show episodes
 
Stop marketing like it's 1999! Cash In On Camera is the podcast for business owners, service professionals, and entrepreneurs looking to get their brand known online. Join former TV broadcaster Sheryl Plouffe as she speaks with experts and offers her own insights on video marketing, lead generation, content creation, social media, repurposing, technology, and automation. Leave Sheryl a voicemail: https://www.anchor.fm/sherylplouffe/message Follow Sheryl on Instagram: https://www.instagram/sh ...
 
Top goal-setting – and goal-getting – expert Debra Eckerling chats with amazing, diverse personalities on The DEB Show. Topics include entrepreneurship, writing, productivity, marketing, social media, embracing change, work-life balance, self-care, and more. Debra’s goal is to give everyone the tools, inspiration, and motivation they need to figure out what they want and make a plan to get it. Debra is the founder of The D*E*B Method, which is her system for goal-setting simplified. She is a ...
 
Pencil Leadership with Chris Anderson is a show helping entrepreneurs navigate their journey from zero to success.Pencil Leadership is based on a parable of a pencil maker and his new creation and the 5 traits he wants the creation to remember. Be humble, grow from hard times, learn from mistakes, know yourself, and live the purpose you were created for. Chris Anderson is a success & lifestyle entrepreneur seeking to help Podcasting Entrepreneurs build, grow, and monetize theirs shows so the ...
 
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show series
 
My guest today is my friend Sheryl Plouffe. I met Sheryl on YouTube after visiting her channel and watching several of her videos. In my eyes, she was a superstar video strategist who I wanted to get to know. Later that year I was speaking at a virtual event and Sheryl was one of the sponsors! We met in a breakout room and we’ve been collaborating …
 
"My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better." — Steve Jobs​ ​ "We make a living by what we get, but we make a life by what we give." — Winston Churchill Sheryl Plouffe is a video strategist, former Canadian TV broadcaster, and the creator of Cash In On Camera. ​ She ha…
 
Want to create more video content but struggle making it happen? Goal-setting expert and award-winning author Debra Eckerling joins Cash In On Camera to share her goal-setting framework so you can crank out more videos and get on the fast track to higher productivity and results. Watch the full LIVE video interview on Sheryl's YouTube channel here:…
 
Social audio is exploding. With a background in radio broadcasting, Katie Brinkley knows how to leverage it to help businesses grow. We're bringing Katie on Cash In On Camera to talk about what you need to know now and over the next decade about social audio so you don't get left behind. Watch the full LIVE video interview on Sheryl's YouTube chann…
 
On this episode of The DEB SHow, Joey Held, Keith Spiro, and May King Tsang join host Debra Eckerling to celebrate #DEBcember! It’s #Goal season! There’s no need to wait until January for your fresh start. Joey Held is a writer and podcaster, Keith Spiro is a business strategist and community builder, and May King Tsang is the original FOMO creator…
 
Bridget Aileen Sicsko is the founder of Exalted Publishing House, a Podcast Host and Sales & Messaging Coach. She helps successful entrepreneurs stand out and be featured as leaders in their industry by sharing powerful stories. Her mission is to amplify the voices of influential entrepreneurs who are ready to elevate their business, become publish…
 
Ever had a million-dollar idea? What happens next is a tale all too familiar to entrepreneurs. You wait, doubt, overthink and then the idea dies on the vine. In this episode of Cash In On Camera, we're turning the tables and Jennifer is going to coach ME to stop hesitating on something I've recently started to think about launching. Watch the full …
 
On this Episode of The DEB Show, host Debra Eckerling speaks with Howard Brodwin, Zak Karsan, and Anh Nguyen about Giving Back. Howard Brodwin is the Founder of Sports and Social Change and Co-Founder & Chief Impact Officer of CommonAlly; Zak Karsan is Co-Founder & CEO of SecureEDEN and on the Board of Directors for Scleroderma Foundation New Engla…
 
Want to show up more confidently and authentically on camera? Luria Petrucci from Live Streaming Pros is joining Cash In On Camera to talk about finding a balance between showing personality and still making your videos work for your business. Luria has been creating videos for over 16 years, and has used live video to grow audiences of 2 million p…
 
Most business owners are just guessing when it comes to creating content that resonates with their audience. What if you could gain insights into your dream customers' struggles, fears, goals, and desires? What if you could start creating content that you know is going to work because you're using words and emotions straight from your customers' mo…
 
Instagram has become a crucial platform for a lot of businesses. In this episode of Cash In On Camera, Corey Walker, co-author of Instagram For Dummies, shares her take on the hottest Instagram features you need to be using to promote yourself. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/_bkseXbNaJU --- Se…
 
On this Episode of The DEB Show, Elise Marie Collins, Cat Dillon, Leslie Marsh join host Debra Eckerling for a well-rounded conversation about Dreams - literal and aspirational Dreams - and Sleep. A yoga teacher, and wellness enthusiast for all ages, Elise Marie Collins is the author of Super Ager, among other books. Food whisperer Cat Dillon is a …
 
My guest this week is Erik “Mr. Awesome” Swanson. Erik is truly an awesome speaker and an all-around great guy. When I asked him how he got that nickname, he shared that he got off stage after speaking and a man stopped him and said, “You are Mr. Awesome!” That man was Les Brown. When an Iconic speaker like Les Brown calls you Mr. Awesome, it is a …
 
A corporate mental breakdown caused Elvira Hopper to leave behind two respected healthcare careers and lean into her 'Authentic Act 2' as a life and business coach. In this episode of Cash In On Camera, Elvira reveals how she knew it was time for massive upheaval and what she did to save herself. Watch the full LIVE video interview on Sheryl's YouT…
 
Sean Tyler Foley has been acting in film and television since he was 6 years old and is an accomplished film and stage performer. He has appeared in productions including Freddy Vs Jason, Door to Door, Carrie, and the musical Ragtime. Tyler is passionate about helping others confidently take the stage and impact an audience with their stories. He i…
 
Virtual environments are here to stay. The only viable way forward is to be more thoughtful, intentional, and personal with our online interactions. Ethan Beute has authored the book on Human-Centered Communication and joins Cash In On Camera to share how you can connect in more meaningful and effective ways with prospects, customers, team members,…
 
Coaching is a billion-dollar industry. Why not make it work for you? In this episode of Cash In On Camera, Jared Loman from Kajabi shares how coaching can be viable and even exceed your corporate salary if done right with knowledge-gained insights into what makes people tick! Watch the full LIVE video interview on Sheryl's YouTube channel here: htt…
 
On this Episode of The DEB Show, Debra Eckerling hosts an uplifting conversation with Tisha Janigian, Allen Klein, and Jenny Mulks about Hope. Tisha, Allen, and Jenny have not only lived through trauma, they share their experiences to help others. Tisha Janigian is the Founder of She is Hope LA, Allen Klein is an award-winning speaker and best-sell…
 
My guest today is a speaker, business owner, and friend. I first met Gerry when he was speaking at a networking group that I attended in Los Angeles in the 1990s when I was working in Corporate America. He was fantastic and over the years I kept running into him speaking at various venues. Gerry is a Branding Expert and a million-dollar speaker. Li…
 
Sam Mitchell, a teenager, living with autism, brings you Autism Rocks and Rolls. Although Sam has had obstacles in the past and still has daily struggles, he is using this platform to remove the stigma of autism and other conditions that many think are disabilities. He often brings guests into the conversation, whether it be family members, friends…
 
Media exposure is one of the most powerful ways to demonstrate your authority and to build credibility. In this episode of Cash In On Camera, former ABC7 news personality Kimi Evans and I share how to get media attention and leverage it to grow your business. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/rfl…
 
On this Episode of The DEB Show, host Debra Eckerlinng speaks with Aadip Desai and Jennifer Navarrete about Passion Projects. Aadip is a screenwriter and founder of the LA TV Writers group on Facebook. Jennifer is a media mixologist, podcast host/producer, and founder of National Podcast Post Month! Along with tips and tons of inspiration, Aadip an…
 
In this encore episode, my guest this week is my mentor for many years and dear friend Eric Lofholm. Over the years, Eric and I have shared each other’s stage together and with many other speaking giants. His message is about continuous sales improvement. He is a master at sales and teaches all his students to stay in the conversation and act at th…
 
Joanna is a Business and Life Goals Coach and Property Investor. She uses her 20 years of business management experience to help business owners and professionals become crystal clear on achieving their professional, business, and life goals faster; without any doubt, technology overwhelms or sacrifices their family life. Her mission is to help 100…
 
On this Episode of The DEB Show, Debra Eckerling speaks with Desiree Bolin (Founder & CEO of Virtually Sourced Solutions), Robert Butwin (Business Strategist and Networking Mentor), and Bonnie Chomica (Content Creation Mentor) about Strategy and Systems. As Deb met her guests through online networking events, networking as a strategy for business g…
 
We all have flaws so why is it so hard to embrace them? In this episode of Cash In On Camera, The #KillerPitchMaster Precious L. Williams shares how you can finally own your imperfections, allow others around you to feel safe sharing theirs, and leverage it to grow your business. Watch the full LIVE video interview on Sheryl's YouTube channel here:…
 
My guest today is my Colleen Biggs. Colleen is a power woman empowering other women to Speak Up and Lead Up! About my Guest: Colleen Biggs is an Award-Winning Pioneer who empowers women to take the bold steps to Lead Up in their lives and in their businesses by stepping into the spotlight to expand their influence and attract more clients. She has …
 
Money doesn’t change men, it merely unmasks them. If a man is naturally selfish or arrogant or greedy, the money brings that out, that’s all. – Henry Ford If we command our wealth, we shall be rich and free. If our wealth commands us, we are poor indeed. -Edmund Burke Luke Hohmann is the Founder and CEO of FirstRoot, a Benefit Corporation devoted t…
 
Jen Tomecek uses social media to drive fans of her premium ice cream too, well, wherever she decides. She is the owner of Bowl of Cream in Chatham, Ontario and her pop-up shop strategy has been a huge success because of social media. In this episode of Cash In On Camera, Jen shares how she's using social to drive sales of her delectable creations. …
 
On this Episode of The DEB Show, Ethan Beute, Christian Karasiewicz, and Sheryl Plouffe join host Debra Eckerling for a message-filled conversation about Messaging. Ethan Beute is Chief Evangelist of BombBomb and co-author of "Human-Centered Communication;" Christian Karasiewicz is the Owner of Social Chefs, Content Marketing Manager at StreamYard,…
 
My guest today is my dear friend Natalie Lavelock. Natalie is a Godsend to business owners who want to create an online program, lead magnet, and more. Her strategic approach will take your idea to the finish line and make of profitable. She is a woman of Faith and demonstrates it in every activity she does. About my Guest: Natalie Lavelock RN-MSN,…
 
Robert Raymond Riopel is an International Best-Selling author, App Designer, Entrepreneur, and Trainer who has spent the past 18+ years traveling worldwide, sharing his passion. He has also shared the stage with and trained many of the top trainers and thought leaders in the world today. With his high energy and heartfelt style, Robert draws on his…
 
It's time to rewire your brain for success with NLP Master Coach Suzanne Longstreet. In this episode of Cash In On Camera, Suzanne shares how you can go from invisible to invincible and crush imposter syndrome once and for all. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/YoCy-N8nmZM --- Send in a voice mes…
 
We're talking technology on this episode of Cash In On Camera with Vodium Founder Camille Padilla. What tools do you need to stay connected in our part online / part offline world? Come geek out with us. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/b8uHbkmc0es --- Send in a voice message: https://anchor.fm/…
 
On this Episode of The DEB Show, host Debra Eckerling speaks with powerhouse leaders Jess Dewell, Tom Reid, and Jenn Tsang about Leadership. Jess Dewell is the Managing Partner, Operations + Strategy, at Red Direction, and Host of the Bold Business Podcast; Tom Reid is the author of "Sustained Leadership WBS" and a Consultant and Trainer in Leaders…
 
My guest today is my dear friend Dannella Burnett. Dannella is an event producer extraordinaire. I have been personally working with her for the past five years on my annual 3-day event called Million Dollar Speaker Summit. She has been both behind the scenes and on stage and her experience can save and make you millions. Today she talks about gett…
 
On this episode of The DEB Show, host Debra Eckerling speaks with Music Industry Impact Coach Civia Caroline, Marketing Specialist Kimberley Day (Write & Grow Rich), and Communications and Confidence Champion Karen Laos about Impact! The guests agreed: Impact starts with you! It’s all about reaching and helping others, starting a ripple effect, and…
 
You wait. You work. You read about others living their passion out loud in the world. But what do you do when you feel like you are living life for everyone but yourself? When does it feel like you can’t get past your comfort zone? When living your passion and purpose seem like an unattainable ideal? Let Amy McLaren’s story inspire you to take step…
 
Learn how important it is to speak up and lead. The world needs good, honest leaders today more than ever before. Leaders can make a wrong, right. Leaders can change the world. You can be the change you want to see in the world and get others to see it too and follow you. It is time to step up, speak up, and lead up. About the Host: Arvee Robinson …
 
You don’t need another certification course or to read another book. Jessica Terzakis joins Cash In On Camera to share how you can launch a group program with the knowledge you already have. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/N40Nk-qwK7I --- This episode is sponsored by · Anchor: The easiest way t…
 
Followers are great, but engaged followers are better. Andréa Jones joins Cash In On Camera to share her best tips to attract people who care about you and the problem you solve so that you can make more sales. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/P8l2jBAnbRA --- This episode is sponsored by · Ancho…
 
On this episode of The DEB Show, Tech Editor/Writer Rick Broida, Content Marketing Strategist Erika Heald, and Chief Deployment Officer of The Asset Jon Moore talk about Creating Content with host Debra Eckerling. Rick, Erika, and Jon - who have experience and insight in writing, marketing, events, and more - share their backstories, side hustles, …
 
Learn a simple formula to create your magnetic self-introduction that attracts high-paying clients. This episode is specifically designed for business owners, entrepreneurs, coaching and consultants who go to networking meetings and want to use public speaking as a lead generator. Often your 30 second introduction is the only speech you will give a…
 
A more transparent and accessible approach to the funeral transaction is underway. James Mac Neil from Life Transitions explains how their progressive approach is being welcomed by the families they serve. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/42la-FFiDyY --- This episode is sponsored by · Anchor: Th…
 
“Only those who dare to fail greatly can ever achieve greatly.”– Robert Kennedy “Show me someone who has done something worthwhile, and I’ll show you someone who has overcome adversity.”– Lou Holtz Life is a mystery. Life is full of surprises, some of which make us happy and others turn our happiness into sorrow. The closer we get to understanding …
 
As you build your business online, you may be wondering how deep to dive into email marketing. That’s my friend Allea Grummert’s favorite thing to talk about, so I wanted to bring her on Cash In On Camera to answer that question for you. WHAT should you send your email list?! We got you covered. Watch the full LIVE video interview on Sheryl's YouTu…
 
It can be tempting to imitate others online. In today's episode, Nikki Clarke shares her thoughts on why the one-size-fits-all approach to social media doesn't work and how to navigate TikTok and YouTube. Nikki is launching her fourth book, 9 Virtues that COVID Taught Me - A Playbook for Never Giving Up in Fall 2021. Watch the full video episode on…
 
Want to make some fast cash? Katrina Sawa is a no-nonsense business coach who can help jumpstart your revenue. She's an award-winning speaker, Jumpstart Your Biz Coach & 9x International Best Selling Author. In today's episode, Katrina shares an easy-to-implement strategy designed to put money in your pocket fast. Watch the full LIVE video intervie…
 
On this episode of The DEB Show, host Debra Eckerling speaks with Dave Basulto, Founder, iOgrapher; CF Jackson, Content Coordinator, iDefineTV; and Julie Riley, Social Media Manager, StreamYard about Creating Video! Dave, CF, and Julie share insights on tools, production, and distribution. Plus, they offer tips for getting started, up-leveling your…
 
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