’s all about stories from the BLM movement. Jonathan talks with host Saidu Tejan-Thomas Jr., and then plays a favorite episode, about the only black man living in a small town in Nebraska. Here's…
 
In this episode, I talk with Sarah Mueller, SVP of Marketing and Development for A&W Restaurants Inc. Sarah tells us the story of the over 100-year-old brand. From its humble beginnings, to how it became the means for so many to achieve the American dream, to the many disrupting changes in ownership and strategies. This is a story of resilience and…
 
For the 210th episode of The Copywriter Club Podcast, Rob and Kira are guest-less, which means it’s just us, talking about what’s going on in our lives and in the club. Here’s what we covered this week: what we’ve done to create a routine during the “shutdown” an update on the new podcast format—what we […] The post TCC Podcast #210: Catching Up wi…
 
When it comes to building a copywriting business, there are lots of options. You can sell services. You can sell products. You can even create a platform. How about all three? Our guest for the 209th episode of The Copywriter Club podcast is Eman Zabi and we asked her all about her unique approach to […] The post TCC Podcast #209: Building a Differ…
 
We’ve caused a turning point in the Earth’s natural history. Everybody Now is a podcast about what it means to be human on the threshold of a global climate emergency, in a time of systemic injustice and runaway pandemics. Scientists, activists, farmers, poets, and theologians talk bravely and frankly about how our biosphere is changing, about grie…
 
Mindset is a topic we touch on quite a bit—because a healthy mindset is the foundation for everything we do well as copywriters and in life… and an unhealthy mindset? We’ll that won’t take you anywhere good. Our guest for the 208th episode of The Copywriter Club Podcast is Ian Stanley. Ian doesn’t call himself […] The post TCC Podcast #208: Mindset…
 
Mason Reese was the biggest child star of the early 1970's. Recently, he posted a YouTube video of himself crying. Jonathan sets out to discover why. This is a story Jonathan made for Reply All in 2015. The new season of Heavyweight starts next week. Credits This episode was produced by Jonathan Goldstein, along with Chris Neary, Tim Howard, Sruthi…
 
In this episode we speak with the director of Theos Think Tank and host of The Sacred podcast, Elizabeth Oldfield. Elizabeth is passionate about exploring how we can build healthy friendships and societies in an age characterised by seemingly ever deepening differences, and what role faith can play in this. So we ask Elizabeth why we find it so har…
 
Getting things done—or getting MORE done—is a struggle for many copywriters including us. But systems and processes can help. Our guest for the 207th episode of The Copywriter Club podcast is systems expert, Jordan Gill. Jordan shared a ton of ideas for improving systems to help get things done and stop spending every minute on […] The post TCC Pod…
 
Facebook ads are one of those copywriting deliverables that neither of us focus on in our business. But we want to know more. So we invited copywriter and Facebook Ad Specialist Sarah Sal to share what she knows about the dark arts of Facebook ads. Here’s what we talked about: • how Sarah went from […] The post TCC Podcast #206: Writing Facebook Ad…
 
In this episode we welcome Rob Bell back to the podcast. Rob’s written a new book - Everything is Spiritual - within which he explores how ideas about creation, love and connection have profoundly shaped his faith journey. We chat with Rob about what it means to embrace who we are and where we’ve come from, our wounds, our pain and our regrets, and…
 
One of the “options” for copywriters who don’t want to limit themselves to solely writing for clients is creating and promoting their own products. And for many of the copywriters who take this path, it’s very lucrative. Our guest for the 205th episode of The Copywriter Club Podcast is Justin Goff. Justin has created his […] The post TCC Podcast #2…
 
Too many copywriters have a limiting belief around how much they can charge for their services, so our guest for the 204th episode of The Copywriter Club Podcast is Jereshia Hawk, a high-ticket sales coach who shared how we can overcome that mindset issue. But that’s not all we talked about. We also covered… • […] The post TCC Podcast #204: High-ti…
 
In this episode we discuss radical theology with author, philosopher and storyteller Peter Rollins. Peter explores the freedom that comes when we accept and embrace the lack within us and the struggle within life. He believes that letting go of the frenetic pursuit of that which will make us whole and complete opens the way to accepting the lack wi…
 
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