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Pretty Rich Podcast has girl power written all over it! It’s designed to help you rewrite the rules for success in a super fun, 100% honest, friendly and relatable way. Hosted by 7 figure beauty business coach & microblading mogul Sheila Bella (who also happens to sound like a Disney princess) and often times her hilariously insightful co-host, singer, actress and human empowerment ambassador Anthea. Equip yourself with the tools to create a life that’s pretty rich in every area! Rich in wea ...
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Pretty Rich
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208. HOW TO STAY MOTIVATED: Q&A WITH BEAUTY BUSINESS COACH SHEILA BELLA
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Are you finding it difficult to keeping yourself motivated day in and day out? You are not alone. It can be exhausting but just know that it does get easier. If you want to learn how, tune in to a live Q&A session with Sheila Bella and her students from Pretty Rich Bosses on how to stay motivated when starting off as a new permanent makeup artist. …
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LashCast
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Ep 169. Jena Cash of Soco Lashes Discuses the Entrepreneur Mindset and Business Archetypes
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We are excited to bring one of our speakers and a Diamond Sponsor onto our podcast today. Jena Cash is the owner of Soco Lashes and has a wealth of information to share with you in this episode. We could have talked all day with Jena and I know you'll get a lot of golden nuggets from her. We discuss the entrepreneur mindset, her expansion to a new …
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LashCast
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Ep 168. LashCon Flashback: Jamie Butler Teaches Stress Free Social Media
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As we get closer and closer to the LASHCONference 2021, we are back with another great session from 2020 where Jamie Butler of LashBase shares how you can do social media and not let it stress you out. Last year's session was all virtual but this year we'll be meeting live and we'll be live-streaming for all our friends who can't make it. We will b…
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Ep 167. Do You Need To Be Vaccinated to Attend the LASHCONfernce?
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Today we did a baby episode on what is happening with vaccine mandates and our conference. Today the City of Los Angeles announced a new vaccine mandate for anyone who meets in any kind of closed space. This has a lot of people worried that it would affect our conference so I felt it was important to post a quick podcast talking about what is happe…
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Pretty Rich
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207. 4 STEPS TO IMPLEMENTING WHAT YOU LEARN TOWARDS YOUR BUSINESS: A LIVE DISCUSSION WITH SHEILA BELLA AND BEAUTY BOSSES
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You can take as many courses as you need to learn your trade and attend dozens of conferences but what good are they if you don't implement what you learn towards your business? Many struggle with following through and you're not alone if you fall under that category. Tune in to hear Sheila discuss with her colleagues Laura Obando, Melody Urieli, a…
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Pretty Rich
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206. HIRING Q&A WITH LASHCAST PODCAST HOST PAUL LUEBBERS AND PMU BEAUTY BOSS SHEILA BELLA
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Many first time bosses haven't the faintest idea who they aught to hire to grow their business. It's more common than you think! If you hire the wrong person it could ruin your entire business. You can hear it all from the people who have been there such as Paul Luebbers and Sheila Bella who are both beauty CEOs ready to help you watch out for all …
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Ep 166. Taylor And Amanda from House Of Volume Discuss The Pros and Cons of Business Partnerships
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Have you been thinking about working with a partner to launch or maybe expand your business?Running a business by yourself is a lonely endeavor so it makes sense to want to partner with a friend or family member to grow your business. The problem is having a business partner can actually cause more problems than it helps. Finding a great business p…
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205. INNER DIALOGUE OF A BEAUTY BOSS WITH ENTREPRENEUR COACH SHEILA BELLA
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The old gender role rule book...written by society back at the dawn of time. While many still adhere to those rules, others, such as female entrepreneurs, have thrown that book out the window and burned it! If you want to join the ranks of Sheila, who built her success from the ground up, then listen in to find out how you can earn your wealth and …
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LashCast
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165. 2020 LashCon Flashback: Joey Coleman Teaches On How To Never Lose a Customer Again
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Finding new clients can be difficult. It can be a costly and time-consuming activity. Paying for online ads, running promotions with your clients, or just going out in your local neighborhood all take a lot of effort and there is no guarantee someone will come in to pay for your services. This is why when we had our lash salon seeing over 700 clien…
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204. INSTAGRAM MOM EXPECTATION CHECKLIST WITH BEAUTY INDUSTRY COACH SHEILA BELLA
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Why does Instagram makes motherhood out to be so easy, carefree, beautiful, when in reality, speaking to those who are mothers or those who care for children, know that is not the case. Being a parent is hard work, tiresome, and grueling, especially for single parents! So why do people post a fairytale instead of the reality? Tune in to Sheila givi…
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LashCast
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164. Helena Garret's Journey from Lash Artists to Salon Owner and Business Coach
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So many of us when we get into lashing dream of taking care of our clients and that makes us happy. We just want to be busy enough to pay the bills and take care of our families. But for some of us, doing lashes is just the beginning. There is so much more that we want to do in the lash industry. Helena Garret is one of those people who is super dr…
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Pretty Rich
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203. SURVIVING SEXUAL TRAUMA WITH BEAUTY INDUSTRY COACHES SHEILA BELLA AND MICHELLE RUKNY
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WARNING: THIS EPISODE CONTAINS REAL STORIES OF SEXUAL ABUSE AND ALCOHOLOISM. LISENTER DISCRETION IS ADVISED. Surviving a sexual assault is not an easy thing to overcome. If you wish to hear a PMU sister's survival story so you know how to look for signs in order to prevent it happening to you or your loved ones, then tune in! If you or a loved one …
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202. BEING A PEOPLE PLEASER EQUALS BEING BROKE AF WITH BEAUTY COACH SHEILA BELLA
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Take it from someone who always wanted to fit in and please even strangers she didn't know. But when you're trying to please everyone but yourself, you will discover it will drain you in more ways than one. Tune in to find out how! //TEXT (310) 388 - 4588 "MONEY SOCIAL BLUEPRINT" //VISIT https://www.sheilabella.com/event to register for Pretty Ambi…
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163. 2020 LashCon FlashBack: Sheila Bella on Slaying Social Media Sales
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The LASHCONference is only 7 weeks out and over the next month or so we will be rolling out some of our favorite talks from LashCon 2020. Today Sheila Bella takes the stage and breaks down how you can turn your Instagram page into a money-making machine. Instagram was made for beauty professionals but too many of us don't really understand how to u…
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201. DO YOU REALLY NEED FRIENDS IN THE PMU INDUSTRY? AN HONEST DISCUSSION.
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Sheila Bella speaks with her PMU friends Katie, Carla, and Michelle on how to network and also the benefits of making friends and allies in the PMU industry. //VISIT https://www.sheilabella.com/event to register for Pretty Ambitious Summit //Visit Sheilabella.com/apply to sign up for a free 60-minute strategy call to learn more about Pretty Rich Bo…
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Pretty Rich
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200. WE HAD A BABY...AGAIN! SHEILA BELLA TALKS ABOUT GIVING BIRTH DURING COVID-19!
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Sheila and her husband, Will, talk on Instagram LIVE about their experience having a child during COVID-19 and how she was able to keep her businesses running while on pregnancy leave. //Text of DM the words "IDEAL CLIENT PROFILE" or “STRANGERS TO CLIENTS “ to (310)-388-4588. //Visit Sheilabella.com/apply to sign up for a free 60-minute strategy ca…
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162. Otto Mitter Of Elleebana Talks All Things Lash Lifts And About His New Rock Career
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In today's episode, we are excited to have Otto Mitter of Elleebana join us in the LashCast booth. We have known about Otto for years and when the opportunity came for him to be on our show, we jumped at it.Otto is an industry leader and has done a lot to grow and further the lash industry. We could not wait to sit down and pick his brain on all th…
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Pretty Rich
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199. CONSISTENT CONTENT STRATEGY FOR YOUR BEAUTY BUSINESS WITH BEAUTY ENTREPRENEUR AND COACH SHEILA BELLA
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If you are a solo entrepreneur who hasn’t begun hiring a marketing team yet, then this episode will blow your mind! Posting consistently on social media platforms is basically a full time job, that most people don’t have the time or patience for without help. Sheila Bella walks you through 5 tips on how to be consistent in posting content on social…
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198. PURSUING HAPPINESS OR AVOIDING SUFFERING WITH BEAUTY ENTREPRENEUR SHEILA BELLA
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People, as a whole, are trained from birth to blend in. To camouflage in order to survive. But how does that make you an individual? How does that make you stand out from the crowd so people notice that you're special? Is being part of the pack holding you back? Absolutely. Tune in to find out why! //Text of DM the words "NEWCLIENTS" to (310)-388-4…
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161. Blaze of Lashiivo Shares Her Journey Of Opening A Lash Studio At The Age of 17
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What were you doing when you were 17? Did you have a game plan and know what you wanted to do for your career?I had some ideas of what I wanted to do but I definitely had no plans to have my own business. For many people, I know the fear of the unknown and fear of failure keep them from taking chances and pursuing their dreams. Blaze Lloyd the foun…
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Pretty Rich
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197. WHAT DO YOU DO AFTER GETTING CERTIFIED IN PMU? SHEILA BELLA INTERVIEWS MUILY QUANH FROM GLAMXHAUS BEAUTY AND INK
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Most beauty schools will train you to be a PMU artist, but they don’t teach you how to start your career. Sheila Bella interviews Muily Quanh from GlamxHaus Beauty & Ink on what comes after graduating PMU school. Tune in to discover what it takes to make it in the permanent makeup industry no matter if it’s starting your own business or looking to …
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LashCast
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160. Allergy Expert Dr. Matthew Zirwas Breaks Down the Lash Allergy
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We've been in this industry for over 16 years and there still seems to be a lot of confusion over what causes the lash allergy. Pretty much every week I see posts with good intentions passing on information that is just incorrect when it comes to the lash allergy..also known as contact dermatitis. Today we have a Dr. Matthew Zirwas, an expert in co…
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159. Christine Petrun of Eyeland Breaks Down The Benefits of Transitioning Her Salon to Booth Rental
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What are your thoughts on booth rental?For many employees renting a booth or room is the dream. You're tired of being paid commission or hourly and renting a room from a salon owner means you get to be your own boss. I know many of you listening to this podcast hope to one day have your own space and most likely you'll start renting a room from som…
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Pretty Rich
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196. WEBSITE THIEVES!!! WHAT TO DO WHEN SOMEONE STEALS YOUR WEBSITE WITH BEAUTY BUSINESS COACH SHEILA BELLA
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Have you ever had someone copy your website? Some may take it as flattery at first but the majority consider it downright stealing. How does one deal with a copycat? Tune in to hear all about Sheila's 5 steps to dealing with this matter in a calm and professional manner that will keep your dignity and reputation in tact. //CHECK OUT https://www.she…
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LashCast
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158. Amber Kwong's Journey From Being A Salon Manager to Going Solo & Becoming Lash Trainer
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How patient are you? A little? A lot? It seems in the age of Instagram, patience can be difficult to find. Everyone wants 100K followers overnight and wants to make 6 digits in their business in their first year. I get it...waiting for life to unfold can suck.In today's episode, we sit down with Amber Kwong of Makeup Memories who shares wisdom from…
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Pretty Rich
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195. TAXES AND YOUR BEAUTY BUSINESS WITH CPA SHANNON K WEINSTEIN AND ENTREPRENUER SHEILA BELLA
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As a business owner, do you ever freak out when tax season rolls around? Have you ever wondered if you were paying too much or not enough? If so, you need to hear the wisdom of Sheila Bella's own CPA, Shannon K Weinstein, to put your minds at ease as she explains the difference between tax avoiding and tax evading. //FIND Shannon Weinstein on INSTA…
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157. Is The LASHCONference Still Happening While Covid is Spiking Again?
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Does the Covid delta variant have you worried? In the last week we have gotten some DMs and emails from our tribe asking us are we still planning on moving forward with the LASHCONference. In fact, some people have written me saying they were going to buy a ticket but now they don't feel it's safe. I totally get it...it's a precarious time and …
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Pretty Rich
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194. BEST OF PRETTY RICH PODCAST: TOP 10 MISTAKES I MADE MY FIRST MILLION WITH BEAUTY BUSINESS ENTREPRENUER SHEILA BELLA
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Today Sheila talks about the top 10 mistakes she made while growing her beauty biz, Sheila Bella Permanent Makeup. Listen closely and take notes, so you won’t make the same mistakes she did while making her first million. //CHECK OUT https://www.sheilabella.com/prb //Text the words "NEWCLIENTS" to (310)-388-4588. //Visit Sheilabella.com/apply to si…
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Pretty Rich
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193. SHEILA BELLA INTERVIEWS VICTORIA RACCA, CEO OF BROWSISTER AND CREATER OF PINK GEL NUMBING, ON HOW TO LAUNCH YOUR OWN BEAUTY PRODUCT
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Starting your own business can be scary, but launching your own beauty product is terrifying. But as Sheila Bella always says, "Do it scared. Do it anyway." Today, Sheila interviews one of her successful graduates of Pretty Rich Bosses, Victoria Glam, CEO of BrowSisters and creator of Pink Gel Numbing. Tune in to hear how she did it! //To Order PIN…
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156. Lashing Doesn't Have To Be a Pain...Abby O'Sullivan Gives Us Some Healthy Lashing Tips
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Lashing can be such a pain. Working hunched over all day, barely eating, and sometimes not even having time to go the bathroom. We are so excited to be our own bosses when we get into this business, but so many of us are the worse boss we've ever had. We don't eat well, we don't take care of our bodies...and sadly we don't do anything to change our…
Is it possible that there are people who exist in this world who shouldn't get eyelash extensions? Is that even possible?Unfortunately, there are...just like there are people who don't believe in unicorns (those poor fools). We use to say that lashes are for everyone...but we have come to see that there are some exceptions to that statement. We wan…
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Pretty Rich
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192. HOW SHEILA BELLA'S PRETTY RICH BOSSES WORKS: TOLD BY PRB RECENT GRADUATE STUDENTS
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If you've ever wondered about Sheila Bella's successful entrepreneur program called Pretty Rich Bosses, you can hear exactly how it works by tuning into this episode. Hear from Sheila's recently graduated students who are now all success stories on how exactly Pretty Rich Bosses works! For more information on how you can join Pretty Rich Bosses, cl…
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154. Don't Think Your IG Account Can Be Hacked? Melissa Rudolphi Discusses How It Happened To Her
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If you are like me, I don't lose a lot of sleep worrying about someone hacking my social media accounts or stealing my identity. Why do you think I sleep well at night not being concerned about these things? Because I'm WAY too trusting which means I'm actually a prime candidate to have someone hack one of my accounts. Until recently I never added …
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Pretty Rich
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191. PRETTY RICH PODCAST FLASHBACK: INVEST IN YOURSELF WITH BEAUTY BUSINESS COACH SHEILA BELLA AND CO-HOST ANTHEA NERI
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We are reprising some of Pretty Rich Podcast’s best episodes from season 1! In this flashback episode, Sheila Bella and Anthea Neri talk about the benefits in letting go of your worst fears in investing money in order to make money! //Text the words "NEWCLIENTS" to (310)-388-4588. //Visit Sheilabella.com/apply to sign up for a free 60-minute strate…
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153. What Are The Lashies and Why You Need to Enter This New Lash Industry Competition
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You work hard to be a great lash artist or lash salon owner, and we want to honor the best of the best at the LASHCONference. In this episode, we unpack one of our new additions to the LASHCONference...THE LASHIES!"What are the Lashies? Is this like the Oscars? If I win will I meet Chirs Pratt?"Yes, this event is like the Oscars but it's for lash…
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190. PMU/MICROBLADING ADVICE FOR ARTISTS IN THEIR FIRST YEAR: TOP 3 WAYS TO GET NEW CLIENTS + THE BIGGEST MISTAKE ALL NEW ARTISTS MAKE IN THE BEAUTY BUISNESS
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When Sheila began Sheila Bella Permanent Make Up after graduating from PMU school, she didn’t have a community or tribe of PMU artists or a business coach to help her grow her business. She had to learn the hard way. Tune in to this podcast so you can speed up the process by avoiding the biggest mistake all new artists make and how you can increase…
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189. HOW TO OVERCOME THE BEAUTY BUSINESS ARCH NEMESIS MINDSET WITH PMU MARKETING COACH SHEILA BELLA
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As women, we are so emotionally connected to our businesses and most people, so if someone betrays you or stabs you in the back it’s difficult for many people to forgive and forget. Those cases are real and valid, but did you know the majority of the rivalries that occur in the beauty biz are all in our minds! Tune in to find out how you can grow f…
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152. Ilona Alidzaeva of Revoläshion Breaks Down What It Costs to Start a Lash Brand Part 2
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Dreaming of starting your own lash brand?You've come to the right place. Ilona Alidzaeva, the CEO of Revoläshion, is back for part two of our interview where she shares more details on what it's going to take for you to start your own lash brand. Starting your own lash brand is no easy task. Almost every lash brand owner I've ever talked to has sha…
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151. Why Are My Client's Eyes Burning and What Can I Do About It?
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If you have been lashing for a while, I'm sure you've gotten the phone call or text from a client telling you that their eyes are burning.Hmm...you wonder: "Is it the glue? Did I do something wrong? Maybe I have a bad batch of glue?"These are some of the things Tussanee wondered when she first started lashing 16 years ago. I have some good news for…
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188. OPENING UP ABOUT GENDER DISAPPOINTMENT, A PREGNANT PMU ARTIST CONFESSION. PLEASE BE GENTLE.
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Life update episode! Sheila is 36 weeks pregnant and the truth and hormones are coming out! Have you ever dreamed someday of having a little baby girl or baby boy, but you got the opposite gender of what you were expecting or hoping for? The natural response is disappointment and the guilt that follows for being disappointed. We don't know why this…
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187. SELF CENSORSHIP AND BELONGING WHILE MARKETING YOUR BEAUTY BUSINESS ON THE INTERNET FROM CONTENT CREATING STRATEGIST SHEILA BELLA BEAUTY BUSINESS COACH AND PMU ARTIST
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If you’ve ever censored yourself on the internet for fear of being judged, you’re not alone! Today, Sheila talks about letting go of your fear of internet trolls and divulges the reasons why we avoid freedom of speech. If you’re after the uncensored truth of what’s really holding you back from being heard then you need to tune in and turn up the vo…
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150. Ilona Alidzaeva of Revoläshion Breaks Down What It Costs to Start a Lash Brand Part 1
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40:14
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If you are like most lash artists I know, you love to lash but after a few years of lashing, you have started to think about what new challenges can you take on?Maybe you want to become a trainer? Maybe start a lash clothing line? Or maybe start the first-ever used lash extension recycling company (eww...please don't do this). Or maybe...start your…
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Pretty Rich
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186. MISTAKES I MADE HIRING FOR MY BEAUTY BUSINESS, CONFESSIONS OF A PMU ARTIST, MICROBLADER AND SELF MADE MILLIONAIRE
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Have you ever taken "doing business" personally? If you are one of the many people who have, then this episode is for you. Take it from someone who knows that hiring a team can be a very challenging and personal. Especially if you're the type of boss who treats their employees like friends or family, like Sheila used to! Remember who's the boss, an…
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149. Why You Need Loupes and What Loupes You Should Get
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Tired of your back hurting? Do your clients hate the feeling of you breathing on their forehead (eww)? When you place a lash, do you know for sure that you have a great bond, or are you just hoping you hit your mark?If you said yes to any of these questions, then you need to get yourself a pair of medical loupes."I know Paul...I'd love to but I hav…
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185. TOP 3 FAVORITE BOOKS ON SALES THAT WILL HELP YOU LEVEL UP IN YOUR BEAUTY BUSINESS
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Not everyone is a natural born sales person. In fact, the majority of the time sales is an acquired skill... and it's never to late to learn. You just need to know where to look to find the "how to" on becoming the best sales person/influencer/beauty boss you can be. In this episode, we go over my top three recommended books that helped me earn ove…
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148. What is Tippy and Why You Need to Report Your Tips
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We all love tips...but do you report your tips to the IRS?"Eww...really Paul...you're making me sick...why did you have to ask THAT question? I think I'm going to throw up." I know...not trying to upset anyone but this is something I feel we all need to talk about as there can be serious consequences if you don't do it correctly. Newsflash...if you…
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147. Product and Service Ideas From the International Beauty Show
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We were at the IBS trade show a couple of weeks ago (also known as the International Beauty Show...no...it's not called the Irritable Bowl Syndrom trade show...ugh). We had a blast, and as always we came home with some new toys and service ideas that we plan to add to our business. We love IBS and have been going to the trade show for the last 10…
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184. TAKE ACTION AND CREATE YOUR OWN APP! WHY NOT? WE TALK ABOUT FITNESS, THE BEAUTY BUSINESS, WORKING THROUGH IMPOSTER SYNDROME AND FEMALE ENTREPRENEURSHIP WITH AKA. @ACTIONJACQUELYN CREATOR OF THE STRETCHY ...
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Why wait to be chosen for clients to choose you instead of taking action? You can take control of your career if you stop waiting for approval. All you need is confidence and the will to succeed. Learn how you can make money in your sleep like our guest beauty boss, Jacquelyn Umof, who has her own successful fitness app, Stretchy fit: barre & yoga.…
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146. Looking for New Product Ideas for Retail...Jenelle of Lash Affair has Some New Ones for You
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Looking for new ways to make more money? (Of course Paul, duh). Awesome...in today's episode we have Jenelle Paris from Lash Affair come on our show and talk about four new products that her company has launched recently. If you are tired of just selling lash cleansers and have been looking for some new things to sell to your clients, you will find…
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183. UNCOMMON OPTIMISM, WITH BEAUTY BUSINESS MARKETING GURU SHEILA BELLA AMERICAN ACADEMY OF MICROPIGMENTATION BOARD PRESIDENT AND PERMANENT MAKEUP MARKETING STRATEGIST
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"Uncommon optimism is my superpower. It's easy to be a pessimist. It’s an easy trap to fall into, but it doesn’t acknowledge the fact that YOU have been able to turn things around in the past.” Sometimes in order to be a successful CEO, you need to “dumb it down” a little and act on instincts. In this episode we talk about blind faith, putting your…
