show episodes
 
Each week, Revenue Operations expert Rosalyn Santa Elena shines the spotlight on founders, CEO's and Revenue Leaders from hyper-growth companies and dives deep into the strategies they implement to drive growth and share their learnings through the process. Rosalyn brings you the most inspirational stories from revenue generators, innovators and disruptors, as well as Revenue Leaders in sales, marketing, and, of course, operations. Let's unpack everything that optimizes and powers the revenu ...
 
Actionable advice for bootstrapped SaaS founders from coaches and consultants about startup scaling challenges, building remote teams, leadership, getting unstuck, founder personal growth and more. Connect with me at natalieluneva.com
 
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show series
 
In this episode of the Startup Selling Podcast, I interviewed Zach Stein. Zach is a multi-time founder and is currently helping lead Carbon Collective, the investment platform that makes climate impact investing = smart investing. Zach lives in East Bay, CA. Some of the key topics and questions that we covered in this podcast are: Carbon Collective…
 
“Believe in yourself” is one of the pieces of advice that Gaurav shares in this episode of The Revenue Engine Podcast. Gaurav is an immigrant entrepreneur who discusses how even as a CEO and two time founder, he still sometimes experiences imposter syndrome, but also shares how he works to address it and work through it. Gaurav has an incredibly in…
 
In this episode of the Startup Selling Podcast, I interviewed Jason Bay. Jason is the Chief Prospecting Officer at Blissful Prospecting. He helps reps and sales teams who love landing big meetings with prospects—but hate not getting responses to their cold emails or feeling confident making cold calls. A few of his clients have included reps and sa…
 
When you’re a startup with the latest and greatest new product, there’s no shortage of interesting conversations. Everyone wants to see the new, cool thing you’ve built. But every demo feels like a fireworks show – everyone’s excited, you get lots of applause when it’s over, then everything goes dark. Getting deals to move through your pipeline fee…
 
“All I had to do was stop asking for permission, stop worrying about speaking up, and start doing what I know is best”. This is career advice from Stephanie Cox, the President at Lumavate, the no-code mobile app platform built for marketers to build, publish, and manage apps on their own. In this episode of The Revenue Engine Podcast, Stephanie sha…
 
Monday's are usually a day I'm feeling rested and ready to go for the week. Not today. As I sat there churning out my Morning Pages, I could just see where the day was headed. The coffee tasted bitter. My mind wandering everywhere. My brain felt spongy and dull. Today was supposed to be a day off from training to give my body a little extra break b…
 
I've got this thing when I'm training called "Headlamp Miles" – it's the miles I knock out in before the sun comes up. This morning, I hit *start* on my Garmin at 4:16am today for a 10-miler. It's not so much that I have to practice #running in the dark (though it does help come race day...). It's more about making the time to train. I'm a husband …
 
Recently Rosalyn celebrated her 26th mothers day of being a mother and 21 years of being a people leader. During this episode Rosalyn discusses her shared perspective that can be applied to both areas of life. These lessons are simple lessons that can help any parent or leader. Connect with Rosalyn https://www.linkedin.com/in/rosalyn-santa-elena/ T…
 
I don't know about you, but whenever I've got something that seems hard in front of me, I get a little anxious... 😳 I worry that I'm not ready... 😳 I worry that I won't do well... 😳 I worry the thing in front of me will be even tougher than I thought... This past week was like that EVERY DAY as I looked at my training regimen and work schedule. Aft…
 
This is a tough week, a transition week. As of today, I'm 3.5 weeks since the Western States 100 and 3.5 weeks until my next race – the Castle Peak 100k up in Tahoe. I've been running and training the last two weeks, but this is the real week to get back to race preparation mode – early mornings, getting out on the trail, two-a-day workouts, and a …
 
Nicolas Vandenberghe is the CEO and Co-Founder of Chili Piper and of KosmoTime. In this episode of the Revenue Engine Podcast, Nicholas shares insights from his amazing entrepreneurial journey as an individual who has sold 3 tech companies and is currently the CEO of two successful businesses that are revolutionizing how revenue teams optimize meet…
 
“Optimize for culture and people over pipeline”, says Dini Mehta, the Chief Revenue Officer at Lattice, the people management platform that empowers people leaders to build engaged, high performing teams. And what a perfect fit of leader, role, and company! Dini is a leader who values culture and people over growth and understands that when you bui…
 
In this episode of the Startup Selling Podcast, I interviewed Jay Webb. Jay runs a search firm that focuses on helping early to mid-stage companies hire sales leaders and enterprise salespeople throughout North America. He’s also the host of the Over Quota podcast which features in-depth interviews around vision, strategy, and execution with revenu…
 
“We are all in customer success…” per Rosie Roca, Chief Customer Officer of Hopin, the company that is providing a virtual venue for live online events, which experienced significant growth in 2020 with all events, meetings, and social moving online and virtual. In this episode of The Revenue Engine Podcast, Rosie shares her incredible journey from…
 
Here it is... The 4th and final, installment of my post-race "Startups are Ultramarathons – Lessons from the Trail" from the 2021 Western States 100 Ultramarathon. In the first three installments, I shared these 8 lessons – Find Experts. Do the [Right] Work. Preparation, Planning & Visualization. Focus on Your Locus Be Confident. Ask for Help. Give…
 
With an engineering background and extensive experience in sales and marketing, Eyal Orgil is in a unique situation of understanding both the technical and the business aspect of sales technology. Eyal is the Co-Founder and CRO of DealHub.io, the Revenue Amplification Platform, providing a complete and connected revenue workflow from CPQ to CLM to …
 
This is the third installment of my post-race "Startups are Ultramarathons – Lessons from the Trail." The first two installments of these Startup Selling Lessons from the Trail included: Find Experts. Do the [Right] Work. Preparation, Planning & Visualization. How to Focus on Your Locus Act with Confidence. Getting help along the way. In today's in…
 
When you are an early stage founder, where - and how - do you start building your revenue engine? In this episode of The Revenue Engine podcast, Rosalyn discusses this and more with Scott Sambucci, the CEO and Founder of SalesQualia. SalesQualia focuses on helping enterprise technology startups ramp up - and scale up - their sales teams and increas…
 
This is the second installment of my post-race "Startups are Ultramarathons – Post-Race Lessons from the Trail." The first installment of these Startup Selling Lessons from the Trail, included: - How to leverage experts, - The single biggest factor in the pursuit of BHAGs, and - Removing variables from the journey through planning, preparation, and…
 
It's been nearly two weeks since I ran the Western States 100 – a 100-mile ultramarathon from Olympic Village in the Sierra Nevadas to Auburn, CA. Every day since then, I've been reflecting back on the race – what I accomplished, what I learned, and how I prepared for the oldest, and arguably most prestigious, ultramarathon in the world. Here is th…
 
These are final two pre-race "Startups are Ultramarathons: Lessons from the Trail" leading up to the 2021 Western States 100 ultramarathon. I'll get to the full-on race report in a series of future posts... If you've missed the previous three segments, you can find them here on LinkedIn or the Startup Selling Podcast. #7: Incrementalism To do hard …
 
“Bigger vision calls for lighter packing”. This is just one of the 40 lessons in 40 years that Casey Graham, CEO and Founder of Gravy and Command AF shares in this episode of The Revenue Engine podcast. Listen to one of the most hard-hitting, authentic, thought-provoking and inspirational discussions with 4 time company founder Casey Graham as he s…
 
It's less than 3 days from the race start – the Western States 100 – an ultra-marathon from Olympic Valley in the Sierra Nevadas to Auburn, CA near the Sacramento Valley. I didn't sleep well two nights ago – waking up at 1:30am with some pre-race anxiety. That's normal, and expected. Having a few nerves is good – it keeps me focused on every last d…
 
What is Revenue Operations? Asking this question you hear many different responses. Roslyn describes Revenue Operations as the engine that drives, enables and optimizes the revenue process. It's the infrastructure, the people, processes, technology, enablement, and data that support revenue generating teams such as marketing sales, customer success…
 
On June 26th at 5 am, the gun went off and I took my first step in the Western States 100 – a 100.2 mile ultra-marathon from Olympic Valley, CA to Auburn, CA. The course included more than 18,000' of elevation climb and daytime temperatures of more than 100 degrees. I officially started training on Jan 4th – six months of daily effort – more than 1…
 
“Stop selling and start helping” - this is one of the tips from Amir Reiter, the CEO and Founder of CloudTask. If you aren’t “helping” solve a problem, you’re going to have a tough time in business. Take a listen as Rosalyn dives into an authentic, real, and hard-hitting discussion with Amir and cover his thoughts on - Why the word “outsourcing” ha…
 
Startups are ultramarathons, even though most of us are sprinting every day – Sprinting to the next product release... Sprinting to nail down the next sale... Sprinting to get to the next funding round... Even though you're sprinting every day, it's important to remember that the path you chose is a long journey. Over the past six months, I've been…
 
In this episode of the Startup Selling Podcast, I interviewed Alexine Mudawar & Gabrielle Blackwell. Who is Alexine Mudawar? Carrying 8+ years of SaaS sales experience, Alexine is backed by numerous President’s Club awards, quarterly high achievement recognitions, and a consistent track record of surpassing quota. Outside of her day-to-day sales ro…
 
As a two time founder and CEO, Nick Bonfiglio knows what it takes to build a company. So what are the lessons learned? Nick shares three things that are important - Build the right team for the stage you are in Build a great product that solves a real problem Make sure you have an initial TAM and a path to TAM expansion that will help you build a b…
 
Demos are where sales opportunities go to die. Unless you've got a Prospecting Partnering System in your #sales process. It's fun finding new leads, diving into problems, and talking about what's possible with your help. Demos – Nothing more fun than showing off your product to an eager prospect. Proposals may not be fun to write, but there's the e…
 
“Demo” should NEVER be a stage in your sales process. In fact, your entire sales process should minimize your product as much as possible. Yes, really. That’s why Demo Design is one of the 9 Sales Accelerators. If you're running your demos the wrong way, I bet every one ends with three things –– 1/ Lots of applause 2/ A request for a proposal 3/ Th…
 
How do you accelerate your career and grow? “Take risks. If it feels uncomfortable, do it”. That is just one of the pieces of advice from Kyle Lacy, Chief Marketing Officer at Lessonly. Kyle has built an amazing brand for Lessonly, he also has an amazing personal brand. In this episode of The Revenue Engine Podcast, Kyle’s talks about his first sta…
 
3 Things I'm excited about (including lots of running and baby goats...) #1: The last stretch of training for the Western States 100. I've got a 50-mile trail run on Saturday, and another 22 on Monday. #2: We're now proud owners of a baby goat. My wife spent her nights this week building their pen. Because she's cool like that. #3: I'm teaching a L…
 
What makes a great Sales Professional? How do you know that you are right for a role in sales? What are the key characteristics or personality traits that someone needs to be successful in sales? In this episode, Rosalyn sits down with Stephanie Valenti, as she shares her journey from the restaurant business to sales, sales leadership, and then to …
 
What characteristics does a great RevOps leader need to exhibit? In this episode, Rosalyn shares the skills and qualities required to be successful, and how these characteristics help drive the Revenue Engine! Connect with Rosalyn Thanks to Sales IQ Global for powering the Revenue Engine Podcast.By Rosalyn Santa Elena
 
"I guess I'll follow up with them..." If that's your action plan for a deal that's gone dark or a lead that won't reply, you're doing it all wrong. The top 3 synonyms for "follow" are PURSUE, SEEK & CHASE. Is that how you want to run your sales process? Change the mindset. Eliminate "follow up" from your vocabulary. Get SPECIFIC. Be PRECISE. Think …
 
Hiring is a two-sided market – the hiring company and the candidates. After closing a Series A, a founder needs to get serious about building their sales team. That first sales team will either galvanize growth from "start up" to "scale up," or drag the company into startup purgatory. Founders have to sell candidates on their company, market, and p…
 
Strap in for the next 30 minutes as Rosalyn catches up with mover and shaker Elay Cohen! Recognized as one of the world's top sales experts, Elay not only co-founded SalesHood, he also authored top-selling books Enablement Mastery and SalesHood! Elay is on a mission to impact sales revenue with sales enablement and improve the working environment's…
 
In a recent podcast, I shared how CONSISTENCY is a key principle in my ultra-running, business, and life in general. Three (3) strategies that have helped me are... 1/ Schedule Everything I mean EVERYTHING, so I can see what time is actually available in my day & where I can trim or trash tasks that are low-value negative value. I add my Saturday t…
 
Follow the yellow brick road! We're off to see the Wizard, the wonderful Wizard of Ops!!! Get ready to be taken on an incredible journey with Brad Smith, founder of "Wizard of Ops", an insightful community for like-minded ops professionals to learn and inspire each other. You have to sympathize as Brad, CEO and Co-Founder of Sonar, shares how the f…
 
In this episode of the Startup Selling Podcast, I interviewed David Priemer. Like most of us, David never thought he'd end up in sales! He started his career tinkering with test tubes and differential equations as an award-winning research scientist before spending the next 20 years leading top-performing sales teams at high-growth technology compa…
 
Grab your earphones and get ready to be inspired as Rosalyn delves into the fascinating story of Chris Rothstein, CEO, and Co-Founder of Groove. Chris grew up in farmland Minnesota, then spent five years as one of the first people at Google Cloud in sales management. Working at Google with an amazing bunch of people and a significant technology bud…
 
I'm reading "Trillion Dollar Coach" by Eric Schmidt about Bill Campbell – a coach to some of the top Silicon Valley executives – including Steve Jobs and Schmidt himself. This week, Tim Ferriss shared his interview with George Mumford – a person most people don't know. But you know the athletes he coached – including Michael Jordan & Kobe Bryant. I…
 
Imagine being the co-founder of not one, but two uber-successful, leading marketing software companies! This week on the Revenue Engine Podcast, Jon Miller, Co-founder of global marketing automation platform Marketo and ABM software Engagio, and currently the CMO of Demandbase, talks with Rosalyn about his entrepreneurial journey, and his vision fo…
 
In this episode of the Startup Selling Podcast, I interviewed Amy Volas. With more than $100MM in revenue sold and named one of Sales Hacker's Most Dynamic Women In Sales, Amy is a sales fanatic turned entrepreneur. She was bitten by the startup bug many moons ago and couldn't imagine spending her time anywhere else. Amy created Avenue Talent Partn…
 
With no shortage of technology for revenue teams today, how do you ensure success when implementing a new system or tool? How can you drive adoption? In this episode, Rosalyn shares 8 Pro Tips to ensure your success when implementing a new system or tool and make sure the revenue team actually use it! Tune in each month to the #OpsTherapy sessions,…
 
CONSISTENCY is a principle that's made the biggest difference in my ultra-running training and my work. Consistency means putting in the work. Every. Day. No matter what. (BTW... If you want a hand with this, send an email to scottsambucci@salesqualia.com with the word *CONSISTENCY* and I'll share how I can help.) On the trail, I have a mantra – "R…
 
What is the secret weapon when trying to scale the revenue engine? With the sales landscape rapidly changing, data and customer insight, are more important than ever before. How do organizations leverage this data and insight to make better decisions? The role of Revenue Operations has become a crucial business partner to help execute the go-to-mar…
 
When it's 3am and you can't sleep, what do you do? I had a choice – I could lay awake in bed, frustrated that I'm not sleeping and letting all of the thoughts racing through my mind take over, or I could treat it as an opportunity to do something. On Monday, I woke up at 12:30am, my head spinning with all of the projects we're working on – building…
 
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